\u010cL\u00c1NOK POKRA\u010cUJE POD REKLAMOU<\/p>\n
Chr\u00e1panie a s n\u00edm spojen\u00e9 d\u00fdchacie \u0165a\u017ekosti predstavuj\u00fa glob\u00e1lny trhov\u00fd segment s obrovsk\u00fdm potenci\u00e1lom. Pod\u013ea \u0161tatist\u00edk trp\u00ed pravideln\u00fdm chr\u00e1pan\u00edm viac ako 25 % dospel\u00fdch, \u010do generuje dopyt po efekt\u00edvnych rie\u0161eniach mimo invaz\u00edvnej medic\u00edny.<\/p>\n
Americk\u00ed podnikatelia Lloyd a Sue Eckerovci na tento dopyt zareagovali produktom Snorinator<\/a>. Ich startup dok\u00e1zal pretransformova\u0165 medic\u00ednske poznatky z 19. storo\u010dia do profitabiln\u00e9ho e-commerce biznisu, ktor\u00fd dnes vykazuje rekordn\u00e9 predaje.<\/p>\n Invest\u00edcia 425-tis\u00edc eur a n\u00e1vrat k medic\u00ednskym z\u00e1kladom<\/p>\n Zakladatelia spolo\u010dnosti nie s\u00fa v podnikan\u00ed \u017eiadnymi nov\u00e1\u010dikmi \u2013 v minulosti \u00faspe\u0161ne predali svoje predch\u00e1dzaj\u00face projekty v hodnote desiatok mili\u00f3nov dol\u00e1rov ve\u013ek\u00fdm glob\u00e1lnym hr\u00e1\u010dom, informuje port\u00e1l Entrepreneur<\/a>.<\/p>\n Do v\u00fdvoja Snorinatora investovali pribli\u017ene 425 000 eur z vlastn\u00fdch zdrojov. Technologick\u00fd z\u00e1klad produktu pritom nie je novodob\u00fdm v\u00fdmyslom, ale vych\u00e1dza z takzvanej Fowlerovej polohy, ktor\u00fa v roku 1888 definoval Dr. George Ryerson Fowler.<\/p>\n Tento medic\u00ednsky postup vyu\u017e\u00edva gravit\u00e1ciu na zn\u00ed\u017eenie tlaku na hrudn\u00fd k\u00f4\u0161 a uvo\u013enenie d\u00fdchac\u00edch ciest, \u010d\u00edm doch\u00e1dza k lep\u0161iemu okysli\u010deniu organizmu. Snorinator tento princ\u00edp aplikuje prostredn\u00edctvom ergonomick\u00e9ho vank\u00fa\u0161a s vysokou hustotou pam\u00e4\u0165ovej peny, ktor\u00fd fixuje spiaceho vo vzpriamenej polohe pod presne definovan\u00fdm uhlom.<\/p>\n Chr\u00e1panie vs. sp\u00e1nkov\u00e9 apnoe: Kedy ide o \u017eivot?<\/p>\n Slovensk\u00e1 spolo\u010dnos\u0165 sp\u00e1nkovej medic\u00edny<\/a> upozor\u0148uje, \u017ee chr\u00e1panie vznik\u00e1 vibr\u00e1ciou tkan\u00edv v zadnej \u010dasti hrdla pri z\u00fa\u017een\u00ed d\u00fdchac\u00edch ciest. Hoci \u013eahk\u00e9 chr\u00e1panie je be\u017en\u00e9, pri frekvencii viac ako tri noci v t\u00fd\u017edni u\u017e hovor\u00edme o prim\u00e1rnom chr\u00e1pan\u00ed, ktor\u00e9 m\u00f4\u017ee maskova\u0165 nebezpe\u010dn\u00e9 ob\u0161truk\u010dn\u00e9 sp\u00e1nkov\u00e9 apnoe (OSA).<\/p>\n Pri OSA d\u00fdchacie cesty opakovane kolabuj\u00fa, \u010do vedie k nebezpe\u010dn\u00fdm prest\u00e1vkam v dychu a poklesu hladiny kysl\u00edka v krvi. Pr\u00e1ve v pr\u00edpadoch, kedy pacienti z r\u00f4znych d\u00f4vodov netoleruj\u00fa invaz\u00edvne CPAP zariadenia (masky vytv\u00e1raj\u00face pretlak), prich\u00e1dza Snorinator s neinvaz\u00edvnou alternat\u00edvou.<\/p>\n T\u00e1 je zalo\u017een\u00e1 na zmene polohy tela a zdvihnut\u00ed trupu, \u010do je jedna z met\u00f3d odpor\u00fa\u010dan\u00fdch aj odborn\u00edkmi na sp\u00e1nkov\u00fa hygienu pri \u013eah\u0161\u00edch form\u00e1ch por\u00fach d\u00fdchania.<\/p>\n Ekonomika produktu a vstup investorov<\/p>\n Biznis model Snorinatora stoj\u00ed na siln\u00fdch \u010d\u00edslach. Priame v\u00fdrobn\u00e9 n\u00e1klady na jeden kus predstavuj\u00fa pribli\u017ene 32 eur, pri\u010dom maloobchodn\u00e1 cena bola stanoven\u00e1 na 120 eur. Tento cenov\u00fd rozptyl zabezpe\u010duje dostato\u010dn\u00fa hrub\u00fa mar\u017eu na pokrytie logistiky a marketingu.<\/p>\n Zlomov\u00fd moment pre firmu nastal po \u00fa\u010dinkovan\u00ed v telev\u00edznej \u0161ou Shark Tank (na Slovensku Jama levova). Investori Michael Strahan a Lori Greiner vst\u00fapili do spolo\u010dnosti s invest\u00edciou 85 000 eur v\u00fdmenou za 25 % podiel.