{"id":150500,"date":"2026-08-13T20:43:08","date_gmt":"2026-08-13T20:43:08","guid":{"rendered":"https:\/\/www.europesays.com\/sk\/150500\/"},"modified":"2026-08-13T20:43:08","modified_gmt":"2026-08-13T20:43:08","slug":"cast-predajni-skonci-obrovsky-retazec-priznava-tvrdy-boj-o-zakaznika-slovenske-vysledky-prekvapili","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/sk\/150500\/","title":{"rendered":"\u010cas\u0165 predajn\u00ed skon\u010d\u00ed, obrovsk\u00fd re\u0165azec prizn\u00e1va tvrd\u00fd boj o z\u00e1kazn\u00edka. Slovensk\u00e9 v\u00fdsledky prekvapili"},"content":{"rendered":"

Tvrd\u00fd boj o z\u00e1kazn\u00edka v Eur\u00f3pe prebieha aj v kozmetickom priemysle. Najv\u00e4\u010d\u0161\u00ed hr\u00e1\u010di sa pasuj\u00fa s v\u00fdzvami ako ni\u017e\u0161ia k\u00fapyschopnos\u0165, zmen\u0161ovanie n\u00e1kupn\u00e9ho ko\u0161\u00edka \u010di zmena spotrebite\u013esk\u00e9ho spr\u00e1vania. Ve\u013ea \u013eud\u00ed z\u00e1rove\u0148 prech\u00e1dza do e-commerce sektora, \u010do v kvart\u00e1lnej spr\u00e1ve kon\u0161tatuj\u00fa aj z\u00e1stupcovia spolo\u010dnosti Douglas. T\u00e1 p\u00f4sob\u00ed aj na Slovensku, pri\u010dom tuzemsk\u00e9 v\u00fdsledky s\u00fa pr\u00edjemn\u00fdm prekvapen\u00edm.<\/p>\n

\n\t\t\t\t\tGoogle News
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spr\u00e1vy od n\u00e1s budete ma\u0165 ako prv\u00ed.\n\t\t\t\t<\/p>\n

\t\t\t\t<\/p>\n

\t\t\t\t\tPrida\u0165 ako zdroj
\n\t\t\t\t<\/a><\/p>\n

Spr\u00e1vu o kvart\u00e1lnom hospod\u00e1ren\u00ed<\/a> zverejnila spolo\u010dnos\u0165 na svojom webe.<\/p>\n

Viac z t\u00e9my Obchodn\u00e9 re\u0165azce:<\/p>\n

Ako sa uk\u00e1zalo, Douglas v posledn\u00fdch mesiacoch tr\u00e1pia pr\u00e1ve trhy, ktor\u00e9 s\u00fa v jeho biznise dominantn\u00e9. Naopak, regi\u00f3n CEE (do ktor\u00e9ho spadaj\u00fa napr\u00edklad \u010cesk\u00e1 republika, Po\u013esko \u010di Slovensko, pozn. red.) vykazuje rast a ide o pr\u00edjemn\u00e9 prekvapenie cel\u00e9ho reportu.<\/p>\n

Prehodnocovanie kamenn\u00fdch predajn\u00ed<\/p>\n

Tr\u017eby v tre\u0165om kvart\u00e1li klesli zhruba o 2 %, pri\u010dom v\u00fdraznej\u0161\u00ed prepad pri\u0161iel v ziskovosti. Upraven\u00e1 EBITDA (\u010dist\u00e1 prev\u00e1dzkov\u00e1 ziskovos\u0165 firmy) klesla takmer o 20 % a zhruba o tri percentu\u00e1lne body klesla aj mar\u017ea. Hlavn\u00fdm d\u00f4vodom je spom\u00ednan\u00e9 zaost\u00e1vanie na hlavn\u00fdch trhoch \u2013 Nemecko, Franc\u00fazsko a Holandsko predstavuj\u00fa pribli\u017ene 60 % biznisu skupiny.<\/p>\n

V Nemecku a Holandsku dokonca dopyt po pr\u00e9miovej kozmetike medziro\u010dne klesol, vo Franc\u00fazsku stagnoval. Pozit\u00edvnym ukazovate\u013eom je zase v\u00fdsledok regi\u00f3nu CEE, do ktor\u00e9ho spad\u00e1 aj Slovensko. Ten vyk\u00e1zal rast o zhruba 4 %, pri\u010dom sa tunaj\u0161ie trhy formuj\u00fa ako ve\u013emi dynamick\u00e9.<\/p>\n

Douglas v reporte poukazuje na zmenu spotrebite\u013esk\u00e9ho spr\u00e1vania a presun nakupovania na internet. E-commerce stabilne r\u00e1stol prakticky na v\u0161etk\u00fdch trhoch, vo Franc\u00fazsku a strednej Eur\u00f3pe sa hovor\u00ed o dvojcifernom raste. Toto tempo je r\u00fdchlej\u0161ie, ako z\u00e1stupcovia spolo\u010dnosti o\u010dak\u00e1vali.<\/p>\n

Gener\u00e1lny riadite\u013e Sander van der Laan navy\u0161e otvorene hovor\u00ed o \u201etvrdom boji o pe\u0148a\u017eenku z\u00e1kazn\u00edka\u201c a avizoval tie\u017e kritick\u00e9 presk\u00famanie siete kamenn\u00fdch pobo\u010diek. To sa m\u00e1 t\u00fdka\u0165 predov\u0161etk\u00fdm z\u00e1padnej Eur\u00f3py, kde sa dominancia n\u00e1kupov pres\u00fava na internet a n\u00e1v\u0161tevnos\u0165 predajn\u00ed kles\u00e1. Firma tak po hlb\u0161ej anal\u00fdze pravdepodobne zatvor\u00ed \u010das\u0165 predajn\u00ed.<\/p>\n

