{"id":100479,"date":"2026-06-17T23:27:13","date_gmt":"2026-06-17T23:27:13","guid":{"rendered":"https:\/\/www.europesays.com\/sk\/100479\/"},"modified":"2026-06-17T23:27:13","modified_gmt":"2026-06-17T23:27:13","slug":"prieskum-odhalil-co-najviac-hadzeme-do-kosikov-na-cinskych-online-trhoviskach","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/sk\/100479\/","title":{"rendered":"Prieskum odhalil, \u010do najviac h\u00e1d\u017eeme do ko\u0161\u00edkov na \u010d\u00ednskych online trhovisk\u00e1ch"},"content":{"rendered":"<p>BRATISLAVA &#8211; N\u00e1kupy na \u010d\u00ednskych internetov\u00fdch trhovisk\u00e1ch sa stali pevnou s\u00fa\u010das\u0165ou \u017eivotov Slov\u00e1kov. Najnov\u0161ie d\u00e1ta z rozsiahleho prieskumu uk\u00e1zali, \u017ee lacn\u00e9mu tovaru zo zahrani\u010dia u\u017e nedok\u00e1\u017eeme odola\u0165 a klik\u00e1 na\u0148 v\u00e4\u010d\u0161ina slovenskej popul\u00e1cie. V\u00fdsledky mapuj\u00face spr\u00e1vanie spotrebite\u013eov presne odhalili, ktor\u00e9 gener\u00e1cie nech\u00e1vaj\u00fa na t\u00fdchto platform\u00e1ch najviac pe\u0148az\u00ed a v \u010dom sa z\u00e1sadne l\u00ed\u0161ia n\u00e1kupn\u00e9 ko\u0161\u00edky mu\u017eov a \u017eien.<\/p>\n<p>Pod\u013ea reprezentat\u00edvneho prieskumu agent\u00fary NMS Market Research Slovakia, ktor\u00fd prebehol v prvej polovici j\u00fana 2026, nak\u00fapili za posledn\u00fdch 12 mesiacov na zahrani\u010dn\u00fdch online platform\u00e1ch (ako Temu, Shein \u010di AliExpress) a\u017e dve tretiny Slov\u00e1kov a Sloveniek. Len tretina na\u0161incov za uplynul\u00fd rok takejto l\u00e1kavej ponuke odolala.<\/p>\n<p>Absol\u00fatnym a neohrozen\u00fdm kr\u00e1\u013eom sa na Slovensku stalo Temu. Tento n\u00e1kupn\u00fd gigant vyu\u017e\u00edva viac ne\u017e polovica celej popul\u00e1cie \u2013 presne 55 percent obyvate\u013eov. Ostatn\u00ed \u00e1zijsk\u00ed hr\u00e1\u010di zostali v hlbokom z\u00e1vese. Na AliExpresse a Sheine toti\u017e za posledn\u00fd rok nakupovala zhruba len \u0161estina \u013eud\u00ed.<\/p>\n<p>\t<a href=\"https:\/\/www.topky.sk\/gl\/9580769\/6518715\/Slovaci-totalne-podlahli-lacnym-nakupom-z-Ciny--PRIESKUM-odhalil--co-najviac-hadzeme-do-kosikov-\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n\t\t<img decoding=\"async\" alt=\"Slov\u00e1ci tot\u00e1lne pod\u013eahli lacn\u00fdm\" aria-describedby=\"img-res-6518715\" class=\"\" height=\"869\" id=\"6518715\" loading=\"lazy\" onerror=\"imgArticleLoadErr(this)\" src=\"https:\/\/www.europesays.com\/sk\/wp-content\/uploads\/2026\/06\/Slovaci-totalne-podlahli-lacnym.jpg\" style=\"aspect-ratio:1.842\" title=\"Slov\u00e1ci tot\u00e1lne pod\u013eahli lacn\u00fdm\" width=\"1600\"\/>\t\t\t<\/p>\n<p>\n\t\t\t\tZobrazi\u0165 gal\u00e9riu (4)\t\t\t<\/p>\n<p>\t<\/a><\/p>\n<p>\t\u00a0(Zdroj: NMS Market Research Slovakia)<\/p>\n<p>&#13;<br \/>\nS\u00faboj pohlav\u00ed a gener\u00e1ci\u00ed<\/p>\n<p data-path-to-node=\"8\">Prieskum potvrdil, \u017ee jednotliv\u00e9 eshopy maj\u00fa v na\u0161ej krajine \u00faplne odli\u0161n\u00fa skladbu z\u00e1kazn\u00edkov a prejavuj\u00fa sa tu siln\u00e9 rodov\u00e9 aj genera\u010dn\u00e9 rozdiely.