{"id":138756,"date":"2026-08-01T05:25:11","date_gmt":"2026-08-01T05:25:11","guid":{"rendered":"https:\/\/www.europesays.com\/sk\/138756\/"},"modified":"2026-08-01T05:25:11","modified_gmt":"2026-08-01T05:25:11","slug":"tatra-banka-35-rokov-po-vzniku-ikonickeho-trojpasu-meni-logo-zmena-sa-dotkne-celej-skupiny","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/sk\/138756\/","title":{"rendered":"Tatra banka 35 rokov po vzniku ikonick\u00e9ho trojp\u00e1su men\u00ed logo. Zmena sa dotkne celej skupiny"},"content":{"rendered":"

\t\t\t\t\t\t\t<\/p>\n

\t\t\t\t\tFoto: gettyimages.com\/Stefan Sutka, Tatra banka<\/p>\n

\t\t\"oPeniazoch.sk\"\/<\/p>\n

Jedna z najzn\u00e1mej\u0161\u00edch slovensk\u00fdch bankov\u00fdch zna\u010diek upravila svoju vizu\u00e1lnu identitu. Tatra banka po 35 rokoch predstavila facelift loga, ktor\u00fd zachov\u00e1va ikonick\u00fd trojp\u00e1s, no prin\u00e1\u0161a viacer\u00e9 dizajnov\u00e9 \u00fapravy aj nov\u00e9 vlastn\u00e9 p\u00edsmo.<\/p>\n

Tatra banka<\/a> pou\u017e\u00edva charakteristick\u00fd symbol trojp\u00e1su od roku 1991. Ako uv\u00e1dza banka, autorom p\u00f4vodn\u00e9ho loga bol slovensk\u00fd grafick\u00fd dizajn\u00e9r a typograf Du\u0161an Junek, ktor\u00fd postavil jeho koncept na mot\u00edve trojuholn\u00edka symbolizuj\u00faceho Tatry, rast a dynamiku. Pr\u00e1ve nad\u010dasovos\u0165 n\u00e1vrhu pod\u013ea banky umo\u017enila, aby logo vydr\u017ealo bez z\u00e1sadn\u00fdch zmien viac ne\u017e tri desa\u0165ro\u010dia.<\/p>\n

Mohlo by v\u00e1s zauj\u00edma\u0165:<\/p>\n

Reklama<\/p>\n

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]]><\/p>\n

Po predch\u00e1dzaj\u00facich men\u0161\u00edch \u00faprav\u00e1ch z konca dev\u00e4\u0165desiatych rokov a zmene typografie pred desiatimi rokmi prich\u00e1dza \u010fal\u0161\u00ed facelift. Tentoraz sa o\u0148 postaralo dizajn\u00e9rske \u0161t\u00fadio Andrej & Andrej. Pod\u013ea dizajn\u00e9rov Andreja \u010caneck\u00e9ho a Andreja Bar\u010d\u00e1ka cie\u013eom nebolo vytvori\u0165 nov\u00e9 logo, ale upravi\u0165 existuj\u00facu identitu tak, aby fungovala jednotne vo v\u0161etk\u00fdch podob\u00e1ch zna\u010dky<\/a>. <\/p>\n

\u201eCel\u00fd redizajn sme sa preto sna\u017eili vies\u0165 tak, aby bol pre verejnos\u0165 takmer nevidite\u013en\u00fd, no z poh\u013eadu fungovania zna\u010dky z\u00e1sadn\u00fd,\u201c uviedli.<\/p>\n

\"\"Foto: Tatra banka<\/p>\n

Samotn\u00fd ikonick\u00fd trojp\u00e1s zost\u00e1va zachovan\u00fd. Men\u00ed sa v\u0161ak or\u00e1movanie loga<\/a>, ktor\u00e9 sa prisp\u00f4sobilo nov\u00e9mu p\u00edsmu, z loga mizne skratka TB a n\u00e1zov banky je po novom zap\u00edsan\u00fd vlastn\u00fdm fontom Tatra banka Sans. Nov\u00e9 p\u00edsmo vzniklo na mieru zna\u010dke a klienti sa s n\u00edm pod\u013ea banky u\u017e stret\u00e1vaj\u00fa v digit\u00e1lnych slu\u017eb\u00e1ch aj papierov\u00fdch dokumentoch.<\/p>\n

\"\"Foto: Tatra banka<\/p>\n

\u00dapravy sa net\u00fdkaj\u00fa iba samotnej Tatra banky. Nov\u00fd vizu\u00e1lny syst\u00e9m sa roz\u0161iruje aj na dc\u00e9rske spolo\u010dnosti a Nad\u00e1ciu Tatra banky. Odstr\u00e1nen\u00edm skratiek z r\u00e1mu logotypov sa pod\u013ea banky dosiahla jednotn\u00e1 ve\u013ekos\u0165 r\u00e1movania bez oh\u013eadu na d\u013a\u017eku n\u00e1zvu jednotliv\u00fdch spolo\u010dnost\u00ed, pri\u010dom n\u00e1zvy zost\u00e1vaj\u00fa p\u00edsan\u00e9 ve\u013ek\u00fdmi p\u00edsmenami.<\/p>\n

\tP\u00e1\u010di sa v\u00e1m nov\u00e9 logo Tatra banky?<\/p>\n

Na v\u00fdznam zmeny z poh\u013eadu zna\u010dky upozornila aj riadite\u013eka odboru brand managementu zna\u010diek Tatra banka a Raiffeisen banka<\/a> Milada Halov\u00e1. \u201eZmena loga je citliv\u00e1 z\u00e1le\u017eitos\u0165, obzvl\u00e1\u0161\u0165 pre etablovan\u00e9 zna\u010dky ako Tatra banka, preto sme sa aj my sna\u017eili o citliv\u00fd pr\u00edstup,\u201c uviedla s t\u00fdm, \u017ee impulz na \u00fapravu loga pri\u0161iel prirodzene v nadv\u00e4znosti na v\u00fdvoj nov\u00e9ho firemn\u00e9ho p\u00edsma.<\/p>\n

Viac o t\u00e9me: bankov\u00fd trh<\/a>, banky<\/a>, dizajn<\/a>, logo<\/a>, Raiffeisen banka<\/a>, rebranding<\/a>, Tatra banka<\/a><\/p>\n

\t\tKoment\u00e1re k \u010dl\u00e1nku<\/p>\n

Moment\u00e1lne nie je pridan\u00fd \u017eiadny koment\u00e1r<\/p>\n","protected":false},"excerpt":{"rendered":"Foto: gettyimages.com\/Stefan Sutka, Tatra banka Jedna z najzn\u00e1mej\u0161\u00edch slovensk\u00fdch bankov\u00fdch zna\u010diek upravila svoju vizu\u00e1lnu identitu. Tatra banka po…\n","protected":false},"author":2,"featured_media":138757,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[32],"tags":[326,327,113,34,37,33665,33,43153,43154,43,40,39,42,41,36,3748,38,35],"class_list":["post-138756","post","type-post","status-publish","format-standard","has-post-thumbnail","category-spravy","tag-bankovy-trh","tag-banky","tag-dizajn","tag-headlines","tag-hlavne-spravy","tag-logo","tag-news","tag-raiffeisen-banka","tag-rebranding","tag-sk","tag-slovak","tag-slovakia","tag-slovencina","tag-slovensko","tag-spravy","tag-tatra-banka","tag-titulky","tag-top-stories"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@sk\/117018593220850443","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/138756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/comments?post=138756"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/138756\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media\/138757"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media?parent=138756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/categories?post=138756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/tags?post=138756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}