{"id":61133,"date":"2026-05-04T16:05:13","date_gmt":"2026-05-04T16:05:13","guid":{"rendered":"https:\/\/www.europesays.com\/sk\/61133\/"},"modified":"2026-05-04T16:05:13","modified_gmt":"2026-05-04T16:05:13","slug":"koniec-lacnych-nakupov-z-temu-a-shein-eu-zavedie-poplatok","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/sk\/61133\/","title":{"rendered":"Koniec lacn\u00fdch n\u00e1kupov z Temu a Shein: E\u00da zavedie poplatok"},"content":{"rendered":"

\u010cL\u00c1NOK POKRA\u010cUJE POD REKLAMOU<\/p>\n

Online nakupovanie zmenilo sp\u00f4sob,<\/a> ak\u00fdm si kupuje\u0161 oble\u010denie, elektroniku \u010di drobnosti do dom\u00e1cnosti. Lacn\u00e9 bal\u00edky z \u00c1zie zaplavili Eur\u00f3pu a platformy ako SHEIN, Temu \u010di AliExpress sa stali be\u017enou s\u00fa\u010das\u0165ou ka\u017edodenn\u00fdch n\u00e1kupov. Tento model v\u0161ak \u010doskoro naraz\u00ed na nov\u00e9 pravidl\u00e1, ktor\u00e9 poc\u00edti\u0161 aj ty priamo v pe\u0148a\u017eenke, informuje port\u00e1l Kryptomagaz\u00edn<\/a>.<\/p>\n

Eur\u00f3pska \u00fania sa rozhodla reagova\u0165 na mas\u00edvny n\u00e1rast lacn\u00fdch z\u00e1sielok zo zahrani\u010dia. Ako upozornil port\u00e1l Euronews<\/a>, \u010dlensk\u00e9 \u0161t\u00e1ty zav\u00e1dzaj\u00fa od 1. j\u00fala 2026 nov\u00fd pau\u0161\u00e1lny poplatok vo v\u00fd\u0161ke 3 eur\u00e1 za ka\u017ed\u00fd bal\u00edk s hodnotou do 150 eur. Zmena zasiahne najm\u00e4 z\u00e1kazn\u00edkov, ktor\u00ed si pravidelne objedn\u00e1vaj\u00fa lacn\u00fd tovar z kraj\u00edn mimo E\u00da.<\/p>\n

Ka\u017ed\u00fd bal\u00edk sa po\u010d\u00edta<\/p>\n

Nov\u00e9 pravidlo sa via\u017ee na z\u00e1sielku, nie na jednotliv\u00e9 produkty. To znamen\u00e1, \u017ee ak si objedn\u00e1\u0161 viac vec\u00ed naraz, v\u00fdsledn\u00e1 cena z\u00e1vis\u00ed od toho, ako ich predajca odo\u0161le.<\/p>\n

Ak ti obchod po\u0161le v\u0161etko v jednom bal\u00edku, zaplat\u00ed\u0161 jeden poplatok vo v\u00fd\u0161ke troch eur. Ak v\u0161ak objedn\u00e1vku rozdel\u00ed do viacer\u00fdch z\u00e1sielok, poplatok<\/a> sa uplatn\u00ed na ka\u017ed\u00fa zvl\u00e1\u0161\u0165. Pr\u00e1ve toto m\u00f4\u017ee v\u00fdrazne zv\u00fd\u0161i\u0165 cenu najm\u00e4 pri men\u0161\u00edch n\u00e1kupoch, ktor\u00e9 platformy \u010dasto rozde\u013euj\u00fa.<\/p>\n

\"\u017eena\"\u017eenazdroj: AIMili\u00f3ny bal\u00edkov denne<\/p>\n

D\u00f4vod, pre\u010do Brusel pristupuje k tejto zmene, je jednoduch\u00fd \u2013 objem z\u00e1sielok rastie extr\u00e9mnym tempom. Pod\u013ea Eur\u00f3pskej komisie<\/a> dorazilo do \u00danie v roku 2024 pribli\u017ene 4,6 miliardy lacn\u00fdch polo\u017eiek s hodnotou pod 150 eur.<\/p>\n

