{"id":57449,"date":"2026-04-30T08:30:12","date_gmt":"2026-04-30T08:30:12","guid":{"rendered":"https:\/\/www.europesays.com\/sk\/57449\/"},"modified":"2026-04-30T08:30:12","modified_gmt":"2026-04-30T08:30:12","slug":"honda-odchadza-z-juznej-korey-za-dva-mesiace-tam-predala-len-107-aut-magazin-auto","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/sk\/57449\/","title":{"rendered":"Honda odch\u00e1dza z Ju\u017enej K\u00f3rey. Za dva mesiace tam predala len 107 \u00e1ut &#8211; Magaz\u00edn &#8211; Auto"},"content":{"rendered":"<p itemprop=\"description\">Japonsk\u00e1 zna\u010dka doplatila na slab\u00e9 predaje, siln\u00e9 dom\u00e1ce zna\u010dky aj trh, ktor\u00fd sa r\u00fdchlo pres\u00fava k elektromobilom a pr\u00e9miov\u00fdm dovozov\u00fdm zna\u010dk\u00e1m.<\/p>\n<p>\t\t\t\t<img decoding=\"async\" class=\"article-detail-image\" src=\"https:\/\/www.europesays.com\/sk\/wp-content\/uploads\/2026\/04\/honda-clanokW.png\"   alt=\"Honda\"\/><br \/>\n\t\t\t\t\t\t\t\t\tFoto: AI<\/p>\n<p>                        Honda sa sna\u017eila v Ju\u017enej K\u00f3rei presadi\u0165 takmer dve dek\u00e1dy. Narazila  v\u0161ak, okrem in\u00e9ho, aj na historicky dan\u00fa animozitu.<\/p>\n<p>Honda ozn\u00e1mila, \u017ee do konca roka 2026\u00a0ukon\u010d\u00ed predaj osobn\u00fdch \u00e1ut v\u00a0krajine, kde sa pok\u00fa\u0161ala presadi\u0165 viac ako dve dek\u00e1dy\u00a0\u2013 a ne\u00faspe\u0161ne. Neodch\u00e1dza \u00faplne, preto\u017ee motocyklov\u00fd biznis si ponech\u00e1 a existuj\u00facim z\u00e1kazn\u00edkom s\u013eubuje servis, \u00fadr\u017ebu, dod\u00e1vky n\u00e1hradn\u00fdch dielov aj z\u00e1ru\u010dn\u00fa podporu. Automobilov\u00e9 showroomy zna\u010dky Honda v\u0161ak z\u00a0krajiny zmizn\u00fa.<\/p>\n<p>Trh v\u00a0Ju\u017enej K\u00f3rei pritom nie je mal\u00fd, pr\u00e1ve naopak\u00a0\u2013 Ju\u017en\u00e1 K\u00f3rea patr\u00ed medzi v\u00fdznamn\u00e9 automobilov\u00e9 krajiny a vlani sa tam predalo pribli\u017ene 1,67\u00a0mili\u00f3na nov\u00fdch \u00e1ut. Probl\u00e9mom v\u0161ak je, \u017ee dom\u00e1ce zna\u010dky maj\u00fa extr\u00e9mne siln\u00e9 postavenie, ostatn\u00ed doslova &#8222;paberkuj\u00fa:. M\u00f4\u017eeme by\u0165 konkr\u00e9tni\u00a0\u2013 v\u00a0uplynulom roku tam Hyundai predal 712\u00a0954\u00a0\u00e1ut a Kia 545\u00a0776\u00a0\u00e1ut, spolu teda ovl\u00e1dli pribli\u017ene tri \u0161tvrtiny\u00a0trhu.<\/p>\n<p>\t<a class=\"promo-clanok\" href=\"https:\/\/auto.pravda.sk\/magazin\/clanok\/794519-honda-a-sony-mali-so-svojim-elektromobilom-velke-plany-projekt-konci-neslavne\/\" rel=\"nofollow noopener\" target=\"_blank\"> \t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.europesays.com\/sk\/wp-content\/uploads\/2026\/04\/afeela1-exterior-3-stvorec.jpg\" class=\"promo-clanok-image\" alt=\"AFEELA1 exterior 3\"\/> \t\t\t \t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\u010c\u00edtajte viac \t\t\t\t\t\t\t\t\t \t\t\t\t \t\t\t\t\tHonda a Sony mali s elektromobilmi ve\u013ek\u00e9 pl\u00e1ny. Projekt Afeela kon\u010d\u00ed nesl\u00e1vne \t\t\t\t \t\t\t \t\t\t<\/a><\/p>\n<p>Pr\u00e1ve to je z\u00e1sadn\u00fd probl\u00e9m\u00a0\u2013 zostala okrajovou zna\u010dkou a nemala portf\u00f3lio, ktor\u00e9 by jej pomohlo sa z\u00a0tejto poz\u00edcie vymani\u0165. V\u00a0K\u00f3rei pon\u00fakala najm\u00e4 Accord a CR-V, teda aut\u00e1, ktor\u00e9 inde patria medzi bestselleri, no v\u00a0dom\u00e1cej konkurencii aj tie \u00faplne pohoreli. Vlani Honda na juhok\u00f3rejskom trhu predala menej ako dvetis\u00edc \u00e1ut, \u010do bol medziro\u010dn\u00fd pokles o\u00a0viac ne\u017e p\u00e4tinu.