{"id":60785,"date":"2026-05-04T10:11:15","date_gmt":"2026-05-04T10:11:15","guid":{"rendered":"https:\/\/www.europesays.com\/sk\/60785\/"},"modified":"2026-05-04T10:11:15","modified_gmt":"2026-05-04T10:11:15","slug":"koniec-ery-netflixu-ako-sme-ho-poznali-streamovaci-gigant-urobil-krok-ktory-meni-buducnost-filmov-televizia","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/sk\/60785\/","title":{"rendered":"Koniec \u00e9ry Netflixu, ako sme ho poznali? Streamovac\u00ed gigant urobil krok, ktor\u00fd men\u00ed bud\u00facnos\u0165 filmov – Telev\u00edzia"},"content":{"rendered":"

Doteraz platilo, \u017ee Netflix chce div\u00e1kov najm\u00e4 doma pred obrazovkou. Teraz v\u0161ak prich\u00e1dza sign\u00e1l, \u017ee pri ve\u013ek\u00fdch tituloch m\u00f4\u017ee hra\u0165 \u00faplne in\u00fa hru.<\/p>\n

Netflix si za roky vybudoval poves\u0165 streamovacej slu\u017eby, ktor\u00e1 zmenila sp\u00f4sob, ak\u00fdm pozer\u00e1me filmy a seri\u00e1ly. Mili\u00f3ny \u013eud\u00ed si v\u010faka nemu zvykli na marat\u00f3ny epiz\u00f3d, premi\u00e9ry priamo doma a pohodlie bez n\u00e1v\u0161tevy\u00a0kina.<\/p>\n

\t \t\t\t\t\t\"Nove-tv-stanice \t\t\t \t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\u010c\u00edtajte viac \t\t\t\t\t\t\t\t\t \t\t\t\t \t\t\t\t\tVe\u013ek\u00e1 novinka pre div\u00e1kov: ta3 vstupuje na Voyo, spr\u00e1vy budete ma\u0165 dostupn\u00e9 kedyko\u013evek a kdeko\u013evek \t\t\t\t \t\t\t \t\t\t<\/a><\/p>\n

Len\u017ee dnes u\u017e Netflix nie je iba slu\u017eba na ve\u010dern\u00e9 pozeranie z\u00a0gau\u010da. S\u00a0pribli\u017ene 325\u00a0mili\u00f3nmi platiacich predplatite\u013eov po celom svete, siln\u00fdmi zna\u010dkami a rast\u00facim reklamn\u00fdm biznisom za\u010d\u00edna ukazova\u0165, \u017ee ho \u010doraz viac zauj\u00edma aj ve\u013ek\u00e9 pl\u00e1tno.<\/p>\n

Streamovac\u00ed gigant si za\u010d\u00edna p\u00fdta\u0165 miesto aj v\u00a0kin\u00e1ch<\/p>\n

Netflix zost\u00e1va najv\u00e4\u010d\u0161\u00edm menom streamovacej \u00e9ry, no jeho fungovanie sa postupne men\u00ed. Popri zn\u00e1mych seri\u00e1loch a filmoch sa opiera aj o\u00a0drah\u0161ie predplatn\u00e9 a lacnej\u0161ie bal\u00edky s\u00a0reklamou. Pod\u013ea AdWeek<\/a> mu reklama v\u00a0minulom roku priniesla 1,5\u00a0miliardy dol\u00e1rov, \u010do ukazuje, \u017ee si na\u0161iel \u010fal\u0161\u00ed siln\u00fd zdroj pr\u00edjmov.<\/p>\n

Slu\u017eba pritom st\u00e1le dok\u00e1\u017ee robi\u0165 z\u00a0titulov glob\u00e1lne udalosti. Pr\u00edkladom s\u00fa 5.\u00a0s\u00e9ria Stranger Things \u010di KPop Demon Hunters, ktor\u00e9 ukazuj\u00fa, \u017ee Netflix vie udr\u017ea\u0165 pozornos\u0165 div\u00e1kov po celom svete. Ot\u00e1zkou v\u0161ak je, \u010di mu do bud\u00facnosti sta\u010d\u00ed iba streamovanie.<\/p>\n

U\u017e z\u00e1ujem o\u00a0k\u00fapu Warner Bros. nazna\u010dil, \u017ee Netflix sa nepozer\u00e1 len na aplik\u00e1ciu v\u00a0telev\u00edzore. Hollywood si preto za\u010dal viac v\u0161\u00edma\u0165, \u010di chce streamer \u010dasom hra\u0165 v\u00e4\u010d\u0161iu rolu aj v\u00a0klasickej filmovej distrib\u00facii.<\/p>\n

