{"id":171201,"date":"2026-09-05T11:19:13","date_gmt":"2026-09-05T11:19:13","guid":{"rendered":"https:\/\/www.europesays.com\/sk\/171201\/"},"modified":"2026-09-05T11:19:13","modified_gmt":"2026-09-05T11:19:13","slug":"tri-slovenske-cestovky-hlasia-trzby-cez-100-milionov-eur","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/sk\/171201\/","title":{"rendered":"Tri slovensk\u00e9 cestovky hl\u00e1sia tr\u017eby cez 100 mili\u00f3nov eur"},"content":{"rendered":"

Slovensk\u00e9 cestovn\u00e9 kancel\u00e1rie maj\u00fa za sebou siln\u00fd rok. Prv\u00fdkr\u00e1t sa stalo, \u017ee hranicu 100 mili\u00f3nov eur v tr\u017eb\u00e1ch naraz prekonali tri firmy. Zauj\u00edmavej\u0161ie ako samotn\u00e9 poradie je v\u0161ak to, \u010do sa stane, ke\u010f sa pozrie\u0161 na to, ko\u013eko im z t\u00fdch pe\u0148az\u00ed naozaj zostane.<\/p>\n

Tri cestovky nad 100 mili\u00f3nov eur<\/p>\n

Preh\u013ead zverejnil analytick\u00fd port\u00e1l Valida<\/a> na z\u00e1klade \u00fa\u010dtovn\u00fdch z\u00e1vierok za rok 2025. Do rebr\u00ed\u010dka zaradil firmy z oblasti cestovn\u00fdch kancel\u00e1ri\u00ed a cestovn\u00fdch agent\u00far.<\/p>\n

Na \u010dele trhu stoj\u00ed DER Touristik SK s tr\u017ebami 158,3 mili\u00f3na eur. Ide o firmu, pod ktor\u00fa patria zna\u010dky Fischer a Kartago tours, a je s\u00fa\u010das\u0165ou skupiny DERTOUR Group patriacej nemeck\u00e9mu koncernu REWE. Po vla\u0148aj\u0161om takmer 50-percentnom skoku jej tr\u017eby v podstate stagnovali, medziro\u010dne klesli o 0,6 %.<\/p>\n

Druh\u00e9 a tretie miesto obsadili tesne za sebou Hydrotour so 115,2 mili\u00f3na eur a Satur Travel so 114,4 mili\u00f3na eur. Pr\u00e1ve Satur je zauj\u00edmav\u00fd, ke\u010f\u017ee r\u00e1stol o 13 % a na Hydrotour sa u\u017e takmer dotiahol.<\/p>\n

\u0160tvrt\u00e9 miesto patr\u00ed BUBO travel agency s tr\u017ebami 68,2 mili\u00f3na eur, piate TIP travelu s 33,8 mili\u00f3na eur.<\/p>\n

\"cestovky-trzby-2025\"\"cestovky-trzby-2025\"
\n\u0160pi\u010dka trhu je extr\u00e9mne koncentrovan\u00e1<\/p>\n

Prv\u00e1 trojka na trhu tvor\u00ed a\u017e takmer dve tretiny (63 %) tr\u017eieb z celej prvej desiatky. Prv\u00e1 p\u00e4\u0165ka dokonca a\u017e 80 %. Samotn\u00fd l\u00edder dr\u017e\u00ed pribli\u017ene \u0161tvrtinu tr\u017eieb cel\u00e9ho rebr\u00ed\u010dka.<\/p>\n

Znamen\u00e1 to, \u017ee slovensk\u00fd trh so z\u00e1jazdmi je z ve\u013ekej \u010dasti z\u00e1le\u017eitos\u0165ou nieko\u013ek\u00fdch firiem a zvy\u0161ok tvoria men\u0161\u00ed hr\u00e1\u010di.\u00a0<\/p>\n

Jedna pozn\u00e1mka k \u00faplnosti preh\u013eadu. Cestovn\u00e1 agent\u00fara pelicantravel.com, ktor\u00e1 vlani figurovala na \u0161tvrtom mieste s tr\u017ebami 95,5 mili\u00f3na eur, zatia\u013e \u00fa\u010dtovn\u00fa z\u00e1vierku za rok 2025 nezverejnila. V tohtoro\u010dnom rebr\u00ed\u010dku preto nie je uveden\u00e1.<\/p>\n