<\/p>\n<p>To u\u017e bolo dos\u0165 zl\u00e9, za\u010diatok tohto roka v\u0161ak bol pre Hondu \u00faplne katastrof\u00e1lny. Pod\u013ea \u00fadajov k\u00f3rejsk\u00e9ho zdru\u017eenia dovozcov bolo vo febru\u00e1ri zaregistrovan\u00fdch len 23\u00a0\u00e1ut Honda a v\u00a0marci 84\u00a0kusov. Len pre porovnanie\u00a0\u2013 v\u00a0marci Tesla zaregistrovala viac ako 11-tis\u00edc \u00e1ut a BMW takmer 6\u00a0800.<\/p>\n<p>\t<a class=\"promo-clanok\" href=\"https:\/\/auto.pravda.sk\/magazin\/clanok\/791915-honda-stopla-dva-klucove-elektromobily-tesne-pred-spustenim-vyroby-stat-ju-to-bude-13-miliard-eur\/\" rel=\"nofollow noopener\" target=\"_blank\"> \t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.europesays.com\/sk\/wp-content\/uploads\/2026\/04\/honda-0-stvorec.jpg\" class=\"promo-clanok-image\" alt=\"honda 0\"\/> \t\t\t \t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\u010c\u00edtajte viac \t\t\t\t\t\t\t\t\t \t\t\t\t \t\t\t\t\tHonda &#8222;stopla&#8220; dva k\u013e\u00fa\u010dov\u00e9 elektromobily tesne pred v\u00fdrobou. St\u00e1\u0165 ju to bude miliardy \t\t\t\t \t\t\t \t\t\t<\/a><\/p>\n<p>Pozadie ne\u00faspechu m\u00e1 v\u0161ak aj svoje historick\u00e9 korene. Japonsk\u00e9 zna\u010dky v\u00a0K\u00f3rei dlhodobo nar\u00e1\u017eaj\u00fa aj na kult\u00farno-historick\u00e9 nap\u00e4tie medzi oboma krajinami. V\u00a0roku 2019\u00a0sa predaj japonsk\u00fdch v\u00fdrobkov prepadol po spotrebite\u013esk\u00fdch bojkotoch, ktor\u00e9 s\u00faviseli so sporom o\u00a0n\u00faten\u00fa pr\u00e1cu po\u010das japonskej okup\u00e1cie K\u00f3rejsk\u00e9ho polostrova a s\u00a0n\u00e1sledn\u00fdmi obchodn\u00fdmi obmedzeniami zo strany Tokia. V\u00a0posledn\u00fdch rokoch sa vz\u0165ahy zlep\u0161ili a japonsk\u00e9 produkty sa za\u010dali vraca\u0165 na trh, no nie aut\u00e1 zna\u010dky\u00a0Honda.<\/p>\n<p>Paradoxom je, \u017ee predaj dovozov\u00fdch \u00e1ut v\u00a0K\u00f3rei rastie. V\u00a0roku 2025\u00a0sa ich predalo viac ako 307-tis\u00edc, \u010do bolo o\u00a016,7\u00a0percenta viac ako rok predt\u00fdm. Naj\u00faspe\u0161nej\u0161ie boli BMW, Mercedes-Benz a Tesla. Pre Hondu je to nepr\u00edjemn\u00e9, preto\u017ee moment\u00e1lne sa jej pr\u00edli\u0161 nedar\u00ed ani v\u00a0Eur\u00f3pe a ani v\u00a0\u010c\u00edne.<\/p>\n","protected":false},"excerpt":{"rendered":"Japonsk\u00e1 zna\u010dka doplatila na slab\u00e9 predaje, siln\u00e9 dom\u00e1ce zna\u010dky aj trh, ktor\u00fd sa r\u00fdchlo pres\u00fava k elektromobilom a&hellip;\n","protected":false},"author":2,"featured_media":57450,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[11],"tags":[64,65,66,3837,22981,22982,22980,22978,22979,43,40,39,42,41],"class_list":["post-57449","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ekonomika","tag-business","tag-economic","tag-ekonomika","tag-honda","tag-juznej","tag-korey","tag-odchadza","tag-odchod-z-trhu","tag-predaj-aut-v-korei","tag-sk","tag-slovak","tag-slovakia","tag-slovencina","tag-slovensko"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@sk\/116492726145186880","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/57449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/comments?post=57449"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/57449\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media\/57450"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media?parent=57449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/categories?post=57449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/tags?post=57449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}