{"id":44188,"date":"2026-04-14T15:23:07","date_gmt":"2026-04-14T15:23:07","guid":{"rendered":"https:\/\/www.europesays.com\/sk\/44188\/"},"modified":"2026-04-14T15:23:07","modified_gmt":"2026-04-14T15:23:07","slug":"nemecke-automobilky-narazili-kedysi-udavali-ton-dnes-zaostavaju-za-svetom-magazin-auto","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/sk\/44188\/","title":{"rendered":"Nemeck\u00e9 automobilky narazili. Kedysi ud\u00e1vali t\u00f3n, dnes zaost\u00e1vaj\u00fa za svetom – Magaz\u00edn – Auto"},"content":{"rendered":"

E\u0161te doned\u00e1vna boli symbolom stability, technickej istoty a priemyselnej sily Eur\u00f3py. V\u00fdsledky za rok 2025 v\u0161ak ukazuj\u00fa, \u017ee BMW, Mercedes-Benz a Volkswagen u\u017e nie s\u00fa v takej forme, na ak\u00fa bol svet zvyknut\u00fd. Nemeck\u00e9 automobilky str\u00e1caj\u00fa tempo a tlak rastie zo v\u0161etk\u00fdch str\u00e1n.<\/p>\n

\t\t\t\t\"BMW
\n\t\t\t\t\t\t\t\t\tFoto: Pravda, Martin Dom\u010dek<\/p>\n

Tlak na nemeck\u00e9 automobilky rastie zo v\u0161etk\u00fdch str\u00e1n. (ilustra\u010dn\u00e9 foto)<\/p>\n

Nemeck\u00fd automobilov\u00fd priemysel m\u00e1 za sebou rok, ktor\u00fd sa ned\u00e1 op\u00edsa\u0165 inak ne\u017e ako bolestiv\u00e9 vytriezvenie. K\u00fdm 19\u00a0najv\u00e4\u010d\u0161\u00edch svetov\u00fdch automobilov\u00fdch koncernov dok\u00e1zalo v\u00a0roku 2025\u00a0celkovo zv\u00fd\u0161i\u0165 tr\u017eby o\u00a00,6\u00a0percenta, nemeck\u00ed v\u00fdrobcovia skon\u010dili v\u00a0\u010derven\u00fdch \u010d\u00edslach. Tr\u017eby BMW, Mercedesu-Benz a koncernu Volkswagen spolo\u010dne klesli o\u00a04,1\u00a0percenta. V\u00a0ostrom kontraste s\u00a0t\u00fdm si japonsk\u00e9 automobilky polep\u0161ili o\u00a0tri percent\u00e1 a \u010d\u00ednske dokonca o\u00a09,3\u00a0percenta. Americk\u00e9 koncerny s\u00edce tie\u017e oslabili, no len mierne, o\u00a00,6\u00a0percenta. U\u017e tieto \u010d\u00edsla hovoria jasnou re\u010dou: probl\u00e9m nie je v\u00a0tom, \u017ee by svetov\u00fd trh stagnoval. Probl\u00e9m je v\u00a0tom, \u017ee nemeck\u00e9 zna\u010dky na \u0148om prest\u00e1vaj\u00fa dr\u017ea\u0165\u00a0krok.<\/p>\n

\t \t\t\t\t\t\"Bosch \t\t\t \t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\u010c\u00edtajte viac \t\t\t\t\t\t\t\t\t \t\t\t\t \t\t\t\t\t\u201eE\u0161te nikdy som nevidel plaka\u0165 to\u013eko \u013eud\u00ed,\u201c tvrd\u00ed odborov\u00fd \u0161\u00e9f gigantu Bosch \t\t\t\t \t\t\t \t\t\t<\/a><\/p>\n

E\u0161te tvrd\u0161\u00ed poh\u013ead pon\u00faka anal\u00fdza ziskov. Prev\u00e1dzkov\u00fd zisk nemeck\u00fdch v\u00fdrobcov sa medziro\u010dne prepadol pribli\u017ene o\u00a044\u00a0percent. O\u00a0nie\u010do menej v\u00fdrazn\u00fd prepad vyk\u00e1zali americk\u00e9 automobilky (-40,4\u00a0percenta), a v\u00fdrazne men\u0161\u00ed japonsk\u00e9 (-23,2\u00a0percenta) aj \u010d\u00ednske (-12,9\u00a0percenta). Ako vidie\u0165 z\u00a0vy\u0161\u0161ie nap\u00edsan\u00e9ho, ani ostatn\u00ed ve\u013ek\u00ed hr\u00e1\u010di neza\u017e\u00edvali jednoduch\u00e9 \u010dasy, no nemeck\u00e9 \u201evlajkov\u00e9 lode\u201c automobilov\u00e9ho priemyslu s\u00fa dlh\u00e9 desa\u0165ro\u010dia s\u00fa\u010das\u0165ou n\u00e1rodnej identity, hospod\u00e1rskeho sebavedomia a aj predstavy o\u00a0tom, \u017ee nemeck\u00fd priemysel v\u017edy n\u00e1jde na kr\u00edzu spr\u00e1vnu odpove\u010f.<\/p>\n

