{"id":141770,"date":"2026-08-04T15:40:08","date_gmt":"2026-08-04T15:40:08","guid":{"rendered":"https:\/\/www.europesays.com\/sk\/141770\/"},"modified":"2026-08-04T15:40:08","modified_gmt":"2026-08-04T15:40:08","slug":"grecky-jogurt-moze-zmiznut-z-nasich-obchodov-pre-prekvapivy-dovod","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/sk\/141770\/","title":{"rendered":"Gr\u00e9cky jogurt m\u00f4\u017ee zmizn\u00fa\u0165 z na\u0161ich obchodov pre prekvapiv\u00fd d\u00f4vod"},"content":{"rendered":"

BRATISLAVA – Spotrebitelia si mo\u017eno u\u017e \u010doskoro v\u0161imn\u00fa zmenu na pultoch obchodov. Ozna\u010denie „gr\u00e9cky jogurt“, ktor\u00e9 dnes nes\u00fa viacer\u00e9 v\u00fdrobky pred\u00e1van\u00e9 na Slovensku, by mohlo z obalov zmizn\u00fa\u0165. Gr\u00e9cki mliekari toti\u017e od\u0161tartovali celoeur\u00f3psku iniciat\u00edvu, ktorej cie\u013eom je ochr\u00e1ni\u0165 n\u00e1zov tradi\u010dn\u00e9ho v\u00fdrobku a zabr\u00e1ni\u0165 jeho pou\u017e\u00edvaniu pri jogurtoch vyroben\u00fdch mimo Gr\u00e9cka.<\/p>\n

Na probl\u00e9m pri uv\u00e1dzan\u00ed n\u00e1zvu „gr\u00e9cky jogurt“ upozornila verejnopr\u00e1vna STVR<\/a>.\u00a0Gr\u00e9cki producenti tvrdia, \u017ee ozna\u010denie „gr\u00e9cky jogurt“ nie je iba n\u00e1zvom ur\u010dit\u00e9ho typu v\u00fdrobku. Ide pod\u013ea nich o produkt pevne sp\u00e4t\u00fd s konkr\u00e9tnym geografick\u00fdm p\u00f4vodom a vyr\u00e1ba\u0165 by sa mal v\u00fdlu\u010dne v Gr\u00e9cku z tamoj\u0161ieho mlieka.<\/p>\n

Boj o miliardov\u00fd biznis<\/p>\n

Za iniciat\u00edvou stoj\u00ed Zdru\u017eenie gr\u00e9ckych mliekarov, ktor\u00e9 upozor\u0148uje, \u017ee origin\u00e1lny gr\u00e9cky jogurt dnes tvor\u00ed len mal\u00fa \u010das\u0165 celosvetov\u00e9ho trhu, hoci jeho n\u00e1zov vyu\u017e\u00edva mno\u017estvo v\u00fdrobcov naprie\u010d Eur\u00f3pou.<\/p>\n

Trh s jogurtmi m\u00e1 hodnotu desiatok mili\u00e1rd eur, pri\u010dom prav\u00fd gr\u00e9cky jogurt pod\u013ea gr\u00e9ckych v\u00fdrobcov predstavuje iba pribli\u017ene 1,6 percenta cel\u00e9ho trhu.<\/p>\n

\t
\n\t\t\"Kupujete\t\t\t<\/p>\n

\n\t\t\t\tZobrazi\u0165 gal\u00e9riu (2)\t\t\t<\/p>\n

\t<\/a><\/p>\n

\t\u00a0(Zdroj: gettyimages.com)<\/p>\n

Eur\u00f3pska komisia u\u017e raz rozhodla<\/p>\n

Gr\u00e9cki producenti pritom u\u017e maj\u00fa za sebou jeden v\u00fdznamn\u00fd \u00faspech. V roku 2020 sa Eur\u00f3pska komisia postavila na ich stranu v spore s \u010ceskou republikou. T\u00e1 musela zru\u0161i\u0165 kateg\u00f3rie v\u00fdrobkov ozna\u010den\u00e9 ako „gr\u00e9cky jogurt“, preto\u017ee neboli vyroben\u00e9 v Gr\u00e9cku.<\/p>\n

Rozhodnutie Komisie stanovilo jasn\u00e9 pravidlo \u2013 jogurt vyroben\u00fd mimo \u00fazemia Gr\u00e9cka sa nesmie ozna\u010dova\u0165 ako gr\u00e9cky. Teraz chc\u00fa mliekari dosiahnu\u0165, aby sa rovnak\u00fd princ\u00edp uplat\u0148oval vo v\u0161etk\u00fdch \u010dlensk\u00fdch \u0161t\u00e1toch Eur\u00f3pskej \u00fanie vr\u00e1tane Slovenska, kde podobn\u00e9 ozna\u010denie pou\u017e\u00edvaj\u00fa viacer\u00ed v\u00fdrobcovia.<\/p>\n

Ako rozozna\u0165 origin\u00e1l?<\/p>\n

Prav\u00fd gr\u00e9cky jogurt obsahuje iba mlieko a jogurtov\u00e9 kult\u00fary. Jeho charakteristick\u00e1 hust\u00e1 konzistencia nevznik\u00e1 pridan\u00edm zahus\u0165ovadiel, ale tradi\u010dn\u00fdm odde\u013eovan\u00edm srv\u00e1tky po\u010das v\u00fdroby.<\/p>\n

Ak chc\u00fa ma\u0165 z\u00e1kazn\u00edci istotu, \u017ee kupuj\u00fa origin\u00e1lny v\u00fdrobok, mali by pod\u013ea odborn\u00edkov sledova\u0165 krajinu p\u00f4vodu na etikete. Rozhoduj\u00face je, aby bolo na obale jasne uveden\u00e9, \u017ee jogurt bol vyroben\u00fd priamo v Gr\u00e9cku.<\/p>\n","protected":false},"excerpt":{"rendered":"BRATISLAVA – Spotrebitelia si mo\u017eno u\u017e \u010doskoro v\u0161imn\u00fa zmenu na pultoch obchodov. Ozna\u010denie „gr\u00e9cky jogurt“, ktor\u00e9 dnes nes\u00fa…\n","protected":false},"author":2,"featured_media":141771,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[6],"tags":[21792,4091,43804,4569,20755,7570,43,40,44,39,42,45,41],"class_list":["post-141770","post","type-post","status-publish","format-standard","has-post-thumbnail","category-slovensko","tag-europske-krajiny","tag-grecko","tag-grecky-jogurt","tag-konflikt","tag-mliekari","tag-obchody","tag-sk","tag-slovak","tag-slovak-republic","tag-slovakia","tag-slovencina","tag-slovenska-republika","tag-slovensko"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@sk\/117037998376840943","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/141770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/comments?post=141770"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/141770\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media\/141771"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media?parent=141770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/categories?post=141770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/tags?post=141770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}