Top 100 Works<\/a>\u00a0potrjuje, da univerzalna formula za uspeh ne obstaja. Klju\u010dni dejavnik najbolje uvr\u0161\u010denih projektov je mo\u010d primarne ideje, ki re\u0161uje konkreten komunikacijski problem, medtem ko prora\u010dun ostaja v drugem planu. Skupni imenovalec izstopajo\u010dih del so preproste re\u0161itve, ki medij uporabljajo kot sestavni del ideje, ne zgolj kot kanal distribucije.<\/p>\n
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Vrh leto\u0161njega izbora (Top 10 projektov):<\/p>\n
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Spreadbeats\u00a0(FCB New York za Spotify)<\/p>\n
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Lap of Legends\u00a0(FCB New York za Michelob Ultra)\u00a0<\/p>\n
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Price Packs\u00a0(Serviceplan Germany za Penny)\u00a0<\/p>\n
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Sightwalks\u00a0(Circus Grey Lima za UNACEM)\u00a0<\/p>\n
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The Final Exam\u00a0(Energy BBDO Chicago za Change the Ref)<\/p>\n
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<\/p>\n
Never Just a Period\u00a0(AMV BBDO London)<\/p>\n
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The Everyday Tactician\u00a0(McCann London za Xbox)<\/p>\n
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<\/p>\n
Thanks for Coke-Creating\u00a0(VML)<\/p>\n
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<\/p>\n
The Last Barf Bag\u00a0(FCB Chicago)\u00a0<\/p>\n
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<\/p>\n
Magnetic Stories\u00a0(Area 23 New York za Siemens Healthineers)\u00a0<\/p>\n
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Agencije: Zmaga kreativne kontinuitete\u00a0<\/p>\n
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Pri razvrstitvi agencij na lestvico\u00a0Top 100 Agencies\u00a0ACE Report nagrajuje stalnost namesto kratkotrajnih prebliskov. Vodilna mesta zasedajo agencije, ki visoko raven del vzdr\u017eujejo skozi dalj\u0161e obdobje in na razli\u010dnih trgih hkrati; na vrhu so\u00a0FCB New York,\u00a0Serviceplan Germany,\u00a0Area 23,\u00a0Apple Marcom in\u00a0VML New York.<\/p>\n","protected":false},"excerpt":{"rendered":"Mo\u010d primarne ideje pred prora\u010dunom\u00a0
Poro\u010dilo\u00a0Top 100 Works\u00a0potrjuje, da univerzalna formula za uspeh ne obstaja. Klju\u010dni…\n","protected":false},"author":2,"featured_media":76840,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[23867,124,16415,23866,23865,62,37,58,60,38],"class_list":{"0":"post-76839","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ljubljana","8":"tag-agencije","9":"tag-ljubljana","10":"tag-mm","11":"tag-moc-ideje","12":"tag-naj-projekti","13":"tag-si","14":"tag-slovene","15":"tag-slovenia","16":"tag-slovenija","17":"tag-slovenscina"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@si\/116501494168374432","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/posts\/76839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/comments?post=76839"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/posts\/76839\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/media\/76840"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/media?parent=76839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/categories?post=76839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/tags?post=76839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}