Are\u00e1l v kalifornskom Escondide bol pre milovn\u00edkov piva p\u00fatnick\u00fdm miestom. Od okt\u00f3bra 2026 sa za\u010dne vypr\u00e1zd\u0148ova\u0165.<\/p>\n
Japonsk\u00e1 Sapporo Holdings zatv\u00e1ra tri prev\u00e1dzky Stone Brewing v Kalifornii a prepust\u00ed pribli\u017ene 220 \u013eud\u00ed. Prv\u00e1 vlna prep\u00fa\u0161\u0165ania sa za\u010dne v okt\u00f3bri a t\u00fdka sa sl\u00e1dkov, technikov a pracovn\u00edkov skladu a logistiky. Vypl\u00fdva to z ozn\u00e1menia WARN podan\u00e9ho kalifornsk\u00fdm \u00faradom, informoval port\u00e1l Food Dive<\/a>.<\/p>\n Predali ju druh\u00fdkr\u00e1t za \u0161tyri roky<\/p>\n Stone Brewing zalo\u017eili v roku 1996 Greg Koch a Steve Wagner. Presl\u00e1vila sa v\u00fdrazn\u00fdmi, silne chmelen\u00fdmi pivami a stala sa priekopn\u00edkom takzvanej West Coast IPA, teda \u0161t\u00fdlu, ktor\u00fd na\u0161tartoval cel\u00fd glob\u00e1lny craftov\u00fd boom.<\/p>\n Podstatn\u00e1 bola aj jej identita. Nez\u00e1vislos\u0165, odmietanie ve\u013ek\u00fdch korpor\u00e1ci\u00ed a n\u00e1zvy p\u00edv ako Arrogant Bastard, teda Arogantn\u00fd bastard, ktor\u00e9 boli sk\u00f4r vyhl\u00e1sen\u00edm ne\u017e marketingom.<\/p>\n V roku 2022 zna\u010dku k\u00fapila japonsk\u00e1 Sapporo. Pod\u013ea denn\u00edka San Diego Union-Tribune zaplatila pribli\u017ene 141 mili\u00f3nov eur. Koch aj Wagner z firmy odi\u0161li.<\/p>\n V apr\u00edli 2026 ju Sapporo predala \u010falej. Kupcami s\u00fa kalifornsk\u00e1 Firestone Walker Brewing a americk\u00e1 pobo\u010dka belgickej skupiny Duvel Moortgat, pod ktor\u00fa patria zna\u010dky ako Duvel, Ommegang \u010di Boulevard Brewing. Strany cenu nezverejnili.<\/p>\n Japonci na tom prerobili<\/p>\n Sapporo pritom Stone nekupovalo pre jej piv\u00e1, ale pre jej kapacity.\u00a0Cie\u013eom bolo dosta\u0165 v\u00fdrobu vlastnej zna\u010dky Sapporo do Spojen\u00fdch \u0161t\u00e1tov a vyu\u017ei\u0165 na to existuj\u00face pivovary v Escondide a vo virg\u00ednskom Richmonde. Do roz\u0161\u00edrenia oboch z\u00e1vodov Japonci naliali pod\u013ea port\u00e1lu Beer Street Journal<\/a> pribli\u017ene 60 mili\u00f3nov dol\u00e1rov, teda zhruba 51 mili\u00f3nov eur.<\/p>\n Kapacita sa vy\u0161plhala na 700-tis\u00edc barelov, \u010do je v prepo\u010dte vy\u0161e 820-tis\u00edc hektolitrov ro\u010dne.<\/p>\n Trh sa v\u0161ak oto\u010dil. Predaje Sappora r\u00e1stli, dopyt po craftovom pive naopak klesal.\u00a0V\u00fdsledok pri\u0161iel v janu\u00e1ri 2025, ke\u010f Sapporo odp\u00edsalo z hodnoty akviz\u00edcie 78 mili\u00f3nov eur. Bolo to v podstate priznanie, \u017ee zna\u010dka nepriniesla o\u010dak\u00e1van\u00fd v\u00fdnos.<\/p>\n Pod\u013ea port\u00e1lu Inc.<\/a> japonskej firme predaj u\u0161etr\u00ed 20 mili\u00f3nov eur.<\/p>\n \u010co zostane a \u010do zmizne<\/p>\n Rozdelenie je pomerne komplikovan\u00e9, ke\u010f\u017ee sa nepred\u00e1valo v\u0161etko.\u00a0Kupuj\u00faci z\u00edskali samotn\u00fa zna\u010dku Stone a \u0161tyri prev\u00e1dzky. V\u00fdrobn\u00e9 are\u00e1ly s\u00fa\u010das\u0165ou obchodu neboli, a pr\u00e1ve tie sa teraz zatv\u00e1raj\u00fa.<\/p>\n Varenie p\u00edv Stone sa presunie do pivovaru Firestone Walker v kalifornskom Paso Robles a do pivovaru Duvel USA v Kansas City. Sapporo si ponech\u00e1va z\u00e1vod v Richmonde vo Virg\u00ednii, z ktor\u00e9ho sprav\u00ed svoje hlavn\u00e9 americk\u00e9 v\u00fdrobn\u00e9 centrum. Tamoj\u0161\u00ed taproom ale zatvor\u00ed, uviedol port\u00e1l Axios<\/a>.<\/p>\n \u010cas\u0165 \u013eud\u00ed sa zachr\u00e1ni\u0165 podarilo. Gener\u00e1lny riadite\u013e Firestone Walker Nick Firestone uviedol, \u017ee jeho firma zamestnala vy\u0161e 200 b\u00fdval\u00fdch pracovn\u00edkov Stone a s\u00fa\u010dasn\u00e9 prep\u00fa\u0161\u0165anie sa jej zamestnancov net\u00fdka, informoval port\u00e1l SFist<\/a>.<\/p>\n Nie je to prv\u00e1 kalifornsk\u00e1 ikona, ktor\u00e1 padla<\/p>\n Sapporo m\u00e1 v Kalifornii za sebou aj \u010fal\u0161\u00ed podobn\u00fd pr\u00edpad. V roku 2023 zatvorila sanfrancisk\u00fd pivovar Anchor Brewing, jednu z najstar\u0161\u00edch americk\u00fdch remeseln\u00fdch zna\u010diek. T\u00fa o rok nesk\u00f4r k\u00fapil zakladate\u013e Chobani Hamdi Ulukaya.