{"id":136425,"date":"2026-07-29T12:47:09","date_gmt":"2026-07-29T12:47:09","guid":{"rendered":"https:\/\/www.europesays.com\/sk\/136425\/"},"modified":"2026-07-29T12:47:09","modified_gmt":"2026-07-29T12:47:09","slug":"ako-zarobit-na-letnych-horucavach-odpoved-mozno-najdete-aj-vo-vlastnom-nakupnom-kosiku","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/sk\/136425\/","title":{"rendered":"Ako zarobi\u0165 na letn\u00fdch hor\u00fa\u010dav\u00e1ch? Odpove\u010f mo\u017eno n\u00e1jdete aj vo vlastnom n\u00e1kupnom ko\u0161\u00edku"},"content":{"rendered":"

\t\t\t\t\t\t\t<\/p>\n

\t\t\t\t\tFoto: oPeniazoch.sk, generovan\u00e9 AI<\/p>\n

\t\t\"oPeniazoch.sk\"\/<\/p>\n

Hor\u00face letn\u00e9 dni zvy\u0161uj\u00fa dopyt po zmrzlin\u00e1ch, \u013eadov\u00fdch \u010dajoch \u010di miner\u00e1lnych vod\u00e1ch. Pod\u013ea anal\u00fdzy spolo\u010dnosti XTB v\u0161ak sez\u00f3na m\u00f4\u017ee by\u0165 zauj\u00edmav\u00e1 aj z poh\u013eadu investorov, ktor\u00ed sleduj\u00fa v\u00fdvoj akci\u00ed glob\u00e1lnych potravin\u00e1rskych gigantov.<\/p>\n

V\u00fdrobky zna\u010diek ako Magnum, Ben & Jerry\u2019s, Cornetto, Lipton, M\u00f6venpick \u010di KitKat poznaj\u00fa mili\u00f3ny spotrebite\u013eov po celom svete. Z poh\u013eadu investorov v\u0161ak pod\u013ea anal\u00fdzy XTB<\/a> nie s\u00fa rozhoduj\u00face samotn\u00e9 produkty, ale finan\u010dn\u00e1 sila spolo\u010dnost\u00ed, ktor\u00e9 ich vlastnia. Pr\u00e1ve preto sa pozornos\u0165 s\u00fastre\u010fuje najm\u00e4 na spolo\u010dnosti Unilever a Nestl\u00e9, ktor\u00e9 patria medzi najv\u00fdznamnej\u0161\u00edch hr\u00e1\u010dov v segmente spotrebn\u00e9ho tovaru.<\/p>\n

Ako uv\u00e1dza XTB, britsko-holandsk\u00fd Unilever<\/a> v posledn\u00fdch rokoch pre\u0161iel v\u00fdraznou transform\u00e1ciou. Firma sa zbavila viacer\u00fdch menej v\u00fdznamn\u00fdch zna\u010diek a zamerala sa na produkty s vy\u0161\u0161\u00edmi mar\u017eami, \u010do investori prijali pozit\u00edvne. Hoci sa akcie spolo\u010dnosti obchoduj\u00fa pribli\u017ene na \u00farovni spred desiatich rokov, pod\u013ea anal\u00fdzy to neznamen\u00e1 slab\u00e9 hospod\u00e1renie. Sk\u00f4r ide o prejav defenz\u00edvneho charakteru firmy, ktorej tr\u017eby a zisky zost\u00e1vaj\u00fa dlhodobo stabiln\u00e9 bez v\u00fdrazn\u00fdch v\u00fdkyvov.<\/p>\n

\u0160vaj\u010diarske Nestl\u00e9<\/a> m\u00e1 pod\u013ea XTB e\u0161te \u0161ir\u0161ie produktov\u00e9 portf\u00f3lio. Okrem zmrzl\u00edn a studen\u00fdch n\u00e1pojov sa opiera aj o siln\u00e9 kateg\u00f3rie k\u00e1vy, \u010dokol\u00e1d \u010di \u010fal\u0161\u00edch potrav\u00edn, ktor\u00e9 pom\u00e1haj\u00fa vyrovn\u00e1va\u0165 sez\u00f3nne v\u00fdkyvy dopytu. Anal\u00fdza pripom\u00edna, \u017ee cena akci\u00ed Nestl\u00e9 s\u00edce od maxima z roku 2022 klesla pribli\u017ene o 35 percent, no spolo\u010dnos\u0165 si na\u010falej udr\u017eiava stabiln\u00e9 hospod\u00e1rske v\u00fdsledky a patr\u00ed medzi defenz\u00edvne akcie, ktor\u00e9 investori \u010dasto vyh\u013ead\u00e1vaj\u00fa v obdobiach zv\u00fd\u0161enej neistoty.<\/p>\n

