{"id":80360,"date":"2026-05-05T10:59:09","date_gmt":"2026-05-05T10:59:09","guid":{"rendered":"https:\/\/www.europesays.com\/si\/80360\/"},"modified":"2026-05-05T10:59:09","modified_gmt":"2026-05-05T10:59:09","slug":"rdeca-je-za-ferrarije-cupra-opusca-kricece-barve-v-ospredju-dizajn-ne-barva","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/si\/80360\/","title":{"rendered":"Rde\u010da je za Ferrarije &#8211; Cupra opu\u0161\u010da kri\u010de\u010de barve: v ospredju dizajn, ne barva"},"content":{"rendered":"<p>Za to odlo\u010ditvijo stoji jasna strategija znamke. Po besedah Francesce Sangalli, odgovorne za barve in materiale, Cupra ne \u017eeli ve\u010d tekmovati z znamkami, ki stavijo na izstopajo\u010de barve.<\/p>\n<p>\u00bbCupro izbere\u0161 zaradi znamke, nato pa izbere\u0161 barvo, ki se sklada z njeno identiteto. Rde\u010de ali rumene Cupre ne boste na\u0161li \u2013 to prepu\u0161\u010damo Ferrariju in podobnim.\u00ab<\/p>\n<p>\u010ceprav so bile rde\u010de Cupre \u0161e nedavno na voljo (denimo Cupra Formentor in Born), je smer zdaj druga\u010dna. Aktualna paleta barv temelji skoraj izklju\u010dno na temnih tonih \u2013 \u010drna in razli\u010dni odtenki sive, ob\u010dasno z rahlim pridihom zelene ali vijoli\u010dne.<\/p>\n<p>Izstopa predvsem poudarek na obdelavi povr\u0161in. Kupci lahko izbirajo tudi mat lake, kar dodatno poudarja obliko vozila namesto barvne izstopajo\u010dnosti.<\/p>\n<p>Cupra \u017eeli s tem utrditi svojo identiteto. \u00bbSprejeli smo strate\u0161ko odlo\u010ditev, da bo dizajn temelj znamke,\u00ab pravi Sangalli. Znamka se vidi kot \u00bbraw\u00ab \u2013 surova, oblikovno izrazita, a brez potrebe po kri\u010de\u010dih barvah.<\/p>\n","protected":false},"excerpt":{"rendered":"Za to odlo\u010ditvijo stoji jasna strategija znamke. Po besedah Francesce Sangalli, odgovorne za barve in materiale, Cupra ne&hellip;\n","protected":false},"author":2,"featured_media":80361,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[62,37,58,60,38,89,90],"class_list":{"0":"post-80360","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tehnologija","8":"tag-si","9":"tag-slovene","10":"tag-slovenia","11":"tag-slovenija","12":"tag-slovenscina","13":"tag-technology","14":"tag-tehnologija"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@si\/116521622718361398","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/posts\/80360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/comments?post=80360"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/posts\/80360\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/media\/80361"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/media?parent=80360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/categories?post=80360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/si\/wp-json\/wp\/v2\/tags?post=80360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}