Otv\u00e1ra v okolit\u00fdch krajin\u00e1ch<\/p>\n
Primark aktu\u00e1lne vo ve\u013ekom posil\u0148uje svoju pr\u00edtomnos\u0165 v strednej a v\u00fdchodnej Eur\u00f3pe. Re\u0165azec m\u00e1 v regi\u00f3ne 21 predajn\u00ed a \u010fal\u0161ie prib\u00fadaj\u00fa v kr\u00e1tkom slede.<\/p>\n
Najnov\u0161ie otvoril 25. augusta predaj\u0148u v po\u013eskom meste Koszalin, ktor\u00e1 je z\u00e1rove\u0148 jeho prvou pobo\u010dkou v severnom Po\u013esku. U\u017e 2. septembra m\u00e1 nasledova\u0165 nov\u00e1 prev\u00e1dzka v rumunskom Ia\u0219i a 8. septembra \u010fal\u0161ia v Ostrave.<\/p>\n
Na Slovensku je pritom Primark st\u00e1le len v Bratislave. Aktuality.sk sa preto spolo\u010dnosti p\u00fdtali, \u010di sa pripravuje aj \u010fal\u0161ia pobo\u010dka a \u010di m\u00f4\u017ee \u00eds\u0165 napr\u00edklad o Ko\u0161ice.<\/p>\n
\u201eV regi\u00f3ne strednej a v\u00fdchodnej Eur\u00f3py m\u00e1me ambici\u00f3zne pl\u00e1ny pre rast na\u0161ej spolo\u010dnosti a v\u017edy sa sna\u017e\u00edme h\u013eada\u0165 nov\u00e9 pr\u00edle\u017eitosti na expanziu aj na na\u0161ich existuj\u00facich trhoch, no v s\u00fa\u010dasnosti nem\u00e1me \u017eiadne inform\u00e1cie t\u00fdkaj\u00face sa \u010fal\u0161\u00edch lokal\u00edt na Slovensku, ktor\u00e9 by sme v tomto momente mohli zdie\u013ea\u0165,\u201c povedal pre Aktuality.sk riadite\u013e spolo\u010dnosti Primark pre stredn\u00fa a v\u00fdchodn\u00fa Eur\u00f3pu Maciej Podwojski.<\/p>\n
<\/p>\n
4 fotky v gal\u00e9rii <\/p>\n
Eurovea otvorila nov\u00fa n\u00e1kupn\u00fa pas\u00e1\u017e. L\u00e1kadlom je najm\u00e4 Primark.<\/p>\n
Zdroj: Matej Dedinsk\u00fd\/Aktuality.sk<\/p>\n
Bratislava u\u017e firme zar\u00e1ba<\/p>\n
Primark vst\u00fapil na slovensk\u00fd trh v m\u00e1ji 2023, ke\u010f otvoril svoju prv\u00fa predaj\u0148u v novej \u010dasti bratislavsk\u00e9ho centra Eurovea. Do dvojpodla\u017enej prev\u00e1dzky investoval viac ako 10 mili\u00f3nov eur a pri otvoren\u00ed vytvoril vy\u0161e 200 pracovn\u00fdch miest. Predajn\u00e1 plocha dosahuje 3 660 \u0161tvorcov\u00fdch metrov. Slovensko sa vtedy stalo piatym trhom Primarku v strednej a v\u00fdchodnej Eur\u00f3pe.<\/p>\n
Po finan\u010dnej str\u00e1nke sa firme u\u017e podarilo dosta\u0165 do plusu. Primark Slovakia v roku 2025 dosiahol tr\u017eby 17,76 mili\u00f3na eur a zisk pribli\u017ene 782-tis\u00edc eur. I\u0161lo o prv\u00fd ziskov\u00fd rok od vstupu zna\u010dky na slovensk\u00fd trh.<\/p>\n
Z poh\u013eadu pr\u00edpadnej \u010fal\u0161ej expanzie je to zauj\u00edmav\u00fd sign\u00e1l. Firma u\u017e m\u00e1 na Slovensku rozbehnut\u00fa ve\u013ek\u00fa prev\u00e1dzku, do ktorej pri vstupe vlo\u017eila mili\u00f3ny eur, a po \u00favodn\u00fdch rokoch sa jej podarilo dosta\u0165 podnikanie do zisku.<\/p>\n
Sinsay zaplavil Slovensko<\/p>\n
Situ\u00e1cia je zauj\u00edmav\u00e1 aj preto, \u017ee Primark u\u017e dnes na Slovensku \u010del\u00ed v\u00fdrazne silnej\u0161ej konkurencii ne\u017e pri svojom pr\u00edchode. Najv\u00fdraznej\u0161\u00edm pr\u00edkladom je Sinsay.<\/p>\n
Po\u013esk\u00e1 zna\u010dka m\u00e1 na Slovensku u\u017e viac ako stovku predajn\u00ed a \u010fal\u0161ie st\u00e1le prib\u00fadaj\u00fa. Jej strat\u00e9gia je pritom odli\u0161n\u00e1 \u2013 nes\u00fastred\u00ed sa len na ve\u013ek\u00e9 mest\u00e1 a ve\u013ek\u00e9 obchodn\u00e9 centr\u00e1, ale vo ve\u013ekom vstupuje aj do men\u0161\u00edch miest a retail parkov. To jej umo\u017e\u0148uje pokr\u00fdva\u0165 trh omnoho hustej\u0161ie.<\/p>\n
<\/p>\n
4 fotky v gal\u00e9rii <\/p>\n
