BRUSEL – Eur\u00f3pska komisia (EK) vymerala americkej internetovej spolo\u010dnosti Google pokutu 890 mili\u00f3nov eur (29 mili\u00e1rd kor\u00fan) za poru\u0161enie unijn\u00e9ho nariadenia o digit\u00e1lnych trhoch (DMA). Komisia o tom dnes informovala v tla\u010dovej spr\u00e1ve. Firma sa pod\u013ea \u00fanijnej exekut\u00edvy previnila t\u00fdm, \u017ee vo vyh\u013ead\u00e1va\u010di Google Search uprednost\u0148ovala vlastn\u00e9 slu\u017eby a \u017ee podnikom ukladala obmedzenia, ktor\u00e9 im br\u00e1nili nasmerova\u0165 spotrebite\u013eov k alternat\u00edvnym, \u010dasto lacnej\u0161\u00edm n\u00e1kupn\u00fdm kan\u00e1lom na platforme Google Play.<\/p>\n
Prezident spolo\u010dnosti Google pre glob\u00e1lne z\u00e1le\u017eitosti Kent Walker podrobil postup Eur\u00f3pskej komisie kritike a uviedol, \u017ee dne\u0161n\u00e9 rozhodnutie bude ma\u0165 negat\u00edvne dopady na eur\u00f3pskych spotrebite\u013eov aj podniky. Pod\u013ea agent\u00fary AP by EK svoj\u00edm postupom mohla tie\u017e popudi\u0165 americk\u00e9ho prezidenta Donalda Trumpa, ktor\u00fd u\u017e dlh\u0161\u00ed \u010das kritizuje regul\u00e1ciu digit\u00e1lneho sektora v Eur\u00f3pskej \u00fanii. Trump u\u017e sk\u00f4r pohrozil odvetn\u00fdmi opatreniami v pr\u00edpade pokutovania americk\u00fdch technologick\u00fdch podnikov, pripom\u00edna AP.<\/p>\n
Google patr\u00ed pod\u013ea pravidiel E\u00da medzi takzvan\u00fdch str\u00e1\u017ecov pr\u00edstupu \u010di\u017ee gatekeepers. T\u00fdmto n\u00e1zvom komisia v septembri 2023 ozna\u010dila ve\u013ek\u00e9 internetov\u00e9 spolo\u010dnosti, ktor\u00e9 musia sp\u013a\u0148a\u0165 pravidl\u00e1 digit\u00e1lnej normy DMA. Medzi gatekeepers sa radia napr\u00edklad aj spolo\u010dnosti Meta Platforms \u010di Apple.<\/p>\n
Pod\u013ea nariadenia o digit\u00e1lnych trhoch nesm\u00fa tieto spolo\u010dnosti pri raden\u00ed v\u00fdsledkov uprednost\u0148ova\u0165 vlastn\u00e9 slu\u017eby pred slu\u017ebami tret\u00edch str\u00e1n. Pri tomto raden\u00ed musia uplat\u0148ova\u0165 transparentn\u00e9, spravodliv\u00e9 a nediskrimina\u010dn\u00e9 podmienky. Komisia pritom zistila, \u017ee spolo\u010dnos\u0165 Google vo vyh\u013ead\u00e1va\u010di Google Search uprednost\u0148uje vlastn\u00e9 slu\u017eby, vr\u00e1tane slu\u017eieb v oblasti nakupovania, hotelov \u010di dopravy, pred slu\u017ebami tret\u00edch str\u00e1n. T\u00fdm poru\u0161uje svoje povinnosti vypl\u00fdvaj\u00face z nariadenia, stoj\u00ed v ozn\u00e1men\u00ed \u00fanijnej exekut\u00edvy.<\/p>\n
Google vo v\u00fdsledkoch vyh\u013ead\u00e1vania zv\u00fdraz\u0148uje vlastn\u00e9 slu\u017eby, a to okrem in\u00e9ho t\u00fdm, \u017ee ich umiest\u0148uje v hornej \u010dasti str\u00e1nky s v\u00fdsledkami vyh\u013ead\u00e1vania alebo pomocou vylep\u0161en\u00fdch vizu\u00e1lnych prvkov a filtrov, zatia\u013e \u010do podobn\u00e9 slu\u017eby tret\u00edch str\u00e1n nie s\u00fa pod\u013ea Eur\u00f3pskej komisie tak v\u00fdrazne zvidite\u013enen\u00e9. Pod\u013ea nariadenia \u00danie by tie\u017e v\u00fdvoj\u00e1ri, ktor\u00ed distribuuj\u00fa svoje aplik\u00e1cie prostredn\u00edctvom slu\u017eby Google Play, mali ma\u0165 mo\u017enos\u0165 bezplatne informova\u0165 z\u00e1kazn\u00edkov o alternat\u00edvnych, \u010dasto lacnej\u0161\u00edch ponuk\u00e1ch, a nasmerova\u0165 ich k t\u00fdmto ponuk\u00e1m na \u00fa\u010dely n\u00e1kupu, napr\u00edklad na webov\u00e9 str\u00e1nky alebo do alternat\u00edvnych obchodov s aplik\u00e1ciami. 2000. Komisia v\u0161ak dospela k z\u00e1veru, \u017ee Google nesplnil t\u00fato povinnos\u0165.<\/p>\n
