{"id":58495,"date":"2026-05-01T12:35:09","date_gmt":"2026-05-01T12:35:09","guid":{"rendered":"https:\/\/www.europesays.com\/sk\/58495\/"},"modified":"2026-05-01T12:35:09","modified_gmt":"2026-05-01T12:35:09","slug":"cenova-vojna-nici-cinske-automobilky-marze-su-takmer-nulove-magazin-auto","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/sk\/58495\/","title":{"rendered":"Cenov\u00e1 vojna ni\u010d\u00ed \u010d\u00ednske automobilky. Mar\u017ee s\u00fa takmer nulov\u00e9 &#8211; Magaz\u00edn &#8211; Auto"},"content":{"rendered":"<p itemprop=\"description\">Cenov\u00e1 vojna na najv\u00e4\u010d\u0161om automobilovom trhu sveta sa e\u0161te viac vyostruje. A hoci sa \u010d\u00ednske \u00farady opakovane sna\u017eia v\u00fdrobcov \u201ekroti\u0165\u201c, realita ukazuje opak. Z\u013eavy rast\u00fa, mar\u017ee sa sten\u010duj\u00fa a tlak na cel\u00fd sektor narast\u00e1.<\/p>\n<p>\t\t\t\t<img decoding=\"async\" class=\"article-detail-image\" src=\"https:\/\/www.europesays.com\/sk\/wp-content\/uploads\/2026\/02\/byd-vyroba-v-cine-clanokW.jpeg\"   alt=\"BYD - v\u00fdroba v \u010c\u00edne\"\/><br \/>\n\t\t\t\t\t\t\t\t\tFoto: BYD<\/p>\n<p>                        N\u00edzke ceny \u010d\u00ednskych \u00e1ut obdivujeme, ale s\u00fa v\u00fdsledkom brut\u00e1lnej cenovej vojny. Niektor\u00e9 zna\u010dky pred\u00e1vaj\u00fa v \u010c\u00edne aut\u00e1 s nulovou, alebo dokonca negat\u00edvnou mar\u017eou. To je dlhodobo neudr\u017eate\u013en\u00e9.<\/p>\n<p>K\u00fdm sa \u010d\u00ednske automobilky te\u0161ia obdivu sveta za r\u00fdchly rast predaja a technologick\u00e9 napredovanie, doma \u010delia obrovskej kr\u00edze. Trh s\u00a0nov\u00fdmi autami sa toti\u017e top\u00ed v\u00a0bezprecedentnej cenovej vojne. Predajcovia zni\u017euj\u00fa ceny, kam sa len d\u00e1. Plat\u00ed to aj o\u00a0tomto roku. Najnov\u0161ie d\u00e1ta, ktor\u00e9 zozbierala agent\u00fara Bloomberg, ukazuj\u00fa, \u017ee napr\u00edklad priemern\u00e9 zn\u00ed\u017eenie cien automobilky BYD sa v\u00a0marci vy\u0161plhalo na rekordn\u00fdch 10\u00a0%. Z\u013eavy pritom nezvy\u0161uje len tento l\u00edder trhu. Podobn\u00fa taktiku volia aj konkurenti ako Geely \u010di Chery. V\u00fdsledkom je za\u010darovan\u00fd kruh, v\u00a0ktorom si v\u00fdrobcovia navz\u00e1jom podkop\u00e1vaj\u00fa ziskovos\u0165, len aby si udr\u017eali podiel na trhu. Niektor\u00e9 spolo\u010dnosti u\u017e pred\u00e1vaj\u00fa aut\u00e1 s\u00a0negat\u00edvnou mar\u017eou.<\/p>\n<p>Snaha \u010d\u00ednskej vl\u00e1dy o \u201epr\u00edmerie\u201c zatia\u013e zlyh\u00e1va. \u00darady v\u00a0poslednom roku toti\u017e automobilky opakovane varovali, aby nepred\u00e1vali pod cenu a obmedzili agres\u00edvne z\u013eavy. Do diskusi\u00ed zapojili dvan\u00e1s\u0165 najv\u00e4\u010d\u0161\u00edch hr\u00e1\u010dov na trhu a rie\u0161ili aj deform\u00e1cie, ako predaj nov\u00fdch \u00e1ut ako ojazden\u00fdch \u010di oneskoren\u00e9 platby dod\u00e1vate\u013eom. Napriek tomu cenov\u00e1 