{"id":27816,"date":"2026-03-25T18:17:10","date_gmt":"2026-03-25T18:17:10","guid":{"rendered":"https:\/\/www.europesays.com\/sk\/27816\/"},"modified":"2026-03-25T18:17:10","modified_gmt":"2026-03-25T18:17:10","slug":"skoda-v-cine-definitivne-konci-volny-pad-zastavit-nedokazala-magazin-auto","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/sk\/27816\/","title":{"rendered":"\u0160koda v \u010c\u00edne definit\u00edvne kon\u010d\u00ed. Vo\u013en\u00fd p\u00e1d zastavi\u0165 nedok\u00e1zala – Magaz\u00edn – Auto"},"content":{"rendered":"

\u010cesk\u00e1 automobilka \u0160koda Auto definit\u00edvne op\u00fa\u0161\u0165a \u010d\u00ednsky trh, ktor\u00fd bol e\u0161te pred nieko\u013ek\u00fdmi rokmi jej najv\u00e4\u010d\u0161\u00edm odbyti\u0161\u0165om. Prudk\u00fd n\u00e1stup dom\u00e1cich v\u00fdrobcov ust\u00e1\u0165 nedok\u00e1zala a symbolick\u00fdm koncom jej p\u00f4sobenie je zatvorenie tov\u00e1rne v Nankingu.<\/p>\n

\t\t\t\t\"Skoda-Kamiq-2020-1600-96\"\/
\n\t\t\t\t\t\t\t\t\tFoto: \u0160koda Auto<\/p>\n

Pr\u00edbeh \u0160kody v \u010c\u00edne definit\u00edvne skon\u010d\u00ed v polovici tohto roku. (ilustra\u010dn\u00e9 foto)<\/p>\n

U\u017e v\u00a0roku 2024\u00a0sme p\u00edsali, \u017ee ak sa nestane z\u00e1zrak, bude bud\u00facnos\u0165 \u0160Kody na \u010d\u00ednskom trhu temn\u00e1. Z\u00e1zrak sa napokon nestal a na\u0161e predpovede sa naplnili\u00a0\u2013 automobilka \u0160koda Auto ukon\u010d\u00ed predaj svojich vozidiel v\u00a0\u010c\u00edne v\u00a0polovici tohto roka. Rozhodnutie, o\u00a0ktorom informovali viacer\u00e9 eur\u00f3pske ekonomick\u00e9 m\u00e9di\u00e1 vr\u00e1tane nemeck\u00e9ho denn\u00edka Handelsblatt, prich\u00e1dza po nieko\u013ek\u00fdch rokoch prudk\u00e9ho prepadu predaja a strate poz\u00edcie na najv\u00e4\u010d\u0161om automobilovom trhu sveta. Krajina, ktor\u00e1 bola e\u0161te pred desiatimi rokmi motorom rastu, dnes pre zna\u010dku prakticky stratila v\u00fdznam.<\/p>\n

E\u0161te pred nieko\u013ek\u00fdmi rokmi pritom i\u0161lo o\u00a0\u00faplne in\u00fa situ\u00e1ciu. V\u00a0roku 2018\u00a0predala \u0160koda v\u00a0\u010c\u00edne viac ne\u017e 340-tis\u00edc vozidiel a \u00e1zijsk\u00e1 krajina bola jej najv\u00e4\u010d\u0161\u00edm trhom na svete. V\u00a0roku 2019\u00a0sa predaj dr\u017eal nad hranicou 280-tis\u00edc \u00e1ut, no potom pri\u0161iel prudk\u00fd obrat. V\u00a0roku 2021\u00a0klesli predaje na pribli\u017ene 71-tis\u00edc vozidiel, o\u00a0rok nesk\u00f4r na asi 45-tis\u00edc a v\u00a0roku 2023\u00a0u\u017e len na pribli\u017ene 22\u00a0800\u00a0kusov. Najnov\u0161ie \u00fadaje ukazuj\u00fa, \u017ee prepad pokra\u010doval. V\u00a0roku 2024\u00a0predala zna\u010dka v\u00a0\u010c\u00edne pribli\u017ene 17\u00a0500\u00a0\u00e1ut a v\u00a0uplynulom roku dokonca len 15\u00a0000 (menej, ako predala na Slovensku).<\/p>\n

\t \t\t\t\t\t\"2 \t\t\t \t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\u010c\u00edtajte viac \t\t\t\t\t\t\t\t\t \t\t\t\t \t\t\t\t\tKon\u010d\u00ed \u0160koda v \u010c\u00edne? Ak VW zavrie dve \u010d\u00ednske fabriky, ni\u010d in\u00e9 jej asi neostane \t\t\t\t \t\t\t \t\t\t<\/a><\/p>\n