Google by mal teraz ukon\u010di\u0165 poru\u0161ovanie predpisov a zavies\u0165 opatrenia, ktor\u00e9 zabezpe\u010dia spravodliv\u00e9 a nediskrimina\u010dn\u00e9 zaobch\u00e1dzanie so slu\u017ebami tret\u00edch str\u00e1n, ktor\u00e9 sa objavuj\u00fa vo v\u00fdsledkoch vyh\u013ead\u00e1vania na Googlu. Taktie\u017e umo\u017eni\u0165 v\u00fdvoj\u00e1rom, ktor\u00ed distribuuj\u00fa svoje aplik\u00e1cie prostredn\u00edctvom obchodu Google, vo\u013ene komunikova\u0165, propagova\u0165 ponuky a uzatv\u00e1ra\u0165 zmluvy s u\u017e\u00edvate\u013emi nielen v r\u00e1mci obchodu Google Play, ale aj mimo neho.<\/p>\n
„Aby sme splnili po\u017eiadavky, mus\u00edme odstr\u00e1ni\u0165 funkcie vyh\u013ead\u00e1vania v re\u00e1lnom \u010dase, ktor\u00e9 Eur\u00f3pania miluj\u00fa. Napr\u00edklad okam\u017eit\u00e9 ceny a dostupnos\u0165 hotelov, letov a re\u0161taur\u00e1ci\u00ed,“ uviedol Walker. Firma pod\u013ea neho bude musie\u0165 obmedzi\u0165 aj bezpe\u010dnostn\u00e9 opatrenia v obchode Google Play\u00a0„Nie je to poctiv\u00e1 konkurencia. Ide o zhor\u0161ovanie v\u00fdrobku, ktor\u00e9 n\u00fati mal\u00e1 skupina s\u0165a\u017eovate\u013eov, ktor\u00ed sleduj\u00fa vlastn\u00e9 z\u00e1ujmy, \u010do bude ma\u0165 negat\u00edvny vplyv na eur\u00f3pske podniky a spotrebite\u013eov. Regul\u00e1cia by mala produkty zlep\u0161ova\u0165, nie zhor\u0161ova\u0165,“ uviedol Walker.<\/p>\n
Dnes ulo\u017een\u00e9 pokuty zoh\u013ead\u0148uj\u00fa pod\u013ea EK z\u00e1va\u017enos\u0165 a d\u013a\u017eku trvania poru\u0161enia predpisov. Ide o pokutu 460 mili\u00f3nov eur za jedno poru\u0161enie a 430 mili\u00f3nov eur za druh\u00e9. Google m\u00e1 povinnos\u0165 vyhovie\u0165 rozhodnutiu EK do 60 dn\u00ed, inak mu hrozia periodick\u00e9 pe\u0148a\u017en\u00e9 sankcie a\u017e do piatich percent jeho celosvetov\u00e9ho obratu.<\/p>\n","protected":false},"excerpt":{"rendered":"BRUSEL – Eur\u00f3pska komisia (EK) vymerala americkej internetovej spolo\u010dnosti Google pokutu 890 mili\u00f3nov eur (29 mili\u00e1rd kor\u00fan) za…\n","protected":false},"author":2,"featured_media":131818,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[8],"tags":[41601,1234,41600,3600,33,330,43,40,42,36,50,49,48],"class_list":["post-131817","post","type-post","status-publish","format-standard","has-post-thumbnail","category-svet","tag-800-milionov-eeur","tag-brusel","tag-ctk","tag-google","tag-news","tag-pokuta","tag-sk","tag-slovak","tag-slovencina","tag-spravy","tag-svet","tag-world","tag-world-news"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@sk\/116971049415212447","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/131817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/comments?post=131817"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/131817\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media\/131818"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media?parent=131817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/categories?post=131817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/tags?post=131817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}