{"id":125431,"date":"2026-07-16T03:34:17","date_gmt":"2026-07-16T03:34:17","guid":{"rendered":"https:\/\/www.europesays.com\/sk\/125431\/"},"modified":"2026-07-16T03:34:17","modified_gmt":"2026-07-16T03:34:17","slug":"obrovsky-zvrat-vo-vw-auta-pre-klucovy-trh-uz-nedoda-zo-slovenska","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/sk\/125431\/","title":{"rendered":"Obrovsk\u00fd zvrat vo VW. Aut\u00e1 pre k\u013e\u00fa\u010dov\u00fd trh u\u017e nedod\u00e1 zo Slovenska"},"content":{"rendered":"

Trh v Strednej \u00c1zii doteraz spoliehal na osved\u010den\u00fa eur\u00f3psku produkciu. Napr\u00edklad v takom Kazachstane si dnes ako jedin\u00fd ofici\u00e1lny model od Volkswagenu m\u00f4\u017ee\u0161 k\u00fapi\u0165 vlajkov\u00e9 SUV Touareg, ktor\u00e9 sa vyr\u00e1ba v\u00fdhradne v slovenskom z\u00e1vode v Bratislave. To sa v\u0161ak u\u017e \u010doskoro radik\u00e1lne zmen\u00ed.<\/p>\n

Spolo\u010dnosti FAW-Volkswagen a SAIC Volkswagen, \u010do s\u00fa \u010d\u00ednske spolo\u010dn\u00e9 podniky nemeck\u00e9ho koncernu, za\u010d\u00ednaj\u00fa expandova\u0165 do Kazachstanu a Uzbekistanu. Ako odhalili najnov\u0161ie inform\u00e1cie zo zahrani\u010dia<\/a>, tento strategick\u00fd posun prich\u00e1dza v \u010dase, ke\u010f nemeck\u00e1 automobilka prech\u00e1dza mas\u00edvnou re\u0161trukturaliz\u00e1ciou a h\u013ead\u00e1 ak\u00e9ko\u013evek sp\u00f4soby, ako zn\u00ed\u017ei\u0165 v\u00fdrobn\u00e9 n\u00e1klady a vyu\u017ei\u0165 prebyto\u010dn\u00e9 kapacity vo svojich \u010d\u00ednskych fabrik\u00e1ch.<\/p>\n

Koniec jednej \u00e9ry: \u010c\u00ednske aut\u00e1 mieria do sveta<\/p>\n

Volkswagen za\u010dal vyr\u00e1ba\u0165 aut\u00e1 v \u010c\u00edne e\u0161te v roku 1985 v spolupr\u00e1ci so \u0161t\u00e1tnou automobilkou SAIC. O nie\u010do nesk\u00f4r pribudlo partnerstvo s FAW. Desiatky rokov platilo neoblomn\u00e9 pravidlo: \u010do sa vyrobilo v \u010c\u00edne, to tam aj zostalo. Tieto vozidl\u00e1 boli \u0161peci\u00e1lne upraven\u00e9 pre potreby \u010d\u00ednskych z\u00e1kazn\u00edkov, mali pred\u013a\u017een\u00e9 r\u00e1zvory a \u0161pecifick\u00fa v\u00fdbavu.<\/p>\n

Teraz je v\u0161ak v\u0161etko inak. Na medzin\u00e1rodnom f\u00f3re v Ta\u0161kente sa v j\u00fani stretli \u0161\u00e9f \u010d\u00ednskej div\u00edzie VW Robert Cisek, nemeck\u00fd prezident Frank-Walter Steinmeier a uzbeck\u00fd prezident Shavkat Mirziyoyev. V\u00fdsledok? Do konca roka 2026 pl\u00e1nuj\u00fa v Uzbekistane spusti\u0165 lok\u00e1lnu mont\u00e1\u017e a\u017e \u00f4smich modelov z \u010d\u00ednskych fabr\u00edk vr\u00e1tane Tiguanu L Pro, Passatu Pro, Teramontu Pro a lacnej\u0161\u00edch modelov zna\u010dky Jetta. Odtia\u013e bud\u00fa tieto aut\u00e1 exportovan\u00e9 do \u010fal\u0161\u00edch kraj\u00edn SN\u0160, Strednej \u00c1zie a na Kaukaz.<\/p>\n

