{"id":36208,"date":"2026-04-04T16:22:17","date_gmt":"2026-04-04T16:22:17","guid":{"rendered":"https:\/\/www.europesays.com\/sk\/36208\/"},"modified":"2026-04-04T16:22:17","modified_gmt":"2026-04-04T16:22:17","slug":"desive-odhalenie-o-fitness-hviezde-ktora-v-skutocnosti-neexistuje","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/sk\/36208\/","title":{"rendered":"Desiv\u00e9 odhalenie o fitness hviezde, ktor\u00e1 v skuto\u010dnosti neexistuje"},"content":{"rendered":"

CANBERRA – Vide\u00e1 zobrazuj\u00face dokonal\u00e9 tel\u00e1 a\u00a0neuverite\u013en\u00e9 fitness transform\u00e1cie zaplavuj\u00fa internet \u010doraz \u010dastej\u0161ie. Mnoho z\u00a0nich v\u0161ak nemus\u00ed by\u0165 skuto\u010dn\u00fdch. Odborn\u00edci upozor\u0148uj\u00fa, \u017ee umel\u00e1 inteligencia dok\u00e1\u017ee vytvori\u0165 presved\u010div\u00fd obsah v priebehu nieko\u013ek\u00fdch hod\u00edn a mili\u00f3ny \u013eud\u00ed mu bez v\u00e1hania veria.<\/p>\n

Od ohromuj\u00facich premien pri chudnut\u00ed a\u017e po vir\u00e1lne \u201eglow-upy\u201c. Toto je obsah, ktor\u00fdm zaplavuj\u00fa internet fitness a beauty influenceri. Realita za obrazovkou je v\u0161ak \u010dasto ove\u013ea temnej\u0161ia. Osoba, ktor\u00e1 v\u00e1m d\u00e1va zdravotn\u00e9 rady, m\u00f4\u017ee by\u0165 digit\u00e1lne falo\u0161n\u00e1 a mili\u00f3ny \u013eud\u00ed nevedomky naletia na t\u00fato pascu. Jeden konkr\u00e9tny \u00fa\u010det m\u00e1 napr\u00edklad neuverite\u013en\u00fdch 4,2 mili\u00f3na lajkov, pri\u010dom jedno video dosiahlo viac ne\u017e 25 mili\u00f3nov pozret\u00ed.<\/p>\n

Ide o AI?<\/p>\n

Pod menom Anderson Rhoe sa na TikToku objavuje 67-ro\u010dn\u00fd mu\u017e, ktor\u00fd prech\u00e1dza v\u00fdraznou fitness premenou. St\u00e1tis\u00edce \u013eud\u00ed zaplavili koment\u00e1re chv\u00e1lou na neuverite\u013en\u00e9 v\u00fdsledky, no odborn\u00edci sa domnievaj\u00fa, \u017ee ide o kompletne AI-generovan\u00fd obsah. \u201ePre be\u017en\u00e9ho \u010dloveka je \u010doraz \u0165a\u017e\u0161ie rozl\u00ed\u0161i\u0165, \u010do je online skuto\u010dn\u00e9,\u201c povedal pre\u00a0news.com.au<\/a>\u00a0expert na umel\u00fa inteligenciu z Western Sydney University, Armin Alimardani. \u201eV tomto pr\u00edpade som si musel vide\u00e1 z \u00fa\u010dtu pozrie\u0165 viackr\u00e1t, aby som na\u0161iel zn\u00e1mky AI, \u010do dokazuje, ak\u00fd presved\u010div\u00fd je tento obsah.\u201c <\/p>\n

\u00da\u010det tvrd\u00ed, \u017ee p\u00fatav\u00e1 premena je v\u00fdsledkom pou\u017e\u00edvania fitness programu s n\u00e1zvom 75Me App. Hovorca aplik\u00e1cie v\u0161ak uviedol, \u017ee o\u00a0\u0148om ni\u010d nevie. \u201eNie je to n\u00e1\u0161 \u00fa\u010det,\u201c uviedla spolo\u010dnos\u0165 75Me. \u201eInfluencerom len plat\u00edme za propag\u00e1ciu na\u0161ej aplik\u00e1cie.\u201c\u00a0News.com.au\u00a0pou\u017eilo techniky po\u010d\u00edta\u010dov\u00e9ho videnia vr\u00e1tane anal\u00fdzy text\u00far a kontextovej logiky a dospelo k z\u00e1veru, \u017ee \u00fa\u010det je falo\u0161n\u00fd. Intern\u00e9 analytick\u00e9 n\u00e1stroje kontroluj\u00fa viacero znakov neprav\u00fdch vizu\u00e1lov a v tomto videu odhalili vodoznak SynthID, ktor\u00fd nazna\u010duje, \u017ee na jeho vytvoren\u00ed alebo v\u00fdraznej \u00faprave sa podie\u013eala umel\u00e1 inteligencia od Google.<\/p>\n

