{"id":151772,"date":"2026-08-15T07:14:09","date_gmt":"2026-08-15T07:14:09","guid":{"rendered":"https:\/\/www.europesays.com\/sk\/151772\/"},"modified":"2026-08-15T07:14:09","modified_gmt":"2026-08-15T07:14:09","slug":"znamy-diskontny-retazec-je-na-slovensku-prvykrat-v-strate-ludia-setria-uz-aj-pri-lacnych-nakupoch","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/sk\/151772\/","title":{"rendered":"Zn\u00e1my diskontn\u00fd re\u0165azec je na Slovensku prv\u00fdkr\u00e1t v strate. \u013dudia \u0161etria u\u017e aj pri lacn\u00fdch n\u00e1kupoch"},"content":{"rendered":"

Diskontn\u00e9 obchody maj\u00fa na Slovensku \u010doraz silnej\u0161ie postavenie. \u013dudia pri n\u00e1kupoch viac sleduj\u00fa ceny a lacnej\u0161ie, najm\u00e4 zahrani\u010dn\u00e9 re\u0165azce, dok\u00e1\u017eu pril\u00e1ka\u0165 z\u00e1kazn\u00edkov aj v \u010dase, ke\u010f dom\u00e1cnosti \u0161etria. Zd\u00e1 sa v\u0161ak, \u017ee samotn\u00e1 n\u00edzka cena u\u017e nemus\u00ed by\u0165 z\u00e1rukou rastu. Jedn\u00e9mu z etablovan\u00fdch hr\u00e1\u010dov sa toti\u017e vlani nedarilo. KiK Slovensko sa prv\u00fdkr\u00e1t vo svojej hist\u00f3rii dostal do straty a z\u00e1rove\u0148 mu v\u00fdrazne klesli tr\u017eby.<\/p>\n

\n\t\t\t\t\tGoogle News
\n\t\t\t\t\tSledujte interez v Google News \u2014
spr\u00e1vy od n\u00e1s budete ma\u0165 ako prv\u00ed.\n\t\t\t\t<\/p>\n

\t\t\t\t<\/p>\n

\t\t\t\t\tPrida\u0165 ako zdroj
\n\t\t\t\t<\/a><\/p>\n

Na slovensk\u00fd trh z\u00e1rove\u0148 vstupuj\u00fa \u010fal\u0161\u00ed hr\u00e1\u010di a konkurencia medzi diskontmi sa zostruje. Popri etablovan\u00fdch re\u0165azcoch sa roz\u0161iruj\u00fa aj zna\u010dky ako Pepco, Action<\/a> \u010di Woolworth<\/a>. Z\u00e1kazn\u00edci maj\u00fa viac mo\u017enost\u00ed, pri nakupovan\u00ed s\u00fa \u010doraz vyberavej\u0161\u00ed a viac prem\u00fd\u0161\u013eaj\u00fa nad t\u00fdm, kde a za \u010do svoje peniaze min\u00fa.<\/p>\n

Viac z t\u00e9my Obchodn\u00e9 re\u0165azce:<\/p>\n

KiK prv\u00fdkr\u00e1t v strate<\/p>\n

V\u00fdsledky spolo\u010dnosti KiK textil a Non-Food ukazuj\u00fa, \u017ee situ\u00e1cia nie je jednoduch\u00e1 ani pre etablovan\u00fd diskont. Slovensk\u00e1 spolo\u010dnos\u0165 prev\u00e1dzkuj\u00faca sie\u0165 KiK v roku 2025\u00a0 pod\u013ea port\u00e1lu Finstat prv\u00fdkr\u00e1t skon\u010dila v strate. K\u00fdm v roku 2024 vyk\u00e1zala zisk 1,185 mili\u00f3na eur, vlani sa hospod\u00e1renie preklopilo do m\u00ednusu 71 070 eur.<\/p>\n

\"Hospod\u00e1rske\"Hospod\u00e1rske<\/a>Reprofoto: Finstat<\/p>\n

V\u00fdrazn\u00fd pokles je vidie\u0165 aj pri poh\u013eade na v\u00fdvoj tr\u017eieb. Tie v roku 2025 dosiahli 57,68 mili\u00f3na eur, \u010do znamen\u00e1 medziro\u010dn\u00fd pokles pribli\u017ene o 10 percent. Ide tak o pomerne v\u00fdrazn\u00fa zmenu oproti predch\u00e1dzaj\u00facemu roku. U\u017e v roku 2024 pritom KiK zaznamenal pokles tr\u017eieb. Tie vtedy dosiahli 64,44 mili\u00f3na eur a zisk klesol o 75 percent na 1,185 mili\u00f3na eur. Ide o v\u00fdrazn\u00fa zmenu po ve\u013emi silnom roku 2023. Vtedy sa spolo\u010dnosti podarilo dosiahnu\u0165 zisk na pribli\u017ene 5 mili\u00f3nov eur.<\/p>\n