Najv\u00fdraznej\u0161\u00edm testom sa stal pripravovan\u00fd film Narnia: \u010carodejn\u00edkov synovec od Grety Gerwigovej. P\u00f4vodne mal ma\u0165 exkluz\u00edvne premietanie v\u00a0IMAX kin\u00e1ch od 26.\u00a0novembra 2026\u00a0a na Netflix sa mal dosta\u0165 25.\u00a0decembra\u00a02026.<\/p>\n

\t \t\t\t\t\t\"slovenski \t\t\t \t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\u010c\u00edtajte viac \t\t\t\t\t\t\t\t\t \t\t\t\t \t\t\t\t\tSlov\u00e1ci pr\u00eddu o najjednoduch\u0161\u00ed sp\u00f4sob sledovania hokeja zadarmo. Pri MS bud\u00fa vo v\u00fdhode len vybran\u00ed div\u00e1ci \t\t\t\t \t\t\t \t\t\t<\/a><\/p>\n

Tak\u00fdto model vyvolal nev\u00f4\u013eu medzi majite\u013emi k\u00edn, preto\u017ee i\u0161lo len o\u00a0kr\u00e1tke a obmedzen\u00e9 kino okno. Netflix v\u0161ak napokon spravil v\u00e4\u010d\u0161\u00ed krok, ne\u017e sa \u010dakalo, a pr\u00e1ve t\u00fdm uk\u00e1zal, \u017ee Narnia nebude oby\u010dajn\u00fd streamovac\u00ed titul s\u00a0kr\u00e1tkou zast\u00e1vkou v\u00a0kin\u00e1ch.<\/p>\n

Narnia dostane najv\u00e4\u010d\u0161iu kino \u0161ancu v\u00a0hist\u00f3rii Netflixu<\/p>\n

Netflix 1.\u00a0m\u00e1ja prekvapil cel\u00fd filmov\u00fd priemysel, ke\u010f zmenil pl\u00e1n uvedenia Narnie. Film u\u017e nem\u00e1 pr\u00eds\u0165 do k\u00edn v\u00a0novembri 2026, ale a\u017e 12.\u00a0febru\u00e1ra 2027, pri\u010dom dostane \u0161irok\u00fa celosvetov\u00fa premi\u00e9ru v\u00a0IMAX form\u00e1te.<\/p>\n

To je pre Netflix ve\u013ek\u00e1 zmena. Doteraz d\u00e1val svojim filmom v\u00e4\u010d\u0161inou len men\u0161ie alebo obmedzen\u00e9 kino uvedenia, \u010dasto najm\u00e4 preto, aby mohli s\u00fa\u0165a\u017ei\u0165 o\u00a0prest\u00ed\u017ene filmov\u00e9 ceny. Pri Narnii v\u0161ak prv\u00fdkr\u00e1t sk\u00fa\u0161a skuto\u010dne ve\u013ek\u00fa kinodistrib\u00faciu.<\/p>\n

E\u0161te d\u00f4le\u017eitej\u0161ie je, \u017ee film sa na Netflixe objav\u00ed a\u017e 2.\u00a0apr\u00edla 2027.\u00a0To znamen\u00e1 49\u00a0dn\u00ed po premi\u00e9re v\u00a0kin\u00e1ch, \u010do je na pomery tejto slu\u017eby v\u00fdrazne dlh\u00e9 \u010dakanie. Pre div\u00e1kov to bude jasn\u00fd odkaz: kto chce Narniu vidie\u0165 hne\u010f, p\u00f4jde do\u00a0kina.<\/p>\n

\t \t\t\t\t\t\"S\u013eub \t\t\t \t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\u010c\u00edtajte viac \t\t\t\t\t\t\t\t\t \t\t\t\t \t\t\t\t\tHviezda JOJky mieri do Mark\u00edzy. V S\u013eube sa objav\u00ed \u00faplne nov\u00e1 postava, jej pr\u00edbeh m\u00f4\u017ee patri\u0165 k t\u00fdm najtvrd\u0161\u00edm v seri\u00e1li \t\t\t\t \t\t\t \t\t\t<\/a><\/p>\n