Re\u00e1lne nebezpe\u010denstvo<\/p>\n

Anal\u00fdza tie\u017e identifikovala viacero znakov generovania pomocou AI vr\u00e1tane \u201ev\u00fdraznej a n\u00e1hlej zmeny \u0161trukt\u00fary tv\u00e1re a defin\u00edcie svalov\u201c na Andersonovej tv\u00e1ri po\u010das prehr\u00e1vania videa. Pod\u013ea Alimardaniho vir\u00e1lny TikTok \u00fa\u010det presahuje re\u00e1lne nebezpe\u010denstvo. \u201eNebezpe\u010denstvo nespo\u010d\u00edva len v tom, \u017ee \u013eudia m\u00f4\u017eu naletie\u0165 falo\u0161n\u00e9mu \u00fa\u010dtu,\u201c vysvetlil. \u201eHyperrealistick\u00e1 AI dok\u00e1\u017ee industrializova\u0165 klamanie v oblasti zdravia a fitness, propagova\u0165 nedosiahnute\u013en\u00e9 \u0161tandardy a manipulova\u0165 zranite\u013en\u00fdch spotrebite\u013eov. Je to obzvl\u00e1\u0161\u0165 znepokojuj\u00face, preto\u017ee tieto odvetvia u\u017e teraz v\u00fdrazne pracuj\u00fa s t\u00fa\u017ebami a neistotami \u013eud\u00ed.\u201c<\/p>\n

Falo\u0161n\u00e9 fotografie alebo v\u00fdrazne upraven\u00fd obsah nie s\u00fa ni\u010d nov\u00e9, no znepokojuj\u00faci je rozsah a r\u00fdchlos\u0165, akou vznik\u00e1 AI obsah. Alimardani pripomenul, \u017ee znepokojuj\u00face je aj to, ak\u00e9 lacn\u00e9 a jednoduch\u00e9 je tak\u00e9to pr\u00edspevky vytv\u00e1ra\u0165. \u201ePomocou generat\u00edvnej AI je mo\u017en\u00e9 vytvori\u0165 ve\u013emi realistick\u00e9 vide\u00e1 v priebehu hod\u00edn alebo dn\u00ed a za ve\u013emi n\u00edzke n\u00e1klady,\u201c povedal. A technol\u00f3gia sa st\u00e1le zlep\u0161uje. Upozornil, \u017ee \u010fal\u0161ia gener\u00e1cia AI rekl\u00e1m by mohla vytv\u00e1ra\u0165 vide\u00e1 prisp\u00f4soben\u00e9 konkr\u00e9tne osobe, ktor\u00e1 dr\u017e\u00ed telef\u00f3n. \u201e\u013du\u010fom sa u\u017e nebude zobrazova\u0165 len idealizovan\u00fd cudzinec, ale m\u00f4\u017eu vidie\u0165 prisp\u00f4soben\u00fa AI verziu toho, k\u00fdm by sa sami mohli sta\u0165,\u201c povedal.<\/p>\n

S\u00fa v\u00e1m tieto mena povedom\u00e9?<\/p>\n

\u00da\u010det s menom Anderson Rhoe je len jedn\u00fdm z mnoh\u00fdch pr\u00edkladov mas\u00edvneho n\u00e1rastu AI-generovan\u00fdch \u00fa\u010dtov na internete. Koncom minul\u00e9ho roka sa objavila ve\u013emi kontroverzn\u00e1 \u201eAI here\u010dka\u201c s menom Tilly Norwoodov\u00e1. Prv\u00fd raz sa objavila koncom roka 2025 a hyperrealistick\u00e1 hviezda si r\u00fdchlo z\u00edskala ve\u013ek\u00fa popularitu, pri\u010dom jej tvorcovia dokonca vydali aj AI-generovan\u00fd hudobn\u00fd videoklip. Vyvolalo to siln\u00fa kritiku zo strany z\u00e1bavn\u00e9ho priemyslu, pri\u010dom hereck\u00e1 odborov\u00e1 organiz\u00e1cia SAG-AFTRA verejne ods\u00fadila existen\u010dn\u00fa hrozbu, ktor\u00fa predstavuje umel\u00e1 inteligencia pre pracovn\u00e9 miesta hercov.<\/p>\n

\t
\n\t\t\"TAKTO\t\t\t<\/p>\n

\n\t\t\t\tZobrazi\u0165 gal\u00e9riu (2)\t\t\t<\/p>\n

\t<\/a><\/p>\n

\t\u00a0(Zdroj: Getty Images)<\/p>\n

Podobne v roku 2023 agent\u00fara z Barcelony vyvolala glob\u00e1lnu kontroverziu, ke\u010f vytvorila fitness modelku s ru\u017eov\u00fdmi vlasmi menom Aitana Lopezov\u00e1. \u00da\u010det bol kompletne navrhnut\u00fd pomocou umelej inteligencie a r\u00fdchlo sa stal komer\u010dne \u00faspe\u0161n\u00fdm projektom agent\u00fary. Dokonal\u00fd digit\u00e1lny avatar m\u00e1 st\u00e1tis\u00edce sledovate\u013eov, no po kritike verejnosti tvorcovia teraz v profile uv\u00e1dzaj\u00fa, \u017ee ide o \u201edigit\u00e1lnu du\u0161u\u201c.<\/p>\n

