{"id":125814,"date":"2026-07-16T13:25:11","date_gmt":"2026-07-16T13:25:11","guid":{"rendered":"https:\/\/www.europesays.com\/sk\/125814\/"},"modified":"2026-07-16T13:25:11","modified_gmt":"2026-07-16T13:25:11","slug":"zoroslav-kollar-celi-kritike-za-billboardy-s-vineou-a-kofola-mu-nedala-suhlas-2","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/sk\/125814\/","title":{"rendered":"Zoroslav Koll\u00e1r \u010del\u00ed kritike za billboardy s Vineou a Kofola mu nedala s\u00fahlas"},"content":{"rendered":"

Zoroslav Koll\u00e1r sa stal ter\u010dom kritiky po s\u00e9rii billboardov o z\u00e1chrane Viney.\t\t\t\t\t\t(Zdroj: Facebook\/Na\u010fa Bohinsk\u00e1, gettyimages.com)\t\t\t\t\t<\/p>\n

BRATISLAVA – Kampa\u0148 a poznate\u013enos\u0165 zna\u010dky sa pri politickom s\u00faboji buduje u\u017e nieko\u013eko mesiacov pred vo\u013ebami. Evidentne to vie aj nov\u00fd hr\u00e1\u010d na slovenskej politickej sc\u00e9ne Zoroslav Koll\u00e1r, ktor\u00fd rozbehol stranu Pr\u00e1vo na pravdu a rozve\u0161al billboardy o z\u00e1chrane ikonick\u00e9ho n\u00e1poja Vinea. K billboardu sa vyjadrila aj samotn\u00e1 Kofola!<\/p>\n

Na soci\u00e1lnej sieti sa za\u010dali objavova\u0165 fotky z ciest, kde sa moment\u00e1lne Zoroslav Koll\u00e1r pozicionuje do \u00falohy stavebn\u00edka, ktor\u00fd „oprav\u00ed Slovensko“. Slov\u00e1ci si u\u017e v\u0161imli oran\u017eov\u00e9 billboardy, kde Koll\u00e1r v \u00falohe \u0161\u00e9fa strany Pr\u00e1vo na pravdu hovor\u00ed nielen o z\u00e1chrane zna\u010dky Zetor, ale najnov\u0161ie aj o tom, ako vraj „zachr\u00e1nil n\u00e1poj Vinea“. Na tomto billboarde dokonca vidie\u0165 aj f\u013ea\u0161e so zn\u00e1mym logom zna\u010dky Vinea.<\/p>\n

\t
\n\t\t\"Koll\u00e1r\t\t\t<\/p>\n

\n\t\t\t\tZobrazi\u0165 gal\u00e9riu (5)\t\t\t<\/p>\n

\t<\/a><\/p>\n

\t\u00a0(Zdroj: Facebook\/Na\u010fa Bohinsk\u00e1)<\/p>\n

\u017diadny s\u00fahlas sme nedali, reaguje vlastn\u00edk a zva\u017euje pr\u00e1vne kroky<\/p>\n

Nie v\u0161etci to mo\u017eno vedia, ale za zna\u010dkou Vinea stoji zn\u00e1ma spolo\u010dnos\u0165 Kofola \u010ceskoSlovensko a.s. Ani ich zraku neu\u0161lo, \u017ee si Koll\u00e1r vizualizoval ikonick\u00fd n\u00e1poj vo svojej kampani. \u0160\u00e9f mimoparlamentnej strany s\u00edce po\u017eiadal, no\u00a0nedostal\u00a0s\u00fahlas na uv\u00e1dzanie tejto zna\u010dky a loga v jeho politickej kampani. Spolo\u010dnos\u0165 preto na svojom webe<\/a> uviedla nasleduj\u00face stanovisko:<\/p>\n

