{"id":57268,"date":"2026-04-30T02:26:13","date_gmt":"2026-04-30T02:26:13","guid":{"rendered":"https:\/\/www.europesays.com\/sk\/57268\/"},"modified":"2026-04-30T02:26:13","modified_gmt":"2026-04-30T02:26:13","slug":"stellantis-taha-do-europy-trojskeho-kona-z-ciny","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/sk\/57268\/","title":{"rendered":"Stellantis \u0165ah\u00e1 do Eur\u00f3py \u201eTr\u00f3jskeho ko\u0148a“ z \u010c\u00edny"},"content":{"rendered":"

\u010c\u00ednska automobilka Hongqi rokuje o v\u00fdrobe \u00e1ut v Eur\u00f3pe priamo v z\u00e1vodoch koncernu Stellantis. Ak sa dohoda podar\u00ed, zna\u010dka by v\u00fdrazne zr\u00fdchlila vstup na eur\u00f3psky trh a z\u00e1rove\u0148 obi\u0161la cl\u00e1 E\u00da na elektromobily dov\u00e1\u017ean\u00e9 z \u010c\u00edny. V hre m\u00e1 by\u0165 najm\u00e4 \u0161panielsky z\u00e1vod v Zaragoze.<\/p>\n

Eur\u00f3psky automobilov\u00fd trh zrejme priv\u00edta \u010fal\u0161ieho konkurenta. Pod\u013ea inform\u00e1ci\u00ed agent\u00fary Reuters <\/a>vedie \u010d\u00ednska zna\u010dka Hongqi rozhovory so skupinou Stellantis o v\u00fdrobe vozidiel v jednom z jej \u0161panielskych z\u00e1vodov. Obe strany sa k detailom ofici\u00e1lne nevyjadrili, no pod\u013ea viacer\u00fdch zdrojov ide o re\u00e1lne a akt\u00edvne rokovania.<\/p>\n

Hongqi patr\u00ed pod \u010d\u00ednsky \u0161t\u00e1tny koncern FAW a v posledn\u00fdch rokoch sa men\u00ed z v\u00fdrobcu reprezentat\u00edvnych limuz\u00edn na ambici\u00f3zneho hr\u00e1\u010da v segmente pr\u00e9miov\u00fdch elektromobilov a hybridov. Pr\u00e1ve Eur\u00f3pa m\u00e1 by\u0165 jedn\u00fdm z k\u013e\u00fa\u010dov\u00fdch trhov \u010fal\u0161ieho rastu.<\/p>\n

Pre Stellantis by podobn\u00e1 spolupr\u00e1ca d\u00e1vala zmysel tie\u017e. Skupina zdru\u017euj\u00faca zna\u010dky ako Peugeot, Opel, Fiat, Citro\u00ebn \u010di Jeep h\u013ead\u00e1 sp\u00f4soby, ako efekt\u00edvnej\u0161ie vyu\u017ei\u0165 v\u00fdrobn\u00e9 kapacity vo svojich eur\u00f3pskych tov\u00e1r\u0148ach. Partnerstvo s \u010d\u00ednskymi v\u00fdrobcami m\u00f4\u017ee prinies\u0165 nov\u00e9 objedn\u00e1vky bez nutnosti budova\u0165 nov\u00e9 fabriky.<\/p>\n

Do celej sch\u00e9my m\u00e1 vstupova\u0165 aj Leapmotor. Pr\u00e1ve v tejto \u010d\u00ednskej automobilke maj\u00fa podiel FAW aj Stellantis, pri\u010dom Stellantis je najv\u00e4\u010d\u0161\u00edm akcion\u00e1rom. Leapmotor u\u017e z\u00e1rove\u0148 buduje dod\u00e1vate\u013esk\u00e9 re\u0165azce pre v\u00fdrobu vlastn\u00fdch modelov v \u0160panielsku, \u010do by mohlo Hongqi v\u00fdrazne u\u013eah\u010di\u0165 \u0161tart.<\/p>\n

