{"id":35220,"date":"2026-04-03T09:14:15","date_gmt":"2026-04-03T09:14:15","guid":{"rendered":"https:\/\/www.europesays.com\/sk\/35220\/"},"modified":"2026-04-03T09:14:15","modified_gmt":"2026-04-03T09:14:15","slug":"streamovacie-sluzby-na-slovensku-caka-zmena-pravidiel-stat-chysta-krok-ktory-moze-ovplyvnit-cely-trh-televizia","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/sk\/35220\/","title":{"rendered":"Streamovacie slu\u017eby na Slovensku \u010dak\u00e1 zmena pravidiel. \u0160t\u00e1t chyst\u00e1 krok, ktor\u00fd m\u00f4\u017ee ovplyvni\u0165 cel\u00fd trh &#8211; Telev\u00edzia"},"content":{"rendered":"<p itemprop=\"description\">Na Slovensku sa pripravuje z\u00e1sadn\u00e1 zmena v medi\u00e1lnom prostred\u00ed. Dotkne sa aj streamovac\u00edch platforiem, ktor\u00e9 denne pou\u017e\u00edvame.<\/p>\n<p>Sledovanie obsahu cez internet je dnes pre v\u00e4\u010d\u0161inu Slov\u00e1kov samozrejmos\u0165ou. Za obrazovkou sa v\u0161ak pripravuj\u00fa zmeny, ktor\u00e9 m\u00f4\u017eu ovplyvni\u0165 fungovanie ve\u013ek\u00fdch platforiem aj cel\u00fd\u00a0trh.<\/p>\n<p>\t<a class=\"promo-clanok\" href=\"https:\/\/www.mediaklik.sk\/televizia\/clanok\/795223-stvr-stopla-vysielanie-hudobnych-cien-rozhodnutie-o-ocenovani-umelcov-okamzite-vyvolalo-diskusiu\/\" rel=\"nofollow noopener\" target=\"_blank\"> \t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.europesays.com\/sk\/wp-content\/uploads\/2026\/03\/sr-stvr-logo-nove-tk-predstavenie-bax-stvorec.jpg\" class=\"promo-clanok-image\" alt=\"SR STVR logo nov\u00e9 TK predstavenie BAX\"\/> \t\t\t \t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\u010c\u00edtajte viac \t\t\t\t\t\t\t\t\t \t\t\t\t \t\t\t\t\tSTVR stopla vysielanie hudobn\u00fdch cien. Fla\u0161\u00edkov\u00e1 poslala umelcom otvoren\u00fd list s jasn\u00fdm odkazom \t\t\t\t \t\t\t \t\t\t<\/a><\/p>\n<p>Do centra pozornosti sa dost\u00e1vaj\u00fa slu\u017eby ako Netflix, ktor\u00e9 maj\u00fa na Slovensku siln\u00fa poz\u00edciu. Po novom bud\u00fa musie\u0165 prispieva\u0165 na rozvoj dom\u00e1cej audiovizu\u00e1lnej produkcie.<\/p>\n<p>\u0160t\u00e1t t\u00fdm reaguje na rast\u00faci vplyv streamovania, ktor\u00e9 v\u00a0posledn\u00fdch rokoch z\u00e1sadne zmenilo sp\u00f4sob, ak\u00fdm \u013eudia sleduj\u00fa filmy a seri\u00e1ly.<\/p>\n<p>Platformy bud\u00fa musie\u0165 odv\u00e1dza\u0165 \u010das\u0165 pr\u00edjmov<\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.slov-lex.sk\/elegislativa\/legislativne-procesy\/SK\/LP\/2026\/50\" rel=\"nofollow noopener\">Nov\u00e1 legislat\u00edva<\/a>, ktor\u00fa schv\u00e1lila vl\u00e1da, prin\u00e1\u0161a povinnos\u0165 pre streamovacie slu\u017eby zapoji\u0165 sa do podpory slovenskej tvorby. Ide o\u00a0krok, ktor\u00fd m\u00e1 vyrovna\u0165 podmienky medzi dom\u00e1cimi producentmi a glob\u00e1lnymi platformami.<\/p>\n<p>Od roku 2027\u00a0bud\u00fa musie\u0165 tieto slu\u017eby odv\u00e1dza\u0165 3\u00a0% zo svojich pr\u00edjmov, ktor\u00e9 z\u00edskaj\u00fa od slovensk\u00fdch pou\u017e\u00edvate\u013eov. T\u00e1to povinnos\u0165 sa bude t\u00fdka\u0165 v\u0161etk\u00fdch relevantn\u00fdch hr\u00e1\u010dov na\u00a0trhu.