{"id":10271,"date":"2026-03-04T19:14:13","date_gmt":"2026-03-04T19:14:13","guid":{"rendered":"https:\/\/www.europesays.com\/sk\/10271\/"},"modified":"2026-03-04T19:14:13","modified_gmt":"2026-03-04T19:14:13","slug":"berlinska-fabrika-tesly-ide-na-pol-plynu-musk-pre-nu-hlada-novy-produkt-magazin-auto","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/sk\/10271\/","title":{"rendered":"Berl\u00ednska fabrika Tesly ide „na pol plynu“. Musk pre \u0148u h\u013ead\u00e1 nov\u00fd produkt – Magaz\u00edn – Auto"},"content":{"rendered":"

Gigafactory pri Berl\u00edne funguje len na 56 percent kapacity. Slab\u00fd dopyt po Modeli Y a nap\u00e4tie s odbormi odha\u013euj\u00fa hlb\u0161\u00ed probl\u00e9m, ktor\u00fd nevyrie\u0161i ani optimizmus Elona Muska.<\/p>\n

\t\t\t\t\"Tesla
\n\t\t\t\t\t\t\t\t\tFoto: Tesla<\/p>\n

Gigafactory Berl\u00edn (na obr\u00e1zku) vyr\u00e1ba jedin\u00fd model, z\u00e1ujem o\u0148 v\u0161ak v Eur\u00f3pe prudko klesol.<\/p>\n

Tov\u00e1re\u0148 Tesly v\u00a0nemeckom Gr\u00fcnheide mala by\u0165 symbolom novej \u00e9ry eur\u00f3pskeho automobilov\u00e9ho priemyslu. Dnes je v\u0161ak sk\u00f4r pr\u00edkladom toho, ako r\u00fdchlo sa m\u00f4\u017ee dynamika trhu oto\u010di\u0165. Pod\u013ea \u00fadajov z\u00a0v\u00fdro\u010dnej spr\u00e1vy Tesla Manufacturing Brandenburg vyrobil z\u00e1vod v\u00a0roku 2024\u00a0celkovo 211\u00a0235\u00a0vozidiel. Ofici\u00e1lna ro\u010dn\u00e1 kapacita pritom presahuje 375\u00a0000\u00a0\u00e1ut. To znamen\u00e1, \u017ee fabrika funguje pribli\u017ene na 56\u00a0percent svojho maxima.<\/p>\n

Probl\u00e9m je jednoduch\u00fd a z\u00e1rove\u0148 v\u00e1\u017eny. V\u00a0Gr\u00fcnheide sa vyr\u00e1ba len jedin\u00fd model\u00a0\u2013 Model Y\u00a0\u2013 a ten je ur\u010den\u00fd najm\u00e4 pre eur\u00f3psky trh. Pr\u00e1ve v\u00a0Eur\u00f3pe v\u0161ak Tesla zaznamenala najprud\u0161\u00ed pokles predaja. Pod\u013ea analytikov spolo\u010dnosti Dataforce sa vlani v\u00a0Eur\u00f3pe predalo 151\u00a0550\u00a0vozidiel Model Y, zatia\u013e \u010do rok predt\u00fdm to bolo 210\u00a0414\u00a0kusov. Pokles je v\u00fdrazn\u00fd a trh, ktor\u00fd mal by\u0165 oporou expanzie, sa stal slab\u00fdm \u010dl\u00e1nkom.<\/p>\n

\t \t\t\t\t\t\"Tesla \t\t\t \t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\u010c\u00edtajte viac \t\t\t\t\t\t\t\t\t \t\t\t\t \t\t\t\t\tTesla v Eur\u00f3pe str\u00e1ca dych. Jej predaje klesaj\u00fa u\u017e trin\u00e1sty mesiac po sebe \t\t\t\t \t\t\t \t\t\t<\/a><\/p>\n

