{"id":171039,"date":"2026-09-05T07:34:12","date_gmt":"2026-09-05T07:34:12","guid":{"rendered":"https:\/\/www.europesays.com\/sk\/171039\/"},"modified":"2026-09-05T07:34:12","modified_gmt":"2026-09-05T07:34:12","slug":"na-com-najviac-setria-slovaci-kym-niektore-siete-zarobili-balik-ine-zazili-v-pokladniciach-prievan-ekonomika-spravy","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/sk\/171039\/","title":{"rendered":"Na \u010dom najviac \u0161etria Slov\u00e1ci? K\u00fdm niektor\u00e9 siete zarobili bal\u00edk, in\u00e9 za\u017eili v pokladniciach prievan – Ekonomika – Spr\u00e1vy"},"content":{"rendered":"

Video
\nMoje peniaze: Pozor na zlat\u00e9 rady z internetu, ktor\u00e9 v\u00e1s m\u00f4\u017eu st\u00e1\u0165 \u00faspory<\/p>\n

Odpoved\u00e1 Pavel \u0160kriniar z N\u00e1rodohospod\u00e1rskej fakulty Ekonomickej univerzity v Bratislave.<\/p>\n

Premi\u00e9r Robert Fico (Smer) pred necel\u00fdm rokom vyslovil vetu, ktor\u00e1 vzbudila ve\u013ek\u00fa pozornos\u0165. \u201ePre\u0161iel som teraz cez \u017dilinu, v\u0161etky n\u00e1kupn\u00e9 stredisk\u00e1 pln\u00e9 \u013eud\u00ed, pln\u00e9 parkovisk\u00e1,\u201c nechal sa po\u010du\u0165 premi\u00e9r. Po v\u00fdjazdovom rokovan\u00ed vo Vi\u0161\u0148ovom chcel t\u00fdmito slovami vyjadri\u0165 n\u00e1zor, \u017ee na Slovensku a\u017e tak\u00e1 zl\u00e1 ekonomick\u00e1 situ\u00e1cia nie je.<\/p>\n

Odborn\u00edci, ekon\u00f3movia, ale aj opoz\u00edcia ho vtedy za toto vyjadrenie ostro kritizovali. Pln\u00e9 parkovisk\u00e1 pod\u013ea nich nie s\u00fa relevantn\u00fdm ekonomick\u00fdm ukazovate\u013eom a ni\u010d nevypovedaj\u00fa o kvalite \u017eivota v krajine. Dosiahnut\u00e9 tr\u017eby jednotliv\u00fdch hr\u00e1\u010dov na trhu za rok 2025, ktor\u00e9 zozbieral Finstat, v\u0161ak u\u017e maj\u00fa \u00faplne in\u00fa v\u00fdpovedn\u00fa hodnotu.<\/p>\n

Pri poh\u013eade na niektor\u00e9 z v\u00fdsledkov by \u0161\u00e9f vl\u00e1dy zrejme zvolil jemnej\u0161\u00ed slovn\u00edk, no in\u00e9 mu d\u00e1vaj\u00fa stopercentne za pravdu. Denn\u00edk Pravda sa pozrel na to, ktor\u00e9 zo zna\u010diek \u010di segmentov nepotravinov\u00fdch re\u0165azcov za\u017eili \u00faspe\u0161n\u00fd vla\u0148aj\u0161ok a na ktor\u00e9 najviac dopadla \u0165archa konsolid\u00e1cie \u010di \u0161etrenia.<\/p>\n

Takto vyzer\u00e1 rebr\u00ed\u010dek TOP 20. Do zoznamu sme okrem obchodn\u00edkov s potravinami nezaradili ani t\u00fdch s pohonn\u00fdmi hmotami a ani tie, pri ktor\u00fdch svieti pozn\u00e1mka zru\u0161en\u00e9. <\/p>\n