V praxi to znamen\u00e1 asi 12 mili\u00f3nov bal\u00edkov denne. E\u0161te v roku 2022 pritom i\u0161lo pribli\u017ene o 1,4 miliardy polo\u017eiek. Tak\u00fdto n\u00e1rast vytv\u00e1ra obrovsk\u00fd tlak na coln\u00e9 \u00farady aj cel\u00fd syst\u00e9m kontroly tovaru.<\/p>\n

F\u00e9rovos\u0165 pre eur\u00f3pskych predajcov<\/p>\n

Eur\u00f3pska \u00fania argumentuje aj t\u00fdm, \u017ee chce vyrovna\u0165 podmienky na trhu. Dom\u00e1ci predajcovia musia dodr\u017eiava\u0165 pr\u00edsne pravidl\u00e1, plati\u0165 dane a nies\u0165 zodpovednos\u0165 za kvalitu v\u00fdrobkov.<\/p>\n

Pri lacn\u00fdch z\u00e1sielkach z tret\u00edch kraj\u00edn v\u0161ak \u00farady nedok\u00e1\u017eu skontrolova\u0165 ka\u017ed\u00fd bal\u00edk. To pod\u013ea Bruselu vytv\u00e1ra nerovnov\u00e1hu a zv\u00fdhod\u0148uje zahrani\u010dn\u00e9 platformy.<\/p>\n

Eur\u00f3psky komis\u00e1r pre obchod Maro\u0161 \u0160ef\u010dovi\u010d upozornil, \u017ee elektronick\u00fd obchod sa men\u00ed ve\u013emi r\u00fdchlo. Pod\u013ea jeho slov potrebuje \u00dania n\u00e1stroje, ktor\u00e9 dok\u00e1\u017eu reagova\u0165 na nov\u00e9 podmienky. Poplatok za mal\u00e9 z\u00e1sielky m\u00e1 pom\u00f4c\u0165 pri ochrane trhu aj pri kontrole tovaru na hraniciach.<\/p>\n

Lacn\u00e9 n\u00e1kupy u\u017e nemusia by\u0165 tak\u00e9 lacn\u00e9<\/p>\n

Pre teba ako z\u00e1kazn\u00edka to znamen\u00e1 jedin\u00e9 \u2013 kone\u010dn\u00e1 cena objedn\u00e1vky sa pravdepodobne zv\u00fd\u0161i. Hoci administrat\u00edvnu povinnos\u0165 maj\u00fa nies\u0165 platformy alebo dovozcovia, n\u00e1klady sa premietnu do cien.<\/p>\n

Tri\u010dko za p\u00e1r eur alebo lacn\u00fd doplnok tak u\u017e nemusia p\u00f4sobi\u0165 tak v\u00fdhodne ako doteraz. Najm\u00e4 pri men\u0161\u00edch objedn\u00e1vkach sa m\u00f4\u017ee rozdiel prejavi\u0165 v\u00fdraznej\u0161ie.<\/p>\n

V\u00e4\u010d\u0161ia zodpovednos\u0165 pre platformy<\/p>\n

Nov\u00e9 pravidl\u00e1 maj\u00fa prin\u00fati\u0165 platformy, aby prevzali v\u00e4\u010d\u0161iu zodpovednos\u0165. E\u00da chce, aby online trhovisk\u00e1 vystupovali ako dovozcovia. To znamen\u00e1, \u017ee bud\u00fa musie\u0165 poskytova\u0165 \u00fadaje coln\u00fdm \u00faradom, rie\u0161i\u0165 dane a kontrolova\u0165, \u010di produkty sp\u013a\u0148aj\u00fa eur\u00f3pske predpisy. Ty by si tak mal ma\u0165 jasnej\u0161\u00ed preh\u013ead o kone\u010dnej cene aj kvalite tovaru e\u0161te pred n\u00e1kupom.<\/p>\n

