{"id":56079,"date":"2026-04-28T18:26:08","date_gmt":"2026-04-28T18:26:08","guid":{"rendered":"https:\/\/www.europesays.com\/sk\/56079\/"},"modified":"2026-04-28T18:26:08","modified_gmt":"2026-04-28T18:26:08","slug":"odhalili-pravdu-o-elektromobiloch-ktoru-brusel-nechce-pocut","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/sk\/56079\/","title":{"rendered":"Odhalili pravdu o elektromobiloch, ktor\u00fa Brusel nechce po\u010du\u0165"},"content":{"rendered":"

Aktualizovan\u00e9 27.4.2026:<\/p>\n

Od p\u00f4vodn\u00e9ho znenia \u010dl\u00e1nku sa situ\u00e1cia na eur\u00f3pskom trhu cite\u013ene posunula. K\u00fdm star\u0161ie d\u00e1ta Eur\u00f3pskeho zdru\u017eenia v\u00fdrobcov automobilov (ACEA) ukazovali, \u017ee bat\u00e9riov\u00e9 elektromobily mali v prv\u00fdch 4 mesiacoch 2025 podiel 15,3 %, v Q1 2026 u\u017e dosiahli<\/a> v E\u00da 19,4 % trhu.<\/p>\n

Rast elektromobilov je teda zrete\u013en\u00fd, no st\u00e1le neplat\u00ed, \u017ee by eur\u00f3psky z\u00e1kazn\u00edk masovo opustil spa\u013eovacie aut\u00e1. V\u00fdrazne siln\u00e9 zost\u00e1vaj\u00fa najm\u00e4 hybridy, ktor\u00e9 dnes funguj\u00fa ako prechod medzi klasick\u00fdm pohonom a plnou elektromobilitou.<\/p>\n

Z\u00e1rove\u0148 sa potvrdilo<\/a>, \u017ee Eur\u00f3pska \u00fania automobilk\u00e1m naozaj poskytla viac \u010dasu na plnenie emisn\u00fdch cie\u013eov. Flexibilita pre roky 2025 a\u017e 2027 u\u017e nie je len politick\u00fd n\u00e1vrh, ale s\u00fa\u010das\u0165 prijatej legislat\u00edvy.<\/p>\n

V\u00fdrobcovia tak m\u00f4\u017eu flotilov\u00e9 emisie po\u010d\u00edta\u0165 ako 3-ro\u010dn\u00fd priemer, nie striktne po jednotliv\u00fdch rokoch. To s\u00edce neznamen\u00e1 koniec tlaku na elektrifik\u00e1ciu, ale automobilky z\u00edskali v\u00e4\u010d\u0161\u00ed man\u00e9vrovac\u00ed priestor a men\u0161ie riziko okam\u017eit\u00fdch pok\u00fat v pr\u00edpade slab\u0161ieho predaja elektromobilov v jednom konkr\u00e9tnom roku.<\/p>\n

Pre Kiu sa v\u0161ak probl\u00e9m nezu\u017euje len na ot\u00e1zku emisi\u00ed. Reuters tento t\u00fd\u017ede\u0148 upozornil<\/a>, \u017ee automobilka u\u017e v Eur\u00f3pe reaguje aj na rast\u00faci tlak \u010d\u00ednskych konkurentov. CEO Song Ho-sung uviedol, \u017ee Kia zn\u00ed\u017eila cenov\u00fd odstup vo\u010di \u010d\u00ednskym elektromobilom na 15 a\u017e 20 %, pri\u010dom predt\u00fdm sa pohyboval na \u00farovni 20 a\u017e 25 %. Z toho je zrejm\u00e9, \u017ee zna\u010dka u\u017e dnes nebojuje iba s regul\u00e1ciami, ale aj s t\u00fdm, ako udr\u017ea\u0165 konkurencieschopn\u00fa cenu bez v\u00fdrazn\u00e9ho po\u0161kodenia mar\u017e\u00ed.<\/p>\n

P\u00f4vodn\u00e1 dilema ost\u00e1va aktu\u00e1lna<\/p>\n

P\u00f4vodn\u00e1 dilema, ktor\u00fa pod\u013ea agent\u00fary Reuters opisoval Carlos Lahoz, teda zost\u00e1va aktu\u00e1lna, no jej kontext je \u0161ir\u0161\u00ed. Kia u\u017e nebalansuje len medzi z\u00e1kazn\u00edkmi, ktor\u00ed chc\u00fa spa\u013eovacie aut\u00e1, a Bruselom, ktor\u00fd tla\u010d\u00ed na ni\u017e\u0161ie emisie.<\/p>\n

\u010coraz v\u00fdraznej\u0161ie sa do toho mie\u0161a aj cenov\u00e1 vojna s \u010d\u00ednskymi v\u00fdrobcami, ktor\u00ed vedia prinies\u0165 elektromobily za agres\u00edvnej\u0161ie ceny. To vytv\u00e1ra tlak hne\u010f z 3 str\u00e1n naraz \u2014 od z\u00e1kazn\u00edka, od regul\u00e1tora aj od konkurencie.<\/p>\n

