{"id":28090,"date":"2026-03-26T03:15:11","date_gmt":"2026-03-26T03:15:11","guid":{"rendered":"https:\/\/www.europesays.com\/sk\/28090\/"},"modified":"2026-03-26T03:15:11","modified_gmt":"2026-03-26T03:15:11","slug":"apple-pod-palbou-europski-vysielatelia-ziadaju-prisnu-regulaciu-pre-siri-a-apple-tv","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/sk\/28090\/","title":{"rendered":"Apple pod pa\u013ebou: Eur\u00f3pski vysielatelia \u017eiadaj\u00fa pr\u00edsnu regul\u00e1ciu pre Siri a Apple TV"},"content":{"rendered":"<p>Boj medzi technologick\u00fdmi gigantmi a eur\u00f3pskymi in\u0161tit\u00faciami naber\u00e1 na obr\u00e1tkach. Ako informovala agent\u00fara <a href=\"https:\/\/www.reuters.com\/sustainability\/boards-policy-regulation\/eu-digital-rules-should-apply-big-techs-smart-tvs-broadcasters-tell-antitrust-2026-03-23\/\" rel=\"nofollow noopener\" target=\"_blank\">Reuters<\/a>, Asoci\u00e1cia komer\u010dn\u00fdch telev\u00edzi\u00ed (ACT), poslala \u0161\u00e9fke protimonopoln\u00e9ho \u00faradu E\u00da Terese Ribera jasn\u00fa v\u00fdzvu. \u017diada v nej, aby sa pravidl\u00e1 Aktu o digit\u00e1lnych trhoch DMA roz\u0161\u00edrili aj na smart telev\u00edzory a virtu\u00e1lnych asistentov.<\/p>\n<p>T\u00e1to asoci\u00e1cia zastupuje gigantov ako Disney, Paramount+ \u010di Warner Bros. Discovery. Hlavn\u00fdm argumentom je narastaj\u00faca trhov\u00e1 sila firiem ako Apple, Google \u010di Amazon. Pod\u013ea asoci\u00e1cie sa Siri a Alexa stali str\u00e1\u017ecami pr\u00edstupu k medi\u00e1lnemu obsahu v na\u0161ich iPhonoch, reproduktoroch aj aut\u00e1ch. Aktu\u00e1lne sa na nich nevz\u0165ahuj\u00fa pr\u00edsne povinnosti DMA, \u010do pod\u013ea telev\u00edzi\u00ed vytv\u00e1ra nebezpe\u010dn\u00e9 regula\u010dn\u00e9 v\u00e1kuum.<\/p>\n<p>Smart telev\u00edzory a hlasov\u00ed asistenti sa m\u00f4\u017eu do\u010dka\u0165 regul\u00e1ci\u00ed\u00a0<\/p>\n<p>Vysielatelia sa ob\u00e1vaj\u00fa, \u017ee Apple m\u00f4\u017ee technicky alebo zmluvne obmedzova\u0165 presmerovanie pou\u017e\u00edvate\u013eov na ich vlastn\u00e9 platformy, aby ich \u010do najdlh\u0161ie udr\u017eal vo svojom uzavretom ekosyst\u00e9me. Je to podobn\u00fd argument, ak\u00fd u\u017e roky po\u010d\u00favame v s\u00favislosti s obchodom <a href=\"https:\/\/svetapple.sk\/apple\/apple-utoci-na-europsku-komisiu-dovodom-su-podmienky-obchodu-app-store\/\" rel=\"nofollow noopener\" target=\"_blank\">App Store<\/a>.<\/p>\n<p><a href=\"https:\/\/svetapple.sk\/wp-content\/uploads\/2026\/03\/homepodappletv.jpg\" rel=\"nofollow noopener\" target=\"_blank\"><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-228362\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"Apple TV 4K a HomePod mini\" width=\"703\" height=\"396\" data-lazy- data-lazy- data-lazy-src=\"https:\/\/www.europesays.com\/sk\/wp-content\/uploads\/2026\/03\/homepodappletv-300x169.jpg\"\/><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-228362\" src=\"https:\/\/www.europesays.com\/sk\/wp-content\/uploads\/2026\/03\/homepodappletv-300x169.jpg\" alt=\"Apple TV 4K a HomePod mini\" width=\"703\" height=\"396\"  \/><\/a>Zdroj: Apple, Gemini (\u00faprava