{"id":200375,"date":"2026-10-09T07:23:11","date_gmt":"2026-10-09T07:23:11","guid":{"rendered":"https:\/\/www.europesays.com\/sk\/200375\/"},"modified":"2026-10-09T07:23:11","modified_gmt":"2026-10-09T07:23:11","slug":"velka-tema-ktora-sa-tyka-statisicov-slovakov-na-toto-sa-casto-zabuda","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/sk\/200375\/","title":{"rendered":"Ve\u013ek\u00e1 t\u00e9ma, ktor\u00e1 sa t\u00fdka st\u00e1tis\u00edcov Slov\u00e1kov: Na toto sa \u010dasto zab\u00fada"},"content":{"rendered":"

\u010co Slov\u00e1kov po \u0161tyridsiatke naozaj te\u0161\u00ed a \u010do ich tr\u00e1pi? \t\t\t\t\t\t(Zdroj: Getty Images\/Inside Creative House)\t\t\t\t\t<\/p>\n

BRATISLAVA \u2013 Pre niekoho je \u0161tyridsiatka obdob\u00edm, ke\u010f m\u00e1 jasno v tom, \u010do od \u017eivota chce, pre in\u00e9ho prin\u00e1\u0161a nov\u00e9 v\u00fdzvy. Jedno v\u0161ak maj\u00fa \u013eudia po \u0161tyridsiatke spolo\u010dn\u00e9 a to vlastn\u00e9 sk\u00fasenosti, n\u00e1zory a predstavy o tom, \u010do je v \u017eivote d\u00f4le\u017eit\u00e9.<\/p>\n

\t\t\t\tV\u00e1\u0161 n\u00e1zor je d\u00f4le\u017eit\u00fd<\/p>\n

\u010co \u013eud\u00ed po \u0161tyridsiatke na Slovensku najviac te\u0161\u00ed? \u010co ich, naopak, tr\u00e1pi? \u010comu prikladaj\u00fa najv\u00e4\u010d\u0161iu hodnotu a o \u010dom sa pod\u013ea nich hovor\u00ed m\u00e1lo? Pr\u00e1ve na tieto ot\u00e1zky chce odpoveda\u0165 nov\u00fd v\u00fdskum N\u00c1ZOR GENER\u00c1CIE 40+<\/a>, ktor\u00fd vznikol v spolupr\u00e1ci s Topky.sk.<\/p>\n

V\u00fdskum pripravila marketingov\u00e1 spolo\u010dnos\u0165 SILWER s.r.o., ktor\u00e1 sa u\u017e \u0161es\u0165 rokov venuje anal\u00fdzam \u017eivotn\u00e9ho \u0161t\u00fdlu \u013eud\u00ed nad 40 rokov na Slovensku. Tentoraz zist\u00edte nielen to, \u010do si gener\u00e1cia \u013eud\u00ed po 40-tke mysl\u00ed, ale predov\u0161etk\u00fdm \u010do jej prin\u00e1\u0161a rados\u0165, \u010do jej rob\u00ed starosti a ktor\u00e9 t\u00e9my s\u00fa pre \u0148u v ka\u017edodennom \u017eivote naozaj d\u00f4le\u017eit\u00e9.<\/p>\n

<\/p>\n

Zapoji\u0165 sa je jednoduch\u00e9. Sta\u010d\u00ed si n\u00e1js\u0165 pribli\u017ene dve min\u00faty a vyplni\u0165 kr\u00e1tky dotazn\u00edk<\/a>. Ka\u017ed\u00fd, kto sa zapoj\u00ed, z\u00edska 20 % z\u013eavu na n\u00e1kup kvalitn\u00fdch v\u00fd\u017eivov\u00fdch doplnkov na Silwer.sk. Okrem toho s\u00fa\u0165a\u017e\u00edte o 50-eurov\u00e9 pouk\u00e1\u017eky na n\u00e1kup v Kauflande a na \u010derpac\u00edch staniciach OMV.<\/p>\n

<\/p>\n

Z odpoved\u00ed vznikne Mapa radost\u00ed a starost\u00ed<\/p>\n

Amb\u00edciou v\u00fdskumu je vytvori\u0165 Mapu radost\u00ed a strast\u00ed gener\u00e1cie 40+ na Slovensku<\/a>, ktor\u00e1 bude n\u00e1sledne pr\u00edstupn\u00e1 verejnosti.<\/p>\n