Zauj\u00edmav\u00e1 je aj skupinov\u00e1 \u0161trukt\u00fara. TIP travel, Koala Tours a Seneca Tours tvoria spolu s Tatratour Slovakia vlastn\u00edcky a zna\u010dkovo prepojen\u00fa skupinu. S\u00fa\u010det ich tr\u017eieb je 85,7 mili\u00f3na eur, \u010do by ich radilo hne\u010f za trojku, ktor\u00e1 sa dostala nad sto mili\u00f3nov. Toto \u010d\u00edslo v\u0161ak nezoh\u013ead\u0148uje ich vz\u00e1jomn\u00e9 obchodn\u00e9 vz\u0165ahy.<\/p>\n

\"cestovky-ebitda-2025\"\"cestovky-ebitda-2025\"
\nPrekvapenie pri\u0161lo pri ziskovosti<\/p>\n

A teraz prich\u00e1dza t\u00e1 \u010das\u0165, kv\u00f4li ktorej sa oplat\u00ed \u010d\u00edta\u0165 \u010falej.\u00a0Tr\u017eby hovoria o objeme, nie o tom, \u010di firma zar\u00e1ba. Preto Valida zostavila aj rebr\u00ed\u010dek pod\u013ea EBITDA, teda pod\u013ea prev\u00e1dzkov\u00e9ho zisku pred \u00farokmi, da\u0148ami a odpismi.<\/p>\n

Na \u010dele zostal DER Touristik so 7,13 mili\u00f3na eur, \u010do je medziro\u010dn\u00fd n\u00e1rast o 12 % viac. Na druh\u00e9 miesto sa dostalo BUBO s 3,92 mili\u00f3na eur po medziro\u010dnom n\u00e1raste o 63 %. V prev\u00e1dzkovej v\u00fdkonnosti tak predbehlo objemovo dvakr\u00e1t v\u00e4\u010d\u0161ie spolo\u010dnosti Hydrotour aj Satur.<\/p>\n

Rozdiel je pritom v\u00fdrazn\u00fd. BUBO m\u00e1 EBITDA takmer o 790-tis\u00edc eur vy\u0161\u0161iu ne\u017e Hydrotour, hoci m\u00e1 pribli\u017ene o 47 mili\u00f3nov eur ni\u017e\u0161ie tr\u017eby.<\/p>\n

Vidie\u0165 to aj na mar\u017eiach. Pod\u013ea vlastn\u00e9ho prepo\u010dtu z uveden\u00fdch \u010d\u00edsel dosahuje BUBO EBITDA mar\u017eu okolo 5,8 %, DER Touristik pribli\u017ene 4,5 %, Hydrotour 2,7 % a Satur len 2,2 %.<\/p>\n

BUBO vedie \u013dubo\u0161 Fellner, ktor\u00fd je zn\u00e1my ako prv\u00fd Slov\u00e1k, ktor\u00fd nav\u0161t\u00edvil v\u0161etky krajiny sveta. Za rastom firmy stoj\u00ed pod\u013ea anal\u00fdzy dopyt po exotike a pozn\u00e1vac\u00edch z\u00e1jazdoch, ale aj zlep\u0161enie prev\u00e1dzkovej ziskovosti.<\/p>\n

V\u00fdrazn\u00fd skok zaznamenal aj Satur, ktor\u00fd sa vlani do desiatky pod\u013ea EBITDA v\u00f4bec nedostal a teraz je \u0161tvrt\u00fd po medziro\u010dnom n\u00e1raste o vy\u0161e 400 %. Rodinn\u00fa firmu ved\u00fa sestry Eleon\u00f3ra Fedorov\u00e1 a \u013dudmila Masarikov\u00e1, ktor\u00e1 je z\u00e1rove\u0148 prezidentkou asoci\u00e1cie SACKA.<\/p>\n

\"cestovky-cagr-2025\"\"cestovky-cagr-2025\"
\nRast tr\u017eieb e\u0161te neznamen\u00e1 zisk<\/p>\n

