Zlat\u00e1 \u00e9ra Formuly 1, minim\u00e1lne z\u00a0ekonomick\u00e9ho poh\u013eadu, zrejme nekon\u010d\u00ed. Tento \u0161port si u\u017e nieko\u013eko rokov u\u017e\u00edva exponenci\u00e1lny rast. K\u00fdm po\u010das covidovej sez\u00f3ny 2020 viacer\u00e9 stajne nevedeli, \u010di pre\u017eij\u00fa, dnes maj\u00fa ich organiz\u00e1cie hodnotu, o\u00a0ktorej sa investorom ani nesn\u00edvalo. Navy\u0161e, nikto nevie, kde sa rast m\u00f4\u017ee zastavi\u0165.<\/p>\n
V\u00a0tejto chv\u00edli sa zd\u00e1, \u017ee limitom t\u00edmov Formuly 1 je obloha. Exponenci\u00e1lny rast, ktor\u00fd sa \u010dasto nie celkom spr\u00e1vne sp\u00e1ja so seri\u00e1lom Drive to Survive, pokra\u010duje aj v\u00a0rokoch, ke\u010f m\u00e1 \u0161ou Netflixu to najlep\u0161ie d\u00e1vno za sebou.<\/p>\n
Ak h\u013ead\u00e1me skuto\u010dn\u00fd d\u00f4vod strm\u00e9ho rastu, mus\u00edme sa vr\u00e1ti\u0165 k\u00a0rokovaniam o\u00a0novej Concordskej dohode z\u00a0roku 2021. T\u00e1 bola prvou, ktor\u00fa v\u00a0mene Formuly 1 vyjednala Liberty Media ako nov\u00fd majite\u013e komer\u010dn\u00fdch pr\u00e1v po Berniem Ecclestonovi. Ameri\u010danom sa podarilo to, \u010do malo nasta\u0165 u\u017e d\u00e1vno \u2013 spravodlivej\u0161ie rozdelenie finan\u010dn\u00fdch odmien a\u00a0zavedenie rozpo\u010dtov\u00e9ho stropu.<\/p>\n
Tieto dve skuto\u010dnosti mali na v\u00fdvoj trhu vo Formule 1 ove\u013ea \u010falekosiahlej\u0161\u00ed dosah ne\u017e Drive to Survive. V\u00fdsledkom bol strm\u00fd n\u00e1rast hodn\u00f4t jednotliv\u00fdch organiz\u00e1ci\u00ed. Tie sa kedysi dali k\u00fapi\u0165 doslova za dol\u00e1r, preto\u017ee e\u0161te v\u00a0\u010dase odchodu Bernieho platila star\u00e1 pravda, \u017ee ak chcete v\u00a0F1 zarobi\u0165 mili\u00f3n, potrebujete dva mili\u00f3ny.<\/p>\n
Dnes v\u0161ak k\u00fapa Jaguaru Racing spolo\u010dnos\u0165ou Red Bull Dietricha Mateschitza \u2013 samozrejme, s\u00a0pr\u00eds\u013eubom, \u017ee v\u00a0priebehu troch rokov preinvestuje v\u00a0t\u00edme 400 mili\u00f3nov \u2013 za jedin\u00fd dol\u00e1r vyzer\u00e1 ako obchod storo\u010dia. T\u00edmy Formuly 1 dnes na finan\u010dn\u00fdch trhoch boxuj\u00fa v\u00a0rovnakej v\u00e1hovej kateg\u00f3rii ako najhodnotnej\u0161ie \u0161portov\u00e9 organiz\u00e1cie na svete.<\/p>\n
Kr\u00e1\u013eovn\u00e1 motor\u0161portu v\u0161ak m\u00e1 oproti nim jednu ve\u013ek\u00fa v\u00fdhodu. K\u00fdm NFL, NBA, NHL \u010di najv\u00e4\u010d\u0161ie futbalov\u00e9 ligy s\u00fastredia svoje publikum predov\u0161etk\u00fdm na dom\u00e1ci trh, cirkus Formuly 1 putuje po celom svete a\u00a0pri\u0165ahuje z\u00e1ujem fan\u00fa\u0161ikov bez oh\u013eadu na jazyk, kult\u00faru alebo \u010dasov\u00e9 p\u00e1smo.<\/p>\n
Pod\u013ea ned\u00e1vno zostaven\u00e9ho rebr\u00ed\u010dka port\u00e1lu PlanetF1.com presahuje hodnota Scuderie Ferrari hodnotu 7 mili\u00e1rd dol\u00e1rov, \u010do je viac, ne\u017e m\u00e1 napr\u00edklad Real Madrid (pod\u013ea Forbesu ide so 6,6 miliardami dol\u00e1rov o\u00a0najhodnotnej\u0161\u00ed futbalov\u00fd klub na svete). V\u00a0basketbalovej NBA n\u00e1jdeme len \u0161tyri t\u00edmy, ktor\u00e9 maj\u00fa vy\u0161\u0161iu hodnotu ne\u017e Ferrari.<\/p>\n
