{"id":63447,"date":"2026-05-07T07:09:14","date_gmt":"2026-05-07T07:09:14","guid":{"rendered":"https:\/\/www.europesays.com\/sk\/63447\/"},"modified":"2026-05-07T07:09:14","modified_gmt":"2026-05-07T07:09:14","slug":"vo-vysielani-stvr-nastal-poriadny-chaos-televizia-sa-postarala-o-svetovy-unikat-video","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/sk\/63447\/","title":{"rendered":"Vo vysielan\u00ed STVR nastal poriadny chaos! Telev\u00edzia sa postarala o svetov\u00fd unik\u00e1t (video)"},"content":{"rendered":"<p>Rebranding Slovenskej telev\u00edzie sprev\u00e1dza \u010doraz v\u00e4\u010d\u0161\u00ed vizu\u00e1lny zm\u00e4tok. Video na konci \u010dl\u00e1nku.<\/p>\n<p>Snaha zbavi\u0165 sa dvojbodky naber\u00e1 nov\u00fd rozmer.<\/p>\n<p>Vedenie STVR tento t\u00fd\u017ede\u0148 prekvapilo, ke\u010f od pondelka 4. m\u00e1ja 2026 potichu nasadilo nov\u00e9 stani\u010dn\u00e9 log\u00e1 pre v\u0161etky telev\u00edzne okruhy. Tie sa tak po 15 rokoch zbavili ikonickej dvojbodky.<\/p>\n<p>Zmena sa dotkla v\u0161etk\u00fdch \u0161tyroch stan\u00edc Jednotky, Dvojky, spravodajskej 24 aj \u0160portu.<\/p>\n<p>In\u00e9, ne\u017e uk\u00e1zala<\/p>\n<p>Podoba aj sp\u00f4sob, ak\u00fdm STVR log\u00e1 zav\u00e1dza, je ne\u0161tandardn\u00e1.<\/p>\n<p>Prv\u00fdm prekvapen\u00edm je, \u017ee \u0161tyri nov\u00e9 log\u00e1\u00a0nenadv\u00e4zuj\u00fa na dizajn nov\u00e9ho loga STVR, ktor\u00fd uzrel svetlo sveta iba v janu\u00e1ri tohto roka. Za jeho z\u00e1kladn\u00fdm tvarom stoj\u00ed rovno \u0161\u00e9fka STVR Martina Fla\u0161\u00edkov\u00e1 a telev\u00edzia ho u\u017e logo nasadila na svojom webe, soci\u00e1lnych sie\u0165ach \u010di do vysielania v grafike spravodajsk\u00fdch rel\u00e1ci\u00ed.<\/p>\n<p>Z\u00e1rove\u0148 s\u00fa in\u00e9, ne\u017e stani\u010dn\u00e9 log\u00e1, ktor\u00e9 Fla\u0161\u00edkov\u00e1\u00a0ofici\u00e1lne predstavila novin\u00e1rom koncom janu\u00e1ra.<\/p>\n<p>Log\u00e1 predstaven\u00e9 v janu\u00e1ri 2026<br \/><a href=\"https:\/\/www.europesays.com\/sk\/wp-content\/uploads\/2026\/05\/nove-loga-stvr-od-2026.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-468993\" src=\"https:\/\/www.europesays.com\/sk\/wp-content\/uploads\/2026\/05\/nove-loga-stvr-od-2026.jpg\" alt=\"\" width=\"1200\" height=\"960\"  \/><\/a><\/p>\n<p>Log\u00e1 nasaden\u00e9 v m\u00e1ji 2026<br \/><a href=\"https:\/\/www.europesays.com\/sk\/wp-content\/uploads\/2026\/05\/nove-loga-stanice-stvr.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-490807\" src=\"https:\/\/www.europesays.com\/sk\/wp-content\/uploads\/2026\/05\/nove-loga-stanice-stvr.png\" alt=\"\" width=\"1983\" height=\"793\"  \/><\/a><\/p>\n<p>In\u00e9 stani\u010dn\u00e1 log\u00e1, mimo predstaven\u00e9ho vizu\u00e1lneho konceptu, dostali najm\u00e4 Jednotka, Dvojka a 24.<\/p>\n<p>Ich tvar je hranat\u00fd a nepracuje s oblou l\u00edniou, ktor\u00e1 prep\u00e1jala v\u0161etky telev\u00edzne okruhy. Nadv\u00e4zovala z\u00e1rove\u0148 na dominantn\u00e9 p\u00edsmeno \u201eS\u201c v logu STVR, za ktor\u00e9ho ideou stoj\u00ed pr\u00e1ve Fla\u0161\u00edkov\u00e1.<\/p>\n<p>Naopak, logo \u0161portovej stanice je podobn\u00e9, ako STVR uk\u00e1zala v janu\u00e1ri.<\/p>\n<p>Na rozdiel od zvy\u0161n\u00fdch troch stan\u00edc pracuje aj s obl\u00fdmi l\u00edniami, v novej podobe je kombin\u00e1ciou oboch verzi\u00ed l\u00f4g.<\/p>\n<p>Zmenu ur\u00fdchlila o rok<\/p>\n<p>Po ofici\u00e1lnom predstaven\u00ed p\u00f4vodn\u00fdch nov\u00fdch l\u00f4g telev\u00edzia ozn\u00e1mila, \u017ee ich implement\u00e1cia m\u00f4\u017ee trva\u0165 a\u017e do bud\u00facoro\u010dnej jesene.