Ak spo\u010d\u00edtame tr\u017eby trojice najsilnej\u0161\u00edch maloobchodn\u00edkov, teda Lidlu, Kauflandu a Tesca, dostali by sme sa do bl\u00edzkosti \u0161iestich mili\u00e1rd eur. A darilo sa aj predajcom pohonn\u00fdch hm\u00f4t. OMV a Shell vlani ut\u0155\u017eili viac ako 1,5 miliardy eur. Slovnaft sa v tomto zozname nenach\u00e1dza, Finstat ho toti\u017e eviduje vo v\u00fdrobnej sf\u00e9re. <\/p>\n

Z kamenn\u00fdch predajn\u00ed sa st\u00e1vaj\u00fa showroomy<\/p>\n

Najsilnej\u0161\u00edm hr\u00e1\u010dom na poli nepotravinov\u00fdch maloobchodn\u00fdch re\u0165azcov sa stala Alza, ktor\u00e1 vlani ut\u0155\u017eila viac ako 617 mili\u00f3nov eur, \u010do predstavuje medziro\u010dn\u00fd n\u00e1rast o 14 percent. K t\u00fdmto \u010d\u00edslam jej pomohla mas\u00edvna sie\u0165 doru\u010dovac\u00edch boxov a v bud\u00facnosti sa bude m\u00f4c\u0165 oprie\u0165 aj o nov\u00e9 logistick\u00e9 centrum v Bernol\u00e1kove, ktor\u00e9 otvorila vo febru\u00e1ri tohto roka.<\/p>\n

Ak by sme sa pozreli na maloobchod ako na celok, pred zna\u010dku pod\u013ea v\u00fd\u0161ky tr\u017eieb sa dostali len giganti ako Lidl, Kaufland, Billa, Tesco a OMV.<\/p>\n

Pri ostatn\u00fdch predajcoch elektroniky to tak\u00e9 ide\u00e1lne nie je. Spolo\u010dnos\u0165 Fast Plus, ktor\u00e1 u n\u00e1s prev\u00e1dzkuje predajne Planeo, sa s\u00edce prehupla do plusov\u00fdch \u010d\u00edsiel, spolo\u010dnos\u0165 Nay v\u0161ak to\u013eko \u0161\u0165astia nemala. <\/p>\n

Analytik spolo\u010dnosti Finlord Boris Tom\u010diak vysvet\u013euje tieto pohyby trhovou kanibaliz\u00e1ciou. \u201eVysok\u00fd rast Alzy je sp\u00f4soben\u00fd najm\u00e4 t\u00fdm, \u017ee z\u00edskava podiel na \u00fakor konkurencie, \u010do je vidie\u0165 aj na pomal\u0161om raste zna\u010diek Fast Plus a Nay,\u201c uviedol analytik.<\/p>\n

Kamenn\u00e9 pobo\u010dky pod\u013ea neho dnes funguj\u00fa len ako showroomy, kde si m\u00f4\u017eu \u013eudia vysk\u00fa\u0161a\u0165 funkcie elektroniky. Samotn\u00fd n\u00e1kup napokon zrealizuj\u00fa v online svete. \u201eE-shopy maj\u00fa aj in\u00ed hr\u00e1\u010di, no Alza je v digit\u00e1lnom kan\u00e1li skr\u00e1tka pred nimi,\u201c podotkol. Okrem toho, k\u00fdm ostatn\u00e9 spolo\u010dnosti prev\u00e1dzkuj\u00fa ve\u013ek\u00e9 kamenn\u00e9 pobo\u010dky, Alza stavila na men\u0161ie typy prev\u00e1dzok, ktor\u00e9 jej \u0161etria na n\u00e1jmoch, energi\u00e1ch \u010di zamestnancoch mili\u00f3ny eur ka\u017ed\u00fd rok.<\/p>\n

