{"id":150488,"date":"2026-08-13T20:29:09","date_gmt":"2026-08-13T20:29:09","guid":{"rendered":"https:\/\/www.europesays.com\/sk\/150488\/"},"modified":"2026-08-13T20:29:09","modified_gmt":"2026-08-13T20:29:09","slug":"znamy-vyrobca-bicyklov-skrachoval-jeho-znacky-si-slovaci-oblubili","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/sk\/150488\/","title":{"rendered":"Zn\u00e1my v\u00fdrobca bicyklov skrachoval. Jeho zna\u010dky si Slov\u00e1ci ob\u013e\u00fabili"},"content":{"rendered":"

\u010cL\u00c1NOK POKRA\u010cUJE POD REKLAMOU<\/p>\n

Eur\u00f3psky cyklistick\u00fd trh m\u00e1 za sebou \u010fal\u0161\u00ed p\u00e1d, a to poriadne ve\u013ek\u00fd. Holandsk\u00e1 skupina Accell Group<\/a>, ktor\u00e1 stoj\u00ed za popul\u00e1rnymi zna\u010dkami ako Haibike, Ghost, Lapierre, Winora \u010di Raleigh, sa dostala do insolven\u010dn\u00e9ho konania a smeruje do konkurzu.<\/p>\n

Ke\u010f\u017ee tieto zna\u010dky s\u00fa be\u017ene v predaji aj na Slovensku, ot\u00e1zka znie, \u010do to znamen\u00e1 pre slovensk\u00fdch majite\u013eov t\u00fdchto bicyklov a pre dom\u00e1cich predajcov.<\/p>\n

Nejde pritom o okrajov\u00fa firmu. Accell je druh\u00fdm najv\u00e4\u010d\u0161\u00edm v\u00fdrobcom bicyklov v Eur\u00f3pe a pod\u013ea vlastn\u00fdch slov aj eur\u00f3pskym l\u00eddrom v segmente elektrobicyklov. Pod jednou strechou m\u00e1 desiatku zna\u010diek vr\u00e1tane Batavus, Koga \u010di Sparta a cez firmu XLC vyr\u00e1ba aj komponenty a pr\u00edslu\u0161enstvo.<\/p>\n

Ako sa gigant dostal na dno<\/p>\n

Pr\u00edbeh Accellu je u\u010debnicov\u00fdm pr\u00edkladom popandemick\u00e9ho vytriezvenia cel\u00e9ho odvetvia. V roku 2022 skupinu k\u00fapil americk\u00fd investi\u010dn\u00fd fond KKR za pribli\u017ene 1,56 miliardy eur, teda v \u010dase, ke\u010f dopyt po bicykloch vrcholil. Po pand\u00e9mii v\u0161ak pri\u0161iel tvrd\u00fd zvrat.<\/p>\n

V\u00fdrobcovia mali pln\u00e9 sklady, dopyt oslabol a mar\u017ee sa prepadli. Predajcovia museli z\u00e1soby vypred\u00e1va\u0165 v mas\u00edvnych z\u013eav\u00e1ch.<\/p>\n

Dlh sa skupine nakopil nato\u013eko, \u017ee ho veritelia museli dvakr\u00e1t re\u0161trukturalizova\u0165. Na jese\u0148 2024 zn\u00ed\u017eili z\u00e1v\u00e4zky firmy zhruba z 1,4 miliardy na 800 mili\u00f3nov eur. Vo febru\u00e1ri 2026 pri\u0161la druh\u00e1 z\u00e1chrana, ke\u010f KKR odovzdal kontrolu verite\u013eom v\u00fdmenou za nov\u00e9 financovanie. Fond na celej invest\u00edcii prerobil vy\u0161e miliardy eur.<\/p>\n

Poslednou n\u00e1dejou mal by\u0165 predaj. V j\u00fali 2026 sa na k\u00fape Accellu dohodla singapursk\u00e1 skupina DuTech a transakciu u\u017e schv\u00e1lili aj protimonopoln\u00e9 \u00farady v Nemecku, Rak\u00fasku a Po\u013esku.<\/p>\n

\"Jaarverslag\"Jaarverslagzdroj: Jaarverslag Lapierre<\/p>\n

Napokon k nej v\u0161ak nedo\u0161lo a firmy to dodnes nevysvetlili. Piateho augusta 2026 preto Accell po\u017eiadal o ochranu pred verite\u013emi a o p\u00e1r dn\u00ed nesk\u00f4r, 11. augusta, amsterdamsk\u00fd s\u00fad pod\u013ea medzin\u00e1rodn\u00fdch m\u00e9di\u00ed vyhl\u00e1sil na skupinu konkurz.<\/p>\n

V hre je osud pribli\u017ene 2-tis\u00edc pracovn\u00fdch miest.\u00a0Gener\u00e1lny riadite\u013e Accell Group Jonas Nilsson ozna\u010dil situ\u00e1ciu za mimoriadne bolestiv\u00fa.<\/p>\n

