\u010cL\u00c1NOK POKRA\u010cUJE POD REKLAMOU<\/p>\n
Aplik\u00e1cia WhatsApp, ktor\u00fa denne pou\u017e\u00edvaj\u00fa miliardy \u013eud\u00ed po celom svete, sa pripravuje na riadnu zmenu. Spolo\u010dnos\u0165 Meta Platforms toti\u017e testuje nov\u00fd model aplik\u00e1cie, v ktorom bude \u010das\u0165 funkci\u00ed dostupn\u00e1 len pre platiacich pou\u017e\u00edvate\u013eov. Informoval o tom port\u00e1l Wabetainfo<\/a>.<\/p>\n Doteraz bol WhatsApp zn\u00e1my ako jednoduch\u00e1, bezplatn\u00e1 slu\u017eba bez rekl\u00e1m alebo predplatn\u00e9ho. To sa v\u0161ak postupne men\u00ed.\u00a0<\/p>\n Nov\u00fd bal\u00edk pre n\u00e1ro\u010dnej\u0161\u00edch pou\u017e\u00edvate\u013eov<\/p>\n Pod\u013ea inform\u00e1ci\u00ed port\u00e1lu pracuje WhatsApp na \u0161peci\u00e1lnej verzii s n\u00e1zvom WhatsApp Plus. T\u00e1 bude fungova\u0165 na princ\u00edpe predplatn\u00e9ho a pou\u017e\u00edvate\u013eom pon\u00fakne roz\u0161\u00edren\u00e9 funkcie nad r\u00e1mec be\u017en\u00e9ho pou\u017e\u00edvania.<\/p>\n D\u00f4le\u017eit\u00e9 je, \u017ee z\u00e1klad aplik\u00e1cie zost\u00e1va nezmenen\u00fd. Posielanie spr\u00e1v, telefonovanie alebo zdie\u013eanie s\u00faborov bude aj na\u010falej bezplatn\u00e9. Platen\u00fd bal\u00edk tak nebude povinn\u00fd, ale dobrovo\u013en\u00fd so zameran\u00edm na t\u00fdch, ktor\u00ed chc\u00fa z aplik\u00e1cie vy\u0165a\u017ei\u0165 viac.<\/p>\n Meta t\u00fdmto krokom reaguje na trend, ktor\u00fd je dnes be\u017en\u00fd pri mnoh\u00fdch digit\u00e1lnych slu\u017eb\u00e1ch. Z\u00e1klad zost\u00e1va zadarmo, ale pokro\u010dil\u00e9 funkcie s\u00fa spoplatnen\u00e9.<\/p>\n Cena sa u\u017e objavila v testovan\u00ed<\/p>\n V testovacej verzii aplik\u00e1cie sa objavili aj prv\u00e9 konkr\u00e9tne \u010d\u00edsla. Mesa\u010dn\u00e9 predplatn\u00e9 WhatsApp Plus m\u00e1 st\u00e1\u0165 pribli\u017ene 2,90 dol\u00e1ra, \u010do je v prepo\u010dte necel\u00fdch 2,50 eura.<\/p>\n Ide zatia\u013e o orienta\u010dn\u00fa cenu, ktor\u00e1 sa m\u00f4\u017ee e\u0161te meni\u0165. Fin\u00e1lna suma bude pravdepodobne z\u00e1visie\u0165 od regi\u00f3nu alebo rozsahu funkci\u00ed, ktor\u00e9 Meta nakoniec do bal\u00edka zahrnie.<\/p>\n Prip\u00ednanie chatov aj exkluz\u00edvne samolepky<\/p>\n Pod\u013ea port\u00e1lu vosveteIT<\/a> by platen\u00e1 verzia mohla prinies\u0165 konkr\u00e9tne v\u00fdhody a nebola by len symbolick\u00fdm \u201epr\u00e9miom\u201c. Jednou z nich je mo\u017enos\u0165 si pripn\u00fa\u0165 a\u017e 20 konverz\u00e1ci\u00ed naraz. V s\u00fa\u010dasnosti je po\u010det pripnut\u00fdch chatov obmedzen\u00fd, \u010do m\u00f4\u017ee by\u0165 nepraktick\u00e9 pre \u013eud\u00ed, ktor\u00ed komunikuj\u00fa s viacer\u00fdmi kontaktmi denne.<\/p>\n \u010eal\u0161ou novinkou s\u00fa exkluz\u00edvne samolepky, ktor\u00e9 bud\u00fa dostupn\u00e9 len pre predplatite\u013eov. Ide o prvok, ktor\u00fd m\u00e1 zatrakt\u00edvni\u0165 komunik\u00e1ciu a z\u00e1rove\u0148 odl\u00ed\u0161i\u0165 platiacich pou\u017e\u00edvate\u013eov od t\u00fdch, ktor\u00ed vyu\u017e\u00edvaj\u00fa bezplatn\u00fa verziu.<\/p>\n Po rokoch pri\u0161la zmena<\/p>\n WhatsApp sa dlhodobo profiloval ako jednoduch\u00e1 a \u010dist\u00e1 aplik\u00e1cia bez rekl\u00e1m a poplatkov. Tento pr\u00edstup bol jedn\u00fdm z d\u00f4vodov jeho mas\u00edvnej popularity.<\/p>\n S pr\u00edchodom WhatsApp Plus sa v\u0161ak t\u00e1to filozofia men\u00ed. Meta h\u013ead\u00e1 sp\u00f4sob, ako z aplik\u00e1cie dost\u00e1va\u0165 vy\u0161\u0161ie pr\u00edjmy. Predplatn\u00e9 sa tak zd\u00e1 by\u0165 jednou z najjednoduch\u0161\u00edch ciest.