{"id":51635,"date":"2026-04-23T10:44:08","date_gmt":"2026-04-23T10:44:08","guid":{"rendered":"https:\/\/www.europesays.com\/sk\/51635\/"},"modified":"2026-04-23T10:44:08","modified_gmt":"2026-04-23T10:44:08","slug":"kazdy-piaty-slovak-minie-na-predplatnom-viac-ako-50-eur","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/sk\/51635\/","title":{"rendered":"Ka\u017ed\u00fd piaty Slov\u00e1k minie na predplatnom viac ako 50 eur"},"content":{"rendered":"

\u010cL\u00c1NOK POKRA\u010cUJE POD REKLAMOU<\/p>\n

Predplatn\u00e9 sa stalo be\u017enou s\u00fa\u010das\u0165ou na\u0161ich \u017eivotov. Plat\u00ed\u0161 za hudbu, filmy, aplik\u00e1cie, \u00falo\u017eisko \u010di mobiln\u00e9 slu\u017eby a \u010dasto si to u\u017e ani neuvedomuje\u0161. Probl\u00e9m v\u0161ak nast\u00e1va vo chv\u00edli, ke\u010f za nie\u010do plat\u00ed\u0161 pravidelne, no re\u00e1lne to nevyu\u017e\u00edva\u0161. Najnov\u0161ie d\u00e1ta ukazuj\u00fa, \u017ee nejde o ojedinel\u00fd jav, ale o masov\u00fd probl\u00e9m, ktor\u00fd vyh\u00e1\u0148a peniaze z na\u0161ich pe\u0148a\u017eeniek.<\/p>\n

Pod\u013ea prieskumu agent\u00fary Dynata a d\u00e1t fintech spolo\u010dnosti Revolut plat\u00ed takmer polovica Slov\u00e1kov za predplatn\u00e9 slu\u017eby, ktor\u00e9 takmer alebo v\u00f4bec nevyu\u017e\u00edvaj\u00fa. V kone\u010dnom d\u00f4sledku tak prich\u00e1dzaj\u00fa o desiatky a\u017e stovky eur ro\u010dne.<\/p>\n

Predplatn\u00e9 m\u00e1 dnes takmer ka\u017ed\u00fd<\/p>\n

D\u00e1ta ukazuj\u00fa, \u017ee predplatn\u00e9 vyu\u017e\u00edva drviv\u00e1 v\u00e4\u010d\u0161ina popul\u00e1cie. Aspo\u0148 jednu akt\u00edvnu slu\u017ebu si plat\u00ed a\u017e 80 % Slov\u00e1kov. Naj\u010dastej\u0161\u00ed scen\u00e1r je pritom jednoduch\u00fd \u2013 polovica \u013eud\u00ed m\u00e1 jedno alebo dve predplatn\u00e9. \u010eal\u0161\u00edch 25 % si plat\u00ed tri a\u017e p\u00e4\u0165 slu\u017eieb a men\u0161ia skupina, pribli\u017ene 4 %, dokonca \u0161es\u0165 a viac slu\u017eieb.<\/p>\n

Bez ak\u00e9hoko\u013evek predplatn\u00e9ho tak zost\u00e1va u\u017e len p\u00e4tina popul\u00e1cie. Naj\u010dastej\u0161ie ide o slu\u017eby, ktor\u00e9 vyu\u017e\u00edva\u0161 denne:<\/p>\n

telef\u00f3nne a internetov\u00e9 slu\u017eby (80 %),
\nstreamovacie platformy (69 %),
\nsoftv\u00e9r a aplik\u00e1cie (41 %),
\nfitness a wellness slu\u017eby (38 %),
\ncloudov\u00e9 \u00falo\u017eisk\u00e1 (37 %),
\ngaming slu\u017eby (32 %).<\/p>\n

Predplatn\u00e9 u\u017e d\u00e1vno neznamen\u00e1 len z\u00e1bavu. Stalo sa s\u00fa\u010das\u0165ou pr\u00e1ce, komunik\u00e1cie aj ka\u017edodenn\u00e9ho fungovania.<\/p>\n