Tak\u00e9to rozhodnutie m\u00f4\u017ee z\u00a0filmu spravi\u0165 ve\u013ek\u00fa udalos\u0165 e\u0161te pred streamovan\u00edm. Narnia si najprv m\u00f4\u017ee zarobi\u0165 v\u00a0kin\u00e1ch, pritiahnu\u0165 pozornos\u0165 m\u00e9di\u00ed a a\u017e potom z\u00edska\u0165 druh\u00fa vlnu z\u00e1ujmu po pr\u00edchode na Netflix. V\u00fdber pr\u00e1ve tejto zna\u010dky nie je n\u00e1hodn\u00fd. Predch\u00e1dzaj\u00faca hran\u00e1 tril\u00f3gia Narnia zarobila v\u00a0rokoch 2005\u00a0a\u017e 2010\u00a0spolu 1,5\u00a0miliardy dol\u00e1rov a aj jej najslab\u0161\u00ed film priniesol 415,6\u00a0mili\u00f3na dol\u00e1rov. Greta Gerwigov\u00e1 navy\u0161e po \u00faspechu Barbie patr\u00ed medzi re\u017eis\u00e9rky, ktor\u00e9 dok\u00e1\u017eu oslovi\u0165 \u0161irok\u00e9 publikum.<\/p>\n

Pre\u010do sa Netflix kin\u00e1m roky vyh\u00fdbal<\/p>\n

Netflix si dlho budoval \u00faspech na opa\u010dnej my\u0161lienke, ne\u017e na akej stoj\u00ed kino. Chcel, aby div\u00e1k zostal doma, otvoril aplik\u00e1ciu a tr\u00e1vil \u010do najviac \u010dasu priamo na jeho platforme. Kino preto prirodzene p\u00f4sobilo ako konkurencia.<\/p>\n

Do k\u00edn posielal svoje filmy sk\u00f4r v\u00fdnimo\u010dne a v\u00e4\u010d\u0161inou iba v\u00a0obmedzenom rozsahu. D\u00f4vodom \u010dasto nebola snaha o\u00a0ve\u013ek\u00fd predaj l\u00edstkov, ale potreba splni\u0165 pravidl\u00e1 pre oscarov\u00e9 nomin\u00e1cie a v\u00e4\u010d\u0161iu prest\u00ed\u017e v\u00a0Hollywoode.<\/p>\n

Ako informuje port\u00e1l ScreenRant<\/a>, takto sa do k\u00edn dostali napr\u00edklad \u00cdr, Roma, Man\u017eelsk\u00fd pr\u00edbeh, Na z\u00e1padnom fronte pokoj \u010di Frankenstein. T\u00e1to strat\u00e9gia fungovala najm\u00e4 v\u00a0oblasti cien, ke\u010f\u017ee Netflix od roku 2014\u00a0z\u00edskal 168\u00a0nomin\u00e1ci\u00ed na Oscara a 33\u00a0v\u00ed\u0165azstiev.<\/p>\n

\t \t\t\t\t\t\"JAG\"\/ \t\t\t \t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\u010c\u00edtajte viac \t\t\t\t\t\t\t\t\t \t\t\t\t \t\t\t\t\tMark\u00edza KLASIK vytiahla siln\u00fd tromf pre fan\u00fa\u0161ikov krimin\u00e1lok. Do programu vracia telev\u00edznu klasiku v dvojitej d\u00e1vke \t\t\t\t \t\t\t \t\t\t<\/a><\/p>\n

Z\u00e1rove\u0148 mu v\u0161ak tento pr\u00edstup priniesol aj kritiku. Mnoh\u00ed v\u00a0Hollywoode mu vy\u010d\u00edtali, \u017ee pri ve\u013ek\u00fdch filmoch nechce da\u0165 kin\u00e1m f\u00e9rov\u00fa \u0161ancu. Vidno to bolo napr\u00edklad pri sn\u00edmke Sklenen\u00e1 cibu\u013ea: Z\u00e1hada na no\u017ee, ktor\u00e1 po \u00faspechu filmu Na no\u017ee mohla v\u00a0kin\u00e1ch zarobi\u0165 v\u00fdrazne\u00a0viac.<\/p>\n

Netflix v\u0161ak pokra\u010dovanie Riana Johnsona poslal len do menej ako 1000\u00a0k\u00edn a iba na jeden t\u00fd\u017ede\u0148. Aj napriek tomu film zarobil odhadom 13\u00a0a\u017e 15\u00a0mili\u00f3nov dol\u00e1rov, \u010do nazna\u010dilo, \u017ee pri \u0161ir\u0161om uveden\u00ed mohol by\u0165 v\u00fdsledok e\u0161te omnoho\u00a0v\u00e4\u010d\u0161\u00ed.<\/p>\n

