{"id":174542,"date":"2026-09-09T07:22:10","date_gmt":"2026-09-09T07:22:10","guid":{"rendered":"https:\/\/www.europesays.com\/sk\/174542\/"},"modified":"2026-09-09T07:22:10","modified_gmt":"2026-09-09T07:22:10","slug":"andy-kraus-medzi-prasiatkami-nebol-lacny-zart-ucet-stvr-za-celu-kampan-5-proti-5-je-vonku-televizia","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/sk\/174542\/","title":{"rendered":"Andy Kraus medzi prasiatkami nebol lacn\u00fd \u017eart. \u00da\u010det STVR za cel\u00fa kampa\u0148 5 proti 5 je vonku – Telev\u00edzia"},"content":{"rendered":"

Namiesto klasick\u00fdch z\u00e1berov zo \u0161t\u00fadia pri\u0161li tri prasiatka, \u0161tyria mu\u0161ketieri aj medituj\u00faci guru. Tv\u00e1r Andyho Krausa pritom v kampani k obnovenej \u0161ou 5 proti 5<\/a> dotvorila umel\u00e1 inteligencia. Propag\u00e1cia mala zauja\u0165 e\u0161te pred n\u00e1vratom rel\u00e1cie, na soci\u00e1lnych sie\u0165ach v\u0161ak vyvolala celkom in\u00fa reakciu.<\/p>\n

Diskusiu teraz o\u017eivila aj suma, ktor\u00fa STVR za kampa\u0148 zaplatila. Ne\u0161lo pritom iba o v\u00fdrobu jedn\u00e9ho AI videa, hoci pr\u00e1ve t\u00e1to \u010das\u0165 propag\u00e1cie pritiahla najv\u00e4\u010d\u0161iu pozornos\u0165.<\/p>\n

Viac ako 60-tis\u00edc eur za cel\u00fa kampa\u0148<\/p>\n

Pod\u013ea zisten\u00ed port\u00e1lu Koktejl.sk<\/a> si STVR objednala propag\u00e1ciu u spolo\u010dnosti, ktor\u00e1 vyr\u00e1ba aj samotn\u00fa rel\u00e1ciu. Za firmou stoj\u00ed producent Peter N\u00fa\u00f1ez.<\/p>\n

Kampa\u0148 rozdelili do \u0161tyroch \u010dast\u00ed. Prv\u00fa tvorili letn\u00e9 up\u00fatavky, po nich nasledovala propag\u00e1cia tesne pred \u0161tartom programu. Tre\u0165ou \u010das\u0165ou bola hlavn\u00e1 imid\u017eov\u00e1 up\u00fatavka vytvoren\u00e1 pomocou umelej inteligencie.<\/p>\n

Posledn\u00e1 f\u00e1za m\u00e1 rel\u00e1ciu pripom\u00edna\u0165 po\u010das samotn\u00e9ho vysielania. Po\u010d\u00edta s krat\u0161\u00edmi zostrihmi z odvysielan\u00fdch epiz\u00f3d, pozv\u00e1nkami na \u010fal\u0161ie \u010dasti aj obsahom, ktor\u00fd m\u00e1 podporova\u0165 stabiln\u00fd z\u00e1ujem publika.<\/p>\n

Za cel\u00fd tento bal\u00edk mala STVR zaplati\u0165 60 250 eur. Sumu preto nemo\u017eno ozna\u010di\u0165 iba za cenu jedn\u00e9ho AI spotu. Pokr\u00fdva kompletn\u00fa propag\u00e1ciu rozdelen\u00fa do \u0161tyroch et\u00e1p.<\/p>\n

Osobitne si telev\u00edzia objednala 80 epiz\u00f3d 5 proti 5, ktor\u00fdch hodnota dosahuje 861 492 eur. N\u00e1klady na kampa\u0148 tak predstavuj\u00fa pribli\u017ene sedem percent zo sumy ur\u010denej na v\u00fdrobu objednan\u00fdch \u010dast\u00ed.<\/p>\n

