Pod\u013ea \u00fadajov, na ktor\u00e9 upozornil \u0160tatistick\u00fd \u00farad SR<\/a>, \u017eilo na konci roka 2025 na Slovensku 5 409 407 obyvate\u013eov. P\u00f4rodnos\u0165 z\u00e1rove\u0148 klesla na historick\u00e9 minimum. Star\u0161ia gener\u00e1cia tak tvor\u00ed \u010doraz v\u00e4\u010d\u0161iu \u010das\u0165 spolo\u010dnosti.<\/p>\n Pre mnoh\u00fdch seniorov predstavuj\u00fa potraviny jednu z najv\u00e4\u010d\u0161\u00edch polo\u017eiek v rozpo\u010dte. Pri priemernom d\u00f4chodku okolo 730 eur zohr\u00e1va ka\u017ed\u00e1 \u00faspora d\u00f4le\u017eit\u00fa \u00falohu. Aj nieko\u013eko desiatok eur mesa\u010dne m\u00f4\u017ee znamena\u0165 cite\u013en\u00fa pomoc.<\/p>\n Obchodn\u00fd re\u0165azec BILLA preto upravil podmienky ob\u013e\u00faben\u00e9ho \u201eSeniorsk\u00e9ho d\u0148a\u201c<\/a>. Ten doteraz fungoval s jedn\u00fdm obmedzen\u00edm, ktor\u00e9 mnoh\u00fdch z\u00e1kazn\u00edkov limitovalo.<\/p>\n Z\u013eava sa toti\u017e po\u010d\u00edtala len z n\u00e1kupu do 50 eur a platila len vtedy, ak mal senior 60 a viac rokov. Ak senior minul viac, zvy\u0161ok sumy u\u017e zv\u00fdhodnen\u00fd nebol. To sa v\u0161ak od 15. apr\u00edla 2026 men\u00ed. Re\u0165azec tento strop \u00faplne zru\u0161il. Znamen\u00e1 to jedin\u00e9 \u2013 \u010d\u00edm v\u00e4\u010d\u0161\u00ed n\u00e1kup seniori spravia, t\u00fdm viac u\u0161etria.\u00a0<\/p>\n Ako funguj\u00fa nov\u00e9 pravidl\u00e1<\/p>\n Z\u00e1klad syst\u00e9mu zost\u00e1va rovnak\u00fd, no bez limitu:<\/p>\n Z\u013eava plat\u00ed ka\u017ed\u00fa stredu od 7:00 do 11:00, K\u013e\u00fa\u010dov\u00e9 je, aby si mal v z\u00e1kazn\u00edckom profile uveden\u00fd d\u00e1tum narodenia. Bez tejto inform\u00e1cie syst\u00e9m z\u013eavu neuplatn\u00ed. Ak si ho e\u0161te nezadal, m\u00f4\u017ee\u0161 to urobi\u0165 priamo v aplik\u00e1cii alebo cez z\u00e1kazn\u00edcku linku. Nov\u00ed z\u00e1kazn\u00edci sa m\u00f4\u017eu registrova\u0165 online alebo cez mobiln\u00fa aplik\u00e1ciu.<\/p>\n Zmena nepri\u0161la n\u00e1hodou. Re\u0165azec reaguje na ekonomick\u00fa situ\u00e1ciu aj na potreby star\u0161\u00edch z\u00e1kazn\u00edkov. \u201eZnamen\u00e1 to, \u017ee z\u00e1kazn\u00ed\u010dky a z\u00e1kazn\u00edci, ktor\u00ed dov\u0155\u0161ili \u0161es\u0165desiatku, tak v na\u0161ich predajniach m\u00f4\u017eu e\u0161te viac u\u0161etri\u0165,\u201c povedala Ivica Jan\u010d\u00e1rov\u00e1, mana\u017e\u00e9rka CRM a digital BILLA Slovensko.<\/p>\n \u201e\u010c\u00edm v\u00e4\u010d\u0161\u00ed n\u00e1kup v BILLA urobia, t\u00fdm vy\u0161\u0161ia bude aj ich \u00faspora. Touto zmenou vyjadrujeme v\u010faku n\u00e1\u0161mu loj\u00e1lnemu z\u00e1kazn\u00edctvu v seniorskom veku a ver\u00edme, \u017ee mu e\u0161te viac u\u013eah\u010d\u00edme a spr\u00edjemn\u00edme n\u00e1kupy potrav\u00edn v ekonomicky n\u00e1ro\u010dn\u00fdch \u010dasoch,\u201c dodala.<\/p>\n Ko\u013eko m\u00f4\u017ee\u0161 re\u00e1lne u\u0161etri\u0165<\/p>\n Na prv\u00fd poh\u013ead ide o drobn\u00fa \u00fapravu, no v praxi prin\u00e1\u0161a v\u00fdrazn\u00fd rozdiel. Ak senior nakupuje napr\u00edklad za 100 eur, doteraz z\u00edskal z\u013eavu len z polovice sumy, teda 50 eur. \u00daspora tak predstavovala 5 eur.<\/p>\n Po novom dostane 10 % z celej sumy, teda 10 eur. Rozdiel je okam\u017eite vidite\u013en\u00fd. Pri pravideln\u00fdch n\u00e1kupoch sa m\u00f4\u017ee mesa\u010dn\u00e1 \u00faspora vy\u0161plha\u0165 na desiatky eur. To je pri s\u00fa\u010dasn\u00fdch cen\u00e1ch potrav\u00edn v\u00fdznamn\u00e1 pomoc.