<\/p>\n<p>Doteraz pritom podobn\u00e9 pravidl\u00e1 neexistovali. Zahrani\u010dn\u00e9 platformy s\u00edce na Slovensku generovali zisky, no priamu finan\u010dn\u00fa podporu miestnej tvorby neposkytovali.<\/p>\n<p>\t<a class=\"promo-clanok\" href=\"https:\/\/www.mediaklik.sk\/televizia\/clanok\/794773-hbo-pripravilo-na-april-mix-velkych-titulov-aj-navratov-najvacsia-bomba-mesiaca-moze-uplne-ovladnut-pozornost-divakov\/\" rel=\"nofollow noopener\" target=\"_blank\"> \t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.europesays.com\/sk\/wp-content\/uploads\/2026\/04\/hbo-max_01-stvorec.png\" class=\"promo-clanok-image\" alt=\"hbo-max\"\/> \t\t\t \t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\u010c\u00edtajte viac \t\t\t\t\t\t\t\t\t \t\t\t\t \t\t\t\t\tHBO pripravilo na apr\u00edl mix ve\u013ek\u00fdch titulov aj n\u00e1vratov. Najv\u00e4\u010d\u0161ia bomba mesiaca m\u00f4\u017ee \u00faplne ovl\u00e1dnu\u0165 pozornos\u0165 div\u00e1kov \t\t\t\t \t\t\t \t\t\t<\/a><\/p>\n<p>Zmena vych\u00e1dza z\u00a0eur\u00f3pskej smernice, ktor\u00e1 umo\u017e\u0148uje \u0161t\u00e1tom vy\u017eadova\u0165 pr\u00edspevky od slu\u017eieb zameran\u00fdch na dom\u00e1ci trh. Slovensko sa tak prid\u00e1va k\u00a0viacer\u00fdm krajin\u00e1m, ktor\u00e9 u\u017e podobn\u00e9 opatrenia zaviedli.<\/p>\n<p>K\u013e\u00fa\u010dov\u00fdm faktorom bude, \u010di platforma cieli na slovensk\u00e9ho div\u00e1ka\u00a0\u2013 napr\u00edklad prostredn\u00edctvom lokaliz\u00e1cie alebo prisp\u00f4soben\u00e9ho obsahu.<\/p>\n<p>V\u00fdpo\u010det zah\u0155\u0148a viac ne\u017e len predplatn\u00e9<\/p>\n<p>Pri ur\u010dovan\u00ed v\u00fd\u0161ky pr\u00edspevku sa nebude vych\u00e1dza\u0165 len z\u00a0mesa\u010dn\u00fdch platieb pou\u017e\u00edvate\u013eov, upozor\u0148uje port\u00e1l <a target=\"_blank\" href=\"https:\/\/www.skript.sk\/sok-pre-netflix-aj-ine-sluzby-simkovicovej-ministerstvo-zoberie-cast-penazi-od-slovakov\/\" rel=\"nofollow noopener\">skript.sk<\/a>. Zoh\u013eadnia sa v\u0161etky pr\u00edjmy, ktor\u00e9 platforma na Slovensku dosiahne.<\/p>\n<p>Patria sem aj jednorazov\u00e9 transakcie \u010di pr\u00edjmy z\u00a0reklamy zobrazovanej slovensk\u00e9mu publiku. Z\u00a0tejto celkovej sumy sa n\u00e1sledne vypo\u010d\u00edta stanoven\u00e9 percento.<\/p>\n<p>D\u00f4le\u017eit\u00e9 je, \u017ee platformy bud\u00fa ma\u0165 mo\u017enos\u0165 \u010das\u0165 t\u00fdchto prostriedkov investova\u0165 priamo do v\u00fdroby filmov alebo seri\u00e1lov. Nemus\u00ed teda \u00eds\u0165 len o\u00a0klasick\u00fd\u00a0odvod.<\/p>\n<p>\t<a class=\"promo-clanok\" href=\"https:\/\/www.mediaklik.sk\/co-si-pustit\/clanok\/793633-divaci-masovo-zapinaju-netflix-kvoli-tejto-novinke-serial-vyvolava-sok-a-silne-emocie-od-prvej-epizody\/\" rel=\"nofollow noopener\" target=\"_blank\"> \t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.europesays.com\/sk\/wp-content\/uploads\/2026\/04\/radiacny-poplach_01-stvorec.jpg\" class=\"promo-clanok-image\" alt=\"radiacny-poplach\"\/> \t\t\t \t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\u010c\u00edtajte viac \t\t\t\t\t\t\t\t\t \t\t\t\t \t\t\t\t\tDiv\u00e1ci masovo zap\u00ednaj\u00fa Netflix kv\u00f4li tejto novinke. Seri\u00e1l vyvol\u00e1va \u0161ok a siln\u00e9 em\u00f3cie od prvej epiz\u00f3dy \t\t\t\t \t\t\t \t\t\t<\/a><\/p>\n<p>Z\u00e1merom je, aby peniaze, ktor\u00e9 poch\u00e1dzaj\u00fa od slovensk\u00fdch div\u00e1kov, pom\u00e1hali aj slovensk\u00fdm tvorcom. V\u00fdsledkom by mohlo by\u0165 viac dom\u00e1cich projektov.