<\/p>\n Z\u00e1rove\u0148 ide o logick\u00fd krok vzh\u013eadom na konkurenciu. Mnoh\u00e9 aplik\u00e1cie u\u017e dnes pon\u00fakaj\u00fa pr\u00e9miov\u00e9 funkcie za poplatok a pou\u017e\u00edvatelia si na tento model pomerne zvykli.<\/p>\n Eur\u00f3pa ako \u0161peci\u00e1lny pr\u00edpad<\/p>\n Zauj\u00edmav\u00e9 je, \u017ee nejde o prv\u00e9 skomerci\u00e1lnenie WhatsAppu v tomto roku. Prv\u00e9 zmeny, t\u00fdkaj\u00face sa rekl\u00e1m<\/a> sa mali t\u00fdka\u0165 najm\u00e4 Eur\u00f3pskej \u00fanie a Ve\u013ekej Brit\u00e1nie.<\/p>\n D\u00f4vodom bola pr\u00edsnej\u0161ia legislat\u00edva, ktor\u00e1 firm\u00e1m uklad\u00e1 povinnos\u0165 pon\u00faknu\u0165 pou\u017e\u00edvate\u013eom mo\u017enos\u0165 odmietnu\u0165 personalizovan\u00e9 reklamy. Meta v\u0161ak v minulosti u\u017e platen\u00e9 verzie Facebooku a Instagramu bez rekl\u00e1m spustila pr\u00e1ve v Eur\u00f3pe.\u00a0<\/p>\n Be\u017en\u00ed pou\u017e\u00edvatelia nepr\u00eddu o z\u00e1klad<\/p>\n Aj napriek tejto zmene zost\u00e1va faktom to, \u017ee WhatsApp ako tak\u00fd nebude spoplatnen\u00fd.<\/p>\n Pou\u017e\u00edvatelia, ktor\u00ed za aplik\u00e1ciu nebud\u00fa plati\u0165, m\u00f4\u017eu aplik\u00e1ciu \u010falej vyu\u017e\u00edva\u0165 bez obmedzen\u00ed so z\u00e1kladn\u00fdmi funkciami. Spr\u00e1vy, hovory alebo zdie\u013eanie m\u00e9di\u00ed zostan\u00fa dostupn\u00e9 pre v\u0161etk\u00fdch. Platen\u00fd bal\u00edk bude sk\u00f4r nadstavbou, ktor\u00e1 pon\u00fakne pou\u017e\u00edvate\u013eovi viac mo\u017enost\u00ed.<\/p>\n WhatsApp t\u00fdmto krokom nasleduje \u0161ir\u0161\u00ed trend v digit\u00e1lnom svete. \u010coraz viac slu\u017eieb prech\u00e1dza na model \u201efreemium\u201c, kde si pou\u017e\u00edvate\u013e vyber\u00e1 medzi bezplatnou a platenou verziou.<\/p>\n Tak\u00fdto pr\u00edstup umo\u017e\u0148uje firm\u00e1m generova\u0165 pr\u00edjmy bez toho, aby \u00faplne odradili pou\u017e\u00edvate\u013eov. Z\u00e1rove\u0148 v\u0161ak d\u00e1va \u013eu\u010fom mo\u017enos\u0165 rozhodn\u00fa\u0165 sa, \u010di im extra funkcie stoja za tie peniaze.<\/p>\n \n \u010c\u00edtaj viac z kateg\u00f3rie: Zauj\u00edmavosti<\/a>\n <\/p>\n \n \u010eakujeme, \u017ee \u010d\u00edta\u0161 Startitup. V pr\u00edpade, \u017ee m\u00e1\u0161 postreh alebo si na\u0161iel v \u010dl\u00e1nku chybu, nap\u00ed\u0161 n\u00e1m na redakcia@startitup.sk<\/a>.\n <\/p>\n Zdroje: Wabetainfo<\/a>, vosveteIT<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"\u010cL\u00c1NOK POKRA\u010cUJE POD REKLAMOU Aplik\u00e1cia WhatsApp, ktor\u00fa denne pou\u017e\u00edvaj\u00fa miliardy \u013eud\u00ed po celom svete, sa pripravuje na riadnu…\n","protected":false},"author":2,"featured_media":59577,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[9443,33,9467,43,40,42,36,50,4068,49,48],"class_list":{"0":"post-59576","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-svet","8":"tag-meta","9":"tag-news","10":"tag-predplatne","11":"tag-sk","12":"tag-slovak","13":"tag-slovencina","14":"tag-spravy","15":"tag-svet","16":"tag-whatsapp","17":"tag-world","18":"tag-world-news"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@sk\/116506810325001212","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/59576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/comments?post=59576"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/59576\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media\/59577"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media?parent=59576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/categories?post=59576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/tags?post=59576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}