<\/p>\n<p data-path-to-node=\"9,0,0\">Port\u00e1l Shein je jednozna\u010dnou dom\u00e9nou \u017eien a takzvanej gener\u00e1cie Z. Nakupuje tu takmer \u0161tvrtina Sloveniek (23 percent), ale iba 7 percent mu\u017eov. Mlad\u00ed \u013eudia tu klikaj\u00fa trikr\u00e1t \u010dastej\u0161ie ako star\u0161ie gener\u00e1cie. Do ko\u0161\u00edkov h\u00e1d\u017eu najm\u00e4 oble\u010denie a obuv (52 percent) \u010di bytov\u00e9 dekor\u00e1cie (46 percent).<\/p>\n<p data-path-to-node=\"9,1,0\">\u00daplne opa\u010dn\u00fd pr\u00edbeh p\u00ed\u0161e AliExpress, ktor\u00fd l\u00e1ka najm\u00e4 chlapov. Nakupuje tam 24 percent mu\u017eov oproti iba 8 percent\u00e1m \u017eien. Ich jasnou parketou je lacn\u00e1 elektronika, technick\u00e9 pr\u00edslu\u0161enstvo (41 percent u mu\u017eov vs. 17 percent u \u017eien) a auto-moto doplnky.<\/p>\n<p>Z h\u013eadiska veku s\u00fa najintenz\u00edvnej\u0161\u00edmi z\u00e1kazn\u00edkmi mileni\u00e1li (ludia vo veku 30 a\u017e 45 rokov). Takmer polovica z nich objedn\u00e1va lacn\u00e9 bal\u00edky minim\u00e1lne raz do mesiaca. Naopak, najmenej nakupuj\u00fa najstar\u0161\u00ed \u013eudia, no aj medzi nimi pod\u013eahla \u010daru lacn\u00fdch n\u00e1kupov takmer polovica.<\/p>\n<p>\t<a href=\"https:\/\/www.topky.sk\/gl\/9580769\/6518719\/Slovaci-totalne-podlahli-lacnym-nakupom-z-Ciny--PRIESKUM-odhalil--co-najviac-hadzeme-do-kosikov-\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n\t\t<img decoding=\"async\" alt=\"Slov\u00e1ci tot\u00e1lne pod\u013eahli lacn\u00fdm\" aria-describedby=\"img-res-6518719\" class=\"\" height=\"1173\" id=\"6518719\" loading=\"lazy\" onerror=\"imgArticleLoadErr(this)\" src=\"https:\/\/www.europesays.com\/sk\/wp-content\/uploads\/2026\/06\/1781738832_740_Slovaci-totalne-podlahli-lacnym.jpg\" style=\"aspect-ratio:1.364\" title=\"Slov\u00e1ci tot\u00e1lne pod\u013eahli lacn\u00fdm\" width=\"1600\"\/>\t\t\t<\/p>\n<p>\n\t\t\t\tZobrazi\u0165 gal\u00e9riu (4)\t\t\t<\/p>\n<p>\t<\/a><\/p>\n<p>\t\u00a0(Zdroj: NMS Market Research Slovakia)<\/p>\n<p>&#13;<br \/>\nTvrd\u00e1 rana z Bruselu<\/p>\n<p>Takmer tri \u0161tvrtiny nakupuj\u00facich (73\u00a0percent)\u00a0uv\u00e1dzaj\u00fa ako hlavn\u00fa v\u00fdhodu n\u00e1kupu cez zahrani\u010dn\u00e9 platformu\u00a0n\u00edzku cenu produktov, a\u00a0to naprie\u010d pohlav\u00edm, vekom aj vzdelan\u00edm. S\u00a0odstupom nasleduje\u00a0\u0161irok\u00fd v\u00fdber tovaru na\u00a0jednom mieste\u00a0(36 percent) a\u00a0cena dopravy\u00a0(27 percent). Pribli\u017ene ka\u017ed\u00fd \u0161tvrt\u00fd oce\u0148uje aj\u00a0sortiment, ktor\u00fd na\u00a0dom\u00e1com trhu nen\u00e1jde.