luxusn\u00e9ho vietnamsk\u00e9ho hotela<\/a>, kde sa ubytoval vlani\u00a0Fico.<\/p>\nPravda sa pozrela na spolo\u010dn\u00e9 a odli\u0161n\u00e9 \u010drty n\u00e1padov z\u00a0dielne Hnutia Slovensko, PS a Demokratov s\u00a0politol\u00f3gmi Radoslavom \u0160tefan\u010d\u00edkom z\u00a0Ekonomickej univerzity v\u00a0Bratislave a s\u00a0Michalom Cirnerom z\u00a0Pre\u0161ovskej univerzity.<\/p>\n
\t\t\t \t\t\t\t\t\t\t\t![\"Demokrati](\"https:\/\/www.europesays.com\/sk\/wp-content\/uploads\/2026\/06\/zlata-vana-demokrati-referendum-clanokW.jpg\"\/)
\t\t\t\t\t\t\t\t\t\t\t \t\t\t\t\t\t\tFoto: FB\/Demokrati 2023 \t\t\t\t\t\t\t\t<\/p>\n
\t\t\t\t \t\t\t\t\tzlat\u00e1 va\u0148a , demokrati , referendum \t\t\t\t \t\t\t\t\t\t\t\t\tDemokrati mobilizuj\u00fa k referendu ter\u00e9nnym autom so zlatou va\u0148ou na korbe. \t\t\t\t\t\t<\/p>\n
Mytologick\u00fd \u00faspech v\u00a0Cannes<\/p>\n
V\u00a0pr\u00edpade \u0160ime\u010dku v\u00a0Chorv\u00e1tsku ide pod\u013ea \u0160tefan\u010d\u00edka o\u00a0postup, ktor\u00fd n\u00e1padne pripom\u00edna dobre zn\u00e1my \u0161t\u00fdl. \u201eAkoby skop\u00edrovan\u00e9 od Igora Matovi\u010da, slu\u0161nej\u0161ie povedan\u00e9 tak\u00fd mal\u00fd plagi\u00e1t. Ale v\u00a0politickom marketingu to nie je ni\u010d nov\u00e9. Ak niekomu d\u00f4jdu n\u00e1pady, odpozer\u00e1 od konkurencie,\u201c uviedol pre Pravdu.<\/p>\n
Cirner hovor\u00ed, \u017ee i\u00a0ke\u010f video z\u00a0Chorv\u00e1tska m\u00f4\u017ee pripom\u00edna\u0165 kde-koho, ide o\u00a0be\u017en\u00fa formu politick\u00e9ho marketingu. D\u00f4le\u017eit\u00e9 je, aby krok p\u00f4sobil autenticky, preto nie v\u017edy a ka\u017ed\u00e9mu to sed\u00ed. \u201eMysl\u00edm si, \u017ee PS by sa to do toho nepustilo, ak by nepoznalo n\u00e1lady vlastn\u00fdch sympatizantov. T\u00ed asi \u017eiadali, aby \u201epritvrdili\u201c,\u201c povedal pre Pravdu.<\/p>\n
Tvrd\u0161ia taktika nast\u00fapila po tom, \u010do \u0160ime\u010dka u\u017e mesiace \u010del\u00ed verb\u00e1lnej ofenz\u00edve zo strany vl\u00e1dnych politikov kv\u00f4li Projektu F\u00f3rum, ktor\u00fd vedie jeho mama Marta \u0160ime\u010dkov\u00e1. Neziskov\u00fa organiz\u00e1ciu podozrievaj\u00fa zo subven\u010dn\u00e9ho podvodu a koal\u00edcia za\u010dala jej pr\u00edpad sp\u00e1ja\u0165 priamo s\u00a0l\u00eddrom\u00a0PS.<\/p>\n
\u201eJe to prechod z\u00a0defenz\u00edvy a uhladen\u00e9ho \u0161t\u00fdlu komunik\u00e1cie do ofenz\u00edvy, je to \u00fato\u010dnej\u0161ie, viac to hr\u00e1 na em\u00f3cie a na efekt. PS sa pozicionovalo ako hnutie hodn\u00f4t, slu\u0161nosti, vecnosti a programu, toto je trochu odklon, ale v\u00a0z\u00e1sade chc\u00fa da\u0165 ochutna\u0165 politick\u00fdm oponentom, aby sa napili ich vlastnej medic\u00edny,\u201c pribl\u00ed\u017eil pre\u0161ovsk\u00fd odborn\u00edk.<\/p>\n
\u0160tefan\u010d\u00edk pouk\u00e1zal, \u017ee ide o\u00a0typ politickej komunik\u00e1cie typick\u00fd sk\u00f4r pre Matovi\u010da alebo Alojza Hlinu. \u201eSpektakul\u00e1rne vyst\u00fapenia v\u00a0pr\u00edpade PS zatia\u013e absentovali. PS v\u0161ak dlho hibernovalo, tak\u017ee tak\u00e9to prebudenie mu ur\u010dite nem\u00f4\u017ee u\u0161kodi\u0165.<\/p>\n