Tentoraz ju v\u0161ak h\u013ead\u00e1 \u0165a\u017e\u0161ie. Firmy v\u00a0uplynul\u00fdch rokoch naliali obrovsk\u00e9 peniaze do elektromobility a stavili na to, \u017ee dopyt po elektrick\u00fdch aut\u00e1ch porastie r\u00fdchlo a kontinu\u00e1lne. Len\u017ee trh v\u00a0Eur\u00f3pe aj v\u00a0Spojen\u00fdch \u0161t\u00e1toch r\u00e1stol ove\u013ea pomal\u0161ie, ne\u017e automobilky o\u010dak\u00e1vali. Namiesto hladk\u00e9ho prechodu pri\u0161lo prehodnocovanie pl\u00e1nov, miliardov\u00e9 odpisy, ru\u0161enie niektor\u00fdch projektov a n\u00e1vrat invest\u00edci\u00ed aj do spa\u013eovac\u00edch motorov \u010di hybridov. Nie preto, \u017ee by sa elektromobilita kon\u010dila, ale preto, \u017ee realita napokon pokorila prehnan\u00e9 o\u010dak\u00e1vania.<\/p>\n

\t \t\t\t\t\t\"V\u00fdfuk, \t\t\t \t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\u010c\u00edtajte viac \t\t\t\t\t\t\t\t\t \t\t\t\t \t\t\t\t\tNemeck\u00fd s\u00fad „zru\u0161il“ ekoaktivistov. Ich \u017ealobu na BMW a Mercedes zmietol zo stola \t\t\t\t \t\t\t \t\t\t<\/a><\/p>\n

Nemeck\u00e9 koncerny z\u00e1rove\u0148 \u010delia rast\u00facemu tlaku z\u00a0\u010c\u00edny, kde miestni v\u00fdrobcovia rast\u00fa r\u00fdchlej\u0161ie a \u010doraz sebavedomej\u0161ie prenikaj\u00fa aj na zahrani\u010dn\u00e9 trhy, najm\u00e4 preto, \u017ee doma aktu\u00e1lne nemaj\u00fa na ru\u017eiach ustlan\u00e9. K\u00a0tomu sa prid\u00e1vaj\u00fa vysok\u00e9 v\u00fdrobn\u00e9 n\u00e1klady doma, slab\u0161ia konkurencieschopnos\u0165 nemeck\u00fdch fabr\u00edk a neistota spojen\u00e1 s\u00a0americkou colnou politikou. V\u00fdsledkom je situ\u00e1cia, v\u00a0ktorej sa star\u00fd recept na \u00faspech prest\u00e1va osved\u010dova\u0165.<\/p>\n

To v\u0161ak e\u0161te neznamen\u00e1 nejak\u00fa kr\u00edzu, bezprostredne ohrozuj\u00facu ve\u013ek\u00e9 nemeck\u00e9 automobilky. Sk\u00f4r to vyzer\u00e1 na tvrd\u00fa, ale nevyhnutn\u00fa korekciu, ktor\u00e1 ur\u010dite bude (finan\u010dne) ve\u013emi bolie\u0165. Nemeck\u00fd autopriemysel teraz stoj\u00ed pred sk\u00fa\u0161kou, \u010di dok\u00e1\u017ee zn\u00ed\u017ei\u0165 n\u00e1klady, zr\u00fdchli\u0165 rozhodovanie a znovu sa prisp\u00f4sobi\u0165 svetu, ktor\u00fd sa men\u00ed r\u00fdchlej\u0161ie ne\u017e kedysi. Ak sa mu to nepodar\u00ed, nep\u00f4jde len o\u00a0slab\u0161\u00ed rok vo v\u00fdsledkoch. P\u00f4jde o\u00a0postupn\u00fa stratu poz\u00edci\u00ed, ktor\u00fa si nemeck\u00fd autopriemysel budoval nieko\u013eko\u00a0dek\u00e1d.<\/p>\n","protected":false},"excerpt":{"rendered":"E\u0161te doned\u00e1vna boli symbolom stability, technickej istoty a priemyselnej sily Eur\u00f3py. V\u00fdsledky za rok 2025 v\u0161ak ukazuj\u00fa, \u017ee…\n","protected":false},"author":2,"featured_media":44189,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[2733,4603,64,65,66,160,18665,18664,43,40,39,42,41,1622],"class_list":{"0":"post-44188","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ekonomika","8":"tag-auto","9":"tag-bmw","10":"tag-business","11":"tag-economic","12":"tag-ekonomika","13":"tag-mercedes-benz","14":"tag-nemecke-auta","15":"tag-nemecke-automobilky","16":"tag-sk","17":"tag-slovak","18":"tag-slovakia","19":"tag-slovencina","20":"tag-slovensko","21":"tag-volkswagen"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@sk\/116403752507778849","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/44188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/comments?post=44188"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/44188\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media\/44189"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media?parent=44188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/categories?post=44188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/tags?post=44188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}