{"id":102522,"date":"2026-06-19T20:10:14","date_gmt":"2026-06-19T20:10:14","guid":{"rendered":"https:\/\/www.europesays.com\/sk\/102522\/"},"modified":"2026-06-19T20:10:14","modified_gmt":"2026-06-19T20:10:14","slug":"topmanazeri-volkswagenu-koncern-sa-nachadza-v-existencnom-ohrozeni-magazin-auto","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/sk\/102522\/","title":{"rendered":"Topmana\u017e\u00e9ri Volkswagenu: Koncern sa nach\u00e1dza v existen\u010dnom ohrozen\u00ed &#8211; Magaz\u00edn &#8211; Auto"},"content":{"rendered":"<p itemprop=\"description\">Pod\u013ea uniknut\u00fdch inform\u00e1ci\u00ed ozna\u010dilo \u0161es\u0165 z deviatich osloven\u00fdch \u010dlenov predstavenstva situ\u00e1ciu v koncerne za existen\u010dne ohrozuj\u00facu. Zvy\u0161n\u00ed traja ju vn\u00edmali ako nap\u00e4t\u00fa.<\/p>\n<p>\t\t\t\t<img decoding=\"async\" class=\"article-detail-image\" src=\"https:\/\/www.europesays.com\/sk\/wp-content\/uploads\/2026\/06\/volkswagen-plant-wolfsburg-vyroba-clanokW.jpg\"   alt=\"Volkswagen plant Wolfsburg, v\u00fdroba\"\/><br \/>\n\t\t\t\t\t\t\t\t\tFoto: Volkswagen<\/p>\n<p>                        Volkswagen sa pod\u013ea vlastn\u00fdch topmana\u017e\u00e9rov nach\u00e1dza v existen\u010dnom ohrozen\u00ed.<\/p>\n<p>Volkswagen bol desa\u0165ro\u010dia symbolom nemeckej priemyselnej istoty. Obrovsk\u00fd koncern, siln\u00e9 zna\u010dky, mili\u00f3ny vyroben\u00fdch \u00e1ut ro\u010dne, technick\u00e1 discipl\u00edna a fabriky, ktor\u00e9 \u017eivili cel\u00e9 regi\u00f3ny. Len\u017ee pr\u00e1ve vo Wolfsburgu dnes zaznievaj\u00fa slov\u00e1, ktor\u00e9 by e\u0161te pred p\u00e1r rokmi p\u00f4sobili ako z\u00a0postkatastrofick\u00e9ho sci-fi. Pod\u013ea intern\u00e9ho anonymn\u00e9ho prieskumu medzi \u010dlenmi predstavenstva a dozornej rady pova\u017euje \u010das\u0165 najvy\u0161\u0161ieho vedenia situ\u00e1ciu koncernu za ohrozuj\u00facu jeho \u010fal\u0161iu existenciu.<\/p>\n<p>Neznamen\u00e1 to, \u017ee Volkswagen bezprostredne stoj\u00ed pred bankrotom. Firma m\u00e1 st\u00e1le obrovsk\u00e9 tr\u017eby, siln\u00e9 zna\u010dky, glob\u00e1lny dosah a v\u00a0automobilovej div\u00edzii desiatky mili\u00e1rd eur likvidity. Alarmuj\u00face je v\u0161ak nie\u010do in\u00e9. \u013dudia, ktor\u00ed koncern riadia, zjavne pochybuj\u00fa, \u010di model, na ktorom Volkswagen vyr\u00e1stol, dok\u00e1\u017ee fungova\u0165 aj v\u00a0\u010fal\u0161ej dek\u00e1de.<\/p>\n<p>\t<a class=\"promo-clanok\" href=\"https:\/\/auto.pravda.sk\/magazin\/clanok\/816289-problemy-pokracuju-volkswagen-do-konca-roku-prepusti-v-nemecku-19-000-ludi\/\" rel=\"nofollow noopener\" target=\"_blank\"> \t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.europesays.com\/sk\/wp-content\/uploads\/2026\/06\/blume1_01-stvorec.jpg\" class=\"promo-clanok-image\" alt=\"blume1\"\/> \t\t\t \t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\u010c\u00edtajte viac \t\t\t\t\t\t\t\t\t \t\t\t\t \t\t\t\t\tProbl\u00e9my pokra\u010duj\u00fa: VW do konca roku prepust\u00ed v Nemecku 19-tis\u00edc \u013eud\u00ed \t\t\t\t \t\t\t \t\t\t<\/a><\/p>\n<p>Pod\u013ea uniknut\u00fdch inform\u00e1ci\u00ed, ktor\u00e9 zverejnil