konkurencia nespoma\u013euje. D\u00f4vod je jednoduch\u00fd, kapacity \u010faleko prevy\u0161uj\u00fa dopyt. \u010c\u00ednske automobilky dok\u00e1\u017eu ro\u010dne vyrobi\u0165 pribli\u017ene 55,5\u00a0mili\u00f3na vozidiel, no dom\u00e1ci trh ich absorboval v\u00a0roku 2025\u00a0len asi 23\u00a0mili\u00f3nov. Vyu\u017eitie v\u00fdrobn\u00fdch kapac\u00edt sa tak pohybuje na \u00farovni asi 50\u00a0%, \u010do je z\u00a0dlhodob\u00e9ho h\u013eadiska neudr\u017eate\u013en\u00e9.<\/p>\n<p>\t<a class=\"promo-clanok\" href=\"https:\/\/auto.pravda.sk\/magazin\/clanok\/786932-cina-zacina-boj-proti-lacnym-elektromobilom-inak-sa-trh-zruti\/\" rel=\"nofollow noopener\" target=\"_blank\"> \t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.europesays.com\/sk\/wp-content\/uploads\/2026\/05\/byd-vyroba-v-cine-stvorec.jpeg\" class=\"promo-clanok-image\" alt=\"BYD - v\u00fdroba v \u010c\u00edne\"\/> \t\t\t \t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\u010c\u00edtajte viac \t\t\t\t\t\t\t\t\t \t\t\t\t \t\t\t\t\t\u010c\u00edna za\u010d\u00edna boj proti lacn\u00fdm elektromobilom. Inak sa trh zr\u00fati \t\t\t\t \t\t\t \t\t\t<\/a><\/p>\n<p>\u010cas\u0165 produkcie s\u00edce smeruje na export, ve\u010f len v\u00a0marci sa v\u00fdvoz elektromobilov z\u00a0\u010c\u00edny viac ne\u017e zdvojn\u00e1sobil, ale to z\u00e1rove\u0148 vyvol\u00e1va odpor v\u00a0zahrani\u010d\u00ed. Eur\u00f3pa aj Latinsk\u00e1 Amerika reaguj\u00fa vy\u0161\u0161\u00edmi clami, nehovoriac o\u00a0USA. V\u00a0centre diania stoj\u00ed pr\u00e1ve BYD. L\u00edder trhu, ktor\u00e9ho v\u00a0minulosti podporil aj Warren Buffett, \u010del\u00ed paradoxnej situ\u00e1cii. Napriek dominantnej poz\u00edcii mu dom\u00e1ce predaje klesali sedem mesiacov po sebe. Situ\u00e1ciu zhor\u0161il aj z\u00e1sah \u0161t\u00e1tu. Spolo\u010dnos\u0165 BYD musela pod tlakom Pekingu zlep\u0161i\u0165 platobn\u00fa discipl\u00ednu a obmedzi\u0165 niektor\u00e9 finan\u010dn\u00e9 praktiky, ktor\u00e9 jej v\u00a0minulosti pom\u00e1hali udr\u017eiava\u0165 hotovos\u0165.<\/p>\n<p>\t<a class=\"promo-clanok\" href=\"https:\/\/auto.pravda.sk\/magazin\/clanok\/761580-z-ruska-sa-stava-velke-srotovisko-stare-auta-dalej-starnu\/\" rel=\"nofollow noopener\" target=\"_blank\"> \t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.europesays.com\/sk\/wp-content\/uploads\/2026\/05\/rusko-stare-auta-stvorec.jpg\" class=\"promo-clanok-image\" alt=\"Rusko - star\u00e9 aut\u00e1\"\/> \t\t\t \t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\u010c\u00edtajte viac \t\t\t\t\t\t\t\t\t \t\t\t\t \t\t\t\t\tZ Ruska sa st\u00e1va ve\u013ek\u00e9 \u0161rotovisko. Star\u00e9 aut\u00e1 \u010falej starn\u00fa \t\t\t\t \t\t\t \t\t\t<\/a><\/p>\n<p>Be\u017enou praxou bolo napr\u00edklad odkladanie platieb dod\u00e1vate\u013eom prostredn\u00edctvom dlhov\u00fdch \u00fapisov. V\u00fdsledkom je rast zadl\u017eenia, pri\u010dom pomer \u010dist\u00e9ho dlhu k\u00a0vlastn\u00e9mu imaniu sa