Aktivitami ako bola n\u00e1v\u0161teva Po\u010diatkovej vily Matovi\u010d pod\u013ea Cirnera v\u017edy uhral dobr\u00fd volebn\u00fd v\u00fdsledok. Navy\u0161e, v\u00a0takomto type marketingu sa c\u00edti ako ryba vo vode. Neo\u010dak\u00e1va v\u0161ak, \u017ee by PS sk\u013azlo \u201ea\u017e tak n\u00edzko\u201c, aby sa jeho predstavitelia bili s\u00a0predstavite\u013emi Smeru. \u201eBude to pravdepodobne inak riaden\u00e9 a viac vyv\u00e1\u017een\u00e9. Ten balans je zlo\u017eit\u00e9 zvl\u00e1dnu\u0165, bude to \u0165a\u017ek\u00e1 \u00faloha. Ke\u010f toti\u017e dobrovo\u013ene vst\u00fapite do ar\u00e9ny s\u00a0blatom, ur\u010dite budete cel\u00fd od blata aj vy, nielen v\u00e1\u0161 s\u00faper,\u201c uviedol.<\/p>\n
Najlep\u0161ia obrana je \u00fatok<\/p>\n
Matovi\u010dovmu v\u00fdletu do Cannes sa pod\u013ea \u0160tefan\u010d\u00edka a\u017e mytologicky pripisuj\u00fa po\u010diatky jeho nasleduj\u00faceho \u00faspechu. Konkr\u00e9tne d\u00e1ta to v\u0161ak nepotvrdili. \u201eAle myslie\u0165 si to m\u00f4\u017eeme, lebo Matovi\u010d t\u00fdm upriamil pozornos\u0165 na seba a svoj protikorup\u010dn\u00fd narat\u00edv,\u201c hovor\u00ed. \u010eal\u0161ie v\u00fdlety\u00a0\u2013 napr\u00edklad k\u00a0zlatej vani vo Vietname\u00a0\u2013 v\u0161ak u\u017e tak\u00e9 \u00faspe\u0161n\u00e9 pod\u013ea politol\u00f3ga neboli. Mysl\u00ed si, \u017ee v\u00fdznam v\u00fdletu do Cannes sa tak zrejme preh\u00e1\u0148a.<\/p>\n
\u201eV\u00a0ka\u017edom pr\u00edpade plat\u00ed, \u017ee urobi\u0165 tla\u010dovku pred vilou s\u00a0pochybn\u00fdm finan\u010dn\u00fdm kryt\u00edm je zauj\u00edmavej\u0161ie ako nudn\u00e1 tla\u010dovka so \u0161tatistami v\u00a0pozad\u00ed hlavn\u00e9ho re\u010dn\u00edka, pr\u00edpadne status na soci\u00e1lnej sieti,\u201c pokra\u010doval.<\/p>\n
N\u00e1v\u0161teva vily pod\u013ea \u0160tefan\u010d\u00edka nazna\u010duje, \u017ee PS je pripraven\u00e9 pou\u017e\u00edva\u0165 konfronta\u010dnej\u0161ie a emot\u00edvnej\u0161ie formy kampane ako v\u00a0minulosti. \u201e\u00c1no, ur\u010dite. Ale nejde pritom len o\u00a0vilu v\u00a0Chorv\u00e1tsku, ale aj upozornenie na rozvetven\u00e9 rodinn\u00e9 aktivity rodiny predsedu vl\u00e1dy, vr\u00e1tane poz\u00edci\u00ed \u0161t\u00e1tnych radk\u00fd\u0148 v\u00a0jeho osobnom \u017eivote, pr\u00edpadne na rodinn\u00e9 prepojenia in\u00fdch os\u00f4b z\u00a0prostredia vl\u00e1dnej koal\u00edcie na poz\u00edcie v\u00a0\u0161t\u00e1tnej a verejnej sf\u00e9re. PS kone\u010dne povedalo, \u017ee kr\u00e1\u013e je nah\u00fd a vyzer\u00e1 to tak, \u017ee to po dlhom \u010dase nah\u00e9ho kr\u00e1\u013ea zneistilo,\u201c komentoval bratislavsk\u00fd politol\u00f3g.<\/p>\n
Cirner s\u00a0n\u00edm s\u00fahlas\u00ed. Viac akcie zrejme \u017eiadali aj sympatizanti. \u201ePS trochu stratilo dych, dynamiku pri odr\u00e1\u017ean\u00ed \u00fatokov hlavne zo strany Smer, prejavilo sa to aj na stagn\u00e1cii alebo miernom poklese preferenci\u00ed, tak\u017ee museli za\u010da\u0165 nie\u010do robi\u0165 inak. V\u00a0podstate, nemohli sa necha\u0165 donekone\u010dna len tak ot\u013aka\u0165, najlep\u0161ia obrana je \u00fatok. D\u00f4le\u017eit\u00e1 je v\u0161ak spom\u00ednan\u00e1 autentickos\u0165. Mus\u00ed to by\u0165 uverite\u013en\u00e9,\u201c vysvetlil.<\/p>\n