Odborn\u00edkov tie\u017e prekvapili zl\u00e9 v\u00fdsledky stavebn\u00fdch obchodov, ktor\u00e9 pon\u00fakaj\u00fa v\u0161etko na \u00fapravu dom\u00e1cnosti. V\u0161etky tri, ktor\u00e9 sa dostali do elitnej dvadsiatky, teda Obi, Merkury Market aj Hornbach, vlani zarobili menej. Najv\u00e4\u010d\u0161\u00ed prepad, na \u00farovni skoro \u0161tyroch percent, zaznamenalo Obi.<\/p>\n

V \u010d\u00edselnom vyjadren\u00ed to znamen\u00e1, \u017ee k\u00fdm v roku 2024 sme tu utratili 226 mili\u00f3nov eur, vlani to bolo u\u017e len 218 mili\u00f3nov. Nemeck\u00e1 zna\u010dka dopl\u00e1ca predov\u0161etk\u00fdm na infl\u00e1ciu. Slov\u00e1ci s\u00fa pri v\u00fddavkoch opatrnej\u0161\u00ed, a tak na drah\u0161\u00ed sortiment, ako stavebn\u00e9 materi\u00e1ly, obklady \u010di podlahy, siahaj\u00fa \u010doraz menej a vy\u010dk\u00e1vaj\u00fa na vhodnej\u0161iu dobu. Okrem toho u\u017e pred p\u00e1r rokmi odznel postpandemick\u00fd boom, kedy sme u\u0161etren\u00e9 peniaze vo ve\u013ekom investovali do opr\u00e1v na\u0161ich domovov.<\/p>\n

Jeden segment za\u017e\u00edva rozmach<\/p>\n

Na druhej strane, obchod\u00edky s oble\u010den\u00edm zo svojho lesku nestratili. A rovnako tak \u00fastup z poz\u00edci\u00ed nehl\u00e1sia ani ve\u013ek\u00ed hr\u00e1\u010di ako LPP Slovakia, Decathlon \u010di Inditex Slovakia. Jedinou v\u00fdnimkou bola len spolo\u010dnos\u0165 C & A Mode. Plusov\u00e9 hodnoty v\u0161ak neboli nijako dramatick\u00e9, \u010do experti zvalili na jeden k\u013e\u00fa\u010dov\u00fd faktor.<\/p>\n

\u201eV oblasti m\u00f3dy je trh u\u017e nas\u00fdten\u00fd. V tomto segmente sa ned\u00e1 o\u010dak\u00e1va\u0165 nadpriemern\u00fd rast. Z\u00e1rove\u0148 plat\u00ed, \u017ee i pri predaji m\u00f3dy sa dom\u00e1cnosti st\u00e1le viac pres\u00favaj\u00fa do online priestoru. Aj tu preto kamenn\u00e9 prev\u00e1dzky svojich z\u00e1kazn\u00edkov str\u00e1caj\u00fa,\u201c poznamenal Tom\u010diak.<\/p>\n

Do najlep\u0161ej dvadsiatky sa dostali aj dvaja z\u00e1stupcovia diskontn\u00e9ho predaja \u2013 Pepco a Action. Pr\u00e1ve Holan\u010fania za\u017e\u00edvaj\u00fa fenomen\u00e1lny rast. Tr\u017eby im vystrelili o skoro dve tretiny na \u00farove\u0148 123 mili\u00f3nov eur. Tu treba poznamena\u0165, \u017ee sie\u0165 za\u017e\u00edva expanziu, a tak rastie z ni\u017e\u0161ej porovn\u00e1vacej b\u00e1zy. <\/p>\n

\u201eNiektor\u00e9 zna\u010dky, ktor\u00e9 pri\u0161li na trh iba ned\u00e1vno, s\u00fa st\u00e1le asi vo f\u00e1ze budovania a rastu. Navy\u0161e m\u00f4\u017eu ukrajova\u0165 z kol\u00e1\u010da svojim konkurentom alebo \u0165a\u017ei\u0165 zo zmien spotrebite\u013esk\u00e9ho spr\u00e1vania,\u201c okomentoval v\u00fdvoj analytik \u010cSOB Marek G\u00e1bri\u0161.<\/p>\n