\u201eJe to mimoriadne smutn\u00e1 a frustruj\u00faca situ\u00e1cia vzh\u013eadom na v\u0161etku tvrd\u00fa pr\u00e1cu a v\u0161etko, \u010do sa n\u00e1m s podporou akcion\u00e1rov a verite\u013eov podarilo dosiahnu\u0165 pri re\u0161trukturaliz\u00e1cii fungovania a financi\u00ed Accellu. Je to obzvl\u00e1\u0161\u0165 n\u00e1ro\u010dn\u00fd moment pre na\u0161ich zamestnancov, verite\u013eov, z\u00e1kazn\u00edkov, dod\u00e1vate\u013eov a partnerov.<\/p>\n

D\u00f4kladne sme presk\u00famali v\u0161etky re\u00e1lne mo\u017enosti \u010fal\u0161ieho smerovania spolo\u010dnosti, no \u017eiadna z nich nepriniesla rie\u0161enie, ktor\u00e9 by skupine umo\u017enilo pokra\u010dova\u0165 v s\u00fa\u010dasnej podobe. Teraz sa s\u00fastred\u00edme predov\u0161etk\u00fdm na to, aby cel\u00fd proces prebehol riadne, aby sme poskytli \u010do najviac jasn\u00fdch inform\u00e1ci\u00ed a spolupracovali so s\u00fadom ustanoven\u00fdmi spr\u00e1vcami na zachovan\u00ed \u017eivotaschopn\u00fdch \u010dast\u00ed podnikania a pracovn\u00fdch miest v\u0161ade tam, kde to okolnosti umo\u017enia.\u201c<\/p>\n

Tieto zna\u010dky poznaj\u00fa aj slovensk\u00ed cyklisti<\/p>\n

Pre slovensk\u00fd trh nejde o vzdialen\u00fa spr\u00e1vu. Zna\u010dky z portf\u00f3lia Accellu tu roky patria medzi be\u017ene dostupn\u00e9. Elektrobicykle Haibike a horsk\u00e9 bicykle Ghost s\u00fa u n\u00e1s popul\u00e1rne, franc\u00fazsky Lapierre m\u00e1 siln\u00e9 meno medzi \u0161portovcami a v ponuke s\u00fa aj Winora \u010di Raleigh.<\/p>\n

Pred\u00e1vaj\u00fa ich viacer\u00e9 dom\u00e1ce e-shopy aj kamenn\u00e9 predajne. Napr\u00edklad MTBIKER Shop<\/a>, ktor\u00fd sa ozna\u010duje za najv\u00e4\u010d\u0161\u00ed cyklistick\u00fd e-shop na Slovensku, m\u00e1 vo svojom portf\u00f3liu Ghost, Lapierre aj Winoru. Mno\u017estvo Slov\u00e1kov tak vlastn\u00ed tieto bicykle vlastn\u00ed alebo uva\u017euje nad ich k\u00fapou, a preto ich zauj\u00edma, \u010do bude nesk\u00f4r s ich z\u00e1rukou a servisom.<\/p>\n

\"Jaarverslag\"Jaarverslagzdroj: Jaarverslag Ghost\u010co maj\u00fa robi\u0165 slovensk\u00ed majitelia<\/p>\n

Dobr\u00e1 spr\u00e1va je, \u017ee konkurz holandskej materskej firmy automaticky neznamen\u00e1 stratu z\u00e1ruky. Pod\u013ea pravidiel Eur\u00f3pskej \u00fanie aj slovensk\u00e9ho pr\u00e1va toti\u017e za reklam\u00e1ciu a z\u00e1ruku zodpoved\u00e1 predajca, u ktor\u00e9ho ste tovar k\u00fapili, nie v\u00fdrobca.<\/p>\n

V praxi to znamen\u00e1, \u017ee ak ste si svoj Haibike alebo Ghost k\u00fapili v slovenskom obchode, s pr\u00edpadnou reklam\u00e1ciou sa obraciate na tento obchod. V\u00e1\u0161 n\u00e1rok smeruje vo\u010di slovensk\u00e9mu predajcovi a ten trv\u00e1 bez oh\u013eadu na to, \u010do sa deje s Accellom v Holandsku.<\/p>\n

Ak by predajca odmietal reklam\u00e1ciu vybavi\u0165, spotrebite\u013e sa m\u00f4\u017ee obr\u00e1ti\u0165 na Slovensk\u00fa obchodn\u00fa in\u0161pekciu (SOI). V konkr\u00e9tnom spore je v\u017edy vhodn\u00e9 poradi\u0165 sa s odborn\u00edkom.<\/p>\n