Andy Kraus medzi prasiatkami aj mu\u0161ketiermi<\/p>\n

Najdiskutovanej\u0161ie vide\u00e1 pracovali s jednoduch\u00fdm vtipom zalo\u017een\u00fdm na n\u00e1zve rel\u00e1cie. V jednom spote sa pri Andym Krausovi objavili tri prasiatka, v \u010fal\u0161om \u0161tyria mu\u0161ketieri. Posledn\u00fd vizu\u00e1l ho uk\u00e1zal ako medituj\u00faceho guru.<\/p>\n

Hlas z pozadia sa moder\u00e1tora p\u00fdtal, ko\u013eko prasiatok, mu\u0161ketierov alebo prstov vid\u00ed. Kraus odpovedal \u201eP\u00e4\u0165?\u201c a n\u00e1sledn\u00fd zvuk nazna\u010dil, \u017ee sa pom\u00fdlil.<\/p>\n

Pointu uzatv\u00e1rala pozn\u00e1mka: \u201eAni do p\u00e4\u0165 nevie nar\u00e1ta\u0165, ale moderova\u0165 by chcel.\u201c<\/p>\n

\u010cas\u0165 publika tento sp\u00f4sob propag\u00e1cie nepresved\u010dil. Kritici sa ozvali najm\u00e4 proti vidite\u013en\u00e9mu vyu\u017e\u00edvaniu umelej inteligencie a kvalite v\u00fdsledn\u00fdch vide\u00ed.<\/p>\n

\u201ePros\u00edm, vy to s tou AI ale preh\u00e1\u0148ate a je to hrozn\u00e9. Mohli by ste presta\u0165, pros\u00edm,\u201c nap\u00edsal Ondro. Marek si pomohol ir\u00f3niou: \u201eTo v\u00e1\u017ene takto zle spraven\u00e9 AI? Ale ve\u010f ak to bolo zadarmo, tak pre\u010do nie.\u201c<\/p>\n

Ove\u013ea stru\u010dnej\u0161\u00ed bol Peter. \u201eTieto AI-generovan\u00e9 vide\u00e1 s\u00fa \u010dist\u00e1 katastrofa,\u201c odk\u00e1zal. Viktor pridal e\u0161te ostrej\u0161\u00ed verdikt: \u201eRiadna katastrofa. Vyp\u00ednam elektrinu doma.\u201c<\/p>\n

Samotn\u00e1 rel\u00e1cia dopadla lep\u0161ie ako jej reklama<\/p>\n

Hlasn\u00e1 kritika kampane v\u0161ak automaticky neznamenala odmietnutie obnovenej \u0161ou. Ke\u010f sa 5 proti 5 po \u0161tvorro\u010dnej prest\u00e1vke vr\u00e1tilo na Jednotku, reakcie na samotn\u00e9 vysielanie p\u00f4sobili podstatne zmierlivej\u0161ie.<\/p>\n

Program od\u0161tartoval 31. augusta a STVR ho vysiela ka\u017ed\u00fd pracovn\u00fd de\u0148 o 18:15. Dve rodiny na\u010falej h\u00e1daj\u00fa naj\u010dastej\u0161ie odpovede op\u00fdtan\u00fdch Slov\u00e1kov, nov\u00e1 verzia v\u0161ak priniesla modernej\u0161ie \u0161t\u00fadio, v\u00fdraznej\u0161ie farby a bonusov\u00e9 hudobn\u00e9 kolo. R\u00e9\u017eiu prevzal Peter Marcin.<\/p>\n

Najv\u00e4\u010d\u0161iu zmenu predstavuje Andy Kraus, ktor\u00fd za moder\u00e1torsk\u00fdm pultom nahradil Andreja Bi\u010dana. Pr\u00e1ve porovn\u00e1vaniu oboch mu\u017eov sa publikum nevyhlo.<\/p>\n

Ako sme u\u017e informovali<\/a>, medzi prv\u00fdmi reakciami preva\u017eovali spokojn\u00e9 alebo zmierliv\u00e9 hodnotenia. \u201eCelkom dobre. To porovn\u00e1vanie s Bi\u010danom tu bude v\u017edy. Za m\u0148a fajn,\u201c nap\u00edsal jeden z div\u00e1kov.<\/p>\n

