VEVEY – Lieky na chudnutie menia stravovacie n\u00e1vyky mili\u00f3nov \u013eud\u00ed a \u0161vaj\u010diarsky potravin\u00e1rsky koncern Nestl\u00e9 v ich rast\u00facej popularite vid\u00ed nov\u00fd obchodn\u00fd segment. Pomocou umelej inteligencie (AI) a v\u00fdskumu v oblasti v\u00fd\u017eivy vyv\u00edja v\u00fdrobky ur\u010den\u00e9 pre \u013eud\u00ed, ktor\u00ed u\u017e\u00edvaj\u00fa lieky zo skupiny GLP-1, ako s\u00fa Ozempic \u010di Wegovy, informovala v pondelok agent\u00fara Reuters.<\/p>\n
R\u00fdchly rast popularity t\u00fdchto liekov od spolo\u010dnost\u00ed Novo Nordisk a Eli Lilly vyvol\u00e1va medzi investormi obavy, \u017ee tieto prepar\u00e1ty potl\u00e1\u010daj\u00face chu\u0165 do jedla m\u00f4\u017eu natrvalo zn\u00ed\u017ei\u0165 dopyt po balen\u00fdch potravin\u00e1ch, sladkostiach \u010di n\u00e1pojoch. Nestl\u00e9 v\u0161ak tvrd\u00ed, \u017ee z\u00e1rove\u0148 vznik\u00e1 nov\u00fd trh s v\u00fdrobkami, ktor\u00e9 maj\u00fa rie\u0161i\u0165 niektor\u00e9 d\u00f4sledky r\u00fdchleho chudnutia.<\/p>\n
Spolo\u010dnos\u0165 sk\u00fama napr\u00edklad \u00fabytok svalovej hmoty \u010di tuku v tv\u00e1ri, ktor\u00fd sa pri u\u017e\u00edvan\u00ed liekov typu Ozempic ozna\u010duje ako \u201eozempicov\u00e1 tv\u00e1r\u201c. Pomocou AI analyzuje ve\u013ea klinick\u00fdch \u0161t\u00fadi\u00ed a h\u013ead\u00e1 kombin\u00e1cie \u017eiv\u00edn, ktor\u00e9 by mohli podpori\u0165 zdravie svalov, hydrat\u00e1ciu a celkov\u00fd pr\u00edjem \u017eiv\u00edn.<\/p>\n
Nestl\u00e9 u\u017e do niektor\u00fdch svojich v\u00fdrobkov prid\u00e1va kolag\u00e9n a roz\u0161iruje ponuku potrav\u00edn s vy\u0161\u0161\u00edm obsahom bielkov\u00edn. Z\u00e1rove\u0148 si patentovala kombin\u00e1cie zlo\u017eiek, ktor\u00e9 pod\u013ea nej m\u00f4\u017eu pom\u00f4c\u0165 tlmi\u0165 zv\u00fd\u0161en\u00fa chu\u0165 do jedla po vysaden\u00ed liekov GLP-1. Pod\u013ea Boston Consulting Group lieky GLP-1 u\u017e v USA u\u017e\u00edva pribli\u017ene 16 mili\u00f3nov \u013eud\u00ed a do konca desa\u0165ro\u010dia by ich po\u010det mal v\u00fdrazne vzr\u00e1s\u0165.<\/p>\n
Aj Nestl\u00e9 vyu\u017e\u00edva umel\u00fa inteligenciu<\/p>\n
Nestl\u00e9 pri v\u00fdvoji potrav\u00edn vyu\u017e\u00edva AI, m\u00e1 datab\u00e1zu pribli\u017ene 120.000 receptov a pomocou vlastn\u00fdch syst\u00e9mov analyzuje vedeck\u00e9 poznatky, predpoved\u00e1 spr\u00e1vanie spotrebite\u013eov a sleduje nov\u00e9 trendy. AI z\u00e1rove\u0148 simuluje reakcie spotrebite\u013eov na nov\u00e9 v\u00fdrobky e\u0161te pred ich uveden\u00edm na trh.<\/p>\n
Reuters v\u0161ak dod\u00e1va, \u017ee nie v\u0161etci odborn\u00edci vn\u00edmaj\u00fa \u0161peci\u00e1lne potraviny pre u\u017e\u00edvate\u013eov liekov na chudnutie ako ve\u013ek\u00fd pr\u00ednos. Odborn\u00ed\u010dka na v\u00fd\u017eivu Amanda Averyov\u00e1 z Nottinghamskej univerzity upozornila, \u017ee rovnak\u00e9 bielkoviny a \u017eiviny mo\u017eno z\u00edska\u0165 aj z be\u017en\u00fdch potrav\u00edn, ako s\u00fa m\u00e4so, ryby, vajcia, mlie\u010dne v\u00fdrobky, strukoviny \u010di orechy, \u010dasto lacnej\u0161ie. Napriek tomu pod\u013ea nej v\u00fdrobky cielene propagovan\u00e9 pou\u017e\u00edvate\u013eom liekov GLP-1 pravdepodobne n\u00e1jdu svojich z\u00e1kazn\u00edkov. \u201eBohu\u017eia\u013e, marketing n\u00e1s v\u00fdrazne ovplyv\u0148uje,\u201c priznala.<\/p>\n","protected":false},"excerpt":{"rendered":"VEVEY – Lieky na chudnutie menia stravovacie n\u00e1vyky mili\u00f3nov \u013eud\u00ed a \u0161vaj\u010diarsky potravin\u00e1rsky koncern Nestl\u00e9 v ich rast\u00facej…\n","protected":false},"author":2,"featured_media":154583,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[11],"tags":[64,7802,65,66,7799,497,2175,43,40,39,42,41],"class_list":["post-154582","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ekonomika","tag-business","tag-chudnutie","tag-economic","tag-ekonomika","tag-ozempic","tag-potraviny","tag-priemysel","tag-sk","tag-slovak","tag-slovakia","tag-slovencina","tag-slovensko"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@sk\/117116224283511402","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/154582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/comments?post=154582"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/154582\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media\/154583"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media?parent=154582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/categories?post=154582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/tags?post=154582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}