Selekt\u00edvnej\u0161ia bude aj \u010fal\u0161ia expanzia kamennej siete, ktor\u00e1 sa m\u00e1 t\u00fdka\u0165 hlavne profitabilnej\u0161\u00edch trhov. Skupina z\u00e1rove\u0148 \u00a0ozn\u00e1mila, \u017ee v \u0161tvrtom kvart\u00e1li 2026 predstav\u00ed aktualiz\u00e1ciu svojej strat\u00e9gie. Zameria sa na invest\u00edcie do technol\u00f3gi\u00ed, digit\u00e1lneho z\u00e1\u017eitku, exkluz\u00edvnych zna\u010diek, \u00fapravu cenotvorby a zjednodu\u0161enie organiza\u010dnej \u0161trukt\u00fary.<\/p>\n

Hlavn\u00e9 v\u00fdzvy, ktor\u00fdm Douglas v s\u00fa\u010dasnosti \u010del\u00ed:<\/p>\n

vysok\u00e1 cenov\u00e1 citlivos\u0165 z\u00e1kazn\u00edkov;
\nagres\u00edvna cenov\u00e1 konkurenciu;
\nr\u00fdchly prechod do e-commerce;
\nboj o spotrebite\u013esk\u00e9 v\u00fddavky.<\/p>\n

Na Slovensku Douglas rastie<\/p>\n

Pod\u013ea ofici\u00e1lneho webu m\u00e1 sie\u0165 Douglas na Slovensku otvoren\u00e9 predajne v \u0161trn\u00e1stich mest\u00e1ch. Iba v Bratislave je v s\u00fa\u010dasnosti p\u00e4\u0165 pobo\u010diek. Pri poh\u013eade na hospod\u00e1rske v\u00fdsledky je zrejm\u00e9, \u017ee n\u00e1ro\u010dn\u00e9 covidov\u00e9 obdobie u\u017e m\u00e1 spolo\u010dnos\u0165 za sebou a v posledn\u00fdch rokoch kon\u0161tantne rastie.<\/p>\n

Vlani sa tr\u017ebami esero\u010dka Parfumerie Douglas Slovensko dostala takmer na \u00farove\u0148 30 mili\u00f3nov eur (medziro\u010dn\u00fd n\u00e1rast o 46 %), zisk predstavoval nie\u010do okolo 554-tis\u00edc eur (medziro\u010dn\u00fd n\u00e1rast o 15 %). Len pre porovnanie, v roku 2021 spolo\u010dnos\u0165 pri tr\u017eb\u00e1ch 6,5 mili\u00f3na eur prerobila takmer mili\u00f3n.<\/p>\n

\"Predaj\u0148a\"Predaj\u0148a<\/a>Ilustra\u010dn\u00e1 foto: Bruno Sonderegger, S&K Werbefotografie AG \u2013 www.s-k.ch<\/a>, Public domain, via Wikimedia Commons<\/p>\n

V predaji pr\u00e9miovej kozmetiky a parfumov je Douglas pod Tatrami l\u00eddrom. Medzi jeho hlavn\u00fa konkurenciu patr\u00ed napr\u00edklad sie\u0165 Marionnaud, ktor\u00e1 v\u0161ak u n\u00e1s dlhodobo nedok\u00e1\u017ee generova\u0165 zisk. Minul\u00fd rok jej o 20 % klesli tr\u017eby a skon\u010dila v strate viac ako 2 mili\u00f3ny eur.<\/p>\n

Ako sme v\u00e1s vlani informovali<\/a>, spolo\u010dnos\u0165 v\u00fdraznej\u0161ie zredukovala po\u010det kamenn\u00fdch predajn\u00ed. Z dostupn\u00fdch zdrojov vypl\u00fdva, \u017ee svoje br\u00e1ny v minulosti zatvorili prev\u00e1dzky v n\u00e1kupn\u00fdch centr\u00e1ch Europa SC, Optima, Cassovia, Eurovea \u010di Avion.<\/p>\n

Z ofici\u00e1lneho webu je najnov\u0161ie zrejm\u00e9, \u017ee pod zna\u010dkou Marionnaud u\u017e na Slovensku m\u00e1me iba 7 predajn\u00ed. Medzi\u010dasom sa portf\u00f3lio re\u0165azca z\u00fa\u017eilo o nitriansku pobo\u010dku v OC Centro.<\/p>\n

Ak v\u00e1m tento \u010dl\u00e1nok nie\u010do dal, odme\u0148te ho. Nie lajkom, ale podporou. Pridajte sa k interez PREMIUM<\/a> a z\u00edskajte:<\/p>\n

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Pozri aj:<\/p>\n


\n \"Pozri\"Pozri
\n <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Tvrd\u00fd boj o z\u00e1kazn\u00edka v Eur\u00f3pe prebieha aj v kozmetickom priemysle. Najv\u00e4\u010d\u0161\u00ed hr\u00e1\u010di sa pasuj\u00fa s v\u00fdzvami ako…\n","protected":false},"author":2,"featured_media":150501,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[11],"tags":[64,65,66,496,591,43,40,39,42,41,13927,3307],"class_list":["post-150500","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ekonomika","tag-business","tag-economic","tag-ekonomika","tag-kozmetika","tag-obchodne-retazce","tag-sk","tag-slovak","tag-slovakia","tag-slovencina","tag-slovensko","tag-strata","tag-vysledky"],"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/150500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/comments?post=150500"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/150500\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media\/150501"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media?parent=150500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/categories?post=150500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/tags?post=150500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}