nemeck\u00fd Manager Magazin, ozna\u010dilo \u0161es\u0165 z\u00a0deviatich osloven\u00fdch \u010dlenov predstavenstva situ\u00e1ciu za existen\u010dne ohrozuj\u00facu. Zvy\u0161n\u00ed traja ju vn\u00edmali ako nap\u00e4t\u00fa. Nikto ju nepova\u017eoval za pokojn\u00fa alebo stabiln\u00fa. V\u0161etci sa z\u00e1rove\u0148 zhodli na tom, \u017ee koncern potrebuje z\u00e1sadn\u00fa zmenu strat\u00e9gie. Kritika mala smerova\u0165 najm\u00e4 na p\u00f4sobenie Volkswagenu v\u00a0\u010c\u00edne a Severnej Amerike, teda na trhy, ktor\u00e9 boli kedysi zdrojom rastu, no dnes sa menia na zdroj neistoty.<\/p>\n<p>V\u00a0\u010c\u00edne str\u00e1ca Volkswagen p\u00f4du pod nohami r\u00fdchlej\u0161ie, ne\u017e by si v\u00a0Nemecku e\u0161te ned\u00e1vno prip\u00fa\u0161\u0165ali. Dom\u00e1ce zna\u010dky tam dok\u00e1zali spoji\u0165 elektromobilitu, softv\u00e9r, cenu a r\u00fdchlos\u0165 v\u00fdvoja sp\u00f4sobom, na ktor\u00fd tradi\u010dn\u00e9 eur\u00f3pske automobilky reaguj\u00fa \u0165a\u017ekop\u00e1dne. Volkswagen u\u017e nie je samozrejmou vo\u013ebou strednej triedy, ale jedn\u00fdm z\u00a0mnoh\u00fdch hr\u00e1\u010dov na trhu, pre klientov navy\u0161e prest\u00e1va by\u0165 atrakt\u00edvny. V\u00a0Spojen\u00fdch \u0161t\u00e1toch zasa koncern dlhodobo bojuje so slab\u0161ou poz\u00edciou, vy\u0161\u0161\u00edmi n\u00e1kladmi a neistotou okolo ciel a priemyselnej politiky.<\/p>\n<p>Intern\u00fd prieskum je zauj\u00edmav\u00fd aj t\u00fdm, \u017ee ukazuje nejednotu vo veden\u00ed. \u010cas\u0165 mana\u017e\u00e9rov mala prizna\u0165, \u017ee predstavenstvo nie je v\u00a0k\u013e\u00fa\u010dov\u00fdch ot\u00e1zkach zladen\u00e9. V\u00a0dozornej rade malo by\u0165 hodnotenie e\u0161te tvrd\u0161ie. To je pre tak\u00fd ve\u013ek\u00fd koncern probl\u00e9m. Volkswagen potrebuje r\u00fdchle rozhodnutia, no jeho ve\u013ekos\u0165, viacero zna\u010diek, siln\u00e9 odbory a politick\u00fd vplyv Doln\u00e9ho Saska z\u00a0neho robia lo\u010f, ktor\u00e1 men\u00ed kurz len ve\u013emi pomaly.<\/p>\n<p>Finan\u010dn\u00e9 \u010d\u00edsla vysvet\u013euj\u00fa, pre\u010do je t\u00f3n tak\u00fd ostr\u00fd. Volkswagen (koncern) s\u00edce za minul\u00fd rok dosiahol tr\u017eby vy\u0161e 320\u00a0mili\u00e1rd eur a predal pribli\u017ene dev\u00e4\u0165 mili\u00f3nov \u00e1ut, jeho prev\u00e1dzkov\u00fd zisk v\u0161ak v\u00fdrazne klesol a mar\u017ea zostala n\u00edzka. Pri koncerne tejto ve\u013ekosti je to varovanie. Automobilka m\u00f4\u017ee pred\u00e1va\u0165 mili\u00f3ny \u00e1ut, no ak ich vyr\u00e1ba pr\u00edli\u0161 draho a so slabou ziskovos\u0165ou, priestor na invest\u00edcie do bat\u00e9ri\u00ed, softv\u00e9ru a nov\u00fdch platforiem sa r\u00fdchlo zu\u017euje.