{"id":49164,"date":"2026-04-06T05:23:10","date_gmt":"2026-04-06T05:23:10","guid":{"rendered":"https:\/\/www.europesays.com\/si\/49164\/"},"modified":"2026-04-06T05:23:10","modified_gmt":"2026-04-06T05:23:10","slug":"puscava-ki-se-spreminja-v-modno-pokopalisce-luksuznih-znamk","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/si\/49164\/","title":{"rendered":"Pu\u0161\u010dava, ki se spreminja v modno pokopali\u0161\u010de luksuznih znamk"},"content":{"rendered":"<p>    <img decoding=\"async\" data-lb-desktop=\"\/media\/2026\/04\/01\/819389\/Orig-profimedia-0642069771-1200.webp\" data-lb-mobile=\"\/media\/2026\/04\/01\/819389\/Orig-profimedia-0642069771-600.webp\" class=\"main-gallery-image se_image_lb\" src=\"https:\/\/www.europesays.com\/si\/wp-content\/uploads\/2026\/04\/Wide-profimedia-0642069771-1000.webp.webp\" alt=\"Women search for used clothes amid tons discarded in the Atacama desert, in Alto Hospicio, Iquique, Chile, on September 26, 2021. EcoFibra, Ecocitex and Sembra are circular economy projects that have textile waste as their raw material. The textile industry in Chile will be included in the law of Extended Responsibility of the Producer (REP), forcing clothes and textiles importers take charge of the waste they generate.,Image: 642069771, License: Rights-managed, Restrictions: TO GO WITH AFP STORY BY PAULA BUSTAMANTE, Model Release: no\"\/><\/p>\n<p>V pu\u0161\u010davi Atacama vsako leto pristane do 39.000 ton obla\u010dil. Foto: Profimedia<\/p>\n<p>Pu\u0161\u010dava, ki se spreminja v modno pokopali\u0161\u010de luksuznih znamk<\/p>\n<p>Neskon\u010dna rde\u010dkasta pokrajina pu\u0161\u010dave Atacama skriva presenetljivo resni\u010dnost.<\/p>\n<p>                        05. 04. 2026, 09.30\n                    <\/p>\n<p> vl, br\n                    <\/p>\n<p>Medtem ko jo turisti ob\u010dudujejo zaradi enega naj\u010distej\u0161ih no\u010dnih nebes na svetu, se globoko v njenem pesku skriva ogromno odlagali\u0161\u010de obla\u010dil. Vsako leto tam\u00a0pristane na tiso\u010de ton tudi povsem novih kosov, ki jih je svetovna modna industrija zavrgla.<\/p>\n<p>\u00bbNa prvi pogled se zdi prizor skoraj nadrealisti\u010den, kot fotografija iz sanj,\u00ab\u00a0opisuje lokalni prebivalec Basti\u00e1n Barria, ki vsak teden med peskom i\u0161\u010de zavr\u017eena obla\u010dila. \u00bbA ko se poglobi\u0161, vidi\u0161 resni\u010dnost: kupi obla\u010dil, ki se raztezajo, do koder se\u017ee pogled.\u00ab<\/p>\n<p>Barria mnoge kose\u00a0obla\u010dil\u00a0odnese, shrani in ponudi naprej \u2013 celo brezpla\u010dno. Marca je tako 300 kosov, med njimi kavbojke znanih blagovnih znamk, \u0161portna obla\u010dila in usnjene\u00a0izdelke, objavil na spletu in jih brezpla\u010dno razdelil. Njegova pobuda ni le nenavadna, temve\u010d je tudi mo\u010dno opozorilo na posledice hitre mode.<\/p>\n<p>        <img decoding=\"async\" data-lb-desktop=\"\/media\/2026\/04\/01\/819390\/Orig-profimedia-0642069796-1200.webp\" data-lb-mobile=\"\/media\/2026\/04\/01\/819390\/Orig-profimedia-0642069796-600.webp\" class=\"se_image se_image_lb\" src=\"https:\/\/www.europesays.com\/si\/wp-content\/uploads\/2026\/04\/Orig-profimedia-0642069796-1000.webp.webp\" alt=\"Men work at a factory that recycles used clothes discarded in the Atacama desert for wooden isolation panels for the walls of social housing, in Alto Hospicio, Iquique, Chile, on September 27, 2021. EcoFibra, Ecocitex and Sembra are circular economy projects that have textile waste as their raw material. The textile industry in Chile will be included in the law of Extended Responsibility of the Producer (REP), forcing clothes and textiles importers take charge of the waste they generate.,Image: 642069796, License: Rights-managed, Restrictions: TO GO WITH AFP STORY BY PAULA BUSTAMANTE, Model Release: no\"\/><\/p>\n<p>Nekatera obla\u010dila celo se\u017eigajo, kar spro\u0161\u010da strupene pline in ogro\u017ea zdravje prebivalcev. Foto: Profimedia<\/p>\n<p>Modna industrija in globalna potro\u0161nja<\/p>\n<p>Vsako leto pristane v Atacami do 39.000 ton obla\u010dil. Velik del teh kosov je novih, z originalnimi etiketami, a kljub temu nikoli ne najdejo kupca. Namesto tega po\u010dasi razpadajo pod \u017ego\u010dim soncem, onesna\u017eujejo tla in ogro\u017eajo lokalne vodne vire. Doma\u010dini obmo\u010dje ironi\u010dno imenujejo \u00bbveliko modno odlagali\u0161\u010de\u00ab, saj spominja na kopensko razli\u010dico znanega otoka plasti\u010dnih odpadkov v Tihem oceanu.<\/p>\n<p>Med letoma 2000 in 2014 se je proizvodnja obla\u010dil podvojila, ljudje pa jih danes kupujejo bistveno ve\u010d kot neko\u010d \u2013 in jih nosijo precej kraj\u0161i \u010das. Hitra moda, nizke cene in vpliv dru\u017ebenih omre\u017eij so ustvarili sistem, v katerem obla\u010dila postajajo potro\u0161no blago za enkratno uporabo. Pogosto so izdelana iz sinteti\u010dnih materialov, ki se skoraj ne razgradijo, kar pomeni, da v naravi ostanejo desetletja.