Eur\u00f3pa je pre \u010d\u00ednske zna\u010dky \u010doraz d\u00f4le\u017eitej\u0161ia<\/p>\n

V\u00fdroba priamo v Eur\u00f3pe je pre \u010d\u00ednske automobilky \u010doraz atrakt\u00edvnej\u0161ia. D\u00f4vod je pritom jednoduch\u00fd. Eur\u00f3pska \u00fania zaviedla dodato\u010dn\u00e9 cl\u00e1 na bat\u00e9riov\u00e9 elektromobily dov\u00e1\u017ean\u00e9 z \u010c\u00edny, \u010d\u00edm sa import v\u00fdrazne predra\u017eil.<\/p>\n

Ak by Hongqi vyr\u00e1balo aut\u00e1 v \u0160panielsku, cl\u00e1 by sa ho net\u00fdkali v rovnakej miere. Z\u00e1rove\u0148 by zna\u010dka z\u00edskala r\u00fdchlej\u0161\u00ed pr\u00edstup k miestnym dod\u00e1vate\u013eom, logistike aj distribu\u010dn\u00fdm sie\u0165am. V praxi by to znamenalo krat\u0161ie dodacie lehoty a potenci\u00e1lne konkurencieschopnej\u0161ie ceny aj pre z\u00e1kazn\u00edkov v krajin\u00e1ch E\u00da vr\u00e1tane Slovenska.<\/p>\n

Podobn\u00fa cestu u\u017e volia aj \u010fal\u0161\u00ed hr\u00e1\u010di. Xpeng vyu\u017e\u00edva v\u00fdrobn\u00fa spolupr\u00e1cu s rak\u00faskou Magnou v Grazi, zatia\u013e \u010do BYD investuje do vlastn\u00fdch eur\u00f3pskych tov\u00e1rn\u00ed. Hongqi by si zvolilo menej n\u00e1kladn\u00fd modell, a to vyu\u017eitie existuj\u00facej infra\u0161trukt\u00fary partnera. Pod\u013ea zdrojov Reuters by tak automobilka mohla u\u0161etri\u0165 stovky mili\u00f3nov dol\u00e1rov, ktor\u00e9 by inak musela investova\u0165 do v\u00fdstavby vlastn\u00e9ho z\u00e1vodu.<\/p>\n

\"Hongqi\"HongqiHongqiDo roku 2028 chce zaplavi\u0165 Eur\u00f3pu novinkami<\/p>\n

Zna\u010dka Hongqi pl\u00e1nuje do roku 2028 uvies\u0165 na eur\u00f3psky trh viac ne\u017e tucet elektrick\u00fdch a hybridn\u00fdch modelov. Ide o ambici\u00f3zny pl\u00e1n, ke\u010f\u017ee dnes je meno Hongqi mimo \u010c\u00edny st\u00e1le relat\u00edvne m\u00e1lo zn\u00e1me.<\/p>\n

Historicky v\u0161ak nejde o nov\u00e1\u010dika. Hongqi znamen\u00e1 v preklade \u201e\u010derven\u00e1 vlajka\u201c a zna\u010dka sa presl\u00e1vila ako v\u00fdrobca \u0161t\u00e1tnych limuz\u00edn pre \u010d\u00ednskych predstavite\u013eov. Dnes sa sna\u017e\u00ed posun\u00fa\u0165 do modernej pr\u00e9miovej triedy a oslovi\u0165 \u0161ir\u0161iu klientelu.<\/p>\n