Najlep\u0161\u00edm d\u00f4kazom, pre\u010do sa oplat\u00ed pozera\u0165 sa aj na ziskovos\u0165, je Orex travel.\u00a0T\u00e1to firma, s\u00fa\u010das\u0165 medzin\u00e1rodnej siete Anex Tour so s\u00eddlom v tureckej Antalyi, nar\u00e1stla o 84 % na 26,5 mili\u00f3na eur a obsadila \u00f4sme miesto pod\u013ea tr\u017eieb. Pod\u013ea Validy v\u0161ak skon\u010dila s prev\u00e1dzkov\u00fdm v\u00fdsledkom v m\u00ednuse, teda so z\u00e1pornou EBITDA.<\/p>\n

Opa\u010dn\u00fdm pr\u00edkladom s\u00fa men\u0161\u00ed \u0161pecialisti. AWERTRAVEL je piaty pod\u013ea EBITDA s 1,12 mili\u00f3na eur a mar\u017eou okolo 13 %, CK Slnie\u010dko je desiate s 596-tis\u00edc eurami a mar\u017eou a\u017e 16 %. Obe firmy s\u00fa pritom objemovo v\u00fdrazne men\u0161ie ako ktor\u00fdko\u013evek hr\u00e1\u010d z prvej p\u00e4\u0165ky pod\u013ea tr\u017eieb.<\/p>\n

Najr\u00fdchlej\u0161ie rast\u00fa futbal, hokej a p\u00fate<\/p>\n

Tret\u00ed poh\u013ead na trh pon\u00faka zlo\u017een\u00e1 ro\u010dn\u00e1 miera rastu tr\u017eieb medzi rokmi 2022 a 2025. T\u00e1 nemeria ve\u013ekos\u0165, ale tempo rastu.<\/p>\n

Tento rebr\u00ed\u010dek vyzer\u00e1 op\u00e4\u0165 \u00faplne inak a vedie ho ko\u0161ick\u00e1 TRINITY s priemern\u00fdm ro\u010dn\u00fdm rastom 63 %. Nasleduj\u00fa Premier Sport Tour a AWERTRAVEL, obe so 42 %.<\/p>\n

Zauj\u00edmav\u00e9 s\u00fa dve niky, ktor\u00e9 tento rast \u0165ahaj\u00fa.\u00a0Prvou je \u0161portov\u00e9 cestovanie. Premier Sport Tour, ktor\u00fd p\u00f4sob\u00ed pod zna\u010dkou FutbalTour.sk, je najv\u00e4\u010d\u0161ou \u0161portovou cestovnou kancel\u00e1riou na Slovensku a spolu s person\u00e1lne prepojen\u00fdm HOCKEY TOUR \u0165a\u017e\u00ed z dopytu po z\u00e1jazdoch na futbal, hokej \u010di Formulu 1.<\/p>\n

Druhou s\u00fa p\u00fatnick\u00e9 z\u00e1jazdy. AWERTRAVEL, TRINITY aj AWERTOUR sa zameriavaj\u00fa na cesty do Sv\u00e4tej zeme, Fatimy \u010di L\u00fard.<\/p>\n

Temp\u00e1 rastu s\u00fa pritom tento rok ni\u017e\u0161ie ako vlani, ke\u010f rebr\u00ed\u010dek viedli firmy s hodnotami cez 200 %. D\u00f4vod je jednoduch\u00fd. Vla\u0148aj\u0161ie porovnanie vych\u00e1dzalo z pandemick\u00e9ho roku 2021, no tentoraz je z\u00e1kladom rok 2022.<\/p>\n

Jedin\u00e1 firma vo v\u0161etk\u00fdch troch rebr\u00ed\u010dkoch<\/p>\n

Ke\u010f si tie trito poh\u013eady polo\u017e\u00ed\u0161 ved\u013ea seba, vyjde z toho jedno meno. BUBO je jedinou firmou, ktor\u00e1 sa objavuje vo v\u0161etk\u00fdch troch rebr\u00ed\u010dkoch naraz. Je vysoko pod\u013ea tr\u017eieb, druh\u00e9 pod\u013ea EBITDA a deviate pod\u013ea tempa rastu (+37 %). Za tri roky zv\u00fd\u0161ilo svoje tr\u017eby z 26,7 na 68,2 mili\u00f3na eur.<\/p>\n