Kontrast je e\u0161te v\u00fdraznej\u0161\u00ed pri poh\u013eade na celosvetov\u00e9 v\u00fdsledky. \u0160koda vlani dodala z\u00e1kazn\u00edkom viac ne\u017e jeden mili\u00f3n vozidiel, tak\u017ee \u010d\u00ednsky trh sa zaradil k\u00a0\u00faplne margin\u00e1lnym. Z\u00a0poh\u013eadu koncernu Volkswagen tak prestalo ma\u0165 ekonomick\u00fd zmysel udr\u017eiava\u0165 v\u00fdrobu a predaj v\u00a0prostred\u00ed, kde zna\u010dka nedok\u00e1\u017ee dr\u017ea\u0165 krok s\u00a0konkurenciou.<\/p>\n

Hlavn\u00fdm d\u00f4vodom je dramatick\u00e1 zmena \u010d\u00ednskeho trhu. Dom\u00e1ci v\u00fdrobcovia ako BYD, Geely \u010di SAIC dok\u00e1zali v\u00a0priebehu nieko\u013ek\u00fdch rokov ovl\u00e1dnu\u0165 segment elektromobilov a plug-in hybridov, ktor\u00e9 sa stali dominantnou vo\u013ebou z\u00e1kazn\u00edkov. Eur\u00f3pske zna\u010dky, ktor\u00e9 dlh\u00e9 roky stavili najm\u00e4 na klasick\u00e9 spa\u013eovacie motory, reagovali pomal\u0161ie a stratili cenov\u00fa aj technologick\u00fa v\u00fdhodu. Modely Octavia, Superb \u010di SUV Kodiaq, ktor\u00e9 sa vyr\u00e1bali v\u00a0spolupr\u00e1ci s\u00a0podnikom SAIC Volkswagen v\u00a0mest\u00e1ch Changsha, Ningbo a Nanjing, tak postupne stratili\u00a0odbyt.<\/p>\n

\t \t\t\t\t\t\"BYD \t\t\t \t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\u010c\u00edtajte viac \t\t\t\t\t\t\t\t\t \t\t\t\t \t\t\t\t\tEur\u00f3pa u\u017e vie, ako ochr\u00e1ni\u0165 n\u00e1\u0161 autopriemysel pred \u010d\u00ednskou lav\u00ednou \t\t\t\t \t\t\t \t\t\t<\/a><\/p>\n

Symbolick\u00fdm koncom p\u00f4sobenia je zatvorenie z\u00e1vodu v\u00a0Nankingu, o\u00a0ktorom informoval nemeck\u00fd Handelsblatt. \u0160koda sa namiesto \u010c\u00edny chce s\u00fastredi\u0165 na in\u00e9 rozv\u00edjaj\u00face sa trhy, najm\u00e4 na Indiu, Vietnam a krajiny juhov\u00fdchodnej \u00c1zie, kde je dopyt po dostupn\u00fdch aut\u00e1ch st\u00e1le vysok\u00fd a konkurencia zatia\u013e nie je tak\u00e1\u00a0siln\u00e1.<\/p>\n

Odchod z\u00a0najv\u00e4\u010d\u0161ieho automobilov\u00e9ho trhu sveta je pre zna\u010dku bolestiv\u00fd, ale z\u00e1rove\u0148 ukazuje, ako r\u00fdchlo sa men\u00ed glob\u00e1lny priemysel. \u010c\u00edna dok\u00e1zala v\u00a0priebehu nieko\u013ek\u00fdch rokov vytla\u010di\u0165 zo svojho trhu aj v\u00fdrobcov, ktor\u00ed sa e\u0161te ned\u00e1vno zdali na tomto trhu neotrasite\u013en\u00ed, mladoboleslavsk\u00e1 zna\u010dka v\u00a0tom rozhodne nie je sama, svoje o\u00a0tom vie Porsche, Volkswagen, Audi, BMW, ale aj automobilov\u00fd koncern Stellantis, ktor\u00fd postupne v\u00a0\u010c\u00edne radik\u00e1lne obmedzuje v\u00fdrobu a aj export a niektor\u00e9 zna\u010dky, vr\u00e1tane ikonick\u00e9ho Jeepu, sa odtia\u013e museli stiahnu\u0165\u00a0\u00faplne.<\/p>\n","protected":false},"excerpt":{"rendered":"\u010cesk\u00e1 automobilka \u0160koda Auto definit\u00edvne op\u00fa\u0161\u0165a \u010d\u00ednsky trh, ktor\u00fd bol e\u0161te pred nieko\u013ek\u00fdmi rokmi jej najv\u00e4\u010d\u0161\u00edm odbyti\u0161\u0165om. Prudk\u00fd…\n","protected":false},"author":2,"featured_media":27817,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[64,12831,12832,65,66,1840,12830,43,4462,40,39,42,41,2466],"class_list":{"0":"post-27816","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ekonomika","8":"tag-business","9":"tag-cine","10":"tag-definitivne","11":"tag-economic","12":"tag-ekonomika","13":"tag-konci","14":"tag-predaj-aut-v-cine","15":"tag-sk","16":"tag-skoda","17":"tag-slovak","18":"tag-slovakia","19":"tag-slovencina","20":"tag-slovensko","21":"tag-volny"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@sk\/116291190681860683","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/27816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/comments?post=27816"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/27816\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media\/27817"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media?parent=27816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/categories?post=27816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/tags?post=27816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}