„Vinea je jednou z najob\u013e\u00fabenej\u0161\u00edch slovensk\u00fdch zna\u010diek. U\u017e takmer dve desa\u0165ro\u010dia sa o \u0148u star\u00e1me s re\u0161pektom k jej hist\u00f3rii, p\u00f4vodu aj mili\u00f3nom \u013eud\u00ed, ktor\u00ed si ju ob\u013e\u00fabili naprie\u010d gener\u00e1ciami. V portf\u00f3liu spolo\u010dnosti Kofola \u010ceskoSlovensko je od roku 2008, kedy sme ju k\u00fapili od vin\u00e1rskych z\u00e1vodov Vitis Pezinok. Vineu, rovnako ako ani \u017eiadnu in\u00fa zna\u010dku z n\u00e1\u0161ho portf\u00f3lia, nesp\u00e1jame s politickou stranou \u010di politickou kampa\u0148ou. Nerobili sme tak v minulosti a nebudeme tak robi\u0165 ani v bud\u00facnosti. S vyu\u017eit\u00edm zna\u010dky Vinea v aktu\u00e1lnej politickej kampani sme nes\u00fahlasili,“\u00a0uviedla Jana Pta\u010dinsk\u00e1 Jir\u00e1tov\u00e1 z komunika\u010dn\u00e9ho oddelenia spolo\u010dnosti Kofola, ktor\u00e1 Vineu zastre\u0161uje.<\/p>\n

„Konzistentnou komunik\u00e1ciou budujeme dobr\u00e9 men\u00e1 na\u0161ich zna\u010diek aj na\u0161ej spolo\u010dnosti. Chr\u00e1nime ich pred neopr\u00e1vnen\u00fdm pou\u017eit\u00edm a po\u0161kodzovan\u00edm a rovnako ako by sme reagovali aj v inom pr\u00edpade, aj teraz budeme zva\u017eova\u0165 dostupn\u00e9 pr\u00e1vne kroky. Vinea je dlhodobo symbolom kvalitn\u00e9ho lok\u00e1lneho hroznov\u00e9ho n\u00e1poja, ktor\u00fd v\u010faka skvelej chuti a spolo\u010dne str\u00e1ven\u00fdm chv\u00ed\u013eam v\u017edy Slov\u00e1kov sp\u00e1jal, a nie rozde\u013eoval,“ dodala Kofola.<\/p>\n

Koll\u00e1r zvolil viacero variantov kampane. Niekde hovor\u00ed o Vinei, inde zas o zna\u010dke traktorov Zetor. Inde len stru\u010dne uv\u00e1dza \u017ee „oprav\u00ed ekonomiku a ob\u010dan zv\u00ed\u0165az\u00ed“.<\/p>\n

\t
\n\t\t\"Koll\u00e1r\t\t\t<\/p>\n

\n\t\t\t\tZobrazi\u0165 gal\u00e9riu (5)\t\t\t<\/p>\n

\t<\/a><\/p>\n

\t\u00a0(Zdroj: Tip \u010ditate\u013ea)<\/p>\n

\t
\n\t\t\"Koll\u00e1r\t\t\t<\/p>\n

\n\t\t\t\tZobrazi\u0165 gal\u00e9riu (5)\t\t\t<\/p>\n

\t<\/a><\/p>\n

\t\u00a0(Zdroj: Tip \u010ditate\u013ea)<\/p>\n

Billboard vyvolal \u010fal\u0161ie ohlasy<\/p>\n

Nespokojnos\u0165 s billboardami verejne vyjadrila aj podnikate\u013eka a market\u00e9rka Na\u010fa Bohinsk\u00e1, ktor\u00e1 pod\u013ea vlastn\u00fdch slov sama v Kofole kedysi p\u00f4sobila a pon\u00fakla svoj poh\u013ead na cel\u00fa vec. Okrem in\u00e9ho kandidovala aj zo 116. miesta za Progres\u00edvne Slovensko v parlamentn\u00fdch vo\u013eb\u00e1ch 2023.<\/p>\n

„Ale po\u010dka\u0165, ve\u010f Vinea bola predsa predan\u00e1 Kofole. To si ve\u013emi dobre pam\u00e4t\u00e1m, preto\u017ee presne v roku 2008, ke\u010f sa pred\u00e1vala, som v Kofole pracovala. Viem, ako sa o Vinei hovorilo, ak\u00e9 boli pl\u00e1ny a \u010do v\u0161etko sa muselo urobi\u0165, aby sme poznali Vineu tak\u00fa, ako ju pozn\u00e1me dnes,“\u00a0povedala vo videu nahnevan\u00e1 Bohinsk\u00e1, pod\u013ea ktorej za poznate\u013enos\u0165ou aktu\u00e1lnej Viney stoja roky marketingovej pr\u00e1ce a obchodu.<\/p>\n