Druhou firmou, ktor\u00e1 sa objavuje vo viacer\u00fdch rebr\u00ed\u010dkoch, je AWERTRAVEL. T\u00e1 je z\u00e1rove\u0148 medzi najziskovej\u0161\u00edmi aj medzi najr\u00fdchlej\u0161ie rast\u00facimi, \u010do z nej rob\u00ed \u0161pecialistu, ktor\u00fd rastie a z\u00e1rove\u0148 ziskovo pracuje.<\/p>\n

Na z\u00e1ver jedna d\u00f4le\u017eit\u00e1 pozn\u00e1mka. Valida po\u010d\u00edta EBITDA vlastnou metodikou, ktor\u00e1 vych\u00e1dza z v\u00fdsledku hospod\u00e1renia z hospod\u00e1rskej \u010dinnosti, pripo\u010d\u00edta odpisy a z\u00e1porn\u00fd zostatok opravn\u00fdch polo\u017eiek a vyl\u00fa\u010di v\u00fdsledok z predaja majetku. Pod\u013ea port\u00e1lu m\u00e1 tento postup da\u0165 \u010do najlep\u0161iu v\u00fdpovedn\u00fa hodnotu pre v\u00e4\u010d\u0161inu firiem, m\u00f4\u017ee sa v\u0161ak l\u00ed\u0161i\u0165 od be\u017ene pou\u017e\u00edvan\u00e9ho sp\u00f4sobu v\u00fdpo\u010dtu.<\/p>\n

Pri cestovn\u00fdch kancel\u00e1ri\u00e1ch je potrebn\u00e9 ma\u0165 na pam\u00e4ti e\u0161te jednu vec. Tr\u017eby v tomto odvetv\u00ed zah\u0155\u0148aj\u00fa cel\u00fa cenu z\u00e1jazdu vr\u00e1tane letenky a hotela, tak\u017ee vysok\u00e9 \u010d\u00edsla neznamenaj\u00fa vysok\u00e9 mar\u017ee. Pr\u00e1ve preto je pri porovn\u00e1van\u00ed cestoviek poh\u013ead na prev\u00e1dzkov\u00fd zisk podstatne vypovedaj\u00facej\u0161\u00ed ako samotn\u00fd obrat.<\/p>\n

\n \u010c\u00edtaj viac z kateg\u00f3rie: Biznis a startupy<\/a>\n <\/p>\n

\n \u010eakujeme, \u017ee \u010d\u00edta\u0161 Startitup. V pr\u00edpade, \u017ee m\u00e1\u0161 postreh alebo si na\u0161iel v \u010dl\u00e1nku chybu, nap\u00ed\u0161 n\u00e1m na redakcia@startitup.sk<\/a>.\n <\/p>\n

Zdroje: Valida<\/a>, \u00da\u010dtovn\u00e9\u00a0z\u00e1vierky\u00a0spolo\u010dnost\u00ed\u00a0za\u00a0rok\u00a02025,\u00a0Register\u00a0\u00fa\u010dtovn\u00fdch\u00a0z\u00e1vierok<\/p>\n","protected":false},"excerpt":{"rendered":"Slovensk\u00e9 cestovn\u00e9 kancel\u00e1rie maj\u00fa za sebou siln\u00fd rok. Prv\u00fdkr\u00e1t sa stalo, \u017ee hranicu 100 mili\u00f3nov eur v tr\u017eb\u00e1ch…\n","protected":false},"author":2,"featured_media":171202,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[11],"tags":[1122,64,8792,856,65,66,1124,43,40,39,42,41],"class_list":["post-171201","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ekonomika","tag-biznis","tag-business","tag-cestovne-kancelarie","tag-dovolenka","tag-economic","tag-ekonomika","tag-podnikanie","tag-sk","tag-slovak","tag-slovakia","tag-slovencina","tag-slovensko"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@sk\/117218165979161872","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/171201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/comments?post=171201"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/171201\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media\/171202"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media?parent=171201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/categories?post=171201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/tags?post=171201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}