BRATISLAVA – Na Slovensku otvorili prv\u00fa predaj\u0148u d\u00e1nskeho obchodu NORMAL. Otv\u00e1racia akcia, ktor\u00fa podporili mnoh\u00e9 marketingov\u00e9 aktivity, vyvolala doslova o\u0161ia\u013e. Pred n\u00e1kupn\u00fdm centrom Eurovea Shopping Center v Bratislave, kde sa predaj\u0148a nach\u00e1dza, sa v de\u0148 otvorenia tvorili obrovsk\u00e9 rady.<\/p>\n
V stredu (20. 5.) otvoril svoje br\u00e1ny v Bratislave prv\u00fd obchod s n\u00e1zvom NORMAL. Ide o\u00a0maloobchodn\u00fd re\u0165azec v d\u00e1nskom vlastn\u00edctve. Jeho\u00a0sortiment zah\u0155\u0148a zn\u00e1me zna\u010dky v kateg\u00f3ri\u00e1ch ako starostlivos\u0165 o ple\u0165, starostlivos\u0165 o vlasy, \u00fastna hygiena, \u0161amp\u00f3ny, l\u00ed\u010denie a \u010distiace prostriedky.\u00a0<\/p>\n
Zna\u010dka s\u013eubovala z\u00e1\u017eitok mimo be\u017en\u00e9ho \u0161tandardu a u\u017e pred otvoren\u00edm prebiehali r\u00f4zne marketingov\u00e9 akcie, ktor\u00e9 mali nal\u00e1ka\u0165 z\u00e1kazn\u00edkov. Pre prv\u00fdch 1 000 z\u00e1kazn\u00edkov si pripravil obchod bal\u00ed\u010dky, taktie\u017e dar\u010dekov\u00e9 karty, vzorky a uk\u00e1\u017eky produktov. Taktie\u017e sa mohli zapoji\u0165 do s\u00fa\u0165a\u017ee a\u00a0 \u0161peci\u00e1lnych akci\u00ed dostupn\u00fdch cez mobiln\u00fa aplik\u00e1ciu re\u0165azca, pri\u010dom cel\u00fd koncept bol po\u0148at\u00fd cez ikonick\u00e9ho bratislavsk\u00e9ho „\u010cumila“. A pravdepodobne cel\u00e1 strat\u00e9gia na verejnos\u0165 zabrala.\u00a0Na otvorenie toti\u017e \u013eudia \u010dakali v dlhom rade, ktor\u00fd siahal cez cel\u00fa Euroveu,\u00a0v ktorom sa predajna otv\u00e1rala, a\u017e von na ulicu pred obchodn\u00e9 centrum.<\/p>\n
Obchod sa prezentuje t\u00fdm, \u017ee v\u0161etky produkty pred\u00e1va „za pevn\u00e9, n\u00edzke ceny, tak\u017ee u nich nen\u00e1jdete \u0161peci\u00e1lne akcie ani v\u00fdhodn\u00e9 ‚mega z\u013eavy'“. Popri st\u00e1lom sortimente zn\u00e1mych zna\u010dkov\u00fdch produktov neust\u00e1le obmie\u0148aj\u00fa a dop\u013a\u0148aj\u00fa tovar v reg\u00e1loch a na vystaven\u00fdch ploch\u00e1ch. Cie\u013eom pod\u013ea zna\u010dky je, aby bola n\u00e1v\u0161teva jej predajn\u00ed v\u017edy nov\u00fdm a jedine\u010dn\u00fdm z\u00e1\u017eitkom \u2013 aj ke\u010f boli z\u00e1kazn\u00edci u nich len pred t\u00fd\u017ed\u0148om.\u00a0 Predaj\u0148a funguje na tzv.\u00a0labyrintovom usporiadan\u00ed, ktor\u00fd m\u00e1 za \u00fa\u010de\u013e to, aby z\u00e1kazn\u00edk pre\u0161iel \u010do najv\u00e4\u010d\u0161iu \u010das\u0165 predajne a videl \u010do najviac tovaru.<\/p>\n
Zna\u010dka funguje v Eur\u00f3pe u\u017e 13 rokov. Prv\u00fa predaj\u0148u otvorili v Silkeborgu v D\u00e1nsku v apr\u00edli 2013 a odvtedy sa NORMAL rozr\u00e1stol na re\u0165azec s viac ne\u017e 1001 predaj\u0148ami v D\u00e1nsku, N\u00f3rsku, \u0160v\u00e9dsku, Holandsku, Franc\u00fazsku, F\u00ednsku, Portugalsku, \u0160panielsku, Taliansku, \u00cdrsku a Rak\u00fasku.<\/p>\n","protected":false},"excerpt":{"rendered":"BRATISLAVA – Na Slovensku otvorili prv\u00fa predaj\u0148u d\u00e1nskeho obchodu NORMAL. Otv\u00e1racia akcia, ktor\u00fa podporili mnoh\u00e9 marketingov\u00e9 aktivity, vyvolala…\n","protected":false},"author":2,"featured_media":76256,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[32],"tags":[136,34,37,33,2542,13336,43,40,39,42,41,36,38,35],"class_list":["post-76255","post","type-post","status-publish","format-standard","has-post-thumbnail","category-spravy","tag-bratislava","tag-headlines","tag-hlavne-spravy","tag-news","tag-normal","tag-otvorenie-predajne","tag-sk","tag-slovak","tag-slovakia","tag-slovencina","tag-slovensko","tag-spravy","tag-titulky","tag-top-stories"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@sk\/116613450832856128","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/76255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/comments?post=76255"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/posts\/76255\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media\/76256"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/media?parent=76255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/categories?post=76255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/sk\/wp-json\/wp\/v2\/tags?post=76255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}