„Teraz pr\u00edde nejak\u00fd p\u00e1n Koll\u00e1r, d\u00e1 si Vineu na billboard a nap\u00ed\u0161e, \u017ee ju zachr\u00e1nil. No tak v\u00e1\u017een\u00ed, tak toto nie. Ak u\u017e chcete hovori\u0165 pravdu, p\u00e1n Koll\u00e1r, tak tam nap\u00ed\u0161te: ‚predal som‘, preto\u017ee s\u00fa verejne dostupn\u00e9 inform\u00e1cie, \u017ee Vitis Pezinok predala ochrann\u00fa zn\u00e1mku know how aj recept\u00faru spolo\u010dnosti Kofola v roku 2008. Cenu ste dodnes nezverejnili,“\u00a0pokra\u010dovala Bohinsk\u00e1.<\/p>\n

V \u010dase k\u00fapy bola Vinea m\u0155tvy produkt, br\u00e1ni sa Koll\u00e1r a hovor\u00ed o „bl\u00e1zniv\u00fdch progres\u00edvcoch“<\/p>\n

Na v\u00fdstup Bohinskej zakr\u00e1tko na soci\u00e1lnej sieti Instagram zareagoval samotn\u00fd \u0161\u00e9f strany. Zoroslav Koll\u00e1r tvrd\u00ed, \u017ee u\u017e v \u010dase predaja bola vraj Vinea „m\u0155tvy“ produkt.\u00a0„Z mojej iniciat\u00edvy sme do rebrandingu a reklamy investovali na t\u00fa dobu obrovsk\u00e9 peniaze. A pr\u00e1ve v\u010faka tomuto „vzkrieseniu“ zna\u010dky Vinea sme ju potom ako spr\u00e1vne hovor\u00edte predali,“\u00a0tvrd\u00ed Koll\u00e1r a po\u017eiadal Bohinsk\u00fa o \u00fapravu videa, ak chce vraj „hovori\u0165 pravdu“.<\/p>\n

\t
\n\t\t\"Koll\u00e1r\t\t\t<\/p>\n

\n\t\t\t\tZobrazi\u0165 gal\u00e9riu (5)\t\t\t<\/p>\n

\t<\/a><\/p>\n

\t\u00a0(Zdroj: Instagram\/zoroslavkollar)<\/p>\n

Verejnos\u0165 sa potom p\u00fdtala aj na zna\u010dku Zetor, ktor\u00e1 po rokoch kon\u010d\u00ed v\u00fdrobu v strede Eur\u00f3py s\u0165ahuje v\u00fdrobu do \u00c1zie. Aj t\u00fa Koll\u00e1r pod\u013ea billboardovej kampane v uliciach „zachr\u00e1nil“. Aj na toto m\u00e1 ale Koll\u00e1r svoju odpove\u010f.\u00a0„Po piatich rokoch sa v\u00fdroba dostala na 8 000 kusov ro\u010dne. Preto\u017ee bl\u00e1zniv\u00ed progres\u00edvci sp\u00f4sobuj\u00fa ekonomick\u00fd kolaps Eur\u00f3py, presunuli sme cel\u00fa v\u00fdrobu do Indie,“\u00a0vysvetlil Koll\u00e1r.<\/p>\n","protected":false},"excerpt":{"rendered":"Zoroslav Koll\u00e1r sa stal ter\u010dom kritiky po s\u00e9rii billboardov o z\u00e1chrane Viney. (Zdroj: Facebook\/Na\u010fa Bohinsk\u00e1, gettyimages.com) BRATISLAVA –…\n","protected":false},"author":2,"featured_media":125815,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[32],"tags":[40213,34,37,2998,33560,4569,33,8954,43,40,39,42,41,36,38,35,40214,11088,12291],"class_list":["post-125814","post","type-post","status-publish","format-standard","has-post-thumbnail","category-spravy","tag-billboardy","tag-headlines","tag-hlavne-spravy","tag-kampan","tag-kofola","tag-konflikt","tag-news","tag-pravo-na-pravdu","tag-sk","tag-slovak","tag-slovakia","tag-slovencina","tag-slovensko","tag-spravy","tag-titulky","tag-top-stories","tag-vinea","tag-znacka","tag-zoroslav-kollar"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@sk\/116929883616397301","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/125814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/comments?post=125814"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/125814\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media\/125815"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media?parent=125814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/categories?post=125814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/tags?post=125814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}