\u010cL\u00c1NOK POKRA\u010cUJE POD REKLAMOU<\/p>\n
Z\u00e1kazn\u00edci pritom u\u017e teraz nar\u00e1\u017eaj\u00fa na zatvoren\u00e9 predajne, no zna\u010dka zatia\u013e taj\u00ed, \u010do presne sa deje a pre\u010do.<\/p>\n
O konci informovala PR agent\u00fara spolupracuj\u00faca so zna\u010dkou, samotn\u00e1 spolo\u010dnos\u0165 Organique v\u0161ak hovor\u00ed o \u201epl\u00e1noch do bud\u00facnosti\u201c zdr\u017eanlivo. Nie je tak celkom jasn\u00e9, \u010di ide o definit\u00edvny z\u00e1nik, alebo o zmenu majite\u013ea \u010di obchodn\u00e9ho modelu.<\/p>\n
Koniec ozn\u00e1mila PR agent\u00fara, zna\u010dka hovor\u00ed o bud\u00facnosti<\/p>\n
Spr\u00e1vu o ukon\u010den\u00ed \u010dinnosti spolo\u010dnosti priniesla pod\u013ea port\u00e1lu Dlahandlu<\/a> agent\u00fara PR Strategists, ktor\u00e1 zna\u010dku zastupuje.<\/p>\n \u201ePo 27 rokoch p\u00f4sobenia na po\u013eskom trhu zna\u010dka Organique kon\u010d\u00ed svoju \u010dinnos\u0165. Pre v\u0161etk\u00fdch, ktor\u00ed mali mo\u017enos\u0165 spolutvori\u0165 jej hist\u00f3riu, je to ve\u013emi \u0165a\u017ek\u00fd moment,\u201c uviedla pre m\u00e9di\u00e1 Ewa W\u00f3jcikowska z PR Strategists.<\/p>\n Samotn\u00e1 firma zvolila opatrnej\u0161\u00ed t\u00f3n. Na svojom webe aj na soci\u00e1lnych sie\u0165ach zverejnila odkaz, \u017ee \u201epracuje na pl\u00e1noch do bud\u00facnosti\u201c, a po\u017eiadala z\u00e1kazn\u00edkov o trpezlivos\u0165 s t\u00fdm, \u017ee ofici\u00e1lne stanovisko zverejn\u00ed nesk\u00f4r.<\/p>\n Ani zna\u010dka, ani agent\u00fara pritom neuviedli d\u00f4vody tak\u00e9hoto rozhodnutia.<\/p>\n \u010cas\u0165 kamenn\u00fdch predajn\u00ed je u\u017e zatvoren\u00e1, medzi nimi napr\u00edklad predaj\u0148a vo var\u0161avsk\u00fdch Kabatoch. Pr\u00e1ve zatv\u00e1ran\u00e9 prev\u00e1dzky a ot\u00e1zky z\u00e1kazn\u00edkov, \u010do bude s ich ob\u013e\u00fabenou zna\u010dkou, spustili okolo Organique ve\u013ek\u00fa vlnu z\u00e1ujmu.<\/p>\n Z jednej mydl\u00e1rne a\u017e k desiatkam predajn\u00ed<\/p>\n Pr\u00edbeh Organique sa za\u010dal 1. j\u00fana 2000, ke\u010f Tomasz Czarski (na sn\u00edmke) rozbehol jednoosobov\u00fa manufakt\u00faru a s\u00e1m ru\u010dne vyr\u00e1bal glycer\u00ednov\u00e9 mydl\u00e1.<\/p>\n Pod\u013ea ofici\u00e1lneho webu<\/a> sa stal prv\u00fdm v\u00fdrobcom glycer\u00ednov\u00fdch mydiel v Po\u013esku a spolu s \u010fal\u0161\u00edmi nad\u0161encami pomohol na po\u013esk\u00fd trh zavies\u0165 takzvan\u00e9 mydl\u00e1rne.<\/p>\n Samotn\u00fd n\u00e1pad sa pritom zrodil v Par\u00ed\u017ei po\u010das ve\u013etrhu pr\u00edrodnej kozmetiky.<\/p>\n Tomasz Czarski zostal po cel\u00fd \u010das majite\u013eom a \u0161\u00e9fom firmy, ktor\u00e1 si dlho dr\u017eala rodinn\u00fd charakter, ke\u010f\u017ee jej prv\u00fdmi zamestnancami boli \u010dlenovia jeho rodiny.<\/p>\n Firma postupne r\u00e1stla. Ponuka sa roz\u0161\u00edrila z jedin\u00e9ho produktu na cel\u00fd rad starostlivosti o tv\u00e1r, telo aj vlasy, pribudli k\u00fape\u013eov\u00e9 gule, soli, peelingy aj profesion\u00e1lna kozmetika pre SPA sal\u00f3ny.