<\/p>\n Pod\u013ea inform\u00e1ci\u00ed port\u00e1lu Entrepreneur Lloyd Ecker sp\u00e4tne hodnot\u00ed toto obdobie ako nesmierne dynamick\u00e9. Hoci si boli ist\u00ed funk\u010dnos\u0165ou produktu, po\u010diato\u010dn\u00e1 ned\u00f4vera trhu vo\u010di \u201evzpriamen\u00e9mu\u201c sp\u00e1nku ich prekvapila. Medializ\u00e1cia v\u0161ak pomohla bari\u00e9ry prelomi\u0165 a bezprostredne po odvysielan\u00ed epiz\u00f3dy zaznamenala firma mesa\u010dn\u00fd obrat vo v\u00fd\u0161ke viac ako 210 000 eur.<\/p>\n Zdravotn\u00e9 benefity ako konkuren\u010dn\u00e1 v\u00fdhoda<\/p>\n Snorinator sa odli\u0161uje od be\u017en\u00fdch vank\u00fa\u0161ov certifik\u00e1ciou CertiPUR-US\u00ae, \u010do potvrdzuje absenciu formaldehydu a \u0165a\u017ek\u00fdch kovov. Pre celosvetov\u00fd trh, kde st\u00fapa z\u00e1ujem o rie\u0161enia pridru\u017een\u00fdch probl\u00e9mov sp\u00e1nku, pon\u00faka produkt viacero indik\u00e1ci\u00ed:<\/p>\n Zlep\u0161enie prietoku kysl\u00edka: Minimaliz\u00e1cia vibr\u00e1ci\u00ed tkan\u00edv v hrdle v\u010faka polohe hrudn\u00edka. Zakladate\u013e Lloyd Ecker pripisuje s\u00fa\u010dasn\u00fd \u00faspech aj radik\u00e1lnemu zjednodu\u0161eniu komunik\u00e1cie na soci\u00e1lnych sie\u0165ach. Firma, ktor\u00e1 v istom momente takmer ukon\u010dila svoju \u010dinnos\u0165, dnes nasklad\u0148uje cel\u00e9 kontajnery tovaru, aby uspokojila dopyt.<\/p>\n Snorinator m\u00e1 moment\u00e1lne zaregistrovan\u00fa ochrann\u00fa zn\u00e1mku v 17 krajin\u00e1ch sveta a pripravuje sa na glob\u00e1lnu expanziu, ktor\u00e1 by mohla \u010doskoro zasiahnu\u0165 aj eur\u00f3psky trh.<\/p>\n \n \u010c\u00edtaj viac z kateg\u00f3rie: Biznis a startupy<\/a>\n <\/p>\n \n \u010eakujeme, \u017ee \u010d\u00edta\u0161 Startitup. V pr\u00edpade, \u017ee m\u00e1\u0161 postreh alebo si na\u0161iel v \u010dl\u00e1nku chybu, nap\u00ed\u0161 n\u00e1m na redakcia@startitup.sk<\/a>.\n <\/p>\n Zdroje: Snorinator<\/a>, Entrepreneur<\/a>, Slovensk\u00e1\u00a0spolo\u010dnos\u0165\u00a0sp\u00e1nkovej\u00a0medic\u00edny<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"\u010cL\u00c1NOK POKRA\u010cUJE POD REKLAMOU Chr\u00e1panie a s n\u00edm spojen\u00e9 d\u00fdchacie \u0165a\u017ekosti predstavuj\u00fa glob\u00e1lny trhov\u00fd segment s obrovsk\u00fdm potenci\u00e1lom.…\n","protected":false},"author":2,"featured_media":52983,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[64,11781,65,66,21569,7437,43,40,39,42,41,21570],"class_list":{"0":"post-52982","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ekonomika","8":"tag-business","9":"tag-chrapanie","10":"tag-economic","11":"tag-ekonomika","12":"tag-novy-produkt","13":"tag-podnikatelia","14":"tag-sk","15":"tag-slovak","16":"tag-slovakia","17":"tag-slovencina","18":"tag-slovensko","19":"tag-vankus"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@sk\/116461971970596693","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/52982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/comments?post=52982"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/52982\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media\/52983"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media?parent=52982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/categories?post=52982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/tags?post=52982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nDren\u00e1\u017e dut\u00edn a reflux: Vyv\u00fd\u0161en\u00e1 poloha trupu mechanicky br\u00e1ni n\u00e1vratu \u017eal\u00fado\u010dn\u00fdch kysel\u00edn a napom\u00e1ha prirodzen\u00e9mu odvod\u0148ovaniu dut\u00edn pri chronickom upchat\u00ed nosa.
\nZn\u00ed\u017eenie dennej \u00fanavy: Kvalitnej\u0161\u00ed sp\u00e1nok bez mikro-prebuden\u00ed sp\u00f4soben\u00fdch lapan\u00edm po dychu.<\/p>\n