{"id":79429,"date":"2026-05-04T15:17:14","date_gmt":"2026-05-04T15:17:14","guid":{"rendered":"https:\/\/www.europesays.com\/si\/79429\/"},"modified":"2026-05-04T15:17:14","modified_gmt":"2026-05-04T15:17:14","slug":"rinalda-klemencic-z-okrepljenim-strateskim-svetom-effie-slovenija","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/si\/79429\/","title":{"rendered":"Rinalda Klemen\u010di\u010d z okrepljenim Strate\u0161kim svetom Effie Slovenija"},"content":{"rendered":"<p>Organizatorji napovedujejo, da bo nova struktura omogo\u010dila mo\u010dnej\u0161o strokovno pokritost sektorja FMCG ter storitvenih in B2B-primerov.<\/p>\n<p>                                                &#13;<\/p>\n<p>                                                                &#13;<\/p>\n<p data-end=\"796\" data-start=\"404\">\u00bb\u017delimo si \u0161e ve\u010d strokovne doslednosti, \u0161e ve\u010d kakovostnih prijav ter \u0161e bolj jasno prisotnost storitvenih, finan\u010dnih, telekomunikacijskih, B2B- in drugih bran\u017e, kjer je marketin\u0161ko u\u010dinkovitost pogosto te\u017eje dokazovati, a je zato njen pomen \u0161e ve\u010dji. Ob tem \u017eelimo nadaljevati z odli\u010dnimi praksami FMCG-bran\u017e, kjer je na odru prostora za \u0161e ve\u010d znamk,\u00ab je ob tem povedala Rinalda Klemen\u010di\u010d.<\/p>\n<p>                                                &#13;<\/p>\n<p>                                                                &#13;<\/p>\n<p data-end=\"955\" data-start=\"798\">Pravi, da gre za strokovno odlo\u010ditev, s katero \u017eelijo zagotoviti, da bo Effie Slovenija tudi v prihodnje ostal referen\u010dno in objektivno merilo u\u010dinkovitosti.<\/p>\n<p>                                                &#13;<\/p>\n<p>                                                                &#13;<\/p>\n<p data-end=\"1235\" data-start=\"957\">\u00bbNa\u0161a naloga ni le prepoznati res dobre in nagraditi najbolj\u0161e, ampak pomagati stroki razumeti, zakaj so najbolj\u0161i res u\u010dinkoviti. Effie mora ostati prostor, kjer marketing potrjuje svojo poslovno vrednost \u2013 jasno, merljivo in primerljivo z mednarodnimi standardi,\u00ab je sklenila.<\/p>\n","protected":false},"excerpt":{"rendered":"Organizatorji napovedujejo, da bo nova struktura omogo\u010dila mo\u010dnej\u0161o strokovno pokritost sektorja FMCG ter storitvenih in B2B-primerov. &#13; &#13;&hellip;\n","protected":false},"author":2,"featured_media":79430,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[24454,24455,124,3823,16415,62,37,58,60,38],"class_list":{"0":"post-79429","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ljubljana","8":"tag-b2b","9":"tag-effie-slovenija","10":"tag-ljubljana","11":"tag-marketing","12":"tag-mm","13":"tag-si","14":"tag-slovene","15":"tag-slovenia","16":"tag-slovenija","17":"tag-slovenscina"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@si\/116516974987456989","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/posts\/79429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/comments?post=79429"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/posts\/79429\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/media\/79430"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/media?parent=79429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/categories?post=79429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/tags?post=79429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}