\"Volkswagen\"VolkswagenFonTech\/ChatGPT<\/p>\n

Rovnak\u00fd scen\u00e1r sa odohr\u00e1va v Kazachstane. Tamoj\u0161ie \u00farady u\u017e certifikovali tri modely z \u010d\u00ednskej produkcie FAW-Volkswagen \u2013 Magotan (u n\u00e1s zn\u00e1my ako Passat), Tayron L a SUV Jetta VS7. Slovensk\u00fd Touareg tak dostane mimoriadne siln\u00fa, no najm\u00e4 v\u00fdrazne lacnej\u0161iu konkurenciu priamo z v\u00fdchodu.<\/p>\n

Pre\u010do VW zachra\u0148uje svoje \u010d\u00ednske fabriky?<\/p>\n

D\u00f4vod tejto n\u00e1hlej zmeny strat\u00e9gie je prozaick\u00fd. \u010c\u00ednsky automobilov\u00fd trh prech\u00e1dza brut\u00e1lne r\u00fdchlou transform\u00e1ciou smerom k elektromobilite a nemeck\u00e1 zna\u010dka v nej \u0165ah\u00e1 za krat\u0161\u00ed koniec. K\u00fdm podiel ekologick\u00fdch vozidiel v \u010c\u00edne raketovo vzr\u00e1stol na 54 %, predaje Volkswagenu na tamoj\u0161om trhu sa prepadli o takmer 29 % na pribli\u017ene 665-tis\u00edc vozidiel.<\/p>\n

E\u0161te pred p\u00e1r rokmi pritom VW v \u010c\u00edne bez probl\u00e9mov pred\u00e1val cez mili\u00f3n \u00e1ut za rovnak\u00e9 obdobie. Hoci si Nemci st\u00e1le dr\u017eia prvenstvo v segmente \u00e1ut so spa\u013eovac\u00edmi motormi, ich celkov\u00fd kol\u00e1\u010d sa rap\u00eddne zmen\u0161uje. \u010c\u00ednske fabriky koncernu tak zrazu maj\u00fa obrovsk\u00e9 nevyu\u017eit\u00e9 v\u00fdrobn\u00e9 kapacity. Export do Strednej \u00c1zie je pre ne ide\u00e1lnym z\u00e1chrann\u00fdm kolesom, pri\u010dom nesk\u00f4r by mali nasledova\u0165 trhy v juhov\u00fdchodnej \u00c1zii a na Bl\u00edzkom v\u00fdchode.<\/p>\n

Z\u00e1chrana z \u010c\u00edny na \u00fakor Eur\u00f3py<\/p>\n

Tento krok prich\u00e1dza v tom najcitlivej\u0161om mo\u017enom momente. K\u00fdm v \u010c\u00edne m\u00e1 koncern prebytok kapac\u00edt, na dom\u00e1com eur\u00f3pskom trhu bije na poplach. Ako u\u017e vieme, kr\u00edza v eur\u00f3pskom Volkswagene eskaluje<\/a> a v hre je dokonca zatv\u00e1ranie historick\u00fdch fabr\u00edk v Nemecku a hromadn\u00e9 prep\u00fa\u0161\u0165anie.<\/p>\n

