\u010cL\u00c1NOK POKRA\u010cUJE POD REKLAMOU<\/p>\n
Pl\u00e1nuje\u0161 dovolenku<\/a> v Eur\u00f3pe? Nov\u00e1 anal\u00fdza ukazuje, ktor\u00e9 krajiny pri\u0165ahuj\u00fa \u010doraz viac turistov a medzi najv\u00e4\u010d\u0161\u00edmi skokanmi sa objavil aj jeden zo slovensk\u00fdch susedov. O najnov\u0161\u00edch trendoch informoval web Euronews<\/a> s odvolan\u00edm na anal\u00fdzu spolo\u010dnosti Amadeus Travel Intelligence a organiz\u00e1cie UN Tourism.<\/p>\n Eur\u00f3pa si udr\u017eiava siln\u00fa poz\u00edciu<\/p>\n V\u00fdsledky spr\u00e1vy Travel Insights 2026: Focus on Europe nazna\u010duj\u00fa, \u017ee eur\u00f3psky cestovn\u00fd ruch zost\u00e1va stabiln\u00fd aj napriek rast\u00facim cen\u00e1m leteck\u00e9ho paliva, vy\u0161\u0161\u00edm n\u00e1kladom na cestovanie \u010di \u010fal\u0161\u00edm v\u00fdzvam, ktor\u00fdm odvetvie \u010del\u00ed.<\/p>\n Pod\u013ea anal\u00fdzy zost\u00e1va Eur\u00f3pa najnav\u0161tevovanej\u0161\u00edm turistick\u00fdm regi\u00f3nom sveta. Len po\u010das prv\u00fdch troch mesiacov roku 2026 priv\u00edtala viac ne\u017e 130 mili\u00f3nov zahrani\u010dn\u00fdch n\u00e1v\u0161tevn\u00edkov, \u010do predstavuje medziro\u010dn\u00fd n\u00e1rast o \u0161tyri percent\u00e1. Spr\u00e1va z\u00e1rove\u0148 uv\u00e1dza, \u017ee ide o pokra\u010dovanie pozit\u00edvneho trendu z predch\u00e1dzaj\u00faceho roka.<\/p>\n Pozit\u00edvne \u010d\u00edsla potvrdzuje aj leteck\u00e1 doprava a ubytovanie. Medzi m\u00e1jom 2025 a apr\u00edlom 2026 vzr\u00e1stol po\u010det leteck\u00fdch pasa\u017eierov<\/a> o 2,3 percenta a obsadenos\u0165 hotelov sa zv\u00fd\u0161ila o dve percent\u00e1.<\/p>\n Najv\u00fdraznej\u0161\u00ed rast zaznamenali regi\u00f3ny strednej a v\u00fdchodnej Eur\u00f3py, kde po\u010det turistick\u00fdch pr\u00edchodov st\u00fapol o \u0161es\u0165 percent. Ju\u017en\u00e1 Stredomorsk\u00e1 Eur\u00f3pa aj sever Eur\u00f3py si prip\u00edsali \u0161tvorpercentn\u00fd rast, zatia\u013e \u010do z\u00e1padn\u00e1 Eur\u00f3pa dosiahla dvojpercentn\u00e9 zv\u00fd\u0161enie.<\/p>\n Turisti objavuj\u00fa nov\u00e9 krajiny<\/p>\n Od apr\u00edla do septembra 2026 by mal po\u010det cestuj\u00facich v eur\u00f3pskej leteckej doprave prekro\u010di\u0165 hranicu 160 mili\u00f3nov pasa\u017eierov. Medzi najv\u00e4\u010d\u0161ie zdrojov\u00e9 trhy patria Spojen\u00e9 \u0161t\u00e1ty americk\u00e9, \u0160panielsko a Nemecko.<\/p>\n Najr\u00fdchlej\u0161ie v\u0161ak rastie z\u00e1ujem cestovate\u013eov z Japonska. Po\u010det vyh\u013ead\u00e1van\u00ed ciest do Eur\u00f3py sa tam zv\u00fd\u0161il o 62 percent, \u010do sa premietlo do 19-percentn\u00e9ho rastu rezerv\u00e1ci\u00ed. V\u00fdrazn\u00fd n\u00e1rast zaznamenali aj n\u00e1v\u0161tevn\u00edci z D\u00e1nska (11 %) a Egypta (8 %).<\/p>\n Najvyh\u013ead\u00e1vanej\u0161ou aj naj\u010dastej\u0161ie rezervovanou destin\u00e1ciou zost\u00e1va \u0160panielsko. Medzi krajinami s najr\u00fdchlej\u0161\u00edm rastom rezerv\u00e1ci\u00ed v\u0161ak vedie \u010cesko, ktor\u00e9 medziro\u010dne posilnilo o 18 percent. Nasleduje Island s 11-percentn\u00fdm rastom.<\/p>\n Anal\u00fdza z\u00e1rove\u0148 ukazuje, \u017ee \u010doraz viac cestovate\u013eov uprednost\u0148uje mest\u00e1 s bohatou kult\u00farou \u010di destin\u00e1cie orientovan\u00e9 na pr\u00edrodu. Silnej\u0161\u00ed z\u00e1ujem zaznamenali aj D\u00e1nsko a Island. Mimoriadne vysok\u00fd rast internetov\u00fdch vyh\u013ead\u00e1van\u00ed eviduj\u00fa Uzbekistan a Tad\u017eikistan, kde st\u00fapol o 64 percent. Zv\u00fd\u0161en\u00fd z\u00e1ujem zaznamenali aj \u0160vaj\u010diarsko (+36 %), \u0160v\u00e9dsko (+36 %), D\u00e1nsko (+34 %), \u00cdrsko (+33 %), Belgicko (+32 %) a N\u00f3rsko (+31 %).