Sortiment maj\u00fa ve\u013emi podobn\u00fd<\/p>\n
Pri poh\u013eade na sortiment a typ z\u00e1kazn\u00edka si Sinsay a Primark do ve\u013ekej miery konkuruj\u00fa priamo. Oba re\u0165azce stavaj\u00fa na n\u00edzkych cen\u00e1ch a r\u00fdchlej obmene sortimentu. Okrem oble\u010denia pre \u017eeny, mu\u017eov a deti pon\u00fakaj\u00fa aj kozmetiku, bi\u017eut\u00e9riu, doplnky do dom\u00e1cnosti \u010di \u010fal\u0161\u00ed spotrebn\u00fd tovar.<\/p>\n
Primark tradi\u010dne pracuje s ve\u013ek\u00fdmi prev\u00e1dzkami s rozlohou v tis\u00edcoch \u0161tvorcov\u00fdch metrov. Sinsay dok\u00e1\u017ee fungova\u0165 aj na omnoho men\u0161ej ploche a pr\u00e1ve to mu u\u013eah\u010duje expanziu do men\u0161\u00edch miest.<\/p>\n
Re\u0165azcom v\u0161ak v\u00fdrazne konkuruj\u00fa \u010d\u00ednske online trhovisk\u00e1 ako Shein, AliExpress a \u010fal\u0161ie.<\/p>\n
Lacn\u00e1 m\u00f3da m\u00e1 aj odvr\u00e1ten\u00fa stranu<\/p>\n
Oba re\u0165azce cielia najm\u00e4 na z\u00e1kazn\u00edkov, ktor\u00ed h\u013eadaj\u00fa \u010do najni\u017e\u0161iu cenu.<\/p>\n
Pri takzvanej fast fashion sa v\u0161ak dlhodobo diskutuje aj o kvalite, \u017eivotnosti v\u00fdrobkov, environment\u00e1lnych dopadoch a pracovn\u00fdch podmienkach v dod\u00e1vate\u013esk\u00fdch re\u0165azcoch.<\/p>\n
Kritike v minulosti \u010delil aj Primark. Firma na druhej strane komunikuje vlastn\u00e9 programy zameran\u00e9 na pracovn\u00e9 \u0161tandardy a udr\u017eate\u013enej\u0161ie materi\u00e1ly.<\/p>\n
Z\u00e1sadn\u00fd rozdiel je online predaj<\/p>\n
Ve\u013ek\u00fd rozdiel medzi oboma re\u0165azcami je aj pri predaji. Sinsay m\u00e1 na Slovensku plnohodnotn\u00fd e-shop a tovar doru\u010duje domov, do v\u00fddajn\u00fdch miest aj do predajn\u00ed.<\/p>\n
<\/p>\n
4 fotky v gal\u00e9rii <\/p>\n
Sinsay m\u00e1 v SR aj e-shop, Primark nie. <\/p>\n
Zdroj: Sinsay<\/p>\n
Primark klasick\u00fd e-shop s doru\u010den\u00edm domov dlhodobo nepon\u00faka. Firma to vysvet\u013euje t\u00fdm, \u017ee chce dr\u017ea\u0165 n\u00e1klady na logistiku n\u00edzko a t\u00fdm si vytv\u00e1ra\u0165 priestor na n\u00edzke ceny.<\/p>\n
Na niektor\u00fdch trhoch s\u00edce rozv\u00edja Click & Collect, no hlavn\u00fdm predajn\u00fdm modelom zost\u00e1vaj\u00fa kamenn\u00e9 predajne.<\/p>\n","protected":false},"excerpt":{"rendered":"Otv\u00e1ra v okolit\u00fdch krajin\u00e1ch Primark aktu\u00e1lne vo ve\u013ekom posil\u0148uje svoju pr\u00edtomnos\u0165 v strednej a v\u00fdchodnej Eur\u00f3pe. Re\u0165azec m\u00e1…\n","protected":false},"author":2,"featured_media":170172,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[6],"tags":[43,40,44,39,42,45,41],"class_list":["post-170171","post","type-post","status-publish","format-standard","has-post-thumbnail","category-slovensko","tag-sk","tag-slovak","tag-slovak-republic","tag-slovakia","tag-slovencina","tag-slovenska-republika","tag-slovensko"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@sk\/117211721566250676","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/170171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/comments?post=170171"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/170171\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media\/170172"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media?parent=170171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/categories?post=170171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/tags?post=170171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}