<\/p>\n Od roku 2004 zna\u010dka expandovala do zahrani\u010dia, spo\u010diatku do N\u00f3rska a Nemecka, nesk\u00f4r sa jej v\u00fdrobky dostali do viacer\u00fdch eur\u00f3pskych aj z\u00e1morsk\u00fdch kraj\u00edn. Na Slovensku si produkty tejto zna\u010dky m\u00f4\u017eu \u013eudia k\u00fapi\u0165 cez platformu Notino.\u00a0<\/p>\n Z malej manufakt\u00fary sa tak stala sie\u0165 s desiatkami vlastn\u00fdch a fran\u0161\u00edzov\u00fdch predajn\u00ed v Po\u013esku a nieko\u013ek\u00fdmi sal\u00f3nmi za hranicami.<\/p>\n Zna\u010dka si budovala meno v\u010faka kozmetike in\u0161pirovanej pr\u00edrodou. Pr\u00e1ve ru\u010dne vyr\u00e1ban\u00e9 glycer\u00ednov\u00e9 mydl\u00e1 s obsahom rastlinn\u00e9ho glycer\u00ednu, rastlinn\u00fdch masiel a olejov zostali jej pozn\u00e1vac\u00edm znamen\u00edm aj po rokoch.<\/p>\n Cestou nazbierala aj viacero ocenen\u00ed. U\u017e v roku 2003 z\u00edskala prest\u00ed\u017ene ocenenie Doskona\u0142o\u015b\u0107 Roku od \u010dasopisu Tw\u00f3j Styl, v roku 2005 predstavila prv\u00fd rad telovej kozmetiky a od roku 2009 za\u010dala dod\u00e1va\u0165 aj do SPA sal\u00f3nov, kde si vybudovala samostatn\u00fa profesion\u00e1lnu l\u00edniu.<\/p>\n V roku 2011 z\u00edskala certifik\u00e1t pre vegetari\u00e1nov a veg\u00e1nov.<\/p>\n Pod\u013ea vlastn\u00fdch \u00fadajov firma vyr\u00e1stla na takmer 40 vlastn\u00fdch a fran\u0161\u00edzov\u00fdch predajn\u00ed v Po\u013esku a nieko\u013eko sal\u00f3nov mala aj v zahrani\u010d\u00ed, okrem in\u00e9ho v Dubaji, \u00cdrsku, Katare a Kuvajte.<\/p>\n Zna\u010dku poznali aj za hranicami Po\u013eska<\/p>\n Organique nebolo len lok\u00e1lnym po\u013esk\u00fdm hr\u00e1\u010dom. V\u010faka expanzii do zahrani\u010dia a internetov\u00e9mu predaju sa dostala aj k z\u00e1kazn\u00edkom v okolit\u00fdch krajin\u00e1ch vr\u00e1tane slovensk\u00fdch a \u010desk\u00fdch milovn\u00edkov pr\u00edrodnej kozmetiky, ktor\u00ed si zna\u010dku sp\u00e1jali s ru\u010dne roben\u00fdmi mydlami a produktmi pre SPA.<\/p>\n Pre tento regi\u00f3n je Organique \u010fal\u0161\u00edm pr\u00edkladom zna\u010dky, ktor\u00e1 sa z drobnej manufakt\u00fary vypracovala na rozpoznate\u013en\u00e9 meno a napokon aj tak nezvl\u00e1dla tlak trhu. Pr\u00edrodn\u00e1 kozmetika m\u00e1 pritom aj na Slovensku \u010doraz v\u00e4\u010d\u0161iu z\u00e1klad\u0148u fan\u00fa\u0161ikov a v posledn\u00fdch rokoch tu vyr\u00e1stol cel\u00fd rad dom\u00e1cich zna\u010diek, ktor\u00e9 stavili na podobn\u00fa filozofiu ako kedysi Organique.<\/p>\n Pr\u00edrodn\u00e1 kozmetika rastie, konkurencia zosilnela<\/p>\n Paradoxom je, \u017ee Organique kon\u010d\u00ed v \u010dase, ke\u010f samotn\u00fd segment pr\u00edrodnej kozmetiky patr\u00ed k najr\u00fdchlej\u0161ie rast\u00facim v odvetv\u00ed. Pod\u013ea odhadov analytickej spolo\u010dnosti Precedence Research m\u00e1 glob\u00e1lny trh s pr\u00edrodnou a organickou kozmetikou v roku 2025 hodnotu pribli\u017ene 45 mili\u00e1rd dol\u00e1rov, teda okolo 39 mili\u00e1rd eur, a medziro\u010dne rastie tempom okolo 9 a\u017e 10 %.