{"id":33760,"date":"2026-04-01T15:49:08","date_gmt":"2026-04-01T15:49:08","guid":{"rendered":"https:\/\/www.europesays.com\/sk\/33760\/"},"modified":"2026-04-01T15:49:08","modified_gmt":"2026-04-01T15:49:08","slug":"kosice-zaplavuje-reklamny-smog-mesto-by-malo-zacat-konat-komentar","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/sk\/33760\/","title":{"rendered":"Ko\u0161ice zaplavuje reklamn\u00fd smog. Mesto by malo za\u010da\u0165 kona\u0165 (koment\u00e1r)"},"content":{"rendered":"\n

V\u00fdsledkom je verejn\u00fd priestor, ktor\u00fd je \u010doraz viac zahlten\u00fd vizu\u00e1lnym chaosom. Sta\u010d\u00ed sa pozrie\u0165 na hlavn\u00e9 dopravn\u00e9 tepny alebo vstupy do mesta. Reklamn\u00e9 zariadenia stoja \u010dasto ved\u013ea seba, prekr\u00fdvaj\u00fa v\u00fdh\u013eady a vytv\u00e1raj\u00fa dojem, \u017ee mesto nem\u00e1 nad t\u00fdmto fenom\u00e9nom kontrolu. Okrem ve\u013ek\u00fdch billboardov sa objavuj\u00fa aj men\u0161ie reklamn\u00e9 prvky: bannery na plotoch, reklamn\u00e9 pr\u00edvesy, neleg\u00e1lne smerov\u00e9 tabule a r\u00f4zne proviz\u00f3rne kon\u0161trukcie.<\/p>\n

Probl\u00e9mom je aj mno\u017estvo zanedban\u00fdch mal\u00fdch stavieb, ktor\u00e9 v minulosti sl\u00fa\u017eili in\u00e9mu \u00fa\u010delu a dnes u\u017e len zhor\u0161uj\u00fa vzh\u013ead ul\u00edc. Ide napr\u00edklad o b\u00fdval\u00e9 telef\u00f3nne b\u00fadky, star\u00e9 predajne PNS \u010di opusten\u00e9 reklamn\u00e9 vitr\u00edny.<\/p>\n

V Eur\u00f3pe to rie\u0161ia systematicky <\/p>\n

Mnoh\u00e9 eur\u00f3pske mest\u00e1 u\u017e pochopili, \u017ee vizu\u00e1lny smog je re\u00e1lny probl\u00e9m verejn\u00e9ho priestoru. Praha, Brno \u010di Par\u00ed\u017e zaviedli programy na jeho regul\u00e1ciu. V Prahe napr\u00edklad mesto postupne odstr\u00e1nilo stovky neleg\u00e1lnych billboardov a nastavilo pr\u00edsnej\u0161ie pravidl\u00e1 pre reklamu v uliciach. V\u00fdsledkom je kultivovanej\u0161\u00ed verejn\u00fd priestor a jasn\u00e9 pravidl\u00e1 pre podnikate\u013eov aj reklamn\u00e9 spolo\u010dnosti. Ko\u0161ice potrebuj\u00fa syst\u00e9mov\u00e9 rie\u0161enie.<\/p>\n

\"Reklamný\"ReklamnýReklamn\u00fd smog v Ko\u0161iciach | Foto: Autor <\/p>\n

Aj Ko\u0161ice by mohli prist\u00fapi\u0165 k podobn\u00e9mu kroku. Jednou z mo\u017enost\u00ed je vytvorenie oddelenia pre regul\u00e1ciu reklamn\u00e9ho smogu na magistr\u00e1te, ktor\u00e9 by koordinovalo mapovanie reklamn\u00fdch zariaden\u00ed a neleg\u00e1lne, alebo neestetick\u00e9 kon\u0161trukcie by dok\u00e1zala akt\u00edvne monitorova\u0165 a rie\u0161i\u0165. Tak\u00fdto model funguje v mnoh\u00fdch mest\u00e1ch a pom\u00e1ha systematicky: identifikova\u0165 neleg\u00e1lne reklamn\u00e9 zariadenia, odstra\u0148ova\u0165 vizu\u00e1lny smog, nastavova\u0165 pravidl\u00e1 pre nov\u00e9 reklamn\u00e9 plochy.<\/p>\n

D\u00f4le\u017eit\u00e9 je pritom zd\u00f4razni\u0165, \u017ee cie\u013eom nie je reklamu zak\u00e1za\u0165. Reklama je prirodzenou s\u00fa\u010das\u0165ou mesta a ekonomiky. Ide sk\u00f4r o to, aby bola regulovan\u00e1, estetick\u00e1 a umiestnen\u00e1 na vhodn\u00fdch miestach. \u010cistej\u0161\u00ed verejn\u00fd priestor. Vizu\u00e1lny smog m\u00e1 vplyv na to, ako mesto vn\u00edmaj\u00fa obyvatelia aj n\u00e1v\u0161tevn\u00edci. Preplnen\u00e9 ulice reklamn\u00fdmi kon\u0161trukciami zni\u017euj\u00fa kvalitu verejn\u00e9ho priestoru a \u010dasto p\u00f4sobia chaoticky. Ko\u0161ice s\u00fa pritom mestom s ve\u013ek\u00fdm potenci\u00e1lom \u2013 historick\u00e9 centrum, parky, rieka Horn\u00e1d aj nov\u00e9 rozvojov\u00e9 projekty.<\/p>\n

Ot\u00e1zkou preto zost\u00e1va, \u010di sa mesto rozhodne tento probl\u00e9m rie\u0161i\u0165 systematicky, alebo bude reklamn\u00fd smog na\u010falej prib\u00fada\u0165. Pre mnoh\u00fdch obyvate\u013eov je odpove\u010f jasn\u00e1: Ko\u0161ice by si zasl\u00fa\u017eili kultivovanej\u0161\u00ed a \u010distej\u0161\u00ed verejn\u00fd priestor.<\/p>\n","protected":false},"excerpt":{"rendered":"V\u00fdsledkom je verejn\u00fd priestor, ktor\u00fd je \u010doraz viac zahlten\u00fd vizu\u00e1lnym chaosom. Sta\u010d\u00ed sa pozrie\u0165 na hlavn\u00e9 dopravn\u00e9 tepny…\n","protected":false},"author":2,"featured_media":33761,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[4421,1308,137,15122,561,15123,43,40,39,42,41,11083,36,11097,15124],"class_list":{"0":"post-33760","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-kosice","8":"tag-komentar","9":"tag-konat","10":"tag-kosice","11":"tag-malo","12":"tag-mesto","13":"tag-reklamny","14":"tag-sk","15":"tag-slovak","16":"tag-slovakia","17":"tag-slovencina","18":"tag-slovensko","19":"tag-smog","20":"tag-spravy","21":"tag-zacat","22":"tag-zaplavuje"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@sk\/116330244628308617","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/33760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/comments?post=33760"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/33760\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media\/33761"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media?parent=33760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/categories?post=33760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/tags?post=33760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}