Do roku 2030 chce automobilka zv\u00fd\u0161i\u0165 glob\u00e1lny predaj na jeden mili\u00f3n vozidiel ro\u010dne. Desa\u0165 percent z tohto objemu m\u00e1 smerova\u0165 mimo \u010c\u00edny, \u010do predstavuje pribli\u017ene 100-tis\u00edc \u00e1ut ro\u010dne.\u00a0Aj preto je Eur\u00f3pa strategicky d\u00f4le\u017eit\u00e1. Nesta\u010d\u00ed sem len dov\u00e1\u017ea\u0165 aut\u00e1. Potrebn\u00e1 je lok\u00e1lna v\u00fdroba, servisn\u00e1 sie\u0165 a silnej\u0161ia d\u00f4vera z\u00e1kazn\u00edkov.<\/p>\n

Strategick\u00fd \u201eTr\u00f3jsky k\u00f4\u0148\u201c a obch\u00e1dzanie ciel<\/p>\n

Pl\u00e1novan\u00e1 spolupr\u00e1ca medzi Hongqi a Stellantisom nie je len o logistike, ale o sofistikovanom geopolitickom \u0165ahu. Eur\u00f3pska \u00fania zaveden\u00edm ciel na \u010d\u00ednske elektromobily vzt\u00fd\u010dila ochrann\u00fd val, no v\u00fdroba priamo v z\u00e1vode v Zaragoze tento val elegantne podlieza.<\/p>\n

Automobil so \u0161t\u00edtkom \u201eMade in Spain\u201c u\u017e toti\u017e legislat\u00edvne nie je \u010d\u00ednskym dovozom, ale eur\u00f3pskym produktom. Pre Hongqi je to najr\u00fdchlej\u0161ia cesta, ako premeni\u0165 sank\u010dn\u00fa nev\u00fdhodu na konkuren\u010dn\u00fd n\u00e1skok. Namiesto zd\u013ahav\u00e9ho s\u00fadenia sa o v\u00fd\u0161ku ciel v Bruseli jednoducho presun\u00fa know-how tam, kde s\u00fa pravidl\u00e1 nastaven\u00e9 v ich prospech.<\/p>\n

Pragmatizmus Stellantisu<\/p>\n

Z poh\u013eadu koncernu Stellantis ide o \u010dist\u00fd mana\u017e\u00e9rsky pragmatizmus, ktor\u00fd uprednost\u0148uje zisk pred priemyselnou hrdos\u0165ou. Mnoh\u00e9 eur\u00f3pske fabriky dnes bojuj\u00fa s nevyu\u017eitou kapacitou, ke\u010f\u017ee dopyt po dom\u00e1cich elektromobiloch nerastie tak r\u00fdchlo, ako sa o\u010dak\u00e1valo.<\/p>\n

Pren\u00e1jom linky \u201e\u010dervenej vlajke\u201c by pomohlo Stellantisu pokry\u0165 fixn\u00e9 n\u00e1klady, udr\u017ea\u0165 zamestnanos\u0165 a z\u00e1rove\u0148 z\u00edska\u0165 priamy poh\u013ead pod kapotu \u010d\u00ednskej technol\u00f3gie. Je to paradoxn\u00e1 situ\u00e1cia: eur\u00f3psky gigant pom\u00e1ha svojmu najv\u00e4\u010d\u0161iemu rivalovi vst\u00fapi\u0165 do ob\u00fdva\u010dky, aby zachr\u00e1nil svoje vlastn\u00e9 \u00fa\u010dtovn\u00edctvo a v\u00fdrobn\u00e9 haly pred ch\u00e1tran\u00edm.<\/p>\n

Od \u0161t\u00e1tnej limuz\u00edny k masov\u00e9mu luxusu<\/p>\n

Pr\u00edchod Hongqi do Eur\u00f3py znamen\u00e1 aj psychologick\u00fd posun vo vn\u00edman\u00ed \u010d\u00ednskych \u00e1ut. U\u017e nejde o lacn\u00e9 napodobeniny, ale o zna\u010dku s historick\u00fdm rodokme\u0148om, ktor\u00e1 v \u010c\u00edne po\u017e\u00edva rovnak\u00fd re\u0161pekt ako u n\u00e1s Mercedes-Benz \u010di Rolls-Royce. Integr\u00e1ciou do eur\u00f3pskeho v\u00fdrobn\u00e9ho re\u0165azca sa Hongqi sna\u017e\u00ed zbavi\u0165 n\u00e1lepky \u201eexotick\u00e9ho importu\u201c a vybudova\u0165 si imid\u017e sol\u00eddneho pr\u00e9miov\u00e9ho hr\u00e1\u010da.<\/p>\n