<\/p>\n Firestone Walker zasa\u00a0v marci tohto roka k\u00fapil Trumer Pils, ktor\u00fd n\u00e1sledne zatvoril pivovar a presunul v\u00fdrobu do Paso Robles.\u00a0Vznik\u00e1 tak vzorec, ktor\u00fd sa v odvetv\u00ed opakuje. Zna\u010dka pre\u017eije, pivovar nie.<\/p>\n Pre\u010do sa to t\u00fdka aj Slovenska<\/p>\n Piv\u00e1 zna\u010dky Stone m\u00e1\u0161 \u0161ancu si na Slovensku k\u00fapi\u0165 u\u017e len v \u0161pecializovan\u00fdch e-shopoch, kde bud\u00fa k dispoz\u00edcii do vypredania z\u00e1sob. Firma toti\u017e zastavila v\u0161etky medzin\u00e1rodn\u00e9 exporty.<\/p>\n Podstatnej\u0161ie je to, \u010do pr\u00edbeh hovor\u00ed o celom odvetv\u00ed, lebo rovnak\u00e9 tlaky dnes ni\u010dia aj slovensk\u00fa craftov\u00fa sc\u00e9nu.<\/p>\n Pod\u013ea ro\u010denky European Beer Trends 2026 p\u00f4sobilo vlani na Slovensku 100 akt\u00edvnych pivovarov, z toho 77 sp\u013a\u0148alo defin\u00edciu minipivovaru s ro\u010dnou produkciou do tis\u00edc hektolitrov.<\/p>\n Oproti roku 2019 ich pribudlo 20, medziro\u010dne v\u0161ak \u0161tyri skon\u010dili. Mal\u00e9 pivovary pritom tvoria len okolo jedn\u00e9ho percenta objemu vyroben\u00e9ho piva a zamestnanos\u0165 v odvetv\u00ed klesla za \u0161es\u0165 rokov zhruba o 17 %.<\/p>\n Tento rok skon\u010dili napr\u00edklad F\u00f3lkvang Brewery z Popradu<\/a> a Jajnekem Brewery z Gemerskej Panice<\/a>. D\u00f4vody, ktor\u00e9 uv\u00e1dzali ich majitelia, znej\u00fa povedome, teda stagnuj\u00face predaje, rast\u00face n\u00e1klady na energie a nepriazniv\u00e9 podnikate\u013esk\u00e9 prostredie.<\/p>\n Najv\u00fdre\u010dnej\u0161ie je ale \u010d\u00edslo o spotrebe. K\u00fdm v roku 2019 vypil priemern\u00fd Slov\u00e1k 75 litrov piva ro\u010dne, dnes je to 54 litrov.<\/p>\n Rozdiel medzi Kaliforniou a Slovenskom je teda len v mierke. Tam pad\u00e1 zna\u010dka s kapacitou vy\u0161e 820-tis\u00edc hektolitrov, tu pivovary, ktor\u00e9 nevyrobia ani tis\u00edc.<\/p>\n Pr\u00ed\u010dina je rovnak\u00e1, teda \u013eudia pij\u00fa menej piva a to remeseln\u00e9, ktor\u00e9 je drah\u0161ie, dost\u00e1va z\u00e1sah ako prv\u00e9.<\/p>\n \n \u010c\u00edtaj viac z kateg\u00f3rie: Biznis a startupy<\/a>\n <\/p>\n \n \u010eakujeme, \u017ee \u010d\u00edta\u0161 Startitup. V pr\u00edpade, \u017ee m\u00e1\u0161 postreh alebo si na\u0161iel v \u010dl\u00e1nku chybu, nap\u00ed\u0161 n\u00e1m na redakcia@startitup.sk<\/a>.\n <\/p>\n Zdroje: Food\u00a0Dive<\/a>, Food\u00a0Processing<\/a>, SFist<\/a>, Beer\u00a0Street\u00a0Journal<\/a>, Axios<\/a>, Inc.<\/a>, Virginia\u00a0Business<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Are\u00e1l v kalifornskom Escondide bol pre milovn\u00edkov piva p\u00fatnick\u00fdm miestom. Od okt\u00f3bra 2026 sa za\u010dne vypr\u00e1zd\u0148ova\u0165. Japonsk\u00e1 Sapporo…\n","protected":false},"author":2,"featured_media":169329,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[11],"tags":[1122,64,65,66,3777,1124,43,40,39,42,41],"class_list":["post-169328","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ekonomika","tag-biznis","tag-business","tag-economic","tag-ekonomika","tag-pivo","tag-podnikanie","tag-sk","tag-slovak","tag-slovakia","tag-slovencina","tag-slovensko"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@sk\/117206695622460873","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/169328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/comments?post=169328"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/169328\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media\/169329"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media?parent=169328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/categories?post=169328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/tags?post=169328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}