<\/p>\n Vysvetlenie je v konkurencii. Ke\u010f spolo\u010dnos\u0165 Organique v roku 2000 za\u010d\u00ednala, pr\u00edrodn\u00e1 kozmetika bola v Po\u013esku okrajovou z\u00e1le\u017eitos\u0165ou a na trhu dominovali ve\u013ek\u00e9 koncerny so syntetick\u00fdmi recept\u00farami. Dnes je to naopak.<\/p>\n Pr\u00edrodn\u00e9 a \u201eclean\u201c zlo\u017eenie pon\u00faka takmer ka\u017ed\u00e1 v\u00e4\u010d\u0161ia zna\u010dka, do segmentu vst\u00fapili glob\u00e1lni giganti aj lacnej\u0161\u00ed v\u00fdrobcovia a p\u00f4vodn\u00ed priekopn\u00edci tak \u010delia ove\u013ea tvrd\u0161iemu boju o z\u00e1kazn\u00edka.<\/p>\n Aj siln\u00e1 zna\u010dka s dlhou hist\u00f3riou sa v takom prostred\u00ed m\u00f4\u017ee dosta\u0165 pod tlak.\u00a0K tomu sa prid\u00e1va presun predaja do online priestoru, ktor\u00fd zvy\u0161uje n\u00e1klady na prev\u00e1dzku kamenn\u00fdch predajn\u00ed a men\u00ed zvyky z\u00e1kazn\u00edkov.<\/p>\n Pr\u00e1ve kombin\u00e1cia silnej\u00facej konkurencie a meniaceho sa n\u00e1kupn\u00e9ho spr\u00e1vania b\u00fdva pre tradi\u010dn\u00e9 zna\u010dky s vlastnou sie\u0165ou obchodov naj\u0165a\u017e\u0161ou sk\u00fa\u0161kou.<\/p>\n \n \u010c\u00edtaj viac z kateg\u00f3rie: Biznis a startupy<\/a>\n <\/p>\n \n \u010eakujeme, \u017ee \u010d\u00edta\u0161 Startitup. V pr\u00edpade, \u017ee m\u00e1\u0161 postreh alebo si na\u0161iel v \u010dl\u00e1nku chybu, nap\u00ed\u0161 n\u00e1m na redakcia@startitup.sk<\/a>.\n <\/p>\n Zdroje: Dlahandlu<\/a>, Organique<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"\u010cL\u00c1NOK POKRA\u010cUJE POD REKLAMOU Z\u00e1kazn\u00edci pritom u\u017e teraz nar\u00e1\u017eaj\u00fa na zatvoren\u00e9 predajne, no zna\u010dka zatia\u013e taj\u00ed, \u010do presne…\n","protected":false},"author":2,"featured_media":154056,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[15],"tags":[1122,70,5817,1124,43,40,39,42,41,71],"class_list":["post-154055","post","type-post","status-publish","format-standard","has-post-thumbnail","category-zabava","tag-biznis","tag-entertainment","tag-krach","tag-podnikanie","tag-sk","tag-slovak","tag-slovakia","tag-slovencina","tag-slovensko","tag-zabava"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@sk\/117112457529332106","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/154055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/comments?post=154055"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/154055\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media\/154056"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media?parent=154055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/categories?post=154055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/tags?post=154055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}