redakcie)<\/p>\n<p>Zatia\u013e \u010do App Store je pod pr\u00edsnym doh\u013eadom u\u017e dlh\u0161iu dobu, Apple ned\u00e1vno v Eur\u00f3pe zaznamenal aj mal\u00e9 v\u00ed\u0165azstvo. Eur\u00f3pska komisia toti\u017e rozhodla, \u017ee <a href=\"https:\/\/svetapple.sk\/novinky\/do-apple-maps-prichadzaju-reklamy-podniky-si-priplatia-aby-ste-ich-videli-ako-prve\/\" rel=\"nofollow noopener\" target=\"_blank\">Apple Mapy a reklamn\u00e9 slu\u017eby<\/a> spolo\u010dnosti zatia\u013e nesp\u013a\u0148aj\u00fa status gatekeepera (digit\u00e1lneho vr\u00e1tnika) kv\u00f4li ich relat\u00edvne n\u00edzkemu trhov\u00e9mu podielu v regi\u00f3ne.<\/p>\n<p>Ak by v\u0161ak E\u00da vyhovela novej \u017eiadosti vysielate\u013eov, Apple by musel radik\u00e1lne zmeni\u0165 fungovanie Siri a opera\u010dn\u00e9ho syst\u00e9mu tvOS. Musel by zabezpe\u010di\u0165 v\u00e4\u010d\u0161iu f\u00e9rovos\u0165 a otvorenos\u0165 pre konkuren\u010dn\u00e9 slu\u017eby, \u010do by v praxi mohlo znamena\u0165 jednoduch\u0161ie prep\u00ednanie medzi streamovac\u00edmi aplik\u00e1ciami alebo hlb\u0161iu integr\u00e1ciu tret\u00edch str\u00e1n do hlasov\u00e9ho ovl\u00e1dania.<\/p>\n<p>Nezabudnite tie\u017e na n\u00e1\u0161\u00a0<a href=\"https:\/\/svetapple.sk\/bazar\/\" target=\"_blank\" rel=\"noopener nofollow\">SvetApple baz\u00e1r<\/a>, v ktorom n\u00e1jdete viac ako 1 200 inzer\u00e1tov na r\u00f4zne Apple zariadenia. Tie sem m\u00f4\u017eete prida\u0165 \u00faplne zadarmo <a href=\"https:\/\/svetapple.sk\/bazar\/pridat-inzerat\" target=\"_blank\" rel=\"noopener nofollow\">kliknut\u00edm na tento odkaz<\/a>.<\/p>\n<p>\nM\u00f4\u017ee \u0165a zauj\u00edma\u0165<\/p>\n","protected":false},"excerpt":{"rendered":"Boj medzi technologick\u00fdmi gigantmi a eur\u00f3pskymi in\u0161tit\u00faciami naber\u00e1 na obr\u00e1tkach. Ako informovala agent\u00fara Reuters, Asoci\u00e1cia komer\u010dn\u00fdch telev\u00edzi\u00ed (ACT),&hellip;\n","protected":false},"author":2,"featured_media":28091,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[223,12950,12951,9232,57,56,55,167,12952,575,12953,43,40,42,234,12954],"class_list":{"0":"post-28090","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-europa","8":"tag-ai","9":"tag-apple","10":"tag-apple-intelligence","11":"tag-apple-tv","12":"tag-eu","13":"tag-europa","14":"tag-europe","15":"tag-europska-unia","16":"tag-hlasova-asistentka","17":"tag-regulacie","18":"tag-siri","19":"tag-sk","20":"tag-slovak","21":"tag-slovencina","22":"tag-umela-inteligencia","23":"tag-vylepsena-siri"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@sk\/116293305807733849","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/28090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/comments?post=28090"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/28090\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media\/28091"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media?parent=28090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/categories?post=28090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/tags?post=28090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}