D\u00e1 sa zarobi\u0165 na letnej sez\u00f3ne?<\/p>\n

Anal\u00fdza XTB z\u00e1rove\u0148 upozor\u0148uje, \u017ee letn\u00e1 sez\u00f3na m\u00f4\u017ee ma\u0165 v pr\u00edpade podobn\u00fdch spolo\u010dnost\u00ed vplyv aj na n\u00e1ladu investorov. Pri poh\u013eade na posledn\u00fdch desa\u0165 rokov sa pod\u013ea nej ukazuje, \u017ee akcie Unileveru aj Nestl\u00e9 zaznamen\u00e1vali v mesiacoch pred letom a po\u010das leta spravidla vy\u0161\u0161iu volatilitu aj objemy obchodovania.<\/p>\n

D\u00f4vodom boli o\u010dak\u00e1vania, \u017ee dlh\u0161ie obdobia vysok\u00fdch tepl\u00f4t podporia predaj zmrzl\u00edn, studen\u00fdch n\u00e1pojov \u010di \u010fal\u0161\u00edch sez\u00f3nnych produktov, \u010do sa n\u00e1sledne m\u00f4\u017ee pozit\u00edvne odrazi\u0165 vo v\u00fdsledkoch za tret\u00ed \u0161tvr\u0165rok. Historicky tak pr\u00e1ve letn\u00e9 mesiace \u010dasto prin\u00e1\u0161ali kr\u00e1tkodob\u00fa podporu cen\u00e1m akci\u00ed oboch spolo\u010dnost\u00ed.<\/p>\n

Pod\u013ea XTB v\u0161ak nejde len o jednorazov\u00fd efekt spojen\u00fd s hor\u00facim po\u010das\u00edm. Unilever aj Nestl\u00e9 patria medzi takzvan\u00e9 defenz\u00edvne akcie, teda firmy, ktor\u00fdch podnikanie je postaven\u00e9 na produktoch ka\u017edodennej spotreby. \u013dudia ich nakupuj\u00fa bez oh\u013eadu na ekonomick\u00fa situ\u00e1ciu, a preto b\u00fdvaj\u00fa ich tr\u017eby aj zisky stabilnej\u0161ie ne\u017e v mnoh\u00fdch in\u00fdch odvetviach.<\/p>\n

Pr\u00e1ve v \u010dasoch rast\u00facich \u00farokov\u00fdch sadzieb<\/a>, geopolitickej neistoty \u010di poklesov akciov\u00fdch trhov preto investori \u010dasto pres\u00favaj\u00fa \u010das\u0165 kapit\u00e1lu do podobn\u00fdch spolo\u010dnost\u00ed, ktor\u00e9 pova\u017euj\u00fa za bezpe\u010dnej\u0161ie.<\/p>\n

\tInvestovali by ste do spolo\u010dnosti, ktorej produkty pravidelne kupujete?<\/p>\n

Rast cien surov\u00edn pritom pod\u013ea anal\u00fdzy neznamenal automaticky zhor\u0161enie hospod\u00e1rskych v\u00fdsledkov. Svetov\u00e9 ceny kakaa v posledn\u00fdch rokoch prudko vzr\u00e1stli, no Nestl\u00e9 aj Unilever dok\u00e1zali pod\u013ea XTB vyu\u017ei\u0165 silu svojich zna\u010diek a zv\u00fd\u0161en\u00e9 n\u00e1klady prenies\u0165 na z\u00e1kazn\u00edkov bez v\u00fdraznej\u0161ieho poklesu predaja.<\/p>\n

V niektor\u00fdch pr\u00edpadoch siahli aj po strat\u00e9gii zn\u00e1mej ako shrinkflation<\/a>, teda zmen\u0161en\u00ed balenia pri zachovan\u00ed rovnakej ceny. Aj schopnos\u0165 zvl\u00e1da\u0165 rast n\u00e1kladov patr\u00ed medzi d\u00f4vody, pre\u010do investori tieto spolo\u010dnosti dlhodobo zara\u010fuj\u00fa medzi stabilnej\u0161ie tituly.<\/p>\n

Buffett: Investujte do toho, \u010do sami kupujete<\/p>\n

Anal\u00fdza tak z\u00e1rove\u0148 pripom\u00edna, \u017ee investi\u010dn\u00e9 pr\u00edle\u017eitosti sa nemusia skr\u00fdva\u0165 len v technologick\u00fdch firm\u00e1ch alebo zlo\u017eit\u00fdch finan\u010dn\u00fdch produktoch. Pr\u00e1ve naopak, ka\u017edodenn\u00e9 n\u00e1kupn\u00e9 rozhodnutia m\u00f4\u017eu by\u0165 pod\u013ea XTB dobrou in\u0161pir\u00e1ciou pri h\u013eadan\u00ed spolo\u010dnost\u00ed, do ktor\u00fdch sa oplat\u00ed pozrie\u0165 aj z poh\u013eadu investora. Porovnanie Nestl\u00e9 a Unilever preto nie je len o tom, ktor\u00e1 firma po\u010das hor\u00faceho leta pred\u00e1 viac zmrzliny \u010di \u013eadov\u00fdch n\u00e1pojov, ale aj o tom, ako mo\u017eno prep\u00e1ja\u0165 be\u017en\u00fa spotrebu s budovan\u00edm investi\u010dn\u00e9ho portf\u00f3lia.<\/p>\n