\t\t\t\t\t \t\t\t\tFico: Vl\u00e1da rob\u00ed dobr\u00fa pr\u00e1cu pri konsolid\u00e1cii, opoz\u00edcia klame \t\t\t<\/p>\n
\t \t\t\t Video \t<\/p>\n
\t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\t\tZdroj: tasr \t\t\t\t\t\t<\/p>\n
Demokrati nekop\u00edruj\u00fa Matovi\u010da<\/p>\n
N\u00e1pad Demokratov s\u00a0autom s\u00a0n\u00e1pisom \u201eDo psej matere s\u00a0Ficovou rentou\u201c a zlatou va\u0148ou Cirner pova\u017euje za origin\u00e1lny, no pramen\u00ed v\u00a0minulosti. Predseda strany Jaroslav Na\u010f a ve\u013ek\u00e1 \u010das\u0165 stran\u00edkov p\u00f4sobila toti\u017e kedysi u\u00a0hnut\u00ed O\u013daNO, ktor\u00ed v\u017edy viac provokovali a p\u00fdtali sa tak o\u00a0pozornos\u0165 m\u00e9di\u00ed, ke\u010f\u017ee potrebovali vy\u0161\u0161ie preferencie. A\u00a0tie im skuto\u010dne nar\u00e1stli.<\/p>\n
\u201e\u017dijeme v\u00a0obdob\u00ed, kedy obal pred\u00e1va a na obsah sa zab\u00fada. V\u00a0s\u00falade s\u00a0t\u00fdmto pr\u00edstupom vyzer\u00e1 aj referendov\u00e1 komunik\u00e1cia strany Demokrati. S\u00fa v\u0161ak v\u00a0hor\u0161ej poz\u00edcii ako PS, preto\u017ee toto referendum skuto\u010dne ve\u013ea \u013eud\u00ed nezauj\u00edma,\u201c zhodnotil \u0160tefan\u010d\u00edk.<\/p>\n
Pripomenul, \u017ee voli\u010di bud\u00fa hlasova\u0165 len o\u00a0dvoch ot\u00e1zkach, pri\u010dom hlavn\u00e1 o\u00a0skr\u00e1ten\u00ed volebn\u00e9ho obdobia vypadla a t\u00fdm \u013eudov\u00e9 hlasovanie stratilo na atraktivite. Auto s\u00a0va\u0148ou pod\u013ea neho v\u0161ak na celkov\u00fa \u00fa\u010das\u0165 nebude ma\u0165 markantn\u00fd vplyv. D\u00f4le\u017eitej\u0161\u00ed je obsah referenda, ktor\u00fd v\u0161ak bol okresan\u00fd.<\/p>\n
Politol\u00f3g z\u00a0Ekonomickej univerzity by nepovedal, \u017ee v\u00a0pr\u00edpade Demokrati kop\u00edruj\u00fa Matovi\u010da. S\u00fa\u010das\u0165ou kampan\u00ed boli v\u00a0minulosti bicykle, autobusy aj karav\u00e1ny, a teraz s\u00fa to ter\u00e9nne aut\u00e1. \u201eDemokrati asi nemali in\u00fa mo\u017enos\u0165, do mal\u00e9ho fiatu by sa im t\u00e1 zlat\u00e1 va\u0148a zrejme nezmestila. A\u00a0\u0165aha\u0165 ju na pr\u00edvese by bolo nepraktick\u00e9. V\u00a0ka\u017edom pr\u00edpade ale mo\u017eno hovori\u0165 o\u00a0spektakul\u00e1rnom type marketingu, ktor\u00fd m\u00f4\u017ee by\u0165 zauj\u00edmav\u00fd pre voli\u010dov sleduj\u00facich politiku ve\u013emi povrchne. Preto\u017ee aj tak\u00edto voli\u010di s\u00fa pre zv\u00fd\u0161enie \u00fa\u010dasti na referende mimoriadne d\u00f4le\u017eit\u00fd,\u201c zhodnotil.<\/p>\n
Politika je dnes pod\u013ea Cirnera aj o\u00a0z\u00e1bave. \u201eJe to ako \u0161oubiznis, ako divadeln\u00e9 predstavenie, je potrebn\u00e9 voli\u010da zauja\u0165 a \u010das\u0165 voli\u010dov sa chce bavi\u0165 a c\u00edti\u0165 pri tom em\u00f3cie, nem\u00e1 to \u010faleko od z\u00e1bavn\u00e9ho priemyslu,\u201c kon\u0161tatoval odborn\u00edk z\u00a0Pre\u0161ova.<\/p>\n