<\/p>\n Dovolenky pl\u00e1nuj\u00fa \u010doraz sk\u00f4r<\/p>\n Najv\u00e4\u010d\u0161\u00ed objem leteckej dopravy po\u010das leta smeruje do ju\u017enej a stredomorskej \u010dasti Eur\u00f3py. V j\u00fali a auguste by malo do tejto oblasti pricestova\u0165 takmer 70 mili\u00f3nov pasa\u017eierov.<\/p>\n Pr\u00e1ve tento regi\u00f3n z\u00e1rove\u0148 roz\u0161iruje leteck\u00e9 spojenia najr\u00fdchlej\u0161\u00edm tempom. Po\u010das uplynul\u00e9ho roka pribudlo pribli\u017ene 1 100 nov\u00fdch liniek. Najviac ich vzniklo z Nemecka (96), Franc\u00fazska (58) a z Talianska i \u0160panielska (po 51). Medzi nov\u00fdmi trasami sa objavili aj spojenia zo Slovenska do \u0160panielska, z Eti\u00f3pie do Portugalska \u010di z \u010c\u00edny do Gr\u00e9cka.<\/p>\n V\u00fdskum z\u00e1rove\u0148 ukazuje, \u017ee \u013eudia pl\u00e1nuj\u00fa dovolenky s v\u00e4\u010d\u0161\u00edm predstihom. Viac ako polovica rezerv\u00e1ci\u00ed do ju\u017enej Eur\u00f3py vznik\u00e1 najmenej mesiac pred odchodom, pri\u010dom naj\u010dastej\u0161ie si cestovatelia zabezpe\u010dia pobyt 61 a\u017e 180 dn\u00ed vopred. Napriek tomu zost\u00e1va v\u00fdrazn\u00fd aj podiel spont\u00e1nnych ciest. Takmer tretina turistov si rezervuje dovolenku iba jeden a\u017e \u0161trn\u00e1s\u0165 dn\u00ed pred odletom.<\/p>\n V\u00fdznamn\u00fa \u010das\u0165 eur\u00f3pskeho cestovn\u00e9ho ruchu tvoria aj \u013eudia vo veku 46 a\u017e 65 rokov. Predstavuj\u00fa pribli\u017ene 30 percent v\u0161etk\u00fdch cestuj\u00facich, \u010do z nich rob\u00ed najpo\u010detnej\u0161iu vekov\u00fa skupinu.<\/p>\n Predch\u00e1dzaj\u00face anal\u00fdzy spolo\u010dnosti Amadeus nazna\u010dili, \u017ee pr\u00e1ve t\u00edto cestovatelia vyh\u013ead\u00e1vaj\u00fa autentick\u00e9 z\u00e1\u017eitky, kult\u00farne spozn\u00e1vanie, oddych a hlb\u0161ie prepojenie s nav\u0161t\u00edven\u00fdmi miestami. Spr\u00e1va z\u00e1rove\u0148 uv\u00e1dza, \u017ee ide o skupinu, ktor\u00e1 prirodzene nadv\u00e4zuje na dopyt po kvalitnej\u0161\u00edch slu\u017eb\u00e1ch a pr\u00e9miov\u00fdch z\u00e1\u017eitkoch.<\/p>\n Rast pokra\u010duje aj napriek v\u00fdzvam<\/p>\n Ako u\u017e v minulosti informoval web Euronews<\/a>, Eur\u00f3pa zost\u00e1va pre cestovate\u013eov atrakt\u00edvnou destin\u00e1ciou napriek ekonomickej neistote \u010di geopolitick\u00e9mu nap\u00e4tiu. Pod\u013ea \u00fadajov Eur\u00f3pskej cestovnej komisie (ETC) vzr\u00e1stol po\u010det zahrani\u010dn\u00fdch n\u00e1v\u0161tevn\u00edkov v Eur\u00f3pe od za\u010diatku roka 2026 medziro\u010dne o p\u00e4\u0165 percent. Z\u00e1rove\u0148 sa zv\u00fd\u0161il aj po\u010det prenocovan\u00ed, a to o 4,8 percenta po\u010das druh\u00e9ho \u0161tvr\u0165roka.<\/p>\n ETC uv\u00e1dza, \u017ee sektor si zachoval dobr\u00fa kond\u00edciu aj napriek rast\u00facim \u017eivotn\u00fdm n\u00e1kladom, slab\u0161ej spotrebite\u013eskej d\u00f4vere \u010di naru\u0161eniu leteckej dopravy v s\u00favislosti s konfliktom na Bl\u00edzkom v\u00fdchode. Cestovatelia s\u00edce na\u010falej pl\u00e1nuj\u00fa dovolenky, pri v\u00fdbere destin\u00e1cie v\u0161ak zoh\u013ead\u0148uj\u00fa viac faktorov ne\u017e v minulosti.<\/p>\n Najv\u00e4\u010d\u0161\u00ed rast hl\u00e1si juh Eur\u00f3py<\/p>\n Najvy\u0161\u0161\u00ed n\u00e1rast n\u00e1v\u0161tevnosti zaznamenali Gr\u00e9cko, Taliansko a Malta. Do Gr\u00e9cka pri\u0161lo o 38,3 percenta viac turistov ne\u017e v rovnakom obdob\u00ed minul\u00e9ho roka, Taliansko si polep\u0161ilo o 21,1 percenta a Malta o 16 percent.