Tradera<\/a> tittat n\u00e4rmare p\u00e5 svenskarnas s\u00f6km\u00f6nster. Inredning och design \u00e4r i fokus f\u00f6r kvinnorna, medan m\u00e4nnen verkar \u00e4gna sig \u00e5t hobbys och samlarobjekt.<\/p>\n\u2013 Kvinnor s\u00f6ker i h\u00f6g grad efter det som h\u00f6r hem och s\u00e4song till, medan m\u00e4n oftare fokuserar p\u00e5 samlarintressen och teknikinspirerade hobbys, s\u00e4ger Traderas kommunikationschef Sofia Hagelin i ett pressmeddelande.<\/p>\n
Ton\u00e5rstjejer s\u00f6ker efter gasmasker<\/p>\n
Unders\u00f6kningen visar ocks\u00e5 att generationerna skiljer sig kraftigt \u00e5t. Bland ton\u00e5rstjejer \u00e4r \u201dgasmask\u201d ett av de mest s\u00f6kta orden. Ett fenomen som drivs av estetik i sociala medier och cosplay, enligt Tradera. De visar ocks\u00e5 ett starkt intresse f\u00f6r 00-talsnostalgi, f\u00f6r h\u00f6gst upp p\u00e5 listan f\u00f6r flickor under 18 \u00e5r \u00e4r Monster High.<\/p>\n
M\u00e5nga \u00e4ldre kvinnor letar i st\u00e4llet efter ansjovis, en tydlig effekt av den p\u00e5g\u00e5ende bristsituationen.<\/p>\n
Nostalgiprodukter \u00e4r ocks\u00e5 popul\u00e4ra bland m\u00e4nnen. Fr\u00e5n 18 upp till 40 \u00e5r \u00e4r det Pok\u00e9mon och lego som toppar s\u00f6klistan. M\u00e4n i 60-\u00e5rs\u00e5ldern letar efter retrofordon som Z\u00fcndapp och Puch, medan de \u00e4ldsta manliga anv\u00e4ndarna n\u00e4stan uteslutande s\u00f6ker efter frim\u00e4rken.<\/p>\n
Topp-10 s\u00f6kord totalt:<\/p>\n
1. Pok\u00e9mon<\/p>\n
2. Jul<\/p>\n
3. Adventsljusstake<\/p>\n
4. Lego<\/p>\n
5. Ansjovis<\/p>\n
6. Fj\u00e4llr\u00e4ven<\/p>\n
7. Svenskt tenn<\/p>\n
8. Ralph Lauren<\/p>\n
9. Nintendo switch<\/p>\n
10. Peak performance<\/p>\n
Traderas data baseras p\u00e5 \u00f6ver 12 miljoner s\u00f6kningar p\u00e5 webb mellan 23 och 30 november 2025.<\/p>\n
K\u00e4lla: Tradera<\/p>\n
Visa mer<\/p>\n","protected":false},"excerpt":{"rendered":"Publicerad 4 dec 2025 kl 10.10Uppdaterad kl 10.21 Pok\u00e9mon, lego, adventsljusstake och ansjovis toppar Traderas s\u00f6kningar inf\u00f6r julen.…\n","protected":false},"author":2,"featured_media":96977,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[72,70,71,11385,34,154,31,33,32,30,2830],"class_list":{"0":"post-96976","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ekonomi","8":"tag-business","9":"tag-economy","10":"tag-ekonomi","11":"tag-organization-tradera","12":"tag-se","13":"tag-sections-sverige","14":"tag-svenska","15":"tag-sverige","16":"tag-sweden","17":"tag-swedish","18":"tag-topic-jul"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@se\/115661289785063941","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/96976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/comments?post=96976"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/posts\/96976\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media\/96977"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/media?parent=96976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/categories?post=96976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/se\/wp-json\/wp\/v2\/tags?post=96976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}