\t\tZa\u010dala sa kampa\u0148 k\u00a0vo\u013eb\u00e1m 2027?<\/p>\n
Radoslav \u0160tefan\u010d\u00edk: Ur\u010dite \u00e1no. Ale ke\u010f dlhodobo pozurujeme komunika\u010dn\u00e9 strat\u00e9gie politick\u00fdch str\u00e1n, pre viacer\u00e9 za\u010d\u00edna kampa\u0148 de\u0148 po ozn\u00e1men\u00ed v\u00fdsledkov volieb. Vr\u00e1tane Smeru-SD, \u010di Hnutia Slovensko. Nejde teda o\u00a0ni\u010d nov\u00e9, len o\u00a0star\u00fa zaru\u010den\u00fa techniku dr\u017ea\u0165 voli\u010dov nap\u00e4t\u00ed a nedovoli\u0165 im na politiku ani na chv\u00ed\u013eu zabudn\u00fa\u0165. Pre stranu nem\u00f4\u017ee by\u0165 ni\u010d hor\u0161ie, ako presved\u010den\u00fd voli\u010d, ktor\u00fd v\u0161ak ostane vo volebn\u00fd de\u0148 doma, lebo sa mu k\u00a0urn\u00e1m z\u00a0r\u00f4znych d\u00f4vodov nechce\u00a0\u00eds\u0165.<\/p>\n
Michal Cirner: V\u017edy je nejak\u00e1 kampa\u0148, ale hlavne politici s\u00fa v\u00a0permanentnej volebnej kampani. Bojuj\u00fa o\u00a0sympatie voli\u010da ka\u017ed\u00fd de\u0148, ka\u017ed\u00fdm vyst\u00fapen\u00edm, ka\u017edou aktivitou a akciou. Je to nikdy nekon\u010diaci proces a kto zasp\u00ed na vavr\u00ednoch, ujde mu\u00a0vlak.<\/p>\n","protected":false},"excerpt":{"rendered":"L\u00edder PS M. \u0160ime\u010dka sa prihl\u00e1sil z Chorv\u00e1tska Video Zdroj: FB\/Michal \u0160ime\u010dka Mesiac po tom, ako Igor Matovi\u010d…\n","protected":false},"author":2,"featured_media":102918,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[6],"tags":[8679,2984,35199,1688,11215,43,40,44,39,42,45,41,10415],"class_list":["post-102917","post","type-post","status-publish","format-standard","has-post-thumbnail","category-slovensko","tag-igor-matovic","tag-jaroslav-nad","tag-matovicove","tag-michal-simecka","tag-simecka","tag-sk","tag-slovak","tag-slovak-republic","tag-slovakia","tag-slovencina","tag-slovenska-republika","tag-slovensko","tag-triky"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@sk\/116781810438955705","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/102917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/comments?post=102917"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/102917\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media\/102918"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media?parent=102917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/categories?post=102917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/tags?post=102917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Michal](\"https:\/\/www.europesays.com\/sk\/wp-content\/uploads\/2026\/06\/michal-simecka-marta-simeckova-stvorec.jpg\")
\t\t\t \t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\u010c\u00edtajte viac \t\t\t\t\t\t\t\t\t \t\t\t\t \t\t\t\t\tSko\u010dilo PS na lep? Odborn\u00edci hodnotia, ako \u0160ime\u010dka zvl\u00e1dol komunik\u00e1ciu kauzy svojej matky \t\t\t\t \t\t\t \t\t\t<\/a><\/p>\n![\"Auto](\"https:\/\/www.europesays.com\/sk\/wp-content\/uploads\/2026\/06\/auto-olano_03-strednaW.jpg\"\/)
<\/a><\/p>\n![\"Auto](\"https:\/\/www.europesays.com\/sk\/wp-content\/uploads\/2026\/06\/auto-olano_02-malaW.jpg\"\/)
<\/a><\/p>\n