<\/p>\n Pozit\u00edvny v\u00fdvoj zaznamenala aj severn\u00e1 Eur\u00f3pa, kde po\u010det pr\u00edchodov st\u00fapol o desa\u0165 percent. V strednej a v\u00fdchodnej Eur\u00f3pe vzr\u00e1stol po\u010det turistov o 5,2 percenta a po\u010det prenocovan\u00ed o 6,9 percenta. Ju\u017en\u00e1 a stredomorsk\u00e1 \u010das\u0165 kontinentu si z\u00e1rove\u0148 udr\u017eala siln\u00e9 postavenie v\u010faka rastu z\u00e1ujmu o krajiny ako Portugalsko \u010di \u0160panielsko.<\/p>\n Naopak, Cyprus zaznamenal pokles pr\u00edchodov o 17,9 percenta a Turecko o 2,1 percenta. Pod\u013ea ETC sa na tom podp\u00edsali aj obavy cestovate\u013eov zo situ\u00e1cie na Bl\u00edzkom v\u00fdchode.<\/p>\n D\u00f4le\u017eit\u00fa \u00falohu zohr\u00e1va cena<\/p>\n Spr\u00e1va poukazuje aj na meniace sa spr\u00e1vanie turistov. \u010coraz v\u00e4\u010d\u0161\u00ed v\u00fdznam pri v\u00fdbere dovolenky zohr\u00e1va bezpe\u010dnos\u0165, dostupnos\u0165 destin\u00e1cie a pomer ceny k pon\u00fakan\u00fdm slu\u017eb\u00e1m. Takmer polovica respondentov ozna\u010dila pr\u00e1ve v\u00fdhodn\u00fd pomer ceny a kvality za jednu z najv\u00e4\u010d\u0161\u00edch pr\u00edle\u017eitost\u00ed eur\u00f3pskeho cestovn\u00e9ho ruchu.<\/p>\n Z\u00e1rove\u0148 rastie z\u00e1ujem o cestovanie mimo hlavnej letnej sez\u00f3ny. September sa st\u00e1va \u010doraz ob\u013e\u00fabenej\u0161\u00edm mesiacom na dovolenky, ke\u010f\u017ee mnoh\u00ed cestovatelia sa sna\u017eia vyhn\u00fa\u0165 preplnen\u00fdm destin\u00e1ci\u00e1m aj extr\u00e9mnym letn\u00fdm hor\u00fa\u010dav\u00e1m. \u00dadaje ETC tak nazna\u010duj\u00fa, \u017ee popri raste po\u010dtu turistov sa postupne men\u00ed aj sp\u00f4sob, ak\u00fdm Eur\u00f3pania svoje cesty pl\u00e1nuj\u00fa.<\/p>\n \n \u010c\u00edtaj viac z kateg\u00f3rie: \u0160t\u00fadie, prieskumy a anal\u00fdzy<\/a>\n <\/p>\n \n \u010eakujeme, \u017ee \u010d\u00edta\u0161 Startitup. V pr\u00edpade, \u017ee m\u00e1\u0161 postreh alebo si na\u0161iel v \u010dl\u00e1nku chybu, nap\u00ed\u0161 n\u00e1m na redakcia@startitup.sk<\/a>.\n <\/p>\n Zdroje: euronews.com<\/a>, euronews.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"\u010cL\u00c1NOK POKRA\u010cUJE POD REKLAMOU Pl\u00e1nuje\u0161 dovolenku v Eur\u00f3pe? Nov\u00e1 anal\u00fdza ukazuje, ktor\u00e9 krajiny pri\u0165ahuj\u00fa \u010doraz viac turistov a…\n","protected":false},"author":2,"featured_media":143393,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[3],"tags":[3788,855,3800,57,56,55,43,40,42],"class_list":["post-143392","post","type-post","status-publish","format-standard","has-post-thumbnail","category-europa","tag-analyza","tag-cestovanie","tag-cestovny-ruch","tag-eu","tag-europa","tag-europe","tag-sk","tag-slovak","tag-slovencina"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@sk\/117047789226211158","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/143392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/comments?post=143392"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/143392\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media\/143393"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media?parent=143392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/categories?post=143392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/tags?post=143392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}