Mal\u00e9 sumy, ve\u013ek\u00e9 v\u00fddavky<\/p>\n

Mesa\u010dn\u00e9 poplatky \u010dasto p\u00f4sobia nen\u00e1padne. Nieko\u013eko eur za jednu slu\u017ebu, p\u00e1r eur za druh\u00fa. Zauj\u00edmavos\u0165ou je aj to, \u017ee pod\u013ea \u00fadajov N\u00e1rodnej banky Slovenska (NBS) le\u017e\u00ed na be\u017en\u00fdch a sporiacich \u00fa\u010dtoch Slov\u00e1kov<\/a> a\u017e 52 mili\u00e1rd eur, upozor\u0148uje Finax<\/a>. Preto si m\u00f4\u017ee\u0161 poveda\u0165, \u017ee p\u00e1r eur hore-dole nikoho nezabije. Len\u017ee ke\u010f sa tak\u00e9to mal\u00e9 sumy nazbieraj\u00fa ka\u017ed\u00fd mesiac opakovane, ide o neprehliadnute\u013en\u00fd v\u00fddavok, ktor\u00fd si najlep\u0161ie uvedom\u00ed\u0161 na konci roka.\u00a0<\/p>\n

V s\u00fa\u010dte toti\u017e ide o v\u00fdrazn\u00fa polo\u017eku. Viac ako 64 % Slov\u00e1kov minie za predplatn\u00e9 viac ako 20 eur mesa\u010dne. Takmer ka\u017ed\u00fd piaty dokonca viac ako 50 eur. A 7 % \u013eud\u00ed plat\u00ed viac ako 100 eur mesa\u010dne.<\/p>\n

D\u00e1ta neobanky Revolut ukazuj\u00fa aj celkov\u00fd obraz. V roku 2025 minuli jej slovensk\u00ed klienti za predplatn\u00e9 takmer 27 mili\u00f3nov eur. Priemerne to vych\u00e1dza na 193 eur ro\u010dne na osobu. Najviac pe\u0148az\u00ed smerovalo k ve\u013ek\u00fdm technologick\u00fdm a telekomunika\u010dn\u00fdm firm\u00e1m ako Apple, Telekom, Google Play, O2 \u010di Netflix.<\/p>\n

Mu\u017ei m\u00ed\u0148aj\u00fa viac ako \u017eeny\u00a0<\/p>\n

Zauj\u00edmav\u00fd poh\u013ead pon\u00faka aj rozdelenie respondentov pod\u013ea pohlavia a veku. Najvy\u0161\u0161ie v\u00fddavky maj\u00fa mu\u017ei vo veku 25 a\u017e 44 rokov. V tejto skupine sa ro\u010dn\u00e9 n\u00e1klady na predplatn\u00e9 pohybuj\u00fa medzi 223 a\u017e 264 eurami na osobu. U \u017eien s\u00fa v\u00fddavky ni\u017e\u0161ie, no stabilnej\u0161ie. Najviac m\u00ed\u0148aj\u00fa \u013eudia vo veku od 25 do 44 rokov, kde ide pribli\u017ene o 161 a\u017e 183 eur ro\u010dne.<\/p>\n

Najv\u00e4\u010d\u0161\u00ed probl\u00e9m v\u0161ak nepredstavuje samotn\u00e1 v\u00fd\u0161ka v\u00fddavkov, ale ich efektivita. A\u017e 47 % Slov\u00e1kov m\u00e1 akt\u00edvne predplatn\u00e9, ktor\u00e9 takmer alebo v\u00f4bec nevyu\u017e\u00edvaj\u00fa. Naj\u010dastej\u0161ie ide o:<\/p>\n

telef\u00f3nne a internetov\u00e9 slu\u017eby (32 % \u013eud\u00ed ich nevyu\u017e\u00edva naplno),
\nstreamovacie slu\u017eby (26 %).<\/p>\n

Pravideln\u00e9 zbyto\u010dn\u00e9 v\u00fddavky<\/p>\n

17 % op\u00fdtan\u00fdch m\u00ed\u0148a menej ne\u017e 5 eur mesa\u010dne,
\n15 % m\u00ed\u0148a 5 a\u017e 10 eur,
\n\u010fal\u0161\u00edch 15 % viac ako 10 eur mesa\u010dne.<\/p>\n

Na prv\u00fd poh\u013ead ide o mal\u00e9 sumy. V ro\u010dnom s\u00fa\u010dte v\u0161ak m\u00f4\u017eu predstavova\u0165 desiatky a\u017e stovky eur.<\/p>\n

Pre\u010do si predplatn\u00e9 jednoducho nezru\u0161\u00ed\u0161?<\/p>\n

Mo\u017eno si hovor\u00ed\u0161, pre\u010do \u013eudia jednoducho neodhl\u00e1sia objednan\u00e9 slu\u017eby, ktor\u00e9 nepou\u017e\u00edvaj\u00fa. Odpove\u010f nie je tak\u00e1 jednoduch\u00e1. Naj\u010dastej\u0161ie d\u00f4vody s\u00fa:<\/p>\n