\u010c\u00edm viac \u013eud\u00ed sa zapoj\u00ed, t\u00fdm lep\u0161\u00ed obraz Slovenska vznikne. V\u00fdsledky m\u00f4\u017eu uk\u00e1za\u0165, \u010do m\u00e1 t\u00e1to gener\u00e1cia spolo\u010dn\u00e9, v \u010dom sa jej n\u00e1zory l\u00ed\u0161ia a ktor\u00e9 oblasti \u017eivota jej prin\u00e1\u0161aj\u00fa najviac radosti a \u0161\u0165astia a \u010do jej, naopak, najviac prek\u00e1\u017ea.<\/p>\n

V\u00fdskum<\/a> chce z\u00e1rove\u0148 pripomen\u00fa\u0165, \u017ee \u013eudia po \u0161tyridsiatke nie s\u00fa iba jedna vekov\u00e1 kateg\u00f3ria v \u0161tatistik\u00e1ch. S\u00fa to \u013eudia s rokmi sk\u00fasenost\u00ed, vlastn\u00fdmi prioritami a n\u00e1zormi, ktor\u00e9 nemusia by\u0165 v\u017edy dostato\u010dne po\u010du\u0165.<\/p>\n

Dajte o sebe vedie\u0165<\/p>\n

Mo\u017eno sa v\u010faka odpovediam uk\u00e1\u017ee nie\u010do, \u010do si dnes Slov\u00e1ci ani neuvedomuj\u00fa. Napriek rozdielnym \u017eivotn\u00fdm pr\u00edbehom m\u00f4\u017eeme ma\u0165 v mnoh\u00fdch veciach podobn\u00e9 predstavy o spokojnom \u017eivote. Uk\u00e1za\u0165 sa v\u0161ak m\u00f4\u017ee aj opak a to, \u017ee gener\u00e1cia 40+ je ove\u013ea pestrej\u0161ia, ne\u017e sa na prv\u00fd poh\u013ead zd\u00e1.<\/p>\n

<\/p>\n

Ak patr\u00edte medzi \u013eud\u00ed vo veku 40+ alebo pozn\u00e1te niekoho v tomto veku, pridajte v\u00e1\u0161 hlas do tejto spolo\u010dnej v\u00fdpovede<\/a> a nev\u00e1hajte o prieskum poveda\u0165 aj zn\u00e1mym. Va\u0161a odpove\u010f m\u00f4\u017ee by\u0165 jednou z t\u00fdch, ktor\u00e9 pom\u00f4\u017eu vytvori\u0165 obraz toho, \u010do je pre t\u00fato gener\u00e1ciu na Slovensku skuto\u010dne d\u00f4le\u017eit\u00e9.<\/p>\n

<\/p>\n

\t
\n\t\t\"Prieskum\t<\/a><\/p>\n

Prieskum N\u00c1ZOR GENER\u00c1CIE 40+\t\u00a0(Zdroj: Silwer)<\/p>\n

Advertori\u00e1l<\/a>\u00a0pripraven\u00fd v spolupr\u00e1ci s Silwer.<\/p>\n","protected":false},"excerpt":{"rendered":"\u010co Slov\u00e1kov po \u0161tyridsiatke naozaj te\u0161\u00ed a \u010do ich tr\u00e1pi? (Zdroj: Getty Images\/Inside Creative House) BRATISLAVA \u2013 Pre…\n","protected":false},"author":2,"featured_media":200376,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[32],"tags":[34,37,33,3752,52989,43,40,39,42,41,36,52988,38,35,745,52634],"class_list":["post-200375","post","type-post","status-publish","format-standard","has-post-thumbnail","category-spravy","tag-headlines","tag-hlavne-spravy","tag-news","tag-prieskum","tag-silwer","tag-sk","tag-slovak","tag-slovakia","tag-slovencina","tag-slovensko","tag-spravy","tag-styridsiatnici","tag-titulky","tag-top-stories","tag-vyskum","tag-zivot-na-slovensku"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@sk\/117409756620320830","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/200375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/comments?post=200375"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/200375\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media\/200376"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media?parent=200375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/categories?post=200375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/tags?post=200375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}