Tento pr\u00edstup dlhodobo presadzuje aj legend\u00e1rny investor Warren Buffett<\/a>, ke\u010f odpor\u00fa\u010da zameriava\u0165 sa na spolo\u010dnosti, ktor\u00fdch produkty \u013eudia dobre poznaj\u00fa, pravidelne ich pou\u017e\u00edvaj\u00fa a ktor\u00fdch v\u00fdznam v ka\u017edodennom \u017eivote je dlhodobo stabiln\u00fd.<\/p>\n

Ke\u010f si spotrebite\u013e k\u00fapi zmrzlinu, miner\u00e1lnu vodu alebo \u013eadov\u00fd \u010daj zn\u00e1mej zna\u010dky, podporuje t\u00fdm podnikanie spolo\u010dnost\u00ed, ktor\u00fdch akcie sa obchoduj\u00fa na svetov\u00fdch burz\u00e1ch. Pr\u00e1ve tak\u00e9to firmy b\u00fdvaj\u00fa pod\u013ea analytikov zauj\u00edmav\u00fdm v\u00fdchodiskov\u00fdm bodom pre investorov, ktor\u00ed chc\u00fa stava\u0165 na stabiln\u00fdch a zrozumite\u013en\u00fdch podnikate\u013esk\u00fdch modeloch.<\/p>\n

\u201eFinan\u010dn\u00e9 trhy netreba vn\u00edma\u0165 ako vzdialen\u00fd a zlo\u017eit\u00fd svet. Prv\u00e9 kroky k budovaniu dlhodobo odoln\u00e9ho investi\u010dn\u00e9ho portf\u00f3lia, ktor\u00e9 dok\u00e1\u017ee prekona\u0165 infl\u00e1ciu, sa \u010dasto za\u010d\u00ednaj\u00fa pri glob\u00e1lnych zna\u010dk\u00e1ch, s ktor\u00fdmi sa stret\u00e1vame ka\u017ed\u00fd de\u0148,\u201c uzatv\u00e1ra v anal\u00fdze analytik finan\u010dn\u00fdch trhov XTB Ondrej Gregu\u0161<\/a>.<\/p>\n

[XTB<\/a>\u00a0je obsahov\u00fdm partnerom webu\u00a0oPeniazoch.sk<\/a>]<\/p>\n

Upozornenie:
Invest\u00edcia zah\u0155\u0148a riziko straty \u010dasti alebo cel\u00e9ho investovan\u00e9ho majetku. Inform\u00e1cie na tejto str\u00e1nke sl\u00fa\u017eia len na v\u0161eobecn\u00e9 \u00fa\u010dely a nie s\u00fa investi\u010dn\u00fdm poradenstvom.<\/p>\n

Viac o t\u00e9me: akcie<\/a>, finan\u010dn\u00e9 trhy<\/a>, infl\u00e1cia<\/a>, investovanie<\/a>, Nestl\u00e9<\/a>, spotrebn\u00fd tovar<\/a>, Unilever<\/a>, Warren Buffett<\/a>, XTB<\/a>, zmrzlina<\/a><\/p>\n

\t\tKoment\u00e1re k \u010dl\u00e1nku<\/p>\n

Moment\u00e1lne nie je pridan\u00fd \u017eiadny koment\u00e1r<\/p>\n","protected":false},"excerpt":{"rendered":"Foto: oPeniazoch.sk, generovan\u00e9 AI Hor\u00face letn\u00e9 dni zvy\u0161uj\u00fa dopyt po zmrzlin\u00e1ch, \u013eadov\u00fdch \u010dajoch \u010di miner\u00e1lnych vod\u00e1ch. Pod\u013ea anal\u00fdzy…\n","protected":false},"author":2,"featured_media":136426,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[11],"tags":[895,64,65,66,4420,2617,2618,27194,43,40,39,42,41,42636,42637,16065,2622,25110],"class_list":["post-136425","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ekonomika","tag-akcie","tag-business","tag-economic","tag-ekonomika","tag-financne-trhy","tag-inflacia","tag-investovanie","tag-nestle","tag-sk","tag-slovak","tag-slovakia","tag-slovencina","tag-slovensko","tag-spotrebny-tovar","tag-unilever","tag-warren-buffett","tag-xtb","tag-zmrzlina"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@sk\/117003344210037167","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/136425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/comments?post=136425"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/136425\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media\/136426"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media?parent=136425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/categories?post=136425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/tags?post=136425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}