PLZE\u0147\/MLAD\u00c1 BOLESLAV \u2013 Plzensk\u00e1 \u0161kodovka, ktor\u00e1 vyr\u00e1ba vlaky a elektri\u010dky men\u00ed logo. Typick\u00fd zelen\u00fd \u0161\u00edp tak u\u017e zostane iba na automobiloch legend\u00e1rnej zna\u010dky. <\/p>\n
\u0160koda Group prejde na nov\u00fa firemn\u00fa identitu. Meno a logo m\u00e1 firma predstavi\u0165 najnesk\u00f4r do konca j\u00fana 2029. Zmena sa t\u00fdka v\u00fdroby vlakov a elektri\u010diek.<\/p>\n
„Sprav\u00edme tak u\u017e v septembri 2028 na berl\u00ednskom ve\u013etrhu InnoTrans, \u010do je najv\u00e4\u010d\u0161ia svetov\u00e1 prehliadka dopravnej techniky,“\u00a0povedal pre \u010cT24<\/a> hovorca \u0160kody Group Jan \u0160vehla. \u00a0<\/p>\n Pod\u013ea dostupn\u00fdch inform\u00e1ci\u00ed kon\u010d\u00ed stroj\u00e1r\u0148am v Plzni za tri roky licencia na zna\u010dku \u0160koda aj na logo s okr\u00eddlen\u00fdm \u0161\u00edpom. To u\u017e predt\u00fdm predali automobilke \u0160koda Auto zo skupiny Volkswagen Group.\u00a0 Skon\u010dia tak spory a probl\u00e9my \u010dast\u00e9ho zamie\u0148ania plzensk\u00fdch stroj\u00e1rn\u00ed a v\u00fdrobcu osobn\u00fdch vozidiel v Mladej Boleslavy. Skupina PPF prevzala plzensk\u00e9 stroj\u00e1rne v roku 2018.\u00a0<\/p>\n \u0160koda si vybrala Dynamo Design<\/p>\n \u0160koda Group si vybrala \u010desk\u00fa strategick\u00fa brandingov\u00fa agent\u00faru Dynamo design, ktor\u00e1 ju prevedie vytvoren\u00edm novej korpor\u00e1tnej identity. Nadv\u00e4zuje na takmer 170 rokov priemyseln\u00e9 trad\u00edcie siahaj\u00face k \u0160kodov\u00fdm z\u00e1vodom. Zmena loga preto predstavuje jeden z najv\u00fdznamnej\u0161\u00edch okamihov v novodobej hist\u00f3rii s presahom do stroj\u00e1rskeho bohatstva \u010ceska.\u00a0<\/p>\n „Jej cie\u013eom nie je opusti\u0165 vlastn\u00fd odkaz, ale vytvori\u0165 nov\u00fa korpor\u00e1tnu identitu, ktor\u00e1 bude d\u00f4stojn\u00fdm pokra\u010dovan\u00edm tejto trad\u00edcie a podpor\u00ed \u010fal\u0161\u00ed medzin\u00e1rodn\u00fd rozvoj,“ uv\u00e1dza \u0161koda Group na svojom webe.<\/a>\u00a0<\/p>\n S\u00fa\u010das\u0165ou projektu bude aj \u00fazka spolupr\u00e1ca so \u0161pecializovanou namingovou agent\u00farou Name & Fame, ktor\u00e1 povedie proces h\u013eadania nov\u00e9ho n\u00e1zvu.<\/p>\n","protected":false},"excerpt":{"rendered":"PLZE\u0147\/MLAD\u00c1 BOLESLAV \u2013 Plzensk\u00e1 \u0161kodovka, ktor\u00e1 vyr\u00e1ba vlaky a elektri\u010dky men\u00ed logo. Typick\u00fd zelen\u00fd \u0161\u00edp tak u\u017e zostane…\n","protected":false},"author":2,"featured_media":132295,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[11],"tags":[38870,41658,64,4555,65,66,33665,41659,41657,9793,43,4462,40,39,42,41,801],"class_list":["post-132294","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ekonomika","tag-38870","tag-branding","tag-business","tag-cr","tag-economic","tag-ekonomika","tag-logo","tag-mlada-boleslav","tag-nazov","tag-plzen","tag-sk","tag-skoda","tag-slovak","tag-slovakia","tag-slovencina","tag-slovensko","tag-zmena"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@sk\/116974847470561257","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/132294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/comments?post=132294"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/132294\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media\/132295"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media?parent=132294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/categories?post=132294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/tags?post=132294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nDohoda o predaji pr\u00e1v k zna\u010dke ozn\u00e1mila PPF u\u017e v j\u00fani 2022.<\/p>\n