22 % \u013eud\u00ed na predplatn\u00e9 zabudne,
\n21 % si ho nech\u00e1va \u201epre istotu\u201c,
\n12 % ho nerie\u0161i, lebo ide o n\u00edzku sumu,
\n10 % pova\u017euje zru\u0161enie za komplikovan\u00e9.<\/p>\n

V\u00fdsledok? Predplatn\u00e9 zost\u00e1va akt\u00edvne cel\u00e9 mesiace, niekedy aj roky, hoci ho vlastn\u00edci prakticky nevyu\u017e\u00edvaj\u00fa.\u00a0<\/p>\n

Digitaliz\u00e1cia priniesla pohodlie aj chaos<\/p>\n

Pod\u013ea spolo\u010dnosti Revolut ide o prirodzen\u00fd d\u00f4sledok digitaliz\u00e1cie. \u201ePredplatn\u00e9 dnes odr\u00e1\u017ea celkov\u00fa digitaliz\u00e1ciu \u017eivota. Nejde u\u017e len o z\u00e1bavu, ale aj o n\u00e1stroje pre pr\u00e1cu, vzdel\u00e1vanie \u010di nov\u00e9 technol\u00f3gie. Z\u00e1rove\u0148 v\u0161ak vid\u00edme, \u017ee mnoh\u00ed \u013eudia platia za slu\u017eby, ktor\u00e9 vlastne nevyu\u017e\u00edvaj\u00fa,\u201c uviedol Wiktor Stopa, Head of Growth pre regi\u00f3n CEE a z\u00e1padn\u00fa Eur\u00f3pu.<\/p>\n

\u201ePr\u00e1ve preto Revolut pon\u00faka preh\u013ead v\u0161etk\u00fdch predplatn\u00fdch na jednom mieste a mo\u017enos\u0165 nechcen\u00e9 predplatn\u00e9 priamo v aplik\u00e1cii zablokova\u0165, aby mali pou\u017e\u00edvatelia svoje ka\u017edodenn\u00e9 v\u00fddavky pod kontrolou a vyhli sa zbyto\u010dn\u00fdm platb\u00e1m,\u201c pokra\u010duje.<\/p>\n

Predplatn\u00e9 slu\u017eby sa stali neoddelite\u013enou s\u00fa\u010das\u0165ou \u017eivota, no z\u00e1rove\u0148 aj nen\u00e1padn\u00fdm zdrojom v\u00fddavkov. Ak nad nimi strat\u00ed\u0161 preh\u013ead, m\u00f4\u017eu ti ka\u017ed\u00fd rok \u201ezmizn\u00fa\u0165\u201c stovky eur bez toho, aby si si to uvedomil.<\/p>\n

\n \u010c\u00edtaj viac z kateg\u00f3rie: Zauj\u00edmavosti<\/a>\n <\/p>\n

\n \u010eakujeme, \u017ee \u010d\u00edta\u0161 Startitup. V pr\u00edpade, \u017ee m\u00e1\u0161 postreh alebo si na\u0161iel v \u010dl\u00e1nku chybu, nap\u00ed\u0161 n\u00e1m na redakcia@startitup.sk<\/a>.\n <\/p>\n

Zdroje: TS\/Revolut, Finax<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"\u010cL\u00c1NOK POKRA\u010cUJE POD REKLAMOU Predplatn\u00e9 sa stalo be\u017enou s\u00fa\u010das\u0165ou na\u0161ich \u017eivotov. Plat\u00ed\u0161 za hudbu, filmy, aplik\u00e1cie, \u00falo\u017eisko \u010di…\n","protected":false},"author":2,"featured_media":51636,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[64,65,66,9467,21145,43,21146,40,39,42,41],"class_list":{"0":"post-51635","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ekonomika","8":"tag-business","9":"tag-economic","10":"tag-ekonomika","11":"tag-predplatne","12":"tag-predplatne-sluzby","13":"tag-sk","14":"tag-slovaci-predplatne","15":"tag-slovak","16":"tag-slovakia","17":"tag-slovencina","18":"tag-slovensko"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@sk\/116453616055020867","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/51635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/comments?post=51635"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/51635\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media\/51636"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media?parent=51635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/categories?post=51635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/tags?post=51635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}