\u010cL\u00c1NOK POKRA\u010cUJE POD REKLAMOU<\/p>\n
Startupov\u00fd svet je navonok pln\u00fd zauj\u00edmav\u00fdch pr\u00edbehov, miliardov\u00fdch valu\u00e1ci\u00ed a zakladate\u013eov, ktor\u00ed menia cel\u00e9 odvetvia. Za ka\u017ed\u00fdm tak\u00fdmto \u00faspechom sa v\u0161ak skr\u00fdva pomerne smutn\u00e1 \u0161tatistika. A\u017e 90 % zo v\u0161etk\u00fdch startupov zlyh\u00e1. Presne na tento \u00fadaj upozor\u0148uje port\u00e1l Failory<\/a>, ktor\u00fd sa dlhodobo venuje anal\u00fdze startupov\u00fdch posmrtn\u00fdch pr\u00edbehov. \u00a0<\/p>\n Najprobl\u00e9movej\u0161ie s\u00fa pritom prv\u00e9 roky. Pod\u013ea d\u00e1t z americk\u00e9ho Bureau of Labor Statistics<\/a>\u00a0skon\u010d\u00ed pribli\u017ene 20 % nov\u00fdch firiem e\u0161te po\u010das prv\u00e9ho roka, 50 % sa nedo\u017eije piateho a pribli\u017ene 70 % nepre\u017eije desa\u0165 rokov. \u00a0<\/p>\n Na prv\u00fd poh\u013ead to znie ako katastrofa. V realite v\u0161ak ide o be\u017en\u00fa s\u00fa\u010das\u0165 inova\u010dn\u00e9ho ekosyst\u00e9mu. Startup je toti\u017e v podstate experiment, ktor\u00fd testuje, \u010di probl\u00e9m naozaj existuje, \u010di je za\u0148 niekto ochotn\u00fd zaplati\u0165 a \u010di sa d\u00e1 rie\u0161enie meni\u0165.\u00a0<\/p>\n Najv\u00e4\u010d\u0161\u00ed zabijak? Produkt, ktor\u00fd nikto nepotrebuje<\/p>\n Naj\u010dastej\u0161\u00ed d\u00f4vod p\u00e1du startupov je a\u017e prekvapivo jednoduch\u00fd: firmy vytvoria nie\u010do, \u010do trh nechce. Viacer\u00e9 anal\u00fdzy vr\u00e1tane CB Insights<\/a> dlhodobo ukazuj\u00fa, \u017ee pribli\u017ene 42 % startupov historicky naj\u010dastej\u0161ie kon\u010d\u00ed pre nedostatok re\u00e1lnej potreby na trhu. \u00a0<\/p>\n Probl\u00e9mom tak \u010dasto nie je technol\u00f3gia ani kvalita t\u00edmu, ale fakt, \u017ee zakladatelia rie\u0161ia probl\u00e9m, ktor\u00fd \u013eud\u00ed v skuto\u010dnosti a\u017e tak ve\u013emi netr\u00e1pi. Pod\u013ea anal\u00fdzy port\u00e1lu Failory stoj\u00ed takzvan\u00e1 marketingov\u00e1 slepota za koncom dokonca a\u017e 56 % startupov. Odborn\u00edci preto zd\u00f4raz\u0148uj\u00fa, \u017ee schopnos\u0165 v\u010das zmeni\u0165 smer a r\u00fdchlo validova\u0165 hypot\u00e9zy m\u00e1 ove\u013ea v\u00e4\u010d\u0161iu cenu ne\u017e tvrdohlav\u00e9 dr\u017eanie sa p\u00f4vodnej v\u00edzie.<\/p>\n Na druhom mieste b\u00fdva nedostatok kapit\u00e1lu. Startup m\u00f4\u017ee ma\u0165 skvel\u00fd n\u00e1pad, no ak nevie efekt\u00edvne hospod\u00e1ri\u0165 so svoj\u00edm finan\u010dn\u00fdm tokom alebo pr\u00edli\u0161 skoro investuje do rastu, tak ve\u013emi r\u00fdchlo naraz\u00ed na dno. Tento probl\u00e9m je e\u0161te v\u00fdraznej\u0161\u00ed v obdob\u00ed drah\u0161ieho kapit\u00e1lu, ke\u010f investori tla\u010dia na r\u00fdchlej\u0161iu monetiz\u00e1ciu.