Pre eur\u00f3psky trh to znamen\u00e1, \u017ee najbli\u017e\u0161ie mesiace nebud\u00fa len o tom, kto pred\u00e1 viac elektromobilov. Rozhodova\u0165 bude aj to, kto dok\u00e1\u017ee r\u00fdchlej\u0161ie prisp\u00f4sobi\u0165 cenov\u00fa politiku, udr\u017ea\u0165 ziskovos\u0165 a z\u00e1rove\u0148 sa vyhn\u00fa\u0165 probl\u00e9mom s emisn\u00fdmi limitmi.<\/p>\n

Kia je dnes v lep\u0161ej poz\u00edcii ne\u017e viacer\u00ed tradi\u010dn\u00ed rivali, no tlak sa stup\u0148uje a priestor na chyby sa zu\u017euje. Eur\u00f3pska transform\u00e1cia automobilov\u00e9ho trhu tak pokra\u010duje, len u\u017e nie je definovan\u00e1 len elektromobilitou samotnou, ale aj tvrd\u0161\u00edm bojom o cenu a pre\u017eitie v \u010doraz n\u00e1ro\u010dnej\u0161om prostred\u00ed.<\/p>\n

P\u00f4vodn\u00fd \u010dl\u00e1nok:<\/p>\n

Predaj automobilov v Eur\u00f3pe je dnes ako balansovanie na tenkom lane. Ka\u017ed\u00e9 rozhodnutie toti\u017e so sebou nesie ist\u00e9 riziko. Kia, ktor\u00e1 sa te\u0161\u00ed rast\u00facemu \u00faspechu na eur\u00f3pskom trhu, mus\u00ed pod\u013ea vlastn\u00fdch slov man\u00e9vrova\u0165 medzi dvoma t\u00e1bormi.<\/p>\n

Z\u00e1kazn\u00edkmi, ktor\u00ed st\u00e1le preferuj\u00fa klasick\u00e9 spa\u013eovacie motory, a \u010doraz pr\u00edsnej\u0161ou legislat\u00edvou, ktor\u00e1 tla\u010d\u00ed automobilky k r\u00fdchlemu prechodu na elektromobilitu. Dilemu tejto automobilky pribl\u00ed\u017eil port\u00e1l Motor1<\/a>.<\/p>\n

Tlak Eur\u00f3pskej \u00fanie<\/p>\n

Pod\u013ea d\u00e1t Eur\u00f3pskeho zdru\u017eenia v\u00fdrobcov automobilov (ACEA) mali elektromobily v prv\u00fdch \u0161tyroch mesiacoch roka len 15,3 % podiel na eur\u00f3pskom trhu. Z\u00e1kazn\u00edci teda st\u00e1le uprednost\u0148uj\u00fa tradi\u010dn\u00e9 aut\u00e1, no E\u00da z\u00e1rove\u0148 zvy\u0161uje tlak na automobilky, aby r\u00fdchlo zni\u017eovali emisie CO\u2082.<\/p>\n

\u201eAk sa budeme pr\u00edli\u0161 spolieha\u0165 na spa\u013eovacie aut\u00e1, riskujeme, \u017ee nespln\u00edme emisn\u00e9 ciele a budeme musie\u0165 plati\u0165 pokuty. Ak pr\u00edli\u0161 zatla\u010d\u00edme na predaj elektromobilov, po\u0161kod\u00edme si ziskov\u00e9 mar\u017ee,\u201c priznal viceprezident predaja Kia pre Eur\u00f3pu Carlos Lahoz preto v rozhovore pre Automotive News Europe.<\/p>\n

\"kia\"kiaM\u00e1rio \u0160imovi\u010d\/FonTech<\/p>\n

Automobilky naprie\u010d kontinentom sa sna\u017eia vyrovna\u0165 s nov\u00fdmi emisn\u00fdmi pravidlami, ktor\u00e9 sa bud\u00fa e\u0161te viac spr\u00eds\u0148ova\u0165. Volkswagen aj Renault u\u017e vyjadrili obavy, \u017ee v roku 2025 by mohli \u010deli\u0165 pokut\u00e1m vo v\u00fd\u0161ke mili\u00e1rd eur, ak prekro\u010dia nov\u00e9 emisn\u00e9 limity. Hoci E\u00da poskytla ist\u00fa \u00fa\u013eavu a umo\u017enila v\u00fdrobcom po\u010d\u00edta\u0165 flotilov\u00e9 emisie ako priemer za roky 2025 a\u017e 2027, tlak zost\u00e1va obrovsk\u00fd.<\/p>\n

Stellantis dokonca uviedol, \u017ee ich in\u017einieri tr\u00e1via viac ne\u017e \u0161tvrtinu pracovn\u00e9ho \u010dasu pr\u00e1ve zabezpe\u010den\u00edm toho, aby vozidl\u00e1 sp\u013a\u0148ali v\u0161etky z\u00e1konn\u00e9 po\u017eiadavky. Pripome\u0148me si, \u017ee od roku 2035 bude mo\u017en\u00e9 v krajin\u00e1ch dodr\u017eiavaj\u00facich legislat\u00edvu E\u00da pred\u00e1va\u0165 u\u017e len bezemisn\u00e9 vozidl\u00e1, teda najm\u00e4 elektromobily.<\/p>\n