<\/p>\n<p>\u201eKomplexn\u00fd proces vytvorenia konceptu a implement\u00e1cie novej vizu\u00e1lnej identity pre v\u0161etky kan\u00e1ly bude trva\u0165 pribli\u017ene 18 mesiacov,\u201c uviedla Fla\u0161\u00edkov\u00e1 koncom janu\u00e1ra 2026.<\/p>\n<p>S\u00fa\u010das\u0165ou procesu, rozdel\u00e9ho do \u0161tyroch f\u00e1z, mala by\u0165 aj pr\u00edprava nov\u00e9ho stani\u010dn\u00e9ho identu pre v\u0161etky okruhy.<\/p>\n<p>Pre\u0161li v\u0161ak iba 3 mesiace a vo vysielan\u00ed sa za\u010dali objavova\u0165 nov\u00e9 stani\u010dn\u00e9 log\u00e1, z ktor\u00fdch tri oproti tla\u010dovej konferencii zmenili svoju podobu.<\/p>\n<p>Chaos na obrazovke<\/p>\n<p>E\u0161te bizarnej\u0161\u00ed je v\u0161ak fakt, \u017ee k zmene l\u00f4g do\u0161lo iba v rohu obrazovky, no stani\u010dn\u00fd vizu\u00e1l v\u0161etk\u00fdch kan\u00e1lov ostal nezmenen\u00fd.<\/p>\n<p>V jingloch \u010di up\u00fatavkovom p\u00e1sme je toti\u017e v\u0161etko po starom a aj od pondelka je cel\u00e9 vysielanie zabalen\u00e9 do starej telev\u00edznej grafiky, ktorej kompletne dominuj\u00fa p\u00f4vodn\u00e9 log\u00e1 s dvojbodkou. Nov\u00e9 sa objavuj\u00fa iba v \u010dase vysielania programov.<\/p>\n<p>Div\u00e1kom sa takto v priebehu nieko\u013ek\u00fdch sek\u00fand striedaj\u00fa r\u00f4zne log\u00e1 stan\u00edc.<\/p>\n<p>Spravodajsk\u00e1 24-ka m\u00e1 dokonca v p\u00f4vodnom vizu\u00e1le s dvojbodkou zjednoten\u00e9 aj zvu\u010dky rel\u00e1ci\u00ed \u010do log\u00e1 samotn\u00fdch programov, a tak dve verzie l\u00f4g svietia na obrazovke naraz. Viac vo videu.<\/p>\n<p><a href=\"https:\/\/www.europesays.com\/sk\/wp-content\/uploads\/2026\/05\/spravy-24-s-novym-a-starym-logom.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-490809\" src=\"https:\/\/www.europesays.com\/sk\/wp-content\/uploads\/2026\/05\/spravy-24-s-novym-a-starym-logom.jpg\" alt=\"\" width=\"1600\" height=\"960\"  \/><\/a><\/p>\n<p>Na obrazovke tak nastal absol\u00fatny vizu\u00e1lny chaos a biz\u00e1r, ak\u00fd nem\u00e1 vo svete obdobu.<\/p>\n<p>Vizu\u00e1l telev\u00edznych stan\u00edc Slovenskej telev\u00edzie sa rozpadol, ke\u010f v jednom momente pou\u017e\u00edva rovno tri grafick\u00e9 koncepty a nem\u00e1 jednotn\u00fa vizu\u00e1lnu koncepciu.<\/p>\n<p> <img decoding=\"async\" src=\"https:\/\/www.europesays.com\/sk\/wp-content\/uploads\/2026\/03\/MB-logo-1-2-2.png\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"Rebranding Slovenskej telev\u00edzie sprev\u00e1dza \u010doraz v\u00e4\u010d\u0161\u00ed vizu\u00e1lny zm\u00e4tok. Video na konci \u010dl\u00e1nku. Snaha zbavi\u0165 sa dvojbodky naber\u00e1 nov\u00fd&hellip;\n","protected":false},"author":2,"featured_media":63448,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[43,40,44,39,42,45,41,1411],"class_list":{"0":"post-63447","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-slovensko","8":"tag-sk","9":"tag-slovak","10":"tag-slovak-republic","11":"tag-slovakia","12":"tag-slovencina","13":"tag-slovenska-republika","14":"tag-slovensko","15":"tag-top"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@sk\/116532043209807658","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/63447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/comments?post=63447"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/63447\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media\/63448"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media?parent=63447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/categories?post=63447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/tags?post=63447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}