Do toho vstupuje nap\u00e4tie medzi veden\u00edm podniku a odborovou organiz\u00e1ciou IG Metall pred vo\u013ebami do z\u00e1vodnej rady. Hoci obe strany pred hlasovan\u00edm vyhl\u00e1sili pr\u00edmerie, spor odkryl \u0161ir\u0161iu ot\u00e1zku bud\u00facnosti z\u00e1vodu. Odbory sa sna\u017eia presadi\u0165 kolekt\u00edvnu zmluvu podobn\u00fa t\u00fdm, ak\u00e9 maj\u00fa tradi\u010dn\u00ed nemeck\u00ed v\u00fdrobcovia ako Volkswagen, BMW \u010di Mercedes-Benz. Elon Musk je dlhodobo zn\u00e1my odmietav\u00fdm postojom k\u00a0odborom a nazna\u010dil, \u017ee \u201evonkaj\u0161ie organiz\u00e1cie\u201c by mohli s\u0165a\u017ei\u0165 expanziu fabriky.<\/p>\n

Musk sa z\u00e1rove\u0148 sna\u017e\u00ed pozornos\u0165 presmerova\u0165 k\u00a0bud\u00facnosti. V\u00a0internom videorozhovore s\u00a0mana\u017e\u00e9rom z\u00e1vodu Andre Thierigom predstavil v\u00edziu roz\u0161\u00edrenia v\u00fdroby. Spomenul mo\u017en\u00fa eur\u00f3psku produkciu n\u00e1kladn\u00e9ho modelu Semi od roku 2027, auton\u00f3mneho vozidla Cybercab bez volantu a ped\u00e1lov \u010di humanoidn\u00e9ho robota Optimus. Najpravdepodobnej\u0161ou novinkou pre Gr\u00fcnheide m\u00e1 by\u0165 v\u00fdroba Cybercabu a roz\u0161\u00edrenie produkcie bat\u00e9riov\u00fdch \u010dl\u00e1nkov. Z\u00e1rove\u0148 nazna\u010dil, \u017ee ak eur\u00f3pski regul\u00e1tori schv\u00e1lia syst\u00e9m Full Self-Driving, mohlo by to podpori\u0165 dopyt po Modeli\u00a0Y.<\/p>\n

Strategick\u00e1 dilema v\u0161ak zost\u00e1va rovnak\u00e1. Bez nov\u00e9ho produktu alebo v\u00fdrazn\u00e9ho o\u017eivenia eur\u00f3pskeho trhu sa obrovsk\u00e1 kapacita z\u00e1vodu m\u00f4\u017ee sta\u0165 najv\u00e4\u010d\u0161ou slabinou Tesly v\u00a0regi\u00f3ne. A\u00a0\u017eiadny z\u00a0alternat\u00edvnych produktov to zrejme nezmen\u00ed, preto\u017ee eur\u00f3psky trh nie je pr\u00edli\u0161 naklonen\u00fd ani elektrick\u00fdm kami\u00f3nom a ani auton\u00f3mnym tax\u00edkom. A\u00a0klientela pre humanoidn\u00e9 roboty bude taktie\u017e obmedzen\u00e1, nehovoriac u\u017e o\u00a0tom, \u017ee v\u00a0tejto oblasti sa v\u00fdrazne anga\u017euj\u00fa aj Japonci a dom\u00e1ce eur\u00f3pske\u00a0firmy.<\/p>\n","protected":false},"excerpt":{"rendered":"Gigafactory pri Berl\u00edne funguje len na 56 percent kapacity. Slab\u00fd dopyt po Modeli Y a nap\u00e4tie s odbormi…\n","protected":false},"author":2,"featured_media":10272,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[5489,64,65,66,5487,5490,1913,5488,43,40,39,42,41,1912],"class_list":{"0":"post-10271","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ekonomika","8":"tag-berlinska","9":"tag-business","10":"tag-economic","11":"tag-ekonomika","12":"tag-elon-musk","13":"tag-fabrika","14":"tag-gigafactory-berlin","15":"tag-predaj-tesly","16":"tag-sk","17":"tag-slovak","18":"tag-slovakia","19":"tag-slovencina","20":"tag-slovensko","21":"tag-tesla"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@sk\/116172505905646607","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/10271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/comments?post=10271"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/10271\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media\/10272"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media?parent=10271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/categories?post=10271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/tags?post=10271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}