Ak sa k \u0161pi\u010dkov\u00e9mu \u010d\u00ednskemu softv\u00e9ru a bat\u00e9ri\u00e1m prid\u00e1 eur\u00f3pska mont\u00e1\u017ena kvalita a servisn\u00e1 dostupnos\u0165 cez sie\u0165 Stellantis, tradi\u010dn\u00e9 nemeck\u00e9 \u010di franc\u00fazske pr\u00e9miov\u00e9 zna\u010dky m\u00f4\u017eu \u010deli\u0165 najv\u00e4\u010d\u0161ej konkuren\u010dnej hrozbe za posledn\u00e9 desa\u0165ro\u010dia.<\/p>\n

\"\"\"\"HongqiV hre je aj Hongkong<\/p>\n

Zauj\u00edmavou alternat\u00edvou m\u00e1 by\u0165 aj v\u00fdroba v Hongkongu. Vozidl\u00e1 vyroben\u00e9 tam by mohli \u010deli\u0165 ni\u017e\u0161\u00edm exportn\u00fdm cl\u00e1m ne\u017e aut\u00e1 z pevninskej \u010c\u00edny. T\u00e1to mo\u017enos\u0165 v\u0161ak pravdepodobne nedok\u00e1\u017ee nahradi\u0165 v\u00fdhody priamej v\u00fdroby v E\u00da.<\/p>\n

Ak sa dohoda so Stellantisom podar\u00ed, p\u00f4jde o \u010fal\u0161\u00ed d\u00f4kaz, \u017ee \u010d\u00ednske automobilky u\u017e nechc\u00fa by\u0165 v Eur\u00f3pe len dovozcami. Chc\u00fa sa sta\u0165 s\u00fa\u010das\u0165ou miestneho priemyslu \u2013 a to m\u00f4\u017ee v najbli\u017e\u0161\u00edch rokoch v\u00fdrazne zmeni\u0165 cel\u00fd automobilov\u00fd trh.<\/p>\n

\n \u010c\u00edtajte viac z kateg\u00f3rie: Novinky<\/a>\n <\/p>\n

\n \u010eakujeme, \u017ee \u010d\u00edta\u0161 Fontech. V pr\u00edpade, \u017ee m\u00e1\u0161 postreh alebo si na\u0161iel v \u010dl\u00e1nku chybu, nap\u00ed\u0161 n\u00e1m na redakcia@fontech.sk<\/a>.\n <\/p>\n","protected":false},"excerpt":{"rendered":"\u010c\u00ednska automobilka Hongqi rokuje o v\u00fdrobe \u00e1ut v Eur\u00f3pe priamo v z\u00e1vodoch koncernu Stellantis. Ak sa dohoda podar\u00ed,…\n","protected":false},"author":2,"featured_media":57269,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[5534,8967,57,56,55,22938,20752,20117,43,40,42,256],"class_list":{"0":"post-57268","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-europa","8":"tag-cinske-auta","9":"tag-cinske-elektromobily","10":"tag-eu","11":"tag-europa","12":"tag-europe","13":"tag-hongqi","14":"tag-lacne-auta","15":"tag-lacne-elektromobily","16":"tag-sk","17":"tag-slovak","18":"tag-slovencina","19":"tag-stellantis"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@sk\/116491294103052707","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/57268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/comments?post=57268"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/57268\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media\/57269"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media?parent=57268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/categories?post=57268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/tags?post=57268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}