Ak Narnia uspeje, m\u00f4\u017ee nasledova\u0165 nov\u00e1 \u00e9ra<\/p>\n

Narnia m\u00f4\u017ee by\u0165 pre Netflix ve\u013ekou sk\u00fa\u0161kou. Ak sa uk\u00e1\u017ee, \u017ee jeho filmy vedia zarobi\u0165 stovky mili\u00f3nov aj v\u00a0kin\u00e1ch a potom e\u0161te uspie\u0165 na streamingu, m\u00f4\u017ee sa t\u00fdm zmeni\u0165 cel\u00fd pr\u00edstup slu\u017eby k\u00a0ve\u013ek\u00fdm projektom. Neznamen\u00e1 to, \u017ee Netflix zo d\u0148a na de\u0148 zahod\u00ed svoj hlavn\u00fd biznis a stane sa klasick\u00fdm filmov\u00fdm \u0161t\u00fadiom.<\/p>\n

St\u00e1le bude st\u00e1\u0165 najm\u00e4 na predplatite\u013eoch, seri\u00e1loch a filmoch dostupn\u00fdch doma. No pri najv\u00e4\u010d\u0161\u00edch tituloch m\u00f4\u017ee za\u010da\u0165 viac vyu\u017e\u00edva\u0165 kin\u00e1 ako prv\u00fa zast\u00e1vku.<\/p>\n

Podobn\u00e9 amb\u00edcie u\u017e nazna\u010dili aj in\u00e9 projekty. KPop Demon Hunters mal minul\u00fd rok \u0161peci\u00e1lne kino verzie so spievanou \u00fapravou a za p\u00e4\u0165 dn\u00ed zarobil p\u00f4sobiv\u00fdch 24\u00a0mili\u00f3nov dol\u00e1rov. To je \u010fal\u0161\u00ed d\u00f4kaz, \u017ee div\u00e1ci s\u00fa ochotn\u00ed pr\u00eds\u0165 do kina aj na zna\u010dky spojen\u00e9 s\u00a0Netflixom.<\/p>\n

\t \t\t\t\t\t\"adela-stvr\"\/ \t\t\t \t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\u010c\u00edtajte viac \t\t\t\t\t\t\t\t\t \t\t\t\t \t\t\t\t\tAdela Vinczeov\u00e1 prehovorila o bojkote hercov v STVR. Jasne povedala, ako vn\u00edma ich rozhodnutie \t\t\t\t \t\t\t \t\t\t<\/a><\/p>\n

\u00daspech Narnie by mohol povzbudi\u0165 aj \u010fal\u0161\u00edch ve\u013ek\u00fdch tvorcov. Ak Greta Gerwigov\u00e1 dostane \u0161irok\u00e9 uvedenie, podobn\u00fd priestor m\u00f4\u017eu \u017eiada\u0165 aj men\u00e1 ako David Fincher, Brad Pitt \u010di Quentin Tarantino pri projekte Dobrodru\u017estv\u00e1 Cliffa Bootha.<\/p>\n

Pre Netflix by to mohlo znamena\u0165 nov\u00fd sp\u00f4sob, ako z\u00a0jedn\u00e9ho filmu vy\u0165a\u017ei\u0165 viac. Najprv kin\u00e1, potom streamovanie, n\u00e1sledne \u010fal\u0161ia vlna diskusi\u00ed a sledovanosti. Pre div\u00e1kov by to zas znamenalo v\u00e4\u010d\u0161\u00ed v\u00fdber: kto chce ve\u013ek\u00fd z\u00e1\u017eitok, p\u00f4jde do kina, kto si po\u010dk\u00e1, pozrie si film\u00a0doma.<\/p>\n","protected":false},"excerpt":{"rendered":"Doteraz platilo, \u017ee Netflix chce div\u00e1kov najm\u00e4 doma pred obrazovkou. Teraz v\u0161ak prich\u00e1dza sign\u00e1l, \u017ee pri ve\u013ek\u00fdch tituloch…\n","protected":false},"author":2,"featured_media":35221,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[70,73,84,23922,431,1265,43,40,39,42,41,107,71],"class_list":{"0":"post-60785","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-zabava","8":"tag-entertainment","9":"tag-filmy","10":"tag-kino","11":"tag-narnia","12":"tag-netflix","13":"tag-serialy","14":"tag-sk","15":"tag-slovak","16":"tag-slovakia","17":"tag-slovencina","18":"tag-slovensko","19":"tag-televizia","20":"tag-zabava"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@sk\/116515772283539592","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/60785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/comments?post=60785"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/60785\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media\/35221"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media?parent=60785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/categories?post=60785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/tags?post=60785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}