<\/p>\n<p>Tomuto cenov\u00e9mu eldor\u00e1du v\u0161ak \u010doskoro odzvon\u00ed. Eur\u00f3pska \u00fania prich\u00e1dza s regul\u00e1ciou, ktor\u00e1 zav\u00e1dza pau\u0161\u00e1lny coln\u00fd poplatok 3 eur\u00e1 na ka\u017ed\u00fd bal\u00edk z t\u00fdchto platforiem. Ak si teda objedn\u00e1te drobnos\u0165 za dve eur\u00e1, v\u00fdsledn\u00e1 cena sa kv\u00f4li nov\u00e9mu poplatku viac ako zdvojn\u00e1sob\u00ed.<\/p>\n<p>Zavedenie poplatku m\u00f4\u017ee ma\u0165 na n\u00e1kupn\u00e9 spr\u00e1vanie re\u00e1lny dopad.\u00a0Takmer dve tretiny nakupuj\u00facich (63\u00a0percent)\u00a0uv\u00e1dzaj\u00fa, \u017ee\u00a0coln\u00fd poplatok je pre nich d\u00f4vod obmedzi\u0165 nakupovanie cez tieto platformy.<\/p>\n<p>\t<a href=\"https:\/\/www.topky.sk\/gl\/9580769\/6518717\/Slovaci-totalne-podlahli-lacnym-nakupom-z-Ciny--PRIESKUM-odhalil--co-najviac-hadzeme-do-kosikov-\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n\t\t<img decoding=\"async\" alt=\"Slov\u00e1ci tot\u00e1lne pod\u013eahli lacn\u00fdm\" aria-describedby=\"img-res-6518717\" class=\"\" height=\"765\" id=\"6518717\" loading=\"lazy\" onerror=\"imgArticleLoadErr(this)\" src=\"https:\/\/www.europesays.com\/sk\/wp-content\/uploads\/2026\/06\/1781738833_555_Slovaci-totalne-podlahli-lacnym.jpg\" style=\"aspect-ratio:2.091\" title=\"Slov\u00e1ci tot\u00e1lne pod\u013eahli lacn\u00fdm\" width=\"1600\"\/>\t\t\t<\/p>\n<p>\n\t\t\t\tZobrazi\u0165 gal\u00e9riu (4)\t\t\t<\/p>\n<p>\t<\/a><\/p>\n<p>\t\u00a0(Zdroj: NMS Market Research Slovakia)<\/p>\n","protected":false},"excerpt":{"rendered":"BRATISLAVA &#8211; N\u00e1kupy na \u010d\u00ednskych internetov\u00fdch trhovisk\u00e1ch sa stali pevnou s\u00fa\u010das\u0165ou \u017eivotov Slov\u00e1kov. Najnov\u0161ie d\u00e1ta z rozsiahleho prieskumu&hellip;\n","protected":false},"author":2,"featured_media":100480,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[6],"tags":[2479,273,11583,9733,2481,43,40,44,39,42,45,41,2482],"class_list":["post-100479","post","type-post","status-publish","format-standard","has-post-thumbnail","category-slovensko","tag-aliexpress","tag-cina","tag-nms-market-research-slovakia","tag-poplatok","tag-shein","tag-sk","tag-slovak","tag-slovak-republic","tag-slovakia","tag-slovencina","tag-slovenska-republika","tag-slovensko","tag-temu"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@sk\/116768043734633632","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/100479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/comments?post=100479"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/100479\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media\/100480"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media?parent=100479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/categories?post=100479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/tags?post=100479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}