Firmy, ktor\u00e9 pravidl\u00e1 poru\u0161ia, \u010dakaj\u00fa vysok\u00e9 pokuty. E\u00da po\u010d\u00edta so sankciami a\u017e do v\u00fd\u0161ky 6 % pr\u00edjmov z v\u00fdvozu do \u00danie, ak spolo\u010dnosti uved\u00fa na trh nebezpe\u010dn\u00fd alebo nevyhovuj\u00faci produkt.<\/p>\n

Prich\u00e1dza aj v\u00e4\u010d\u0161ia reforma<\/p>\n

Zavedenie poplatku je len prv\u00fd krok. Eur\u00f3pska \u00fania pripravuje \u0161ir\u0161iu reformu coln\u00e9ho syst\u00e9mu. Vo franc\u00fazskom Lille m\u00e1 vznikn\u00fa\u0165 nov\u00e1 coln\u00e1 autorita, ktor\u00e1 bude dohliada\u0165 na tok tovaru.<\/p>\n

S\u00fa\u010das\u0165ou zmien bude aj digit\u00e1lne d\u00e1tov\u00e9 centrum, ktor\u00e9 umo\u017en\u00ed sledova\u0165 pohyb z\u00e1sielok v re\u00e1lnom \u010dase. Pre e-commerce sektor m\u00e1 syst\u00e9m fungova\u0165 od roku 2028 a postupne sa roz\u0161\u00edri aj na \u010fal\u0161ie oblasti.<\/p>\n

Do\u010dasn\u00e9 rie\u0161enie, dlhodob\u00fd cie\u013e<\/p>\n

Poplatok 3 eur\u00e1 m\u00e1 zatia\u013e do\u010dasn\u00fd charakter. \u00dania n\u00edm preklenie obdobie, k\u00fdm priprav\u00ed komplexn\u00e9 rie\u0161enie a uprav\u00ed s\u00fa\u010dasn\u00e9 pravidl\u00e1 pre z\u00e1sielky do 150 eur.<\/p>\n

Cie\u013e zost\u00e1va jasn\u00fd \u2013 obmedzi\u0165 masov\u00fd pr\u00edlev lacn\u00fdch bal\u00edkov, zlep\u0161i\u0165 kontrolu tovaru a nastavi\u0165 rovnak\u00e9 podmienky pre dom\u00e1cich aj zahrani\u010dn\u00fdch predajcov. Pre teba to znamen\u00e1, \u017ee \u00e9ra extr\u00e9mne lacn\u00fdch n\u00e1kupov z \u00c1zie sa m\u00f4\u017ee postupne skon\u010di\u0165.<\/p>\n

\n \u010c\u00edtaj viac z kateg\u00f3rie: M\u00f3da<\/a>\n <\/p>\n

\n \u010eakujeme, \u017ee \u010d\u00edta\u0161 Startitup. V pr\u00edpade, \u017ee m\u00e1\u0161 postreh alebo si na\u0161iel v \u010dl\u00e1nku chybu, nap\u00ed\u0161 n\u00e1m na redakcia@startitup.sk<\/a>.\n <\/p>\n

Zdroje: Kryptomagaz\u00edn<\/a>, Euronews<\/a>, European\u00a0Commission<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"\u010cL\u00c1NOK POKRA\u010cUJE POD REKLAMOU Online nakupovanie zmenilo sp\u00f4sob, ak\u00fdm si kupuje\u0161 oble\u010denie, elektroniku \u010di drobnosti do dom\u00e1cnosti. Lacn\u00e9…\n","protected":false},"author":2,"featured_media":61134,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[590,33,24008,24009,2481,43,40,42,36,50,49,48],"class_list":{"0":"post-61133","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-svet","8":"tag-nakupovanie","9":"tag-news","10":"tag-online-nakupovanie","11":"tag-poplatok-shein","12":"tag-shein","13":"tag-sk","14":"tag-slovak","15":"tag-slovencina","16":"tag-spravy","17":"tag-svet","18":"tag-world","19":"tag-world-news"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@sk\/116517163829849634","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/61133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/comments?post=61133"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/61133\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media\/61134"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media?parent=61133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/categories?post=61133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/tags?post=61133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}