<\/p>\n<p>Tak\u00fdto model u\u017e funguje v\u00a0r\u00f4znych krajin\u00e1ch, kde streamovacie slu\u017eby investuj\u00fa do lok\u00e1lnych produkci\u00ed a podporuj\u00fa vznik nov\u00e9ho obsahu.<\/p>\n<p>\u010co to znamen\u00e1 pre Slovensko aj div\u00e1kov<\/p>\n<p>Podobn\u00e9 pravidl\u00e1 u\u017e zaviedli viacer\u00e9 \u0161t\u00e1ty Eur\u00f3pskej \u00fanie, napr\u00edklad Franc\u00fazsko, Nemecko \u010di \u010cesko. V\u00fd\u0161ka pr\u00edspevkov sa v\u0161ak medzi jednotliv\u00fdmi krajinami\u00a0l\u00ed\u0161i.<\/p>\n<p>Vo v\u00e4\u010d\u0161ine pr\u00edpadov sa pohybuje medzi 1,5\u00a0% a 5\u00a0%, pri\u010dom slovensk\u00fdch 3\u00a0% predstavuje stredn\u00fa hodnotu. Niektor\u00e9 krajiny maj\u00fa dokonca v\u00fdrazne vy\u0161\u0161ie sadzby.<\/p>\n<p>Zavedenie nov\u00e9ho syst\u00e9mu si vy\u017eiada aj \u00fapravy \u010fal\u0161\u00edch z\u00e1konov, najm\u00e4 v\u00a0oblasti m\u00e9di\u00ed a fungovania verejnopr\u00e1vnych in\u0161tit\u00faci\u00ed.<\/p>\n<p>Pre div\u00e1kov sa v\u0161ak ni\u010d z\u00e1sadn\u00e9 nemen\u00ed. Platformy bud\u00fa fungova\u0165 tak ako doteraz a obsah zostane dostupn\u00fd bez obmedzen\u00ed.<\/p>\n<p>Zmeny sa odohr\u00e1vaj\u00fa sk\u00f4r na pozad\u00ed fungovania cel\u00e9ho odvetvia. Do bud\u00facna m\u00f4\u017eu ovplyvni\u0165 ceny slu\u017eieb, no z\u00e1rove\u0148 vytvori\u0165 priestor pre viac slovensk\u00fdch filmov a seri\u00e1lov, ktor\u00e9 by inak nevznikli.<\/p>\n","protected":false},"excerpt":{"rendered":"Na Slovensku sa pripravuje z\u00e1sadn\u00e1 zmena v medi\u00e1lnom prostred\u00ed. Dotkne sa aj streamovac\u00edch platforiem, ktor\u00e9 denne pou\u017e\u00edvame. Sledovanie&hellip;\n","protected":false},"author":2,"featured_media":35221,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[1572,70,431,9564,43,40,39,42,41,212,107,71,15690],"class_list":{"0":"post-35220","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-zabava","8":"tag-disney","9":"tag-entertainment","10":"tag-netflix","11":"tag-poplatky","12":"tag-sk","13":"tag-slovak","14":"tag-slovakia","15":"tag-slovencina","16":"tag-slovensko","17":"tag-streamovacie-sluzby","18":"tag-televizia","19":"tag-zabava","20":"tag-zakon-o-audiovizualnom-fonde"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@sk\/116340016127942699","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/35220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/comments?post=35220"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/35220\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media\/35221"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media?parent=35220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/categories?post=35220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/tags?post=35220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}