U\u017e nejde iba o oble\u010denie<\/p>\n

KiK sa pritom v priebehu rokov posunul \u010falej od p\u00f4vodn\u00e9ho modelu textiln\u00e9ho diskontu. Spolo\u010dnos\u0165 na svojom ofici\u00e1lnom webe uv\u00e1dza, \u017ee v predajniach pon\u00faka okrem oble\u010denia aj dekor\u00e1cie, hra\u010dky, kozmetiku, doplnky, dom\u00e1ci textil a \u010fal\u0161\u00ed tovar ka\u017edodennej potreby.<\/p>\n

\u0160ir\u0161\u00ed sortiment m\u00e1 z\u00e1kazn\u00edkov privies\u0165 do predajne aj vtedy, ke\u010f pr\u00e1ve nepotrebuj\u00fa oble\u010denie. Pre KiK je to z\u00e1rove\u0148 sp\u00f4sob, ako konkurova\u0165 z\u00e1plave diskontn\u00fdch re\u0165azcov, ktor\u00e9 pon\u00fakaj\u00fa \u010doraz viac r\u00f4znych kateg\u00f3ri\u00ed tovaru.<\/p>\n

\"Centrum\"Centrum<\/a>Foto: KiK<\/p>\n

KiK na svojom ofici\u00e1lnom webe \u010falej uv\u00e1dza, \u017ee m\u00e1 v Eur\u00f3pe takmer 4 000 predajn\u00ed a pribli\u017ene 29 000 zamestnancov. Dlhodob\u00fdm cie\u013eom spolo\u010dnosti je dosta\u0165 sa a\u017e na 5 000 modern\u00fdch obchodov. Na na\u0161om trhu m\u00e1 spolo\u010dnos\u0165 viac ako 100 predajn\u00ed a zamestn\u00e1va pribli\u017ene 750 \u013eud\u00ed.<\/p>\n

KiK z\u00e1rove\u0148 \u010del\u00ed konkurencii, ktorej sa na slovenskom trhu v posledn\u00fdch rokoch dar\u00ed. Do segmentu lacn\u00e9ho nepotravinov\u00e9ho tovaru navy\u0161e v roku 2023 vst\u00fapil holandsk\u00fd Action a odvtedy svoju sie\u0165 r\u00fdchlo roz\u0161iruje. Action mal na Slovensku v roku 2024 u\u017e takmer 30 predajn\u00ed. Jeho tr\u017eby prekro\u010dili 75 mili\u00f3nov eur<\/a> a spolo\u010dnos\u0165 skon\u010dila v zisku 2,35 mili\u00f3na eur. V s\u00fa\u010dasnosti u\u017e m\u00e1 na Slovensku pribli\u017ene 40 predajn\u00ed.<\/p>\n

Siln\u00fa poz\u00edciu m\u00e1 aj Pepco. To malo v roku 2024 na Slovensku tr\u017eby pribli\u017ene 149 mili\u00f3nov eur a \u010dist\u00fd zisk dosiahol 12,7 mili\u00f3na eur.<\/p>\n

KiK sa tak ocit\u00e1 v prostred\u00ed, kde z\u00e1kazn\u00edci m\u00f4\u017eu vybera\u0165 z \u010doraz v\u00e4\u010d\u0161ieho mno\u017estva diskontn\u00fdch predajn\u00ed. Okrem Actionu \u010di Pepca navy\u0161e na slovensk\u00fd trh smeruj\u00fa \u010fal\u0161\u00ed hr\u00e1\u010di. Jedn\u00fdm z nich je nemeck\u00fd Woolworth, ktor\u00fd pon\u00faka podobn\u00fd sortiment za ceny bl\u00ed\u017eiace sa k jedn\u00e9mu euru<\/a>.<\/p>\n

Ak v\u00e1m tento \u010dl\u00e1nok nie\u010do dal, odme\u0148te ho. Nie lajkom, ale podporou. Pridajte sa k interez PREMIUM<\/a> a z\u00edskajte:<\/p>\n

\t\t\t\t\ud83d\udcf0 \u010cl\u00e1nky bez rekl\u00e1m na interez, Odzadu, EMEFKA, Startitup, Fontech
\n\t\t\t\t\ud83d\udcda Neobmedzen\u00fd pr\u00edstup k viac ako 75 000 \u010dl\u00e1nkom
\n\t\t\t\t\ud83c\udf81 Pr\u00edstup k exkluz\u00edvnym benefitom<\/p>\n

Pozri aj:<\/p>\n


\n \"Pozri\"Pozri
\n <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Diskontn\u00e9 obchody maj\u00fa na Slovensku \u010doraz silnej\u0161ie postavenie. \u013dudia pri n\u00e1kupoch viac sleduj\u00fa ceny a lacnej\u0161ie, najm\u00e4 zahrani\u010dn\u00e9…\n","protected":false},"author":2,"featured_media":151773,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[11],"tags":[64,589,65,66,590,43,40,39,42,41],"class_list":["post-151772","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ekonomika","tag-business","tag-diskont","tag-economic","tag-ekonomika","tag-nakupovanie","tag-sk","tag-slovak","tag-slovakia","tag-slovencina","tag-slovensko"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@sk\/117098293673731524","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/151772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/comments?post=151772"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/151772\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media\/151773"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media?parent=151772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/categories?post=151772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/tags?post=151772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}