dostal na 25\u00a0%, hoci e\u0161te ned\u00e1vno bol z\u00e1porn\u00fd. Zauj\u00edmav\u00e9 pritom je, \u017ee automobilky sa nesna\u017eia tlak kompenzova\u0165 zdra\u017eovan\u00edm, ale, naopak, zvy\u0161uj\u00fa hodnotu \u00e1ut bez v\u00fdrazn\u00e9ho zv\u00fd\u0161enia cien. Xiaomi napr\u00edklad pri svojom elektrickom sedane SU7 pridalo v\u00fdbavu v\u00a0hodnote takmer 20\u00a0000\u00a0j\u00fcanov, no cenu zv\u00fd\u0161ilo len minim\u00e1lne. Tak\u00fdto pr\u00edstup v\u0161ak \u010falej prehlbuje tlak na mar\u017ee. Do toho prich\u00e1dza aj pokles ziskov.<\/p>\n<p>Automobilka BYD ned\u00e1vno ozn\u00e1mila prv\u00fd medziro\u010dn\u00fd prepad od pand\u00e9mie. \u0160\u00e9f spolo\u010dnosti Wang Chuanfu situ\u00e1ciu pomenoval bez serv\u00edtok: \u201e\u010c\u00ednsky automobilov\u00fd priemysel vst\u00fapil do \u201ebrut\u00e1lnej f\u00e1zy knockoutu\u201c. Pod\u013ea Fran\u00e7oisa Roudiera, gener\u00e1lneho tajomn\u00edka Medzin\u00e1rodnej organiz\u00e1cie v\u00fdrobcov motorov\u00fdch vozidiel sa m\u00f4\u017ee zda\u0165, \u017ee lacnej\u0161ie aut\u00e1 s\u00fa v\u00fdhodou pre z\u00e1kazn\u00edkov, realita je v\u0161ak zlo\u017eitej\u0161ia. Pod\u013ea neho cenov\u00e1 vojna nar\u00fa\u0161a cel\u00fd trh, vr\u00e1tane trhu s\u00a0ojazden\u00fdmi vozidlami, kde kles\u00e1 predv\u00eddate\u013enos\u0165 zostatkov\u00fdch hodn\u00f4t. To n\u00e1sledne ovplyv\u0148uje financovanie aj spr\u00e1vanie kupuj\u00facich. V\u00fdsledok? Sektor sa pribli\u017euje k\u00a0nevyhnutnej konsolid\u00e1cii. Slab\u0161\u00ed hr\u00e1\u010di pravdepodobne nepre\u017eij\u00fa.<\/p>\n","protected":false},"excerpt":{"rendered":"Cenov\u00e1 vojna na najv\u00e4\u010d\u0161om automobilovom trhu sveta sa e\u0161te viac vyostruje. A hoci sa \u010d\u00ednske \u00farady opakovane sna\u017eia&hellip;\n","protected":false},"author":2,"featured_media":288,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[64,23295,23294,273,1516,65,66,23296,43,40,39,42,41,790],"class_list":{"0":"post-58495","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ekonomika","8":"tag-business","9":"tag-cenova","10":"tag-cenova-vojna","11":"tag-cina","12":"tag-cinske-automobilky","13":"tag-economic","14":"tag-ekonomika","15":"tag-nici","16":"tag-sk","17":"tag-slovak","18":"tag-slovakia","19":"tag-slovencina","20":"tag-slovensko","21":"tag-vojna"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@sk\/116499351054028148","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/58495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/comments?post=58495"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/58495\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media\/288"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media?parent=58495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/categories?post=58495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/tags?post=58495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}