Hor\u0161ie s\u00fa na tom t\u00ed, ktor\u00ed si bicykel objednali priamo z webovej str\u00e1nky zna\u010dky v zahrani\u010d\u00ed. V takom pr\u00edpade sa toti\u017e z\u00e1kazn\u00edk st\u00e1va jedn\u00fdm z nezabezpe\u010den\u00fdch verite\u013eov firmy v konkurze, \u010do je podstatne slab\u0161ia poz\u00edcia. Opatrnos\u0165 je namieste aj pri n\u00e1hradn\u00fdch dieloch. Ak by niektor\u00e1 zo zna\u010diek zanikla, zh\u00e1\u0148anie \u0161pecifick\u00fdch komponentov m\u00f4\u017ee by\u0165 do bud\u00facnosti \u0165a\u017e\u0161ie a drah\u0161ie.<\/p>\n

Pod tlakom s\u00fa aj slovensk\u00ed predajcovia<\/p>\n

Konkurz nedopad\u00e1 len na majite\u013eov bicyklov, ale aj na obchodn\u00fdch partnerov. Slovensk\u00ed predajcovia, ktor\u00ed zna\u010dky Accellu pred\u00e1vaj\u00fa, dnes rie\u0161ia neistotu okolo dod\u00e1vok, objedn\u00e1vok aj n\u00e1hradn\u00fdch dielov. \u010cas\u0165 z nich m\u00e1 navy\u0161e na sklade bicykle zna\u010diek, ktor\u00fdch bud\u00facnos\u0165 je ot\u00e1zna.<\/p>\n

Ide o priame pokra\u010dovanie takzvan\u00e9ho \u010distenia trhu, ktor\u00e9 cyklistick\u00fa bran\u017eu drv\u00ed u\u017e nieko\u013eko sez\u00f3n. Po prasknut\u00ed popandemickej bubliny museli obchody vypred\u00e1va\u0165 preplnen\u00e9 sklady a tlak na ceny sa preniesol cez cel\u00fd dod\u00e1vate\u013esk\u00fd re\u0165azec. Accell je zatia\u013e najv\u00e4\u010d\u0161ou obe\u0165ou, no rozhodne nie prvou.<\/p>\n

\u010co bude so zna\u010dkami \u010falej<\/p>\n

Pre slovensk\u00fdch z\u00e1kazn\u00edkov je d\u00f4le\u017eit\u00e9, \u017ee konkurz nemus\u00ed znamena\u0165 automatick\u00fd koniec ob\u013e\u00faben\u00fdch zna\u010diek. Mo\u017en\u00fdch scen\u00e1rov je viacero. Skupina m\u00f4\u017ee by\u0165 zachr\u00e1nen\u00e1 vcelku, m\u00f4\u017ee sa rozpreda\u0165 po \u010dastiach, ke\u010f si jednotliv\u00e9 zna\u010dky n\u00e1jdu nov\u00fdch majite\u013eov, alebo m\u00f4\u017eu niektor\u00e9 zna\u010dky zanikn\u00fa\u0165.<\/p>\n

\u017de to nie je len te\u00f3ria, ukazuje samotn\u00fd Accell. E\u0161te po\u010das roka 2026 predal v\u00fdrobcu tit\u00e1nov\u00fdch r\u00e1mov Van Nicholas talianskej firme Velo-ce a zna\u010dku Nishiki tureck\u00e9mu v\u00fdrobcovi Kron Bicycle. Zna\u010dky teda vedia pre\u017ei\u0165 aj pod nov\u00fdm vlastn\u00edkom.<\/p>\n

Najmenej jasn\u00e1 je zatia\u013e bud\u00facnos\u0165 nemeck\u00fdch zna\u010diek Haibike, Ghost a Winora.<\/p>\n

\n \u010c\u00edtaj viac z kateg\u00f3rie: Biznis a startupy<\/a>\n <\/p>\n

\n \u010eakujeme, \u017ee \u010d\u00edta\u0161 Startitup. V pr\u00edpade, \u017ee m\u00e1\u0161 postreh alebo si na\u0161iel v \u010dl\u00e1nku chybu, nap\u00ed\u0161 n\u00e1m na redakcia@startitup.sk<\/a>.\n <\/p>\n

Zdroj: Accell\u00a0Group<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"\u010cL\u00c1NOK POKRA\u010cUJE POD REKLAMOU Eur\u00f3psky cyklistick\u00fd trh m\u00e1 za sebou \u010fal\u0161\u00ed p\u00e1d, a to poriadne ve\u013ek\u00fd. Holandsk\u00e1 skupina…\n","protected":false},"author":2,"featured_media":150489,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[11],"tags":[1122,64,65,66,635,5817,1124,43,40,39,42,41],"class_list":["post-150488","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ekonomika","tag-biznis","tag-business","tag-economic","tag-ekonomika","tag-financie","tag-krach","tag-podnikanie","tag-sk","tag-slovak","tag-slovakia","tag-slovencina","tag-slovensko"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@sk\/117090095329968984","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/150488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/comments?post=150488"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/150488\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media\/150489"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media?parent=150488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/categories?post=150488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/tags?post=150488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}