<\/p>\n<p>\t<a class=\"promo-clanok\" href=\"https:\/\/auto.pravda.sk\/magazin\/clanok\/803879-je-to-oficialne-fabrika-vw-v-osnabrucku-konci-koncern-do-roku-2030-prepusti-50-000-ludi\/\" rel=\"nofollow noopener\" target=\"_blank\"> \t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.europesays.com\/sk\/wp-content\/uploads\/2026\/06\/vw-osnabruck-stvorec.jpg\" class=\"promo-clanok-image\" alt=\"VW Osnabr\u00fcck\"\/> \t\t\t \t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\u010c\u00edtajte viac \t\t\t\t\t\t\t\t\t \t\t\t\t \t\t\t\t\tJe to ofici\u00e1lne: Fabrika VW v Osnabr\u00fccku kon\u010d\u00ed s autami, bude vyr\u00e1ba\u0165 zbrane \t\t\t\t \t\t\t \t\t\t<\/a><\/p>\n<p>Preto Volkswagen hovor\u00ed o\u00a0najv\u00e4\u010d\u0161ej re\u0161trukturaliz\u00e1cii za dlh\u00e9 roky. Do roku 2030\u00a0maj\u00fa zmizn\u00fa\u0165 desa\u0165tis\u00edce pracovn\u00fdch miest, zni\u017eova\u0165 sa maj\u00fa v\u00fdrobn\u00e9 kapacity a koncern chce radik\u00e1lne oseka\u0165 n\u00e1klady. Pri samotnej zna\u010dke Volkswagen sa hovor\u00ed o\u00a035-tis\u00edc zru\u0161en\u00fdch miestach, v\u00a0\u0161ir\u0161om koncerne a\u017e o\u00a050-tis\u00edc. Do konca roka 2026\u00a0m\u00e1 ubudn\u00fa\u0165 19-tis\u00edc pracovn\u00edkov len v\u00a0nemeckom Volkswagene.<\/p>\n<p>Najv\u00e4\u010d\u0161ou ot\u00e1zkou u\u017e nie je, \u010di Volkswagen dok\u00e1\u017ee \u0161etri\u0165. To dok\u00e1\u017ee takmer ka\u017ed\u00e1 ve\u013ek\u00e1 firma. Skuto\u010dn\u00fd probl\u00e9m je, \u010di sa dok\u00e1\u017ee zmeni\u0165 bez toho, aby stratil to, \u010do z\u00a0neho urobilo eur\u00f3psku automobilov\u00fa ve\u013emoc. Volkswagen potrebuje lacnej\u0161ie vyr\u00e1ba\u0165, r\u00fdchlej\u0161ie vyv\u00edja\u0165, lep\u0161ie zvl\u00e1dnu\u0165 softv\u00e9r a z\u00e1rove\u0148 si udr\u017ea\u0165 d\u00f4veru z\u00e1kazn\u00edkov aj zamestnancov. Automobilka preto nebojuje o\u00a0pre\u017eitie v\u00a0zmysle \u201enajbli\u017e\u0161\u00edch dn\u00ed\u201c. Bojuje o\u00a0to, \u010di jeho star\u00fd recept e\u0161te sta\u010d\u00ed na \u00faspe\u0161n\u00e9 fungovanie v\u00a0novom a r\u00fdchlo sa meniacom automobilovom svete. A\u00a0mnoh\u00ed jeho topmana\u017e\u00e9ri u\u017e tomu nevelia.<\/p>\n","protected":false},"excerpt":{"rendered":"Pod\u013ea uniknut\u00fdch inform\u00e1ci\u00ed ozna\u010dilo \u0161es\u0165 z deviatich osloven\u00fdch \u010dlenov predstavenstva situ\u00e1ciu v koncerne za existen\u010dne ohrozuj\u00facu. Zvy\u0161n\u00ed traja&hellip;\n","protected":false},"author":2,"featured_media":102523,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[11],"tags":[64,65,66,35118,35116,13126,43,40,39,42,41,35117,1622,16396],"class_list":["post-102522","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ekonomika","tag-business","tag-economic","tag-ekonomika","tag-koncern","tag-kriza-automobilky","tag-nachadza","tag-sk","tag-slovak","tag-slovakia","tag-slovencina","tag-slovensko","tag-topmanazeri","tag-volkswagen","tag-volkswagenu"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@sk\/116778593504118065","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/102522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/comments?post=102522"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/102522\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media\/102523"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media?parent=102522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/categories?post=102522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/tags?post=102522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}