Ak sa d\u00e1 o nejakom segmente poveda\u0165, \u017ee za\u017e\u00edva rozmach, je to skuto\u010dne pr\u00e1ve tento. N\u00e1kup lacn\u00e9ho spotrebn\u00e9ho tovaru, dekor\u00e1ci\u00ed, oble\u010denia, doplnkov do dom\u00e1cnost\u00ed dnes na Slovensku pon\u00faka viacero mo\u017enost\u00ed a je pomerne ob\u013e\u00faben\u00fd. Ide predov\u0161etk\u00fdm o zna\u010dky ako Kik, Tedi, Woolworth, ktor\u00fd k n\u00e1m pri\u0161iel len minul\u00fd rok, no a tie\u017e o spom\u00ednan\u00e9 Pepco a Action.<\/p>\n

Tieto re\u0165azce vs\u00e1dzaj\u00fa na ve\u013emi n\u00edzke ceny produktov. \u201eAby to dosiahli, tak \u0161etria n\u00e1klady. Umiest\u0148uj\u00fa predajne do menej lukrat\u00edvnych oblast\u00ed \u010di menej inzeruj\u00fa v m\u00e9di\u00e1ch. A pr\u00e1ve objem reklamy m\u00f4\u017ee vytv\u00e1ra\u0165 rozdiely v raste tr\u017eieb,\u201c vysvetlil Tom\u010diak. Tento trh teda e\u0161te posledn\u00e9 slovo nepovedal. V doh\u013eadnej dobe sa tu bud\u00fa tr\u017eby \u010falej r\u00e1s\u0165, rovnako ako bud\u00fa vyrasta\u0165 nov\u00e9 predajne, \u010dasto aj v men\u0161\u00edch mest\u00e1ch. <\/p>\n

\u00a9 Autorsk\u00e9 pr\u00e1va vyhraden\u00e9<\/p>\n

<\/p>\n

debata<\/p>\n

<\/a><\/p>\n

<\/p>\n

mReport\u00e9r<\/p>\n

<\/a><\/p>\n

\"\u013dutujeme\"<\/p>\n

V\u00e1\u017een\u00ed \u010ditatelia, pod t\u00fdmto \u010dl\u00e1nkom sme neumo\u017enili diskusiu<\/p>\n

\nObsah \u010dl\u00e1nku a sk\u00fasenosti s administr\u00e1ciou deb\u00e1t n\u00e1m d\u00e1vaj\u00fa predpoklad, \u017ee aj na tomto mieste by prib\u00fadali
\npreva\u017ene pr\u00edspevky, ktor\u00e9 by boli v rozpore s pravidlami debaty aj dobr\u00fdmi mravmi.\n<\/p>\n

\n\u010eakujeme za pochopenie a te\u0161\u00edme sa na slu\u0161n\u00e9 debaty pod in\u00fdmi \u010dl\u00e1nkami.\n<\/p>\n

Rozumiem<\/p>\n","protected":false},"excerpt":{"rendered":"Video Moje peniaze: Pozor na zlat\u00e9 rady z internetu, ktor\u00e9 v\u00e1s m\u00f4\u017eu st\u00e1\u0165 \u00faspory Odpoved\u00e1 Pavel \u0160kriniar z…\n","protected":false},"author":2,"featured_media":171040,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[11],"tags":[64,65,66,43,40,39,42,41],"class_list":["post-171039","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ekonomika","tag-business","tag-economic","tag-ekonomika","tag-sk","tag-slovak","tag-slovakia","tag-slovencina","tag-slovensko"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@sk\/117217281096488335","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/171039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/comments?post=171039"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/171039\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media\/171040"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media?parent=171039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/categories?post=171039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/tags?post=171039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}