Koncern bojuje s extr\u00e9mnymi n\u00e1kladmi na energie, drah\u00fa pracovn\u00fa silu v Eur\u00f3pe a agres\u00edvnu konkurenciu zo strany \u010d\u00ednskych zna\u010diek ako BYD \u010di Geely. Vyu\u017eitie \u010d\u00ednskych tov\u00e1rn\u00ed, ktor\u00e9 profituj\u00fa z lacnej\u0161\u00edch dod\u00e1vate\u013esk\u00fdch re\u0165azcov a ni\u017e\u0161\u00edch v\u00fdrobn\u00fdch n\u00e1kladov, sa pre Volkswagen st\u00e1va k\u013e\u00fa\u010dovou zbra\u0148ou na pre\u017eitie v glob\u00e1lnom meradle. \u0160pekuluje sa dokonca aj o tom, \u017ee VW \u010dasom za\u010dne dov\u00e1\u017ea\u0165 \u010d\u00ednske elektromobily a hybridy s pred\u013a\u017een\u00fdm dojazdom priamo do Eur\u00f3py, aby dok\u00e1zal cenovo konkurova\u0165 drav\u00fdm \u010d\u00ednskym rivalom.<\/p>\n

Pre slovensk\u00fd automobilov\u00fd priemysel a najm\u00e4 pre bratislavsk\u00fd z\u00e1vod VW je toto jasn\u00fd varovn\u00fd sign\u00e1l. Hoci sa Touareg zo Slovenska zatia\u013e v Kazachstane pred\u00e1va, pr\u00edchod lacnej\u0161\u00edch modelov z \u010c\u00edny m\u00f4\u017ee eur\u00f3psku produkciu na t\u00fdchto perif\u00e9rnych trhoch \u00faplne vymaza\u0165. Koncern Volkswagen sa jasne transformuje na pragmatick\u00e9ho hr\u00e1\u010da, ktor\u00fd namiesto eur\u00f3pskeho patriotizmu rad\u0161ej uprednostn\u00ed lacn\u00fa \u010d\u00ednsku efektivitu, ak mu to pom\u00f4\u017ee pre\u017ei\u0165 glob\u00e1lny tlak.<\/p>\n

\n \u010c\u00edtajte viac z kateg\u00f3rie: Tech<\/a>\n <\/p>\n

\n \u010eakujeme, \u017ee \u010d\u00edta\u0161 Fontech. V pr\u00edpade, \u017ee m\u00e1\u0161 postreh alebo si na\u0161iel v \u010dl\u00e1nku chybu, nap\u00ed\u0161 n\u00e1m na redakcia@fontech.sk<\/a>.\n <\/p>\n","protected":false},"excerpt":{"rendered":"Trh v Strednej \u00c1zii doteraz spoliehal na osved\u010den\u00fa eur\u00f3psku produkciu. Napr\u00edklad v takom Kazachstane si dnes ako jedin\u00fd…\n","protected":false},"author":2,"featured_media":125432,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[6],"tags":[3245,136,395,273,56,1685,39594,24631,2594,40187,9649,40188,236,40189,11189,40190,40191,40192,43,40,44,39,42,45,41,40193,40194,40195,40196,40197,19060,19839,1622],"class_list":["post-125431","post","type-post","status-publish","format-standard","has-post-thumbnail","category-slovensko","tag-automobilovy-priemysel","tag-bratislava","tag-byd","tag-cina","tag-europa","tag-export","tag-faw-volkswagen","tag-frank-walter-steinmeier","tag-geely","tag-jetta-vs7","tag-kazachstan","tag-magotan","tag-nemecko","tag-passat-pro","tag-reuters","tag-robert-cisek","tag-saic-volkswagen","tag-shavkat-mirziyoyev","tag-sk","tag-slovak","tag-slovak-republic","tag-slovakia","tag-slovencina","tag-slovenska-republika","tag-slovensko","tag-stredna-azia","tag-taskent","tag-tayron-l","tag-teramont-pro","tag-tiguan-l-pro","tag-touareg","tag-uzbekistan","tag-volkswagen"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@sk\/116927559358450303","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/125431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/comments?post=125431"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/125431\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media\/125432"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media?parent=125431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/categories?post=125431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/tags?post=125431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}