Dok\u00e1\u017eete rozozna\u0165, \u010do je skuto\u010dn\u00e9?<\/p>\n

Ako dok\u00e1\u017ee be\u017en\u00fd pou\u017e\u00edvate\u013e rozl\u00ed\u0161i\u0165, \u010do je skuto\u010dn\u00e9 a \u010do je bot? Zatia\u013e e\u0161te st\u00e1le existuje nieko\u013eko vizu\u00e1lnych znakov, ktor\u00e9 si m\u00f4\u017eete v\u0161imn\u00fa\u0165, ak sa pozriete pozornej\u0161ie. Pri anal\u00fdze \u00fa\u010dtu Andersona Rhoeho odborn\u00edk upozornil na pr\u00edli\u0161 hladk\u00fa ple\u0165, ktor\u00e1 nazna\u010duje probl\u00e9m aj v kombin\u00e1cii s \u010fal\u0161\u00edmi chybami. \u201e\u00da\u010det obsahuje kvalitn\u00fd AI-generovan\u00fd obsah a pridan\u00edm niektor\u00fdch nedokonalost\u00ed, ako s\u00fa svetlo alebo uhly kamery, ho tvorcovia e\u0161te viac s\u0165a\u017eili na rozpoznanie,\u201c povedal expert.<\/p>\n

\u010eal\u0161ie varovn\u00e9 sign\u00e1ly s\u00fa:<\/p>\n


\n\tdeform\u00e1cie r\u00fak a prstov
\n\tzvl\u00e1\u0161tne alebo neprirodzene tich\u00e9 pozadie
\n\ttexty, ktor\u00e9 ned\u00e1vaj\u00fa zmysel
\n\tabsencia priameho rozpr\u00e1vania do kamery
\n\talebo echo pri rozpr\u00e1van\u00ed <\/p>\n

\u201ePam\u00e4tajte, ak to vyzer\u00e1 pr\u00edli\u0161 dokonalo, pravdepodobne ide o AI a mali by ste to vn\u00edma\u0165 ako mo\u017en\u00fd podvod,\u201c doplnil expert. Varuje v\u0161ak, \u017ee tieto ind\u00edcie nemusia plati\u0165 dlho, preto\u017ee technol\u00f3gia sa zlep\u0161uje tak r\u00fdchlo, \u017ee be\u017en\u00ed pou\u017e\u00edvatelia \u010doskoro nebud\u00fa schopn\u00ed rozl\u00ed\u0161i\u0165 realitu.<\/p>\n

Poru\u0161enie pravidiel<\/p>\n

Pou\u017e\u00edvanie falo\u0161n\u00e9ho \u00fa\u010dtu na predaj skuto\u010dn\u00e9ho produktu v\u00fdrazne komplikuje situ\u00e1ciu. Pod\u013ea austr\u00e1lskeho spotrebite\u013esk\u00e9ho pr\u00e1va je pre firmy neleg\u00e1lne pou\u017e\u00edva\u0165 zav\u00e1dzaj\u00face alebo klamliv\u00e9 praktiky. Pou\u017eitie AI na predstieranie 75-d\u0148ovej telesnej transform\u00e1cie s cie\u013eom preda\u0165 fitness aplik\u00e1ciu sa pova\u017euje za poru\u0161enie t\u00fdchto pravidiel. Ke\u010f\u017ee \u00fa\u010det Andersona Rhoeho p\u00f4sob\u00ed aj v\u00a0in\u00fdch krajin\u00e1ch, nach\u00e1dza sa v pr\u00e1vnej \u0161edej z\u00f3ne mimo jurisdikcie.<\/p>\n","protected":false},"excerpt":{"rendered":"CANBERRA – Vide\u00e1 zobrazuj\u00face dokonal\u00e9 tel\u00e1 a\u00a0neuverite\u013en\u00e9 fitness transform\u00e1cie zaplavuj\u00fa internet \u010doraz \u010dastej\u0161ie. Mnoho z\u00a0nich v\u0161ak nemus\u00ed by\u0165…\n","protected":false},"author":2,"featured_media":36209,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[9019,33,43,40,42,36,50,16066,234,49,48],"class_list":{"0":"post-36208","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-svet","8":"tag-influenceri","9":"tag-news","10":"tag-sk","11":"tag-slovak","12":"tag-slovencina","13":"tag-spravy","14":"tag-svet","15":"tag-transformacia","16":"tag-umela-inteligencia","17":"tag-world","18":"tag-world-news"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@sk\/116347361357447925","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/36208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/comments?post=36208"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/36208\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media\/36209"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media?parent=36208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/categories?post=36208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/tags?post=36208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}