\"elektrick\u00e1\"elektrick\u00e1Kia
\nEV zatia\u013e nie s\u00fa pr\u00edm<\/p>\n

Ale ani \u00fapln\u00fd prechod na elektromobily zatia\u013e nie je re\u00e1lnou cestou. Lahoz otvorene prizn\u00e1va, \u017ee elektrick\u00e9 aut\u00e1 z poh\u013eadu zisku st\u00e1le nedok\u00e1\u017eu konkurova\u0165 t\u00fdm so spa\u013eovac\u00edm motorom. Hlavn\u00fdm d\u00f4vodom s\u00fa vysok\u00e9 n\u00e1klady na bat\u00e9rie, ktor\u00e9 tla\u010dia v\u00fdrobn\u00e9 ceny EV modelov nahor.<\/p>\n

Kia sa tak mus\u00ed sna\u017ei\u0165 o krehk\u00fa rovnov\u00e1hu: pon\u00faka\u0165 dostatok elektrick\u00fdch aj spa\u013eovac\u00edch \u00e1ut, aby sp\u013a\u0148ala emisn\u00e9 limity a z\u00e1rove\u0148 si udr\u017eala zdrav\u00e9 mar\u017ee. V\u00fdrobcovia m\u00f4\u017eu na\u010falej pred\u00e1va\u0165 benz\u00ednov\u00e9 a naftov\u00e9 vozidl\u00e1, no musia ich kompenzova\u0165 predajom plug-in hybridov a najm\u00e4 elektromobilov, aby udr\u017eali celkov\u00fd priemer emisi\u00ed na prijate\u013enej \u00farovni.<\/p>\n

Oproti konkurencii s\u00fa vpredu<\/p>\n

Dilema, ktor\u00fa pop\u00edsal Lahoz, v\u0161ak nie je v\u00fdlu\u010dne probl\u00e9mom Kie. Prakticky ka\u017ed\u00e1 ve\u013ek\u00e1 automobilka v Eur\u00f3pe dnes \u010del\u00ed rovnak\u00e9mu paradoxu: v\u00fdvoj elektromobilov bud\u00facnosti je financovan\u00fd zo ziskov z dne\u0161n\u00fdch spa\u013eovac\u00edch modelov. Cenov\u00e1 parita medzi EV a klasick\u00fdmi autami st\u00e1le nepri\u0161la, v\u00fdnimkou s\u00fa najm\u00e4 \u010d\u00ednski v\u00fdrobcovia, ktor\u00ed \u0165a\u017eia z ni\u017e\u0161\u00edch v\u00fdrobn\u00fdch n\u00e1kladov.<\/p>\n

Napriek t\u00fdmto v\u00fdzvam sa Kia v Eur\u00f3pe moment\u00e1lne dar\u00ed v\u00fdborne. V prv\u00fdch \u0161tyroch mesiacoch roka pod\u013ea ACEA dosiahla podiel 4,1 % na trhu EU+EFTA+UK, \u010d\u00edm predbehla ve\u013ek\u00e9 men\u00e1 ako Ford (3,4 %), Opel\/Vauxhall (2,9 %), Citro\u00ebn (2,8 %), Fiat (2,3 %) \u010di SEAT (1,7 %). Dokonca prekonala aj svoju sestersk\u00fa zna\u010dku Hyundai, ktor\u00e1 mala 3,9 % podiel.<\/p>\n

Kia teda s\u00edce mus\u00ed balansova\u0165 medzi ziskom a regul\u00e1ciami, no zatia\u013e sa jej to dar\u00ed lep\u0161ie ako mnoh\u00fdm in\u00fdm. Ot\u00e1zkou zost\u00e1va, ako dlho sa jej podar\u00ed udr\u017ea\u0165 t\u00fato rovnov\u00e1hu bez toho, aby stratila krok s konkurenciou alebo s legislat\u00edvou.<\/p>\n","protected":false},"excerpt":{"rendered":"Aktualizovan\u00e9 27.4.2026: Od p\u00f4vodn\u00e9ho znenia \u010dl\u00e1nku sa situ\u00e1cia na eur\u00f3pskom trhu cite\u013ene posunula. K\u00fdm star\u0161ie d\u00e1ta Eur\u00f3pskeho zdru\u017eenia…\n","protected":false},"author":2,"featured_media":56080,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[64,65,66,22556,1559,4684,22557,22558,43,40,39,42,41,22559],"class_list":{"0":"post-56079","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ekonomika","8":"tag-business","9":"tag-economic","10":"tag-ekonomika","11":"tag-elektricka-kia","12":"tag-elektromobil","13":"tag-kia","14":"tag-kia-cena","15":"tag-kia-elektromobily","16":"tag-sk","17":"tag-slovak","18":"tag-slovakia","19":"tag-slovencina","20":"tag-slovensko","21":"tag-spalovak-elektromobily"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@sk\/116483744240235123","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/56079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/comments?post=56079"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/56079\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media\/56080"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media?parent=56079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/categories?post=56079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/tags?post=56079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}