Formula 1 st\u00e1le zaost\u00e1va napr\u00edklad za hodnotou Dallas Cowboys (pod\u013ea Forbesu 13 mili\u00e1rd dol\u00e1rov) a\u00a0nesta\u010d\u00ed ani na najhodnotnej\u0161\u00ed bejzbalov\u00fd klub New York Yankees (pod\u013ea Forbesu m\u00e1 hodnotu 8,2 miliardy), ale t\u00edmy F1 sa k\u00a0t\u00fdmto hodnot\u00e1m postupne bl\u00ed\u017eia. Uvid\u00edme, ako bude podobn\u00fd rebr\u00ed\u010dek vyzera\u0165 o\u00a0dva alebo tri roky, ak bude kr\u00e1\u013eovn\u00e1 motor\u0161portu pokra\u010dova\u0165 t\u00fdmto tempom.<\/p>\n
Hodnota t\u00edmov F1 pod\u013ea PlanetF1.com<\/p>\n
Hodnota v\u00a0roku 2020: 2 miliardy dol\u00e1rov<\/p>\n
Hodnota v\u00a0roku 2026: 7,1 miliardy dol\u00e1rov<\/p>\n
2.Mercedes<\/p>\n
Hodnota v\u00a0roku 2020: 1,8 miliardy dol\u00e1rov<\/p>\n
Hodnota v\u00a0roku 2026: 6,4 miliardy dol\u00e1rov<\/p>\n
3. McLaren<\/p>\n
Hodnota v\u00a0roku 2020: 740 mili\u00f3nov dol\u00e1rov<\/p>\n
Hodnota v\u00a0roku 2026: 5,2 miliardy dol\u00e1rov<\/p>\n
4.Red Bull<\/p>\n
Hodnota v\u00a0roku 2020: 1,2 miliardy dol\u00e1rov<\/p>\n
Hodnota v\u00a0roku 2026: 4,9 miliardy dol\u00e1rov<\/p>\n
5.Aston Martin<\/p>\n
Hodnota v\u00a0roku 2020: 450 mili\u00f3nov dol\u00e1rov<\/p>\n
Hodnota v\u00a0roku 2026: 3,3 miliardy dol\u00e1rov<\/p>\n
6.Williams<\/p>\n
Hodnota v\u00a0roku 2020: 180 mili\u00f3nov dol\u00e1rov<\/p>\n
Hodnota v\u00a0roku 2026: 2,7 miliardy dol\u00e1rov<\/p>\n
7.Alpine<\/p>\n
Hodnota v\u00a0roku 2020: 500 mili\u00f3nov dol\u00e1rov<\/p>\n
Hodnota v\u00a0roku 2026: 2,6 miliardy dol\u00e1rov<\/p>\n
8.Audi<\/p>\n
Hodnota v\u00a0roku 2020: 300 mili\u00f3nov dol\u00e1rov<\/p>\n
Hodnota v\u00a0roku 2026: 2,6 miliardy dol\u00e1rov<\/p>\n
9.Racing Bulls<\/p>\n
Hodnota v\u00a0roku 2020: 350 mili\u00f3nov dol\u00e1rov<\/p>\n
Hodnota v\u00a0roku 2026: 2,4 miliardy dol\u00e1rov<\/p>\n
10.Haas<\/p>\n
Hodnota v\u00a0roku 2020: 280 mili\u00f3nov dol\u00e1rov<\/p>\n
Hodnota v\u00a0roku 2026: 1,9 miliardy dol\u00e1rov<\/p>\n
11.Cadillac<\/p>\n
Hodnota v\u00a0roku 2026: 1,6 miliardy dol\u00e1rov<\/p>\n","protected":false},"excerpt":{"rendered":"Zlat\u00e1 \u00e9ra Formuly 1, minim\u00e1lne z\u00a0ekonomick\u00e9ho poh\u013eadu, zrejme nekon\u010d\u00ed. Tento \u0161port si u\u017e nieko\u013eko rokov u\u017e\u00edva exponenci\u00e1lny rast.…\n","protected":false},"author":2,"featured_media":46062,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[2538,15225,5503,15227,43,40,39,42,41,69,68,15228],"class_list":{"0":"post-46061","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sport","8":"tag-f1","9":"tag-fom","10":"tag-formula-1","11":"tag-liberty-media","12":"tag-sk","13":"tag-slovak","14":"tag-slovakia","15":"tag-slovencina","16":"tag-slovensko","17":"tag-sport","18":"tag-sports","19":"tag-timy"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@sk\/116415619541512133","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/46061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/comments?post=46061"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/46061\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media\/46062"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media?parent=46061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/categories?post=46061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/tags?post=46061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}