\u00a0<\/p>\n D\u00f4le\u017eit\u00fdm faktorom je aj t\u00edm. Konflikty medzi spoluzakladate\u013emi, nejasn\u00e9 kompetencie alebo pr\u00edli\u0161 pomal\u00e9 rozhodovanie vedia firmu oslabi\u0165 sk\u00f4r, ne\u017e si samotn\u00fd produkt stihne n\u00e1js\u0165 miesto na trhu. D\u00e1ta pod\u013ea Failory ukazuj\u00fa, \u017ee hoci s\u00fa nezhody medzi spolo\u010dn\u00edkmi problematick\u00e9, ove\u013ea nebezpe\u010dnej\u0161\u00ed je celkov\u00fd nedostatok expert\u00edzy v danej dom\u00e9ne, ch\u00fdbaj\u00faci biznis pl\u00e1n \u010di slab\u00e9 z\u00e1klady marketingu. Vn\u00fatorn\u00e9 trenice alebo strata motiv\u00e1cie s\u00edce projekty oslabuj\u00fa, no v porovnan\u00ed s odbornou nepripravenos\u0165ou s\u00fa \u0161tatisticky menej fat\u00e1lne.<\/p>\n Technologick\u00e9 predimenzovanie je zodpovedn\u00e9 za koniec 6 % startupov, \u010do vyvracia m\u00fdtus, \u017ee technol\u00f3gia samotn\u00e1 je \u010dast\u00fdm d\u00f4vodom krachu. Probl\u00e9mom b\u00fdva sk\u00f4r opa\u010dn\u00fd extr\u00e9m, kedy firmy prehnane investuj\u00fa do drah\u00e9ho v\u00fdvoja a \u010dasu program\u00e1torov e\u0161te predt\u00fdm, ne\u017e v\u00f4bec overia, \u010di je trh ochotn\u00fd za v\u00fdsledn\u00fd produkt zaplati\u0165.<\/p>\n Na chvoste rebr\u00ed\u010dka sa s celkov\u00fdm podielom 4 % nach\u00e1dzaj\u00fa opera\u010dn\u00e9 a pr\u00e1vne bari\u00e9ry, ktor\u00e9 s\u00fa v technologickom svete pomerne zriedkav\u00e9.\u00a0<\/p>\n Eur\u00f3pa m\u00e1 komplikovanej\u0161\u00ed probl\u00e9m<\/p>\n Ak sa pozrieme na startupov\u00e9 zlyhania v Eur\u00f3pe, obraz je o nie\u010do zlo\u017eitej\u0161\u00ed. OECD<\/a> upozor\u0148uje, \u017ee po\u010diato\u010dn\u00fd\u00a0 kapit\u00e1l v Eur\u00f3pe zost\u00e1va v pomere k HDP st\u00e1le relat\u00edvne n\u00edzky, \u010do obmedzuje schopnos\u0165 startupov r\u00fdchlo r\u00e1s\u0165 a expandova\u0165. \u00a0<\/p>\n Na rozdiel od USA sa eur\u00f3pske startupy \u010dasto stret\u00e1vaj\u00fa aj s delen\u00edm trhu. Ka\u017ed\u00e1 krajina m\u00e1 vlastn\u00e9 da\u0148ov\u00e9, pr\u00e1vne a pracovnopr\u00e1vne pravidl\u00e1, \u010do v\u00fdrazne zvy\u0161uje n\u00e1klady pri expanzii do viacer\u00fdch \u0161t\u00e1tov.<\/p>\n To je obrovsk\u00fd rozdiel oproti americk\u00e9mu trhu, kde firma po overen\u00ed modelu expanduje v r\u00e1mci jedn\u00e9ho regula\u010dn\u00e9ho prostredia. V Eur\u00f3pe sa firma mus\u00ed \u010dasto \u201eznovu zaklada\u0165\u201c v ka\u017edej \u010fal\u0161ej krajine, aspo\u0148 z poh\u013eadu dodr\u017eiavania HR a pr\u00e1vnych procesov. Pr\u00e1ve preto sa v Eur\u00f3pe ve\u013ea startupov nel\u00e1me na produkte, ale na \u0161k\u00e1lovan\u00ed.<\/p>\n D\u00e1ta z Eur\u00f3py ukazuj\u00fa aj pozit\u00edvnu str\u00e1nku<\/p>\n Napriek ni\u017e\u0161iemu mno\u017estvu kapit\u00e1lu nie s\u00fa eur\u00f3pske \u010d\u00edsla len negat\u00edvne. OECD pri anal\u00fdze podnikate\u013esk\u00fdch ekosyst\u00e9mov v \u010dlensk\u00fdch krajin\u00e1ch upozor\u0148uje na vysok\u00fa mieru straty z\u00e1kazn\u00edkov.