<\/p>\n<p>        <img decoding=\"async\" data-lb-desktop=\"\/media\/2026\/04\/01\/819391\/Orig-profimedia-0711770242-1200.webp\" data-lb-mobile=\"\/media\/2026\/04\/01\/819391\/Orig-profimedia-0711770242-600.webp\" class=\"se_image se_image_lb\" src=\"https:\/\/www.europesays.com\/si\/wp-content\/uploads\/2026\/04\/Orig-profimedia-0711770242-1000.webp.webp\" alt=\"Handout picture released by Chile's Primer Tribunal Ambiental (First Environmental Tribunal) showing an illegal dump of used clothes discarded in the Atacama desert, in Alto Hospicio, Iquique, northern Chile, on August 2, 2022. The Chilean justice system is investigating the huge used clothing dump located in the Atacama desert, for environmental damage, the First Environmental Tribunal reported on August 3, 2022. The tons of textile waste and other items such as tyres, car parts and electronics, that have been dumped in the Alto Hospicio area can now be seen partially burned and buried.,Image: 711770242, License: Rights-managed, Restrictions: RESTRICTED TO EDITORIAL USE - MANDATORY CREDIT &quot;AFP PHOTO \/ PRIMER TRIBUNAL AMBIENTAL&quot; - NO MARKETING - NO ADVERTISING CAMPAIGNS - DISTRIBUTED AS A SERVICE TO CLIENTS, ***HANDOUT image or SOCIAL MEDIA IMAGE or FILMSTILL for EDITORIAL USE ONLY! * Please note: Fees charged by Profimedia are for the Profimedia's services only, and do not, nor are they intended to, convey to the user any ownership of Copyright or License in the material. Profimedia does not claim any ownership including but not limited to Copyright or License in the attached material. By publishing this material you (the user) expressly agree to indemnify and to hold Profimedia and its directors, shareholders and employees harmless from any loss, claims, damages, demands, expenses (including legal fees), or any causes of action or allegation against Profimedia arising out of or connected in any way with publication of the material. Profimedia does not claim any copyright or license in the attached materials. Any downloading fees charged by Profimedia are for Profimedia's services only. * Handling Fee Only ***, Model Release: no\"\/><\/p>\n<p>Kup obla\u010dil ni naklju\u010den pojav, temve\u010d rezultat globalnih potro\u0161ni\u0161kih navad. Foto: Profimedia<\/p>\n<p>Trgovina in zakonodaja<\/p>\n<p>V bli\u017eini pu\u0161\u010dave le\u017ei mesto Iquique, kjer deluje eno najve\u010djih prostocarinskih pristani\u0161\u010d v Ju\u017eni Ameriki. Tu obla\u010dila iz Evrope, ZDA in drugih razvitih dr\u017eav najprej razvrstijo po kakovosti. Najbolj\u0161i kosi se znova\u00a0prodajo na drugih trgih, slab\u0161i kon\u010dajo na lokalnih tr\u017enicah, ostanek pa pristane na odlagali\u0161\u010du.<\/p>\n<p>\u010ceprav je sistem neko\u010d prina\u0161al gospodarske koristi, danes poka po \u0161ivih. Zaradi vedno slab\u0161e kakovosti obla\u010dil trgovci preprosto ne morejo ve\u010d prodati vsega, kar uvozijo. Lokalnim skupnostim tako ostajajo kupi oblek, ki jih ne zmorejo obvladovati.<\/p>\n<p>\u010cile je sicer uvedel sistem raz\u0161irjene odgovornosti proizvajalcev, vendar tekstil ni med reguliranimi kategorijami. Proizvajalci in uvozniki tako ne nosijo neposredne odgovornosti, ko obla\u010dila postanejo odpadek. Nekatera se\u017eigajo, kar spro\u0161\u010da strupene pline in ogro\u017ea zdravje prebivalcev.<\/p>\n<p>Svetovna banka napoveduje, da bo koli\u010dina odpadkov do leta 2050 dosegla 3,4 milijarde ton na leto \u2013 in tekstil bo pomemben del tega problema. Pu\u0161\u010dava Atacama je zato simbol globalne krize hitre mode in \u010dezmerne potro\u0161nje, ki kljub svoji lepoti skriva temno in nevarno resni\u010dnost.<\/p>\n","protected":false},"excerpt":{"rendered":"V pu\u0161\u010davi Atacama vsako leto pristane do 39.000 ton obla\u010dil. Foto: Profimedia Pu\u0161\u010dava, ki se spreminja v modno&hellip;\n","protected":false},"author":2,"featured_media":49165,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[32,12770,17042,35,31,34,36,17041,37,38,33],"class_list":{"0":"post-49164","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-novice","8":"tag-headlines","9":"tag-hitra-moda","10":"tag-kopicenje-odpadkov","11":"tag-najpomembnejse-novice","12":"tag-news","13":"tag-novice","14":"tag-osrednje-novice","15":"tag-puscava-atacama","16":"tag-slovene","17":"tag-slovenscina","18":"tag-top-stories"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@si\/116356094539360364","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/posts\/49164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/comments?post=49164"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/posts\/49164\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/media\/49165"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/media?parent=49164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/categories?post=49164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/tags?post=49164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}