{"id":155528,"date":"2026-07-10T17:38:09","date_gmt":"2026-07-10T17:38:09","guid":{"rendered":"https:\/\/www.europesays.com\/si\/155528\/"},"modified":"2026-07-10T17:38:09","modified_gmt":"2026-07-10T17:38:09","slug":"vnela-se-je-bitka-za-aperol-spritz","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/si\/155528\/","title":{"rendered":"Vnela se je bitka za Aperol Spritz"},"content":{"rendered":"<p>V teh vro\u010dih poletnih dneh je tudi v Sloveniji ena najbolj priljubljenih pija\u010d Aperol Spritz. V Italiji pa se je zaradi nje zelo zaostrilo.\u00a0Italijanski Campari namre\u010d krepi za\u0161\u010dito Aperola, svoje najpomembnej\u0161e blagovne znamke, saj se na hitro rasto\u010dem trgu \u00bb\u0161pricarjev\u00ab pojavlja vse ve\u010d cenej\u0161ih posnemovalcev in konkuren\u010dnih aperitivov.<\/p>\n<p>V Italiji je skupina za\u010dela promocijsko kampanjo in program zvestobe za bare in restavracije, ki stre\u017eejo originalni Aperol Spritz. Hkrati \u0161iri ponudbo vnaprej pripravljenega koktajla v sodih, s \u010dimer \u017eeli pospe\u0161iti stre\u017ebo in utrditi polo\u017eaj znamke.<\/p>\n","protected":false},"excerpt":{"rendered":"V teh vro\u010dih poletnih dneh je tudi v Sloveniji ena najbolj priljubljenih pija\u010d Aperol Spritz. V Italiji pa&hellip;\n","protected":false},"author":2,"featured_media":155529,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[10],"tags":[23905,3188,81,41035,82,1018,8808,84,83,62,37,58,60,38],"class_list":["post-155528","post","type-post","status-publish","format-standard","has-post-thumbnail","category-poslovni-svet","tag-aperol-spritz","tag-blagovne-znamke","tag-business","tag-campari","tag-economic","tag-italija","tag-ponaredki","tag-poslovni","tag-poslovni-svet","tag-si","tag-slovene","tag-slovenia","tag-slovenija","tag-slovenscina"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@si\/116896904331835555","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/posts\/155528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/comments?post=155528"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/posts\/155528\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/media\/155529"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/media?parent=155528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/categories?post=155528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/tags?post=155528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}