<\/p>\n Pribli\u017ene polovica nov\u00fdch firiem<\/a> v niektor\u00fdch eur\u00f3pskych ekonomik\u00e1ch pre\u017eije prv\u00e9 tri roky, \u010do je pri inovat\u00edvnych projektoch relat\u00edvne dobr\u00fd v\u00fdsledok. Z\u00e1rove\u0148 plat\u00ed, \u017ee vysok\u00e1 premenlivos\u0165 firiem je znakom dynamiky, \u010d\u00edm sa trh \u010dist\u00ed, slab\u00e9 modely odch\u00e1dzaj\u00fa a uvo\u013e\u0148uj\u00fa priestor silnej\u0161\u00edm.<\/p>\n Presne toto je Schumpeterova<\/a> \u201ekreat\u00edvna de\u0161trukcia\u201c, na ktorej stoj\u00ed modern\u00e1 ekonomika. Nie ka\u017ed\u00e9 zlyhanie je probl\u00e9m syst\u00e9mu. Niekedy je to pr\u00e1ve d\u00f4kaz, \u017ee syst\u00e9m funguje.<\/p>\n Pre zakladate\u013eov je najv\u00e4\u010d\u0161ou v\u00fdstrahou valid\u00e1cia, nie perfekcionizmus<\/p>\n Ak v\u0161etky tieto d\u00e1ta nie\u010do potvrdzuj\u00fa, tak len jedno. Startupy naj\u010dastej\u0161ie padaj\u00fa preto, lebo pr\u00edli\u0161 dlho ost\u00e1vaj\u00fa v izol\u00e1cii.<\/p>\n Najlep\u0161ou obranou proti zlyhaniu preto nie je dokonal\u00e1 prezent\u00e1cia potenci\u00e1lu investorom ani perfektn\u00e1 tvorba zna\u010dky, ale r\u00fdchle overenie trhu. Rozhovory so z\u00e1kazn\u00edkmi, testovanie cenotvorby a skor\u00e1 reduplik\u00e1cia maj\u00fa \u010dasto v\u00e4\u010d\u0161iu hodnotu ne\u017e mesiace v\u00fdvoja.<\/p>\n \n \u010c\u00edtaj viac z kateg\u00f3rie: Biznis a startupy<\/a>\n <\/p>\n \n \u010eakujeme, \u017ee \u010d\u00edta\u0161 Startitup. V pr\u00edpade, \u017ee m\u00e1\u0161 postreh alebo si na\u0161iel v \u010dl\u00e1nku chybu, nap\u00ed\u0161 n\u00e1m na redakcia@startitup.sk<\/a>.\n <\/p>\n Zdroje: Failory<\/a>, Bureau\u00a0of\u00a0Labor\u00a0Statistics<\/a>, CB\u00a0Insights<\/a>, OECD<\/a>, iness<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"\u010cL\u00c1NOK POKRA\u010cUJE POD REKLAMOU Startupov\u00fd svet je navonok pln\u00fd zauj\u00edmav\u00fdch pr\u00edbehov, miliardov\u00fdch valu\u00e1ci\u00ed a zakladate\u013eov, ktor\u00ed menia cel\u00e9…\n","protected":false},"author":2,"featured_media":37826,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[57,56,55,5817,43,40,42,16525,16561],"class_list":{"0":"post-37825","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-europa","8":"tag-eu","9":"tag-europa","10":"tag-europe","11":"tag-krach","12":"tag-sk","13":"tag-slovak","14":"tag-slovencina","15":"tag-startup","16":"tag-zlyhanie"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@sk\/116359181537410338","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/37825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/comments?post=37825"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/37825\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media\/37826"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media?parent=37825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/categories?post=37825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/tags?post=37825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}