\u010casti publika vyhovoval aj pokojnej\u0161\u00ed Krausov prejav. \u201eMne sa to p\u00e1\u010dilo bolo to skvel\u00e9 i z\u00e1bavn\u00e9, neviem pre\u010do st\u00e1le porovn\u00e1va\u0165, Bi\u010dan bol u\u017e moc uvrieskan\u00fd, tak\u017ee pozdravujem, te\u0161\u00edm sa pozer\u00e1m,\u201c uviedla div\u00e1\u010dka.<\/p>\n

Nie v\u0161etci v\u0161ak prijali v\u00fdmenu bez v\u00fdhrad. Objavili sa aj reakcie \u201e\u010cakala som viac,\u201c \u201eBi\u010dana nikto nenahrad\u00ed,\u201c \u010di stru\u010dn\u00e9 \u201eBi\u010dan je Bi\u010dan.\u201c<\/p>\n

N\u00e1vrat si na\u0161iel div\u00e1kov<\/p>\n

Prv\u00e1 epiz\u00f3da uk\u00e1zala, \u017ee zvedavos\u0165 bola ve\u013ek\u00e1. N\u00e1vrat rel\u00e1cie sledovalo 289-tis\u00edc div\u00e1kov a 5 proti 5 dosiahlo podiel na trhu 27 percent. Vo svojom vysielacom \u010dase sa v\u010faka tomu stalo l\u00eddrom.<\/p>\n

Obnoven\u00e1 \u0161ou tak priniesla dva rozdielne pr\u00edbehy. K\u00fdm AI propag\u00e1cia schytala na soci\u00e1lnych sie\u0165ach tvrd\u00fa kritiku, samotn\u00fd program od\u0161tartoval s vysokou sledovanos\u0165ou a ove\u013ea priaznivej\u0161\u00edmi reakciami. Naj\u0165a\u017e\u0161iu \u00falohu teraz nem\u00e1 umel\u00e1 inteligencia, ale Andy Kraus, ktor\u00fd si mus\u00ed vybudova\u0165 vlastn\u00e9 miesto vo form\u00e1te dlh\u00e9 roky spojenom s Andrejom Bi\u010danom.<\/p>\n

<\/p>\n

debata<\/p>\n

<\/a><\/p>\n

<\/p>\n

mReport\u00e9r<\/p>\n

<\/a><\/p>\n

\"\u013dutujeme\"<\/p>\n

V\u00e1\u017een\u00ed \u010ditatelia, pod t\u00fdmto \u010dl\u00e1nkom sme neumo\u017enili diskusiu<\/p>\n

\nObsah \u010dl\u00e1nku a sk\u00fasenosti s administr\u00e1ciou deb\u00e1t n\u00e1m d\u00e1vaj\u00fa predpoklad, \u017ee aj na tomto mieste by prib\u00fadali
\npreva\u017ene pr\u00edspevky, ktor\u00e9 by boli v rozpore s pravidlami debaty aj dobr\u00fdmi mravmi.\n<\/p>\n

\n\u010eakujeme za pochopenie a te\u0161\u00edme sa na slu\u0161n\u00e9 debaty pod in\u00fdmi \u010dl\u00e1nkami.\n<\/p>\n

Rozumiem<\/p>\n","protected":false},"excerpt":{"rendered":"Namiesto klasick\u00fdch z\u00e1berov zo \u0161t\u00fadia pri\u0161li tri prasiatka, \u0161tyria mu\u0161ketieri aj medituj\u00faci guru. Tv\u00e1r Andyho Krausa pritom v…\n","protected":false},"author":2,"featured_media":174543,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[15],"tags":[70,43,40,39,42,41,71],"class_list":["post-174542","post","type-post","status-publish","format-standard","has-post-thumbnail","category-zabava","tag-entertainment","tag-sk","tag-slovak","tag-slovakia","tag-slovencina","tag-slovensko","tag-zabava"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@sk\/117239883171523529","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/174542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/comments?post=174542"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/174542\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media\/174543"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media?parent=174542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/categories?post=174542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/tags?post=174542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}