<\/p>\n Pre\u010do na tom z\u00e1le\u017e\u00ed<\/p>\n Zmena prich\u00e1dza v \u010dase, ke\u010f mnoh\u00e9 dom\u00e1cnosti z\u00e1pasia s rast\u00facimi n\u00e1kladmi. Seniori patria medzi najzranite\u013enej\u0161ie skupiny, preto\u017ee ich pr\u00edjem je v\u00e4\u010d\u0161inou fixn\u00fd.<\/p>\n Aj preto m\u00e1 ka\u017ed\u00e9 podobn\u00e9 opatrenie v\u00e4\u010d\u0161\u00ed v\u00fdznam, ne\u017e sa na prv\u00fd poh\u013ead zd\u00e1. Kombin\u00e1cia rast\u00facich cien a starnutia popul\u00e1cie vytv\u00e1ra tlak na rozpo\u010dty dom\u00e1cnost\u00ed.<\/p>\n Zru\u0161enie limitu z\u013eavy tak m\u00f4\u017ee re\u00e1lne zlep\u0161i\u0165 ka\u017edodenn\u00fd \u017eivot tis\u00edcov \u013eud\u00ed. Z\u00e1rove\u0148 ide o sign\u00e1l, \u017ee obchodn\u00e9 re\u0165azce za\u010d\u00ednaj\u00fa viac reagova\u0165 na meniacu sa demografiu aj ekonomick\u00fa realitu.<\/p>\n \n \u010c\u00edtaj viac z kateg\u00f3rie: Zauj\u00edmavosti<\/a>\n <\/p>\n \n \u010eakujeme, \u017ee \u010d\u00edta\u0161 Startitup. V pr\u00edpade, \u017ee m\u00e1\u0161 postreh alebo si na\u0161iel v \u010dl\u00e1nku chybu, nap\u00ed\u0161 n\u00e1m na redakcia@startitup.sk<\/a>.\n <\/p>\n Zdroje: Kryptomagaz\u00edn\u00a0<\/a>, Billa<\/a>, \u0160\u00daSR<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"\u010cL\u00c1NOK POKRA\u010cUJE POD REKLAMOU Ceny potrav\u00edn dlhodobo rast\u00fa a dom\u00e1cnosti \u010doraz citlivej\u0161ie sleduj\u00fa ka\u017ed\u00fd v\u00fddavok. Preto sa oplat\u00ed…\n","protected":false},"author":2,"featured_media":57339,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[2250,64,22952,65,66,585,43,40,39,42,41,4596],"class_list":{"0":"post-57338","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ekonomika","8":"tag-billa","9":"tag-business","10":"tag-cena-potravin","11":"tag-economic","12":"tag-ekonomika","13":"tag-seniori","14":"tag-sk","15":"tag-slovak","16":"tag-slovakia","17":"tag-slovencina","18":"tag-slovensko","19":"tag-zlavy"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@sk\/116492060824104374","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/57338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/comments?post=57338"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/57338\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media\/57339"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media?parent=57338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/categories?post=57338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/tags?post=57338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"peniaze\"](\"https:\/\/www.europesays.com\/sk\/wp-content\/uploads\/2026\/04\/various-different-euros-339945-uaYCXffe-scaled-e1753961562631-1024x576.jpg\"\/)
![\"peniaze\"](\"https:\/\/www.europesays.com\/sk\/wp-content\/uploads\/2026\/04\/various-different-euros-339945-uaYCXffe-scaled-e1753961562631-1024x576.jpg\")
zdroj: Freepik\/kstudioZmena, ktor\u00e1 m\u00e1 re\u00e1lny dosah<\/p>\n
\nv\u00fd\u0161ka z\u013eavy predstavuje 10 % z cel\u00e9ho n\u00e1kupu,
\nn\u00e1rok maj\u00fa z\u00e1kazn\u00edci nad 60 rokov,
\npotrebn\u00e9 je pou\u017ei\u0165 BILLA Bonus kartu alebo aplik\u00e1ciu.<\/p>\n![\"BILLA_Cash2Go_3\"](\"https:\/\/www.europesays.com\/sk\/wp-content\/uploads\/2026\/04\/billa-cash2go-3-655943-fL8ntPJY-1024x683.jpg\"\/)
![\"BILLA_Cash2Go_3\"](\"https:\/\/www.europesays.com\/sk\/wp-content\/uploads\/2026\/04\/billa-cash2go-3-655943-fL8ntPJY-1024x683.jpg\")
zdroj: BILLARe\u0165azec vysvet\u013euje d\u00f4vody<\/p>\n