{"id":19383,"date":"2026-03-09T19:58:16","date_gmt":"2026-03-09T19:58:16","guid":{"rendered":"https:\/\/www.europesays.com\/si\/19383\/"},"modified":"2026-03-09T19:58:16","modified_gmt":"2026-03-09T19:58:16","slug":"hofer-s-posnemanjem-priznanih-znamk-izkorisca-pravno-sivino","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/si\/19383\/","title":{"rendered":"Hofer s posnemanjem priznanih znamk izkori\u0161\u010da pravno sivino"},"content":{"rendered":"<p>Nem\u0161ki diskontni trgovec Hofer v ogla\u0161evalski kampanji, ki sprem\u00adlja poslovno odlo\u010ditev za krepitev izdelkov lastnih blagovnih znamk, nagovarja potro\u0161nike, naj se odre\u010dejo izdelkom priznanih blagovnih znamk in preidejo na njegove znamke. Embala\u017ea teh izdelkov je podobna \u00bboriginalom\u00ab, zato smo posku\u0161ali ugotoviti, ali tak\u0161no posnemanje pomeni zavajanje potro\u0161nikov, nelojalno konkurenco ali celo kr\u0161itev prava blagovnih znamk.<\/p>\n<p>V ogla\u0161evalski kampanji nastopajo \u0161tevilni nosilni izdelki blagovnih znamk multinacionalk in nekaterih regionalnih \u017eivilskih velikanov, na primer \u010dokoladi Milka in Lindt, krema Nivea, kava Nescaf\u00e9, \u010dips Pringles, paradi\u017enikov ke\u010dap Felix \u2026 Hofer si \u017eeli s kampanjo in \u0161ir\u0161e, z nadgradnjo poslovne strategije, ki jo je agrarni ekonomist Ale\u0161 Kuhar ozna\u010dil za <a href=\"&lt;\/div\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"Nem\u0161ki diskontni trgovec Hofer v ogla\u0161evalski kampanji, ki sprem\u00adlja poslovno odlo\u010ditev za krepitev izdelkov lastnih blagovnih znamk, nagovarja&hellip;\n","protected":false},"author":2,"featured_media":19384,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[3188,81,82,2686,2038,8575,8576,8574,84,83,62,37,58,60,38,7254,7253],"class_list":{"0":"post-19383","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-poslovni-svet","8":"tag-blagovne-znamke","9":"tag-business","10":"tag-economic","11":"tag-hofer","12":"tag-hrana","13":"tag-mondelez","14":"tag-multinacionalke","15":"tag-nestle","16":"tag-poslovni","17":"tag-poslovni-svet","18":"tag-si","19":"tag-slovene","20":"tag-slovenia","21":"tag-slovenija","22":"tag-slovenscina","23":"tag-trgovske-blagovne-znamke","24":"tag-trgovske-verige"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@si\/116200990533682154","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/posts\/19383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/comments?post=19383"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